Learning

Superhero Syndrome At Large Among Small Business Owners

Being a superhero for your children, spouse, parents or partner is great, but the same cannot be said about your business. Sure, you may run a successful single-office agency and could be the jack of all trades for your business. But do you realize it could be detrimental if you are the master of none? Most entrepreneurs take great pride in completing every task and jump at every small opportunity to be the only ones at the helms of their businesses. Chris Ducker, the author of ‘Virtual Freedom’ has coined a term for this situation and calls it the ‘Superhero Syndrome‘, a prevalent condition wherein entrepreneurs and small business owners believe that they can handle everything on their own without having to delegate or subcontract work. Though there is nothing wrong with handling everything yourself, it is only prudent to outsource dreary business processes to specialized Virtual Assistants at the right time. This could save you from facing a burnout in the long run, can positively impact your business and give you the opportunity to let professionals handle specialist tasks at a fraction of the cost! What’s more, you have access to a large pool of skills and can outsource practically any aspect of the business you like! So, what do you do, you ask? What you should really be focusing on as a small business owner is to give more value to your clients, measure results, build ideas and re-strategize your business for the future. Take a look at what you need to know about overcoming the ‘Superhero Syndrome’ Repetitiveness And Systemization In a business, you’ll find that a lot of processes are repetitive and the repetition can in fact, be systemized. Consider a car service centre, for example. When a car has been taken to a service centre, mechanics take their time to gauge the problems with the car before they get down to fixing them. However, when it comes to specialized jobs such as fixing the filters in the car or changing the cover for the seats, mechanics may not be able to handle these tasks themselves. There are specialized contractors and suppliers who provide these products and/or services. When a filter or a seat cover needs to be changed, service centres will not waste their clients? time and their resources by learning how to change these filters internally or manufacturing leather seat covers themselves. They will instead, outsource the work to the professionals who carry out bulk supplies of these certain products outside the service centre. A final markup to the price is added, before handing your car back to you. Ergo, the service centre is benefitting from making additional money out of a job that they are not even doing and are building a name for themselves. This is all thanks to the fabulous job done by the specialist suppliers/vendors, who helped the centre with their timely ? ‘behind-the-scenes’ support. Okay, So How Does It Help My Business? Think about a similar situation for your business. You could outsource everyday functions to a professional Virtual Assistance company like GetFriday and end up saving a lot of time and money. This will ensure that you don’t work your way out of your own business and will also give you the time to re-focus on the core functions while your able team of Virtual Assistant professionals work behind the scenes and handle other aspects of your business for you. On The Lighter Side? It is okay to have delusions of being a superhero. But learning when to get your sidekicks (in this case, your Virtual Assistants) into the picture and sharing the load with them can help you do a better job of running the business and still give you the opportunity to govern the work being done. Let’s take the classic examples of Batman and Robin for instance. Though we know which one of the two shoulders the mantle all the way through, Robin’s character was created for two very simple yet important reasons- 1.Batman needed a friend, a brother and a confidante. Someone he could talk to because a hero can very often find himself ‘alone’ in the humdrum of everyday life. 2.Robin, the Boy Wonder, was not just a wingman, but also a vigilante who kept Batman from making the wrong choices and was always around to ‘help’ Batman fight crime. The reasons are straight forward. No matter how big a superhero you are, you will, at some point, require ‘help’. Whether it is a boy in green hot-pants who comes to the rescue or a resourceful Virtual Assistant, halfway across the world from you, a helping hand is all you need to ease your work burdens and can make you and your business a better one. Got It. What Do I Do Now? Take control and start by making a list that contains the following three columns- Outsourcing what you don’t like to do Outsourcing what you shouldn’t be doing Outsourcing what you can’t do Once you have written down your tasks under each column, it will become easier for you to delegate your work to your professional Virtual Assistants. Your online virtual assistants will work flexibly to understand and learn the ways of your business and probably do your work better than what you would have done! Rest assured, your Virtual Assistants can handle pretty much all your boring business functions and do a lot more specialist tasks that you wouldn’t be able to do yourself i.e. handling all your web page requirements, writing blogs, graphic designing, specialized SEO services, email management, accounting and so much more! Be a real superhero by outsourcing unimportant functions in your business and take out more time to do high-value work, build networks or make time for the family. This will help you focus better on doing the things you love, can do and should do!

Superhero Syndrome At Large Among Small Business Owners Read More »

Being a superhero for your children, spouse, parents or partner is great, but the same cannot be said about your business. Sure, you may run a successful single-office agency and could be the jack of all trades for your business. But do you realize it could be detrimental if you are the master of none? Most entrepreneurs take great pride in completing every task and jump at every small opportunity to be the only ones at the helms of their businesses. Chris Ducker, the author of ‘Virtual Freedom’ has coined a term for this situation and calls it the ‘Superhero Syndrome‘, a prevalent condition wherein entrepreneurs and small business owners believe that they can handle everything on their own without having to delegate or subcontract work. Though there is nothing wrong with handling everything yourself, it is only prudent to outsource dreary business processes to specialized Virtual Assistants at the right time. This could save you from facing a burnout in the long run, can positively impact your business and give you the opportunity to let professionals handle specialist tasks at a fraction of the cost! What’s more, you have access to a large pool of skills and can outsource practically any aspect of the business you like! So, what do you do, you ask? What you should really be focusing on as a small business owner is to give more value to your clients, measure results, build ideas and re-strategize your business for the future. Take a look at what you need to know about overcoming the ‘Superhero Syndrome’ Repetitiveness And Systemization In a business, you’ll find that a lot of processes are repetitive and the repetition can in fact, be systemized. Consider a car service centre, for example. When a car has been taken to a service centre, mechanics take their time to gauge the problems with the car before they get down to fixing them. However, when it comes to specialized jobs such as fixing the filters in the car or changing the cover for the seats, mechanics may not be able to handle these tasks themselves. There are specialized contractors and suppliers who provide these products and/or services. When a filter or a seat cover needs to be changed, service centres will not waste their clients? time and their resources by learning how to change these filters internally or manufacturing leather seat covers themselves. They will instead, outsource the work to the professionals who carry out bulk supplies of these certain products outside the service centre. A final markup to the price is added, before handing your car back to you. Ergo, the service centre is benefitting from making additional money out of a job that they are not even doing and are building a name for themselves. This is all thanks to the fabulous job done by the specialist suppliers/vendors, who helped the centre with their timely ? ‘behind-the-scenes’ support. Okay, So How Does It Help My Business? Think about a similar situation for your business. You could outsource everyday functions to a professional Virtual Assistance company like GetFriday and end up saving a lot of time and money. This will ensure that you don’t work your way out of your own business and will also give you the time to re-focus on the core functions while your able team of Virtual Assistant professionals work behind the scenes and handle other aspects of your business for you. On The Lighter Side? It is okay to have delusions of being a superhero. But learning when to get your sidekicks (in this case, your Virtual Assistants) into the picture and sharing the load with them can help you do a better job of running the business and still give you the opportunity to govern the work being done. Let’s take the classic examples of Batman and Robin for instance. Though we know which one of the two shoulders the mantle all the way through, Robin’s character was created for two very simple yet important reasons- 1.Batman needed a friend, a brother and a confidante. Someone he could talk to because a hero can very often find himself ‘alone’ in the humdrum of everyday life. 2.Robin, the Boy Wonder, was not just a wingman, but also a vigilante who kept Batman from making the wrong choices and was always around to ‘help’ Batman fight crime. The reasons are straight forward. No matter how big a superhero you are, you will, at some point, require ‘help’. Whether it is a boy in green hot-pants who comes to the rescue or a resourceful Virtual Assistant, halfway across the world from you, a helping hand is all you need to ease your work burdens and can make you and your business a better one. Got It. What Do I Do Now? Take control and start by making a list that contains the following three columns- Outsourcing what you don’t like to do Outsourcing what you shouldn’t be doing Outsourcing what you can’t do Once you have written down your tasks under each column, it will become easier for you to delegate your work to your professional Virtual Assistants. Your online virtual assistants will work flexibly to understand and learn the ways of your business and probably do your work better than what you would have done! Rest assured, your Virtual Assistants can handle pretty much all your boring business functions and do a lot more specialist tasks that you wouldn’t be able to do yourself i.e. handling all your web page requirements, writing blogs, graphic designing, specialized SEO services, email management, accounting and so much more! Be a real superhero by outsourcing unimportant functions in your business and take out more time to do high-value work, build networks or make time for the family. This will help you focus better on doing the things you love, can do and should do!

