Website and App Development Services
WordPress, Shopify or Wix sites you need live this week, custom web applications in React, and mobile apps for iOS and Android in Flutter or React Native. GetFriday gives you a dedicated developer without the cost of hiring one.


Website and app development, from a quick fix to a full build
Businesses need very different things from their website. A local service company might just need a fast, professional WordPress site. An online shop needs a Shopify store that sells. A funded startup needs a custom web app, and often a mobile app for customers or staff in the field. Few of them need a full in-house engineering team.
We cover all of it. Whether it's a small change to your current site or a new build across web and mobile, you get a dedicated developer who understands your business, plus specialists for anything that needs more depth.
Since 2005 we've helped businesses get development work done without hiring full-time for work that comes and goes.
From simple sites to complex apps
A WordPress site live this week, a custom web platform, or a mobile app for your customers or team. We start wherever you are.
Website Development
Quick builds through to fully custom platforms:
Best for: businesses that need a site live quickly, or an existing site rebuilt, redesigned or prepared for AI search.
Mobile App Development
Apps for iOS and Android from one codebase:
Best for: businesses that want an app for customers or staff without paying to maintain separate iOS and Android versions.
Website and app services we offer
Ten kinds of build, with the tasks involved, the tools we use and the difference it usually makes.

WordPress Website Development
Works with
A professional site live without waiting in an agency's queue.

Shopify Store Development
Works with
A store that's ready to sell, without you having to learn Shopify.

Wix & Squarespace Website Development
Works with
A professional site live in days, for businesses with straightforward needs.

Custom Web Application Development
Works with
A platform built around how you work, not around what a template allows.

Website Redesign & AI Search Optimization
Works with
Better visibility in Google and in AI-generated search results.

Flutter Mobile App Development
Works with
One codebase that runs smoothly on both iPhone and Android.

React Native Mobile App Development
Works with
Quicker updates, using the React and JavaScript skills your team may already have.

Landing Page & Funnel Development
Works with
A campaign page live in days, without touching the main site.

API & Third-Party Integrations
Works with
Your website or app connected to the other tools you already use.

Website & App Maintenance Support
Works with
Problems found and fixed before customers notice.
Tools we build with
Whatever your business already runs on, or what we recommend for a new build.
CMS & Website Platforms
Custom Development Stack
Mobile App Frameworks
Marketing & Funnel Tools
Integration & Infrastructure Tools
Why outsource website and app development
A dedicated developer, without a full-time hire:
Reduce Development Costs
No full-time developer salary or agency retainer for work that comes and goes.
Faster Turnaround
Fixes, updates and new builds done without waiting in an agency's queue.
Scale Across Platforms
Start with a simple website and add a custom or mobile app later, with the same team.
Ongoing Maintenance
A backup developer keeps updates, patches and support going when your main developer is away.
Focus on Your Business
You spend your time on customers and strategy; we look after the