Six Activities To Grow Your Business

It is no secret that business owners and SME’s outsource, because it gives them more time to grow and streamline their practices. Entrepreneurs have long believed that outsourcing is a practice that only big companies can afford. However, more small businesses and entrepreneurs are outsourcing today because they can’t meet the expenses of in-house support services that larger companies maintain and because handling a number of onerous procedures and processes could slow down the process of growth. By outsourcing, businesspersons can get close to 5-6 hours of renewed time for themselves and profitably utilize their time to build better businesses with a few of these post-outsourcing activities. Following are the 6 activities small business owners fulfill post-outsourcing:   1. They Attend Business Meetings Outsourcing gives a businessman more time to think and dream for the business without limitations and ideate on the overall strategy and vision. Smaller businesses know that they have to make their businesses more competitive in order to survive and meetings are a powerful business weapon that encourage personal interactions and provide a great avenue for the quick pooling of ideas whilst giving a business owner a good reality check on the progress. Once a business’ lengthy processes have been outsourced, business owners have the opportunity to conduct and attend business meetings frequently and utilize these hours to discuss progress and work towards actuating plans. 2. They Streamline Their Business According to the founder of iTech Developers, Kevin McElligott, entrepreneurs ‘don’t realize that they can make things easie‘ and often undertake the burdens of shouldering all levels of business activity when they can outsource it instead. Through outsourcing, businesses can utilize the free time they get, to focus on the activities and strategies that really matter. Whether it is reorganizing the hierarchy, updating new technology or simplifying processes, small business owners have more time to focus on the important matters at hand, post-outsourcing. 3. They Travel for Business needs For dynamic businesses and entrepreneurs, travelling is most often a recurrent activity, is challenging and can take up a good bit of time. Whether it is travelling to close a deal in a new city, travelling to tap new markets or to acquire new projects; a small business owner cannot forego the opportunity to network or build partnerships through travelling, because of onerous business functions holding them back. Thanks to more small business owners taking to outsourcing in recent times, travel for business needs is an activity that entrepreneurs and small business owners undertake in their newly-gained time. 4. They Generate Fresh Ideas for Products & Implement Them With laborious or specialist functions outsourced, business professionals and small business owners have more time to pool ideas for new products and implement them. Time is one of the most important resources for a new business and to utilize this time to discuss fresh, untapped or niche ideas could generate more revenue for the business. Once a business has subcontracted work to a life outsourcing company like “GetFriday”, the business owner has cut off, what can safely be termed as “noise” and has effectively gained back time to discuss the makings of a new product and how it can help push the business to achieve its overall goals and vision. 5. They Acquire Other Businesses Once a business has delegated certain business functions to professionals or companies, they scour acquisition targets or at least plan for acquisitions if they have just started out. With renewed time, business owners focus on maximizing future synergies, realize cost-efficiencies for potential takeovers and significantly speed up their core processes to capitalize on future mergers and integrations. 6. They Spend Time With Friends & Family In the past, small business owners and first-time entrepreneurs undervalued the worth of their time. For example: When working out if a new venture would be financially viable they would have merely calculated the cost of materials and office space, but would have forgotten to add the cost of their time. This would have ultimately resulted in owners toiling away at odd hours for their business and losing out on important family time. In more recent times, business owners outsource mundane work and utilize the time they gain with their families. Delegating repetitive processes will give a good 3-5 hours of free time for business owners to spend with their parents, spouse, make it for their child’s graduation night, go on short joy rides/trips with friends, make it back home for anniversaries and occasions, and attend events and so much more! If you are a small business owner, outsourcing onerous processes early can help you with building a better future for the business and will also give you ample opportunities to plough back your new time to focus on other core activities, while managing your personal life. Sometimes, you really need to take a step back and strategize for your business and your life, while you let experts handle commonplace processes and functions for you.

Six Activities To Grow Your Business Read More »

It is no secret that business owners and SME’s outsource, because it gives them more time to grow and streamline their practices. Entrepreneurs have long believed that outsourcing is a practice that only big companies can afford. However, more small businesses and entrepreneurs are outsourcing today because they can’t meet the expenses of in-house support services that larger companies maintain and because handling a number of onerous procedures and processes could slow down the process of growth. By outsourcing, businesspersons can get close to 5-6 hours of renewed time for themselves and profitably utilize their time to build better businesses with a few of these post-outsourcing activities. Following are the 6 activities small business owners fulfill post-outsourcing:   1. They Attend Business Meetings Outsourcing gives a businessman more time to think and dream for the business without limitations and ideate on the overall strategy and vision. Smaller businesses know that they have to make their businesses more competitive in order to survive and meetings are a powerful business weapon that encourage personal interactions and provide a great avenue for the quick pooling of ideas whilst giving a business owner a good reality check on the progress. Once a business’ lengthy processes have been outsourced, business owners have the opportunity to conduct and attend business meetings frequently and utilize these hours to discuss progress and work towards actuating plans. 2. They Streamline Their Business According to the founder of iTech Developers, Kevin McElligott, entrepreneurs ‘don’t realize that they can make things easie‘ and often undertake the burdens of shouldering all levels of business activity when they can outsource it instead. Through outsourcing, businesses can utilize the free time they get, to focus on the activities and strategies that really matter. Whether it is reorganizing the hierarchy, updating new technology or simplifying processes, small business owners have more time to focus on the important matters at hand, post-outsourcing. 3. They Travel for Business needs For dynamic businesses and entrepreneurs, travelling is most often a recurrent activity, is challenging and can take up a good bit of time. Whether it is travelling to close a deal in a new city, travelling to tap new markets or to acquire new projects; a small business owner cannot forego the opportunity to network or build partnerships through travelling, because of onerous business functions holding them back. Thanks to more small business owners taking to outsourcing in recent times, travel for business needs is an activity that entrepreneurs and small business owners undertake in their newly-gained time. 4. They Generate Fresh Ideas for Products & Implement Them With laborious or specialist functions outsourced, business professionals and small business owners have more time to pool ideas for new products and implement them. Time is one of the most important resources for a new business and to utilize this time to discuss fresh, untapped or niche ideas could generate more revenue for the business. Once a business has subcontracted work to a life outsourcing company like “GetFriday”, the business owner has cut off, what can safely be termed as “noise” and has effectively gained back time to discuss the makings of a new product and how it can help push the business to achieve its overall goals and vision. 5. They Acquire Other Businesses Once a business has delegated certain business functions to professionals or companies, they scour acquisition targets or at least plan for acquisitions if they have just started out. With renewed time, business owners focus on maximizing future synergies, realize cost-efficiencies for potential takeovers and significantly speed up their core processes to capitalize on future mergers and integrations. 6. They Spend Time With Friends & Family In the past, small business owners and first-time entrepreneurs undervalued the worth of their time. For example: When working out if a new venture would be financially viable they would have merely calculated the cost of materials and office space, but would have forgotten to add the cost of their time. This would have ultimately resulted in owners toiling away at odd hours for their business and losing out on important family time. In more recent times, business owners outsource mundane work and utilize the time they gain with their families. Delegating repetitive processes will give a good 3-5 hours of free time for business owners to spend with their parents, spouse, make it for their child’s graduation night, go on short joy rides/trips with friends, make it back home for anniversaries and occasions, and attend events and so much more! If you are a small business owner, outsourcing onerous processes early can help you with building a better future for the business and will also give you ample opportunities to plough back your new time to focus on other core activities, while managing your personal life. Sometimes, you really need to take a step back and strategize for your business and your life, while you let experts handle commonplace processes and functions for you.

Debunking Common Outsourcing Myths

When you consider outsourcing, it means that you ideally want to avoid undertaking peripheral company functions on your own. Outsourcing has long been a strategic business practice and is a way of reorganizing or relocating a part of a company’s functions to a 3rd party, to boost productivity and improve business functions. Despite the numerous benefits that outsourcing can bring to the table, many first-timers or companies remain oblivious to the obvious and prefer handling all functions in-house due to the many myths and misconceptions associated with outsourcing. Through this post, we aim to debunk the 6 most prevalent outsourcing myths and unveil the realities.   Myth #1 – The Main Incentive For Companies To Outsource Are Reduced Costs Fact #1 – Companies Outsource For Other Reasons Than reducing Costs   For a very long time, companies outsourced because they believed that it would help reduce costs. Due to the mismatch in expectations and reality, the motives behind outsourcing has also evolved over time. Reduced costs may be ‘one’ of the incentives to outsource a function but definitely not the main reason anymore. Rather, the quality of the services provided and the quick access to specialist service providers who can complete a job in a much more efficient manner than an in-house employee, have become some of the major impetuses to outsource. Let’s face it. If your company is not very proficient with SEO, chances are that an outsourcing partner that has a specialist team for SEO, can generate quicker results for your company and work more efficiently.   Myth #2 – There Will Be Cultural & Language Disparities Fact #2 – Outsourcing Companies Are Trained To Handle Cross-Cultural Exchange   Apart from being just a myth, cultural and language disparities are also some of the greatest fears for first-time outsourcers. The fear being, that cultural and language barriers can pose obstacles during the process of exchanging vital information. However, it is safe to say that this is just a misconception. Most outsourcing companies hire qualified professionals that are experienced in cross-cultural exchange and are proficient with multiple languages, including English. India, Russia and Philippines are at the top of the league when it comes to deploying professional customer support teams who are both, fluent and familiar with multiple cultures and the English language.   Myth #3 – Clients Have No Control Once The Job Is Outsourced Fact #3 – You Have As Much Control As You Would With An In-House Team! This is one of the most prevalent outsourcing myths and is not as difficult to manage as most companies or people would like to believe. With check-points and methodologies established with the outsourcer, you can offer your suggestions, tested practices, sample frameworks and carry out regular checks on the progress of the job being done once you have outsourced a task. Frequent information-exchange and communication is a necessity and the more you exert control over an outsourcing company, the better your results and your personal virtual assistants‘ efficiency. By providing feedback, you will not only be encouraging your virtual assistant to do better, but you will also be establishing a great working relationship.   Myth #4 – Outsourcing Is For The Big Companies Fact #4 – Small Business Enterprises Have Benefited More With Outsourcing In The Recent Past   No one can take away the fact that large enterprises have made the best use of outsourcing in the past, but let’s not forget the scale on which these big companies outsourced. The decision to outsource nowadays is supported by different reasons for different companies and in the case of start-ups, they are driven to outsource because of the countless benefits. More small businesses are taking to outsourcing today to add value, know-how and experience to their business functions. It is all the more important for small businesses to focus on their core functions and grow their business rather than spend all their valuable time on laborious jobs that can be handled by professionals. An advantage in today’s time and age is that many outsourcers offer customized packages or prefer working for small business enterprises. Look out for these specific outsourcing companies or virtual assistance companies if you run a small business enterprise. 6 ACTIVITIES TO GROW YOUR BUSINESS   Myth #5 – Outsourcing Is Risky Fact #5 – Your Thinking Is Risky   Sometimes it’s your thinking that can be risky and can stop you from taking the right step for your business. You may believe that handling all the functions in-house will save your company from a number of risks. Though this may be true to a marginal degree, there are a number of companies who were responsible for their own downfall due to colossal data exposure and inadequate, in-house security measures in the past. Outsourcing companies on the other hand, have only grown and made their security policies more stringent. Experienced outsourcing providers and virtual assistant companies have always understood the importance of data security and these practices have always been treated with the highest priority. Routine measures such as encrypted data, superior firewalls, stringent work policies and NDA’s are some of the many measures that are given precedence when dealing with clients, sensitive data and their tasks. Outsourcing is an extremely safe practice provided you do your homework and choose the right company to work with.   Myth #6 – Outsourcing And Offshoring Are The Same Fact #6 – No, They Are NOT! You may have noticed that ‘outsourcing’ and ‘offshoring’ are interchangeably used, but they are definitely not the same. Outsourcing involves paying a 3rd party or a virtual assistance company to complete your work for you. Offshoring on the other hand, means relocating or moving your business efforts wholly to another country, instead of just hiring a company to handle key components of your business. Though the differences may seem negligible, there is in fact, a huge difference between the two terminologies.

Debunking Common Outsourcing Myths Read More »

When you consider outsourcing, it means that you ideally want to avoid undertaking peripheral company functions on your own. Outsourcing has long been a strategic business practice and is a way of reorganizing or relocating a part of a company’s functions to a 3rd party, to boost productivity and improve business functions. Despite the numerous benefits that outsourcing can bring to the table, many first-timers or companies remain oblivious to the obvious and prefer handling all functions in-house due to the many myths and misconceptions associated with outsourcing. Through this post, we aim to debunk the 6 most prevalent outsourcing myths and unveil the realities.   Myth #1 – The Main Incentive For Companies To Outsource Are Reduced Costs Fact #1 – Companies Outsource For Other Reasons Than reducing Costs   For a very long time, companies outsourced because they believed that it would help reduce costs. Due to the mismatch in expectations and reality, the motives behind outsourcing has also evolved over time. Reduced costs may be ‘one’ of the incentives to outsource a function but definitely not the main reason anymore. Rather, the quality of the services provided and the quick access to specialist service providers who can complete a job in a much more efficient manner than an in-house employee, have become some of the major impetuses to outsource. Let’s face it. If your company is not very proficient with SEO, chances are that an outsourcing partner that has a specialist team for SEO, can generate quicker results for your company and work more efficiently.   Myth #2 – There Will Be Cultural & Language Disparities Fact #2 – Outsourcing Companies Are Trained To Handle Cross-Cultural Exchange   Apart from being just a myth, cultural and language disparities are also some of the greatest fears for first-time outsourcers. The fear being, that cultural and language barriers can pose obstacles during the process of exchanging vital information. However, it is safe to say that this is just a misconception. Most outsourcing companies hire qualified professionals that are experienced in cross-cultural exchange and are proficient with multiple languages, including English. India, Russia and Philippines are at the top of the league when it comes to deploying professional customer support teams who are both, fluent and familiar with multiple cultures and the English language.   Myth #3 – Clients Have No Control Once The Job Is Outsourced Fact #3 – You Have As Much Control As You Would With An In-House Team! This is one of the most prevalent outsourcing myths and is not as difficult to manage as most companies or people would like to believe. With check-points and methodologies established with the outsourcer, you can offer your suggestions, tested practices, sample frameworks and carry out regular checks on the progress of the job being done once you have outsourced a task. Frequent information-exchange and communication is a necessity and the more you exert control over an outsourcing company, the better your results and your personal virtual assistants‘ efficiency. By providing feedback, you will not only be encouraging your virtual assistant to do better, but you will also be establishing a great working relationship.   Myth #4 – Outsourcing Is For The Big Companies Fact #4 – Small Business Enterprises Have Benefited More With Outsourcing In The Recent Past   No one can take away the fact that large enterprises have made the best use of outsourcing in the past, but let’s not forget the scale on which these big companies outsourced. The decision to outsource nowadays is supported by different reasons for different companies and in the case of start-ups, they are driven to outsource because of the countless benefits. More small businesses are taking to outsourcing today to add value, know-how and experience to their business functions. It is all the more important for small businesses to focus on their core functions and grow their business rather than spend all their valuable time on laborious jobs that can be handled by professionals. An advantage in today’s time and age is that many outsourcers offer customized packages or prefer working for small business enterprises. Look out for these specific outsourcing companies or virtual assistance companies if you run a small business enterprise. 6 ACTIVITIES TO GROW YOUR BUSINESS   Myth #5 – Outsourcing Is Risky Fact #5 – Your Thinking Is Risky   Sometimes it’s your thinking that can be risky and can stop you from taking the right step for your business. You may believe that handling all the functions in-house will save your company from a number of risks. Though this may be true to a marginal degree, there are a number of companies who were responsible for their own downfall due to colossal data exposure and inadequate, in-house security measures in the past. Outsourcing companies on the other hand, have only grown and made their security policies more stringent. Experienced outsourcing providers and virtual assistant companies have always understood the importance of data security and these practices have always been treated with the highest priority. Routine measures such as encrypted data, superior firewalls, stringent work policies and NDA’s are some of the many measures that are given precedence when dealing with clients, sensitive data and their tasks. Outsourcing is an extremely safe practice provided you do your homework and choose the right company to work with.   Myth #6 – Outsourcing And Offshoring Are The Same Fact #6 – No, They Are NOT! You may have noticed that ‘outsourcing’ and ‘offshoring’ are interchangeably used, but they are definitely not the same. Outsourcing involves paying a 3rd party or a virtual assistance company to complete your work for you. Offshoring on the other hand, means relocating or moving your business efforts wholly to another country, instead of just hiring a company to handle key components of your business. Though the differences may seem negligible, there is in fact, a huge difference between the two terminologies.

Steps For Effective Lead Generation For Business Development

At GetFriday, one in five inquiries is about lead generation. Entrepreneurs and business owners are always seeking ways to generate leads. It could be perplexing to go through this phase of marketing operations. Though this sounds like the simplest of things in a business, this could in fact, be tricky to handle. A constant doubt lingers about the success of efforts and money being spent on lead generation activities. Click on the image below to see this blog in SlideShare presentation format. GetFriday has been assisting businesses for over 10 years now and we have seen our fair share of lead generation tasks that we have done for our clients – mostly small business owners. From our experiences with lead generation, here we list a few facts – Define Your Target Customers To begin with, you may ask is this not common sense? How is it even possible to generate a list without defining your target customers? Well yes, it is true most business owners define their target customers at the outset, but there are some who don’t. For instance, the common mistakes that could take place are – you may have asked for business development manager but instead, received an application from a marketing manager. The list may not distinguish the difference. Or instead of listing all dental surgeons in your area, you may have listed all the general surgeons in your area. Defining the target customer while generating leads must include a clear point-wise description of leads required and a list of points that state “don’ts”. A list with email address generic to firms eg: info@useless.com will not serve any purpose for you. Ensure you give clear instructions to search for alternate contact points. A good and clear definition of leads would look something like this – 1. Law firms within radius of 100 km of Greenville 2. Law firms must have employee strength of 10 – 15 people. 3. 1st preferred contact point is senior attorney. 4. 2nd preferred contact is junior attorney. 5. 3rd preferred contact is procurement officer. It Is A Hard-Work To Collect These Lists – Gather The Right Tools GetFriday has been in this business for 10 years now. And we can vouch that lead generation is hard work. But there are smart ways to handle this. There are ways through which, one can verify email addresses collected and tools that can help verify zip code authenticity. Databases could also be carefully mined for lists and tools like MS Excel can be employed to predict and source the most probable email ids. In case you delve into this without experience, you will surely learn it over time. But the cost of expensive time spent on this activity will not be worthwhile for your business. Instead, you would be doing a better job designing the marketing campaign details and fixing the operations for new customers that could be acquired through these lists. Is It Possible To Buy Your Way Through? Yes, you could buy your way through. If your business is a B2B, then you are lucky. The list may after all work. But if your list is B2C then you could end up annoying a lot of unknown people. All it does is exasperate people for having received one more mail from you, trying to sell something. If you are a business owner, you might relate to the analogy we have used here. How do you feel when you receive another mail about “best SEO service” or to source your products from some rural province in China? You would probably hire a virtual assistant right away to delete those e-mails even before you see them. Some GetFriday clients actually hire us for this! To delete those annoying, spam mails. So, why would the recipients of your mailing list feel any different? It fits Albert Einstein’s definition for insanity “doing the same thing again and again expecting a different result”. Generate A Long List It is mandatory that you generate a long list. The longer the prospect client’s list, the better the chances of success. Let us explain. Email campaigns and social media campaigns are about reaching your target audience at the right moment with the right offer. You can get your product offering right, but cannot predict the right moment. For example how do you predict the need for “buying shoes” or “buying handbags”? It is true there are seasonal increases in the sales of products. An example would be table ware sales before thanksgiving as people prepare to entertain family and friends. But the right moment cannot be predicted for most products and services. A larger leads/email list could increase chances of success by increasing the probability of reaching the right people at the right moment. Hire Virtual Assistants To Do The Work If you are a business owner or entrepreneur attempting to research and generate leads, the cost of lost time will be much higher for you. It is better to hire professionals to do this work. In case you still feel you must do it yourself, spend at least 10 minutes listening to this podcast “9 habits to stop now”, by Tim Ferris –http://fourhourworkweek.com/2014/06/16/not-to-do-lists-drugs-and-other-productivity-tricks/ .

Steps For Effective Lead Generation For Business Development Read More »

At GetFriday, one in five inquiries is about lead generation. Entrepreneurs and business owners are always seeking ways to generate leads. It could be perplexing to go through this phase of marketing operations. Though this sounds like the simplest of things in a business, this could in fact, be tricky to handle. A constant doubt lingers about the success of efforts and money being spent on lead generation activities. Click on the image below to see this blog in SlideShare presentation format. GetFriday has been assisting businesses for over 10 years now and we have seen our fair share of lead generation tasks that we have done for our clients – mostly small business owners. From our experiences with lead generation, here we list a few facts – Define Your Target Customers To begin with, you may ask is this not common sense? How is it even possible to generate a list without defining your target customers? Well yes, it is true most business owners define their target customers at the outset, but there are some who don’t. For instance, the common mistakes that could take place are – you may have asked for business development manager but instead, received an application from a marketing manager. The list may not distinguish the difference. Or instead of listing all dental surgeons in your area, you may have listed all the general surgeons in your area. Defining the target customer while generating leads must include a clear point-wise description of leads required and a list of points that state “don’ts”. A list with email address generic to firms eg: info@useless.com will not serve any purpose for you. Ensure you give clear instructions to search for alternate contact points. A good and clear definition of leads would look something like this – 1. Law firms within radius of 100 km of Greenville 2. Law firms must have employee strength of 10 – 15 people. 3. 1st preferred contact point is senior attorney. 4. 2nd preferred contact is junior attorney. 5. 3rd preferred contact is procurement officer. It Is A Hard-Work To Collect These Lists – Gather The Right Tools GetFriday has been in this business for 10 years now. And we can vouch that lead generation is hard work. But there are smart ways to handle this. There are ways through which, one can verify email addresses collected and tools that can help verify zip code authenticity. Databases could also be carefully mined for lists and tools like MS Excel can be employed to predict and source the most probable email ids. In case you delve into this without experience, you will surely learn it over time. But the cost of expensive time spent on this activity will not be worthwhile for your business. Instead, you would be doing a better job designing the marketing campaign details and fixing the operations for new customers that could be acquired through these lists. Is It Possible To Buy Your Way Through? Yes, you could buy your way through. If your business is a B2B, then you are lucky. The list may after all work. But if your list is B2C then you could end up annoying a lot of unknown people. All it does is exasperate people for having received one more mail from you, trying to sell something. If you are a business owner, you might relate to the analogy we have used here. How do you feel when you receive another mail about “best SEO service” or to source your products from some rural province in China? You would probably hire a virtual assistant right away to delete those e-mails even before you see them. Some GetFriday clients actually hire us for this! To delete those annoying, spam mails. So, why would the recipients of your mailing list feel any different? It fits Albert Einstein’s definition for insanity “doing the same thing again and again expecting a different result”. Generate A Long List It is mandatory that you generate a long list. The longer the prospect client’s list, the better the chances of success. Let us explain. Email campaigns and social media campaigns are about reaching your target audience at the right moment with the right offer. You can get your product offering right, but cannot predict the right moment. For example how do you predict the need for “buying shoes” or “buying handbags”? It is true there are seasonal increases in the sales of products. An example would be table ware sales before thanksgiving as people prepare to entertain family and friends. But the right moment cannot be predicted for most products and services. A larger leads/email list could increase chances of success by increasing the probability of reaching the right people at the right moment. Hire Virtual Assistants To Do The Work If you are a business owner or entrepreneur attempting to research and generate leads, the cost of lost time will be much higher for you. It is better to hire professionals to do this work. In case you still feel you must do it yourself, spend at least 10 minutes listening to this podcast “9 habits to stop now”, by Tim Ferris –http://fourhourworkweek.com/2014/06/16/not-to-do-lists-drugs-and-other-productivity-tricks/ .

‘Kaizen’ – How It Is Helping Us… And You!

In the 10 successful years of virtual assistance operations, GetFriday’s client base has been growing at an exponential rate and benchmarks itself on efficiency. With 14 dedicated virtual assistant teams handling clients from across 60+ countries, GetFriday’s VA’s are working round the clock to make sure that all tasks outsourced by clients are executed with unfailing precision and deadlines are strictly adhered to. Being the longest running VA company in the world, comes with its share of perils. Operational effectiveness is paramount to maintain the satisfaction levels of clients. And with competition looming, it has become even more important to become effective operationally and turn it into a competitive advantage, which cannot not be replicated easily. With this in mind, the term “continuous improvement” started to resonate within teams at GetFriday. This is the story of two such teams, GMT (UK) virtual assistance team and FE (Australia) small business team. Both these teams managed to bring and implement a globally recognized quality tool at GetFriday. What Is Kaizen? For the benefit of those of you who are unaware about Kaizen, here is a brief explanation of the philosophy – It is a Japanese philosophy that aims at ‘eliminating waste’ in the organization, without large capital investments. The word literally translates to ‘change’ (kai) ‘good’ (zen).” Any activity that does not add value to customer is a waste and needs to be eliminated. The overall objective being continuous small improvements. Identification of Non Value Added Activities: Every Wednesday, the teams meet to identify the Non-value added activities that stops them from delivering quality results on time to clients. Some example of Non value added activities identified and eliminated are listed below. This added to small continuous improvements within the teams and results began to show. The pending emails were identified as waiting inventory. It was decided to generate a daily report on the number of emails to be responded to. These emails usually are customer interactions. Elimination of this waste had immediate positive effect on the satisfaction level and responsiveness within the team. The tasks were taken up as per queue by associates irrespective of time required for each task. Therefore adding to waiting time for small tasks, which could easily be completed in less than an hour. It was decided to complete any task taking less than an hour before closing hours of the day and any task taking more than 1 hour to be completed in a single business day. This significantly reduced wait time for small tasks. It was found that clients need to be reached through right communication channels, otherwise any clarification with regard to work would have to wait till the next business day. Therefore associates were encouraged to explore Skype, phone calls and Gtalk as additional mediums of communication. Kaizen practice at GetFriday Document the current situation Visualize the ideal situation Define measurement targets Brainstorm solutions to the problem Develop Kaizen Plan Implement plan Measure, record and compare results to targets Prepare summary documents Define the problem Standardization To elucidate further, here are two small case studies of the problems and the solutions that the GMT and the FE teams came up with:- Case Study 1   Define the Problem: When a Virtual Assistant has completed a task for the client, the QC tracker has to be updated by the team-in-charge, after which the task will undergo quality checks by the Quality Team. There could be instances wherein the Team Lead is not at the desk or is in a meeting and if in that case, the QC tracker is not updated on time, there could be delays in getting the task approved by the QC and the VA could ultimately miss the deadline for the task. Document the current situation: The problem as mentioned above is documented on a board and also in an excel sheet. Visualize the Ideal Solution: The ideal solution for the problem is the situation where TL is always present to update the tracker. Define Measurement Targets: The numbers of tasks which are being delayed due to this tracker update problem are noted down, and targets were set to bring them down to zero. Brainstorm solutions to the problem: Once every week, all the team members gather in a meeting room to discuss all the problems and brainstorm on the ideas and feasibilities of the room for improvement. For this particular problem also, all the team members gathered together and brainstormed ideas for a feasible solution. Develop Kaizen Plan: The solution that was decided was that now, the QC tracker will be shared with two senior VA’s in the team and if in case, the Team Leader is not available, the tracker can be updated by either of the VA’s immediately. Implement plan: The decided solution was then implemented in the next week, and improvements were noted. Measure, record and compare results to targets: Results (delays/ missing deadlines due to the QC tracker issue after implementing solution) were noted and compared with the targets set (zero delay) in the earlier Kaizen meeting. Prepare summary documents: Results and improvements were noted for the complete Kaizen activity for this particular problem. Standardization: The solution was regularly implemented, and results were noted every week to bring in standardization. Following these simple methods, GetFriday’s GMT team was able to find the solution to many other similar problems. The following case study summarizes the solution found and implemented using above mentioned 10 simple steps.   Case Study 2   Problem: There is an urgent task that needs to go by the end of the day and there are no resources available in the team to handle the task because the VA’s already have a lot of tasks to do for themselves. In such a situation, there is a resource crunch. Solution: The Virtual Assistant who has received the task request should check with the shift in-charge who is present on the floor and find out if any Virtual Assistant is free in his/her team

‘Kaizen’ – How It Is Helping Us… And You! Read More »

In the 10 successful years of virtual assistance operations, GetFriday’s client base has been growing at an exponential rate and benchmarks itself on efficiency. With 14 dedicated virtual assistant teams handling clients from across 60+ countries, GetFriday’s VA’s are working round the clock to make sure that all tasks outsourced by clients are executed with unfailing precision and deadlines are strictly adhered to. Being the longest running VA company in the world, comes with its share of perils. Operational effectiveness is paramount to maintain the satisfaction levels of clients. And with competition looming, it has become even more important to become effective operationally and turn it into a competitive advantage, which cannot not be replicated easily. With this in mind, the term “continuous improvement” started to resonate within teams at GetFriday. This is the story of two such teams, GMT (UK) virtual assistance team and FE (Australia) small business team. Both these teams managed to bring and implement a globally recognized quality tool at GetFriday. What Is Kaizen? For the benefit of those of you who are unaware about Kaizen, here is a brief explanation of the philosophy – It is a Japanese philosophy that aims at ‘eliminating waste’ in the organization, without large capital investments. The word literally translates to ‘change’ (kai) ‘good’ (zen).” Any activity that does not add value to customer is a waste and needs to be eliminated. The overall objective being continuous small improvements. Identification of Non Value Added Activities: Every Wednesday, the teams meet to identify the Non-value added activities that stops them from delivering quality results on time to clients. Some example of Non value added activities identified and eliminated are listed below. This added to small continuous improvements within the teams and results began to show. The pending emails were identified as waiting inventory. It was decided to generate a daily report on the number of emails to be responded to. These emails usually are customer interactions. Elimination of this waste had immediate positive effect on the satisfaction level and responsiveness within the team. The tasks were taken up as per queue by associates irrespective of time required for each task. Therefore adding to waiting time for small tasks, which could easily be completed in less than an hour. It was decided to complete any task taking less than an hour before closing hours of the day and any task taking more than 1 hour to be completed in a single business day. This significantly reduced wait time for small tasks. It was found that clients need to be reached through right communication channels, otherwise any clarification with regard to work would have to wait till the next business day. Therefore associates were encouraged to explore Skype, phone calls and Gtalk as additional mediums of communication. Kaizen practice at GetFriday Document the current situation Visualize the ideal situation Define measurement targets Brainstorm solutions to the problem Develop Kaizen Plan Implement plan Measure, record and compare results to targets Prepare summary documents Define the problem Standardization To elucidate further, here are two small case studies of the problems and the solutions that the GMT and the FE teams came up with:- Case Study 1   Define the Problem: When a Virtual Assistant has completed a task for the client, the QC tracker has to be updated by the team-in-charge, after which the task will undergo quality checks by the Quality Team. There could be instances wherein the Team Lead is not at the desk or is in a meeting and if in that case, the QC tracker is not updated on time, there could be delays in getting the task approved by the QC and the VA could ultimately miss the deadline for the task. Document the current situation: The problem as mentioned above is documented on a board and also in an excel sheet. Visualize the Ideal Solution: The ideal solution for the problem is the situation where TL is always present to update the tracker. Define Measurement Targets: The numbers of tasks which are being delayed due to this tracker update problem are noted down, and targets were set to bring them down to zero. Brainstorm solutions to the problem: Once every week, all the team members gather in a meeting room to discuss all the problems and brainstorm on the ideas and feasibilities of the room for improvement. For this particular problem also, all the team members gathered together and brainstormed ideas for a feasible solution. Develop Kaizen Plan: The solution that was decided was that now, the QC tracker will be shared with two senior VA’s in the team and if in case, the Team Leader is not available, the tracker can be updated by either of the VA’s immediately. Implement plan: The decided solution was then implemented in the next week, and improvements were noted. Measure, record and compare results to targets: Results (delays/ missing deadlines due to the QC tracker issue after implementing solution) were noted and compared with the targets set (zero delay) in the earlier Kaizen meeting. Prepare summary documents: Results and improvements were noted for the complete Kaizen activity for this particular problem. Standardization: The solution was regularly implemented, and results were noted every week to bring in standardization. Following these simple methods, GetFriday’s GMT team was able to find the solution to many other similar problems. The following case study summarizes the solution found and implemented using above mentioned 10 simple steps.   Case Study 2   Problem: There is an urgent task that needs to go by the end of the day and there are no resources available in the team to handle the task because the VA’s already have a lot of tasks to do for themselves. In such a situation, there is a resource crunch. Solution: The Virtual Assistant who has received the task request should check with the shift in-charge who is present on the floor and find out if any Virtual Assistant is free in his/her team

A Study of the Online Shoe Retailer Industry – Australia

Since 2005, GetFriday has been assisting many online footwear stores from Australia to manage their businesses. This got us curious about the state of affairs in the online shoes industry in Australia. We conducted primary research with some 50 online footwear stores from the Australian region to assess the competitive landscape and analyze the industry in general. The results of this survey could be of interest to shoe e-tailers and online retailers, in general. The Online Footwear Industry in Australia Overview: With revenue generation worth $416 million and an annual growth of 14%, the industry remains fragmented with players with low levels of market share according to a June 2015 market research report. The struggle for market share is reflected in discount wars to garner customers. Our primary research data shows that 73% of online shoe retailers offer discounts on products. Why the online shoe industry is tough: The online shoes industry is a tough environment to survive in. The entry barriers to set up an online shoe store are low and the numbers of online shoe stores are increasing. This affects the revenues of these stores, making them weak players in a large industry. Some market research data indicates, no single player holds more than 5% of the market share. For smaller online retailers, this could mean that more efforts need to be put into their marketing processes. 6 Tactics to Standout in the Online Shoes Industry: 1) Recognize What to Sell: About 30% of the stores sell only women’s shoes. On an average, these stores have collections of 300 products for customers to choose from. The stores selling both men and women’s shoes have an average collection of 550 products. Ankle boots, long boots, heels, flats, wedges, sandals, sneakers, pumps, peep toes, casuals are widely available and are the commonly listed products across online shoe stores for women. The men’s collection seems to be limited to athletic shoes, boots and work shoes – these being the most commonly available products. Add value to design, material, branding, customer service and relations to differentiate your product offerings and increase your sales. 2) Push inefficiencies out of the sales and admin: Our study shows that E-commerce stores generating 10 to 15 orders per day reach a threshold point that requires rethinking the sales and admin design of the store. The focus must shift towards increasing the efficiency of sales and admin, from a “manageable” state of mind. A good CRM and project management tool could help with the collection and generation of data and could also help manage your projects with clarity. One among the best practices is to outsource activities that could be done remotely. This allows you to focus on data and customer relations. Hiring a good Virtual Assistance company for these back-end admin tasks could be the best way to improve efficiency. 3) Leverage through Cross-Selling: Most retailers assume that customers know their needs and wait for the purchase decisions to stem from this knowledge. A McKinsey report “Rediscovering the art of selling” in 2010 showed, 40% of customers are open to persuasion when they walk into a brick and mortar store. E-commerce is driven by choices and the discretion it allows to its customers. One can safely assume that E-commerce customers are willing to be persuaded even more with the right offerings at the right time. Strategize about the products you wish to cross-sell and their placement on the website. A good starting point could be to analyze the sales data to understand the patterns. This will help you identify attitudinal preferences of customers. Our study shows, on an average stores cross-sell 31 products across multiple categories. For stores selling ladies footwear, the most popular accessory to be cross-sold are handbags (37% of stores sell handbags along with footwear). Other items that are being sold along with footwear are heel stoppers, heel grips, hosiery, compression foot sleeve, gel cushion, feet blister plasters, heel cushions, shoe care cream, shoe care sponge, shoehorn, socks, sunglasses and wallets. Cross-selling can be a good revenue stream for e-commerce online shoe stores. You should focus on the products mentioned above to increase your revenues. Again find your own niche and create that differentiator if you plan to stand out from the crowd. 4) Provide Discounts for higher Revenue: A customer’s purchase decision now significantly consists of opportunities to compare prices and reviews. This has dramatically altered the purchase decisions. An ever-growing list of online retailers have added to the competition and fragmented the market. In this scenario, it can be a difficult proposition to sell footwear, which must compete for space using design and appeal as the main differentiator. Our study indicates online footwear retailers in Australia provide discounts through all seasons to attract customers. Our survey conducted in July 2015 shows, 73% stores discounted their select footwear products. 6% of stores have discounts on their available footwear collection. It is clear that discounts are being used as a tool to generate sales. It could also be used as a tool to clear stocks on a continuous basis before the next season’s products arrive. 5) Create space for niche products: Our survey shows less than 2% of stores sell niche products such as orthotic shoes and wedding shoes among many others. We recommend you to make space for these kinds of niche complementary products for higher ROI and differentiation as a part of your red ocean strategy. 6) Do not forget Social Media: Almost every store we surveyed has a social media presence. Social media marketing is cost- effective and is therefore attractive to online retailers. The online shoe industry is no exception. We conducted a survey to assess the activities of online shoe stores on Twitter, Facebook, Google+, Pinterest and various blogs. We found that 17% of stores have presence on all these social media forums. This means, online shoe stores look to engage customers’ across multiple platforms and forums. 72% have presence on Twitter, 54% have presence on Pinterest,

A Study of the Online Shoe Retailer Industry – Australia Read More »

Since 2005, GetFriday has been assisting many online footwear stores from Australia to manage their businesses. This got us curious about the state of affairs in the online shoes industry in Australia. We conducted primary research with some 50 online footwear stores from the Australian region to assess the competitive landscape and analyze the industry in general. The results of this survey could be of interest to shoe e-tailers and online retailers, in general. The Online Footwear Industry in Australia Overview: With revenue generation worth $416 million and an annual growth of 14%, the industry remains fragmented with players with low levels of market share according to a June 2015 market research report. The struggle for market share is reflected in discount wars to garner customers. Our primary research data shows that 73% of online shoe retailers offer discounts on products. Why the online shoe industry is tough: The online shoes industry is a tough environment to survive in. The entry barriers to set up an online shoe store are low and the numbers of online shoe stores are increasing. This affects the revenues of these stores, making them weak players in a large industry. Some market research data indicates, no single player holds more than 5% of the market share. For smaller online retailers, this could mean that more efforts need to be put into their marketing processes. 6 Tactics to Standout in the Online Shoes Industry: 1) Recognize What to Sell: About 30% of the stores sell only women’s shoes. On an average, these stores have collections of 300 products for customers to choose from. The stores selling both men and women’s shoes have an average collection of 550 products. Ankle boots, long boots, heels, flats, wedges, sandals, sneakers, pumps, peep toes, casuals are widely available and are the commonly listed products across online shoe stores for women. The men’s collection seems to be limited to athletic shoes, boots and work shoes – these being the most commonly available products. Add value to design, material, branding, customer service and relations to differentiate your product offerings and increase your sales. 2) Push inefficiencies out of the sales and admin: Our study shows that E-commerce stores generating 10 to 15 orders per day reach a threshold point that requires rethinking the sales and admin design of the store. The focus must shift towards increasing the efficiency of sales and admin, from a “manageable” state of mind. A good CRM and project management tool could help with the collection and generation of data and could also help manage your projects with clarity. One among the best practices is to outsource activities that could be done remotely. This allows you to focus on data and customer relations. Hiring a good Virtual Assistance company for these back-end admin tasks could be the best way to improve efficiency. 3) Leverage through Cross-Selling: Most retailers assume that customers know their needs and wait for the purchase decisions to stem from this knowledge. A McKinsey report “Rediscovering the art of selling” in 2010 showed, 40% of customers are open to persuasion when they walk into a brick and mortar store. E-commerce is driven by choices and the discretion it allows to its customers. One can safely assume that E-commerce customers are willing to be persuaded even more with the right offerings at the right time. Strategize about the products you wish to cross-sell and their placement on the website. A good starting point could be to analyze the sales data to understand the patterns. This will help you identify attitudinal preferences of customers. Our study shows, on an average stores cross-sell 31 products across multiple categories. For stores selling ladies footwear, the most popular accessory to be cross-sold are handbags (37% of stores sell handbags along with footwear). Other items that are being sold along with footwear are heel stoppers, heel grips, hosiery, compression foot sleeve, gel cushion, feet blister plasters, heel cushions, shoe care cream, shoe care sponge, shoehorn, socks, sunglasses and wallets. Cross-selling can be a good revenue stream for e-commerce online shoe stores. You should focus on the products mentioned above to increase your revenues. Again find your own niche and create that differentiator if you plan to stand out from the crowd. 4) Provide Discounts for higher Revenue: A customer’s purchase decision now significantly consists of opportunities to compare prices and reviews. This has dramatically altered the purchase decisions. An ever-growing list of online retailers have added to the competition and fragmented the market. In this scenario, it can be a difficult proposition to sell footwear, which must compete for space using design and appeal as the main differentiator. Our study indicates online footwear retailers in Australia provide discounts through all seasons to attract customers. Our survey conducted in July 2015 shows, 73% stores discounted their select footwear products. 6% of stores have discounts on their available footwear collection. It is clear that discounts are being used as a tool to generate sales. It could also be used as a tool to clear stocks on a continuous basis before the next season’s products arrive. 5) Create space for niche products: Our survey shows less than 2% of stores sell niche products such as orthotic shoes and wedding shoes among many others. We recommend you to make space for these kinds of niche complementary products for higher ROI and differentiation as a part of your red ocean strategy. 6) Do not forget Social Media: Almost every store we surveyed has a social media presence. Social media marketing is cost- effective and is therefore attractive to online retailers. The online shoe industry is no exception. We conducted a survey to assess the activities of online shoe stores on Twitter, Facebook, Google+, Pinterest and various blogs. We found that 17% of stores have presence on all these social media forums. This means, online shoe stores look to engage customers’ across multiple platforms and forums. 72% have presence on Twitter, 54% have presence on Pinterest,

Short Tail Key Word

Step Up Your Vacation Rentals ‘Marketing’ Before It’s Too Late!

Travel Industry – At The Cusp Of Change The $144 billion vacation rental industry with over million listings, has taken the travel industry by storm. According to Vacation Rental Managers Association, 24% of leisure travelers are now choosing vacation rental homes over hotels and resorts. While this affords considerable opportunity to vacation home owners, not everyone is reaping the benefits of this industry. Vacation rental owners often grapple with questions related to receiving more customers/ guests. The answer seems to lie with smart marketing practices. We have listed a few basic ideas that vacation rental owners could use. Is Your Vacation Rental Lost In The Crowd? Getting found in major search engines such as Google, Yahoo and Bing, is important. Your potential guests are looking for vacation rentals and if your website shows in the top 10 search results, you are bound to have a competitive edge over the others and it will also make it easier for people to find you. With your website on top of search results, there are higher chances of increases in bookings and boosts in occupancy. Three Reasons To Begin Marketing Your Vacation Rental Now 1)According to a Google post, it takes a mere 3 to 7 seconds for a shopper to decide on a buying a product/service. Known as the ZMOT, this is the most critical phase in the marketing cycle and is far more critical than the actual advertising itself. As vacation rental owners, you will need to understand how to capitalize on this period known as the ZMOT, correctly. 2)Google is the greatest source of traffic (70%) for websites and there are no two ways about it. Vacation rental owners need to understand how to a) be featured on top sites on Google, b) have all the SEO marketing done and in place in order to be traced by the search engine. 3)In the US alone, 87% of the population depended on the internet for majority of the travelling that took place through the year 2014. This information alone is vital for vacation rental owners, because in today’s time and age it is important to understand how to scale your online presence and market your services effectively in order to rank on Google or be chosen by customers. The 8 Stepping Stones To Vacation Rental Marketing Success 1. Keywords are Important: The most important step in optimising your website is to finalise the keywords you intend to target. You must decide on the keyword for which you want to be found. Opting for short tail and long tail keywords needs comprehensive research to filter out the best ones. Long tail keywords will give you an extra edge, making you more visible and will significantly boost your bookings. Gauge your competition thoroughly before you select your keywords because it is one of the most crucial steps. Here is an example just for your reference:- Short tail Keyword – Vacation Rental Long tail Keyword: Clearwater beach Vacation Rentals With the above example you can see the difference in search volume results. The advantage of the long tail keyword is that you have lesser search volume and your visibility in getting found for such keywords are high. It is better to be a big fish in a small pond rather being a little fish in a big pond. It is wise to choose the keywords that make you visible to your niche audience with specific needs. 2. Meta Data: Another key factor to build online presence is to optimise your Meta tags with proper keywords. This is important because your audience will identify you by these tags. Give an attractive two-liner to catch the eye of your potential guests and make sure that the keywords are inserted into the descriptions. Here is a snippet of what Meta tags will look like on a search engine result:- Capture the attention of viewers with an appealing story that describes the vacation rental aptly within 160 characters (as per Google’s meta data guidelines). 3. Website Design & Aesthetics A websites’ aesthetics also affects the bookings for your vacation. Keep a tab on the website design and both, the quality and quantity of pictures. For example, replacing low quality photographs with quality pictures was the first step towards success for AirBnb. Thus, more quality pictures mean higher the chances of conversions. Keeping a 360 view video of your vacation home also gives prospective clients real-time views of your location. All these factors in combination will definitely add more value to your vacation rental and will attract more customers. 4. Call to Action: Overall, the “call to action” buttons are meant to garner some action on your website. Highlight important buttons/tabs or position it in such a manner on the website that it attracts maximum attention. Some of the “call to action” buttons on your vacation rental website can be, – Toll-free numbers – “Book Now” button – “Check Calendar” to see the availability of the rentals – Chat options – Social media links to share/ like/post tweets on your page. GetFriday, the virtual assistance company in Bangalore, India, conducted an in-depth analysis on 3000 bookings for vacation rentals. The results revealed that checking “calendars” and dates were of top interest to potential guests. You can also see the Slideshare presentation for Vacation Rental Marketing by clicking on the picture given below. 5. Push for an Ad Campaign: Google says your potential clients decide in 3-7secs whether they want to buy a product or service. If your ads shoot up in Google, your chances of being chosen are high. Go for a display campaign with pictures of your beautiful vacation rental with appropriate “call to action” buttons and other relevant details. Alternatively try out Remarketing campaigns that are even more cost effective, this would remind your visitors about your rentals. By marketing your offers and deals in your ads, you have better chances of increasing ROI. 6. Rave reviews: Customers’ decisions are greatly influenced by reviews. Guests spend

Step Up Your Vacation Rentals ‘Marketing’ Before It’s Too Late! Read More »

Travel Industry – At The Cusp Of Change The $144 billion vacation rental industry with over million listings, has taken the travel industry by storm. According to Vacation Rental Managers Association, 24% of leisure travelers are now choosing vacation rental homes over hotels and resorts. While this affords considerable opportunity to vacation home owners, not everyone is reaping the benefits of this industry. Vacation rental owners often grapple with questions related to receiving more customers/ guests. The answer seems to lie with smart marketing practices. We have listed a few basic ideas that vacation rental owners could use. Is Your Vacation Rental Lost In The Crowd? Getting found in major search engines such as Google, Yahoo and Bing, is important. Your potential guests are looking for vacation rentals and if your website shows in the top 10 search results, you are bound to have a competitive edge over the others and it will also make it easier for people to find you. With your website on top of search results, there are higher chances of increases in bookings and boosts in occupancy. Three Reasons To Begin Marketing Your Vacation Rental Now 1)According to a Google post, it takes a mere 3 to 7 seconds for a shopper to decide on a buying a product/service. Known as the ZMOT, this is the most critical phase in the marketing cycle and is far more critical than the actual advertising itself. As vacation rental owners, you will need to understand how to capitalize on this period known as the ZMOT, correctly. 2)Google is the greatest source of traffic (70%) for websites and there are no two ways about it. Vacation rental owners need to understand how to a) be featured on top sites on Google, b) have all the SEO marketing done and in place in order to be traced by the search engine. 3)In the US alone, 87% of the population depended on the internet for majority of the travelling that took place through the year 2014. This information alone is vital for vacation rental owners, because in today’s time and age it is important to understand how to scale your online presence and market your services effectively in order to rank on Google or be chosen by customers. The 8 Stepping Stones To Vacation Rental Marketing Success 1. Keywords are Important: The most important step in optimising your website is to finalise the keywords you intend to target. You must decide on the keyword for which you want to be found. Opting for short tail and long tail keywords needs comprehensive research to filter out the best ones. Long tail keywords will give you an extra edge, making you more visible and will significantly boost your bookings. Gauge your competition thoroughly before you select your keywords because it is one of the most crucial steps. Here is an example just for your reference:- Short tail Keyword – Vacation Rental Long tail Keyword: Clearwater beach Vacation Rentals With the above example you can see the difference in search volume results. The advantage of the long tail keyword is that you have lesser search volume and your visibility in getting found for such keywords are high. It is better to be a big fish in a small pond rather being a little fish in a big pond. It is wise to choose the keywords that make you visible to your niche audience with specific needs. 2. Meta Data: Another key factor to build online presence is to optimise your Meta tags with proper keywords. This is important because your audience will identify you by these tags. Give an attractive two-liner to catch the eye of your potential guests and make sure that the keywords are inserted into the descriptions. Here is a snippet of what Meta tags will look like on a search engine result:- Capture the attention of viewers with an appealing story that describes the vacation rental aptly within 160 characters (as per Google’s meta data guidelines). 3. Website Design & Aesthetics A websites’ aesthetics also affects the bookings for your vacation. Keep a tab on the website design and both, the quality and quantity of pictures. For example, replacing low quality photographs with quality pictures was the first step towards success for AirBnb. Thus, more quality pictures mean higher the chances of conversions. Keeping a 360 view video of your vacation home also gives prospective clients real-time views of your location. All these factors in combination will definitely add more value to your vacation rental and will attract more customers. 4. Call to Action: Overall, the “call to action” buttons are meant to garner some action on your website. Highlight important buttons/tabs or position it in such a manner on the website that it attracts maximum attention. Some of the “call to action” buttons on your vacation rental website can be, – Toll-free numbers – “Book Now” button – “Check Calendar” to see the availability of the rentals – Chat options – Social media links to share/ like/post tweets on your page. GetFriday, the virtual assistance company in Bangalore, India, conducted an in-depth analysis on 3000 bookings for vacation rentals. The results revealed that checking “calendars” and dates were of top interest to potential guests. You can also see the Slideshare presentation for Vacation Rental Marketing by clicking on the picture given below. 5. Push for an Ad Campaign: Google says your potential clients decide in 3-7secs whether they want to buy a product or service. If your ads shoot up in Google, your chances of being chosen are high. Go for a display campaign with pictures of your beautiful vacation rental with appropriate “call to action” buttons and other relevant details. Alternatively try out Remarketing campaigns that are even more cost effective, this would remind your visitors about your rentals. By marketing your offers and deals in your ads, you have better chances of increasing ROI. 6. Rave reviews: Customers’ decisions are greatly influenced by reviews. Guests spend

Vacation Rentals: Increase occupancy through Customer Reviews - GetFriday

Vacation Rentals – Increasing Occupancy Through Customer Reviews

Customer reviews influence the purchase decisions of a potential consumer to a very large extent. Validation and confirmation of a decision is a human need, which psychologists describe as social proof. When a customer is at the 3rd level of the purchase decision process i.e. evaluation of alternatives; customer reviews about a company’s offering can sway a consumers’ decision to either side. A “Think with Google” consumer report, analyzing a traveler’s road to decision making, states that 36% of leisure travelers and 42% of business travelers are influenced by travel reviews. GetFriday’s study was conducted on the basis of over 3000 customer interactions for vacation rentals and has thrown some light on some prevalent and interesting facts. It has been known for a while that positive customer reviews can tilt a potential guests’ decision in your favor. But the extent to which it influences the swing is largely unknown to individual vacation property owners. Please click on the below image to see the SlideShare presentation as well.   So here are our insights based on this survey Guests Consciously Seek Out Reviews: Our study shows that more than 20% of guests consciously cite past customers or their reviews while taking a decision about a property and even during their initial communication with the Rental Owners. The actual numbers of guests getting influenced by reviews and taking a final call on a booking based on that is much higher than we initially thought. We have also observed guests picking on the experiences of previous visitors while they seek confirmation about specific amenities like swimming pools, Wi-Fi, barbecues, shower facilities etc. Customer reviews clearly generate interest and engage potential guests. And if certain vacation rentals are more successful and more sought after than the others; customers reviews would definitely be pointed out as one of the major reasons behind it. Guests Are Wary About The Authenticity Of The Reviews: While working with vacation properties around the world virtually, our experiences have taught us that many potential customers are also wary about the authenticity of customer reviews. Hence, it is of prime importance that Vacation Rental Owners display genuine and authentic comments and provide proactive feedback to reviews keeping their target audience in mind. Hence, managing customer reviews has become even more important now, as positive/negative reviews are directly linked to the overall rating of a property. It acts as a prime decisive factor for the customers while deciding to go on a vacation. Negative comments are a part of regular reviews from customers and one should not worry about hiding negative reviews. Rental owners generally panic at the sight of negative reviews and instinctively seek methods to either confront the guest on the review forum or sometimes, seek to purge the negative comments. Instead, Rental owners should address these negative reviews as soon as possible and try to resolve the issue at hand. The smart, professional manner in which a negative comment is handled on a public forum, can convert a dissatisfied customer into an advocate for your business. Based on long-standing experiences with Vacation Rental Owners, we would suggest the following approaches to tackle negative reviews: Address The Root Cause: Most travelers are genuine and do not wish to make unwarranted comments. Address the concerns they might have had during their stay and convince the reviewer that it will not happen again. This will assure prospective guests of your trustworthiness and your willingness to solve problems. Responding to a complaint or negative review in a genuine manner is the first sign of a good business. Gather More Positive Reviews: If there is Yin, there is Yang as well. There is generally a good balance of positive reviews to offset the negative ones. A “HomeAway.com” survey states, 93% of guest reviews are positive (meaning a rating of 4 stars and above). This should assure you that a one-off negative review will not cause you harm; that is, if it is promptly addressed. Addressing the root cause in the first place and making sure that the same problem does not occur again will ensure that the quality of the service remains on the higher side and will also allow an owner to gather more positive reviews for the vacation rental house on an ongoing basis. There Is Always A Bright Side: A few negative comments peppered among positive reviews gives a more authentic look and feel to the review page. Though we do not have scientific data to prove this phenomenon, simple social logic seems to confirm it. If you had all but positive reviews, then the data looks suspect for the first time viewer, even if your service were impeccable. How Do You Get More Guests To Write Review For Your Property? 1. E-mail each guest after they leave, thanking them for their stay and inviting them to leave a review. 2. While refunding the deposit, send your guests a note, asking them for reviews. 3. Most guests are kind enough to write reviews. If they enjoyed their stay, they most probably will write one anyway. To be on the safer side, just send them gentle reminders, do not hound or spam them. 4. If possible, be there for a personal good-bye when your guests check out. This adds a more personal touch to the experience and makes it a memorable one for your guest. Vacation property owners need to treat customer reviews as another opportunity to market their property. When customer reviews are handled deftly with a clear strategy and objective, they could cause a positive impact on your business and its profits. To sum up, vacation rental businesses can significantly benefit from the power of customer reviews in increasing their online presence and driving more bookings. As a leading virtual assistant and remote support provider, GetFriday offers vacation rental owners and managers a range of services to help them collect and showcase customer reviews effectively. By leveraging GetFriday’s expertise in managing customer reviews, vacation rental businesses can not only

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Customer reviews influence the purchase decisions of a potential consumer to a very large extent. Validation and confirmation of a decision is a human need, which psychologists describe as social proof. When a customer is at the 3rd level of the purchase decision process i.e. evaluation of alternatives; customer reviews about a company’s offering can sway a consumers’ decision to either side. A “Think with Google” consumer report, analyzing a traveler’s road to decision making, states that 36% of leisure travelers and 42% of business travelers are influenced by travel reviews. GetFriday’s study was conducted on the basis of over 3000 customer interactions for vacation rentals and has thrown some light on some prevalent and interesting facts. It has been known for a while that positive customer reviews can tilt a potential guests’ decision in your favor. But the extent to which it influences the swing is largely unknown to individual vacation property owners. Please click on the below image to see the SlideShare presentation as well.   So here are our insights based on this survey Guests Consciously Seek Out Reviews: Our study shows that more than 20% of guests consciously cite past customers or their reviews while taking a decision about a property and even during their initial communication with the Rental Owners. The actual numbers of guests getting influenced by reviews and taking a final call on a booking based on that is much higher than we initially thought. We have also observed guests picking on the experiences of previous visitors while they seek confirmation about specific amenities like swimming pools, Wi-Fi, barbecues, shower facilities etc. Customer reviews clearly generate interest and engage potential guests. And if certain vacation rentals are more successful and more sought after than the others; customers reviews would definitely be pointed out as one of the major reasons behind it. Guests Are Wary About The Authenticity Of The Reviews: While working with vacation properties around the world virtually, our experiences have taught us that many potential customers are also wary about the authenticity of customer reviews. Hence, it is of prime importance that Vacation Rental Owners display genuine and authentic comments and provide proactive feedback to reviews keeping their target audience in mind. Hence, managing customer reviews has become even more important now, as positive/negative reviews are directly linked to the overall rating of a property. It acts as a prime decisive factor for the customers while deciding to go on a vacation. Negative comments are a part of regular reviews from customers and one should not worry about hiding negative reviews. Rental owners generally panic at the sight of negative reviews and instinctively seek methods to either confront the guest on the review forum or sometimes, seek to purge the negative comments. Instead, Rental owners should address these negative reviews as soon as possible and try to resolve the issue at hand. The smart, professional manner in which a negative comment is handled on a public forum, can convert a dissatisfied customer into an advocate for your business. Based on long-standing experiences with Vacation Rental Owners, we would suggest the following approaches to tackle negative reviews: Address The Root Cause: Most travelers are genuine and do not wish to make unwarranted comments. Address the concerns they might have had during their stay and convince the reviewer that it will not happen again. This will assure prospective guests of your trustworthiness and your willingness to solve problems. Responding to a complaint or negative review in a genuine manner is the first sign of a good business. Gather More Positive Reviews: If there is Yin, there is Yang as well. There is generally a good balance of positive reviews to offset the negative ones. A “HomeAway.com” survey states, 93% of guest reviews are positive (meaning a rating of 4 stars and above). This should assure you that a one-off negative review will not cause you harm; that is, if it is promptly addressed. Addressing the root cause in the first place and making sure that the same problem does not occur again will ensure that the quality of the service remains on the higher side and will also allow an owner to gather more positive reviews for the vacation rental house on an ongoing basis. There Is Always A Bright Side: A few negative comments peppered among positive reviews gives a more authentic look and feel to the review page. Though we do not have scientific data to prove this phenomenon, simple social logic seems to confirm it. If you had all but positive reviews, then the data looks suspect for the first time viewer, even if your service were impeccable. How Do You Get More Guests To Write Review For Your Property? 1. E-mail each guest after they leave, thanking them for their stay and inviting them to leave a review. 2. While refunding the deposit, send your guests a note, asking them for reviews. 3. Most guests are kind enough to write reviews. If they enjoyed their stay, they most probably will write one anyway. To be on the safer side, just send them gentle reminders, do not hound or spam them. 4. If possible, be there for a personal good-bye when your guests check out. This adds a more personal touch to the experience and makes it a memorable one for your guest. Vacation property owners need to treat customer reviews as another opportunity to market their property. When customer reviews are handled deftly with a clear strategy and objective, they could cause a positive impact on your business and its profits. To sum up, vacation rental businesses can significantly benefit from the power of customer reviews in increasing their online presence and driving more bookings. As a leading virtual assistant and remote support provider, GetFriday offers vacation rental owners and managers a range of services to help them collect and showcase customer reviews effectively. By leveraging GetFriday’s expertise in managing customer reviews, vacation rental businesses can not only

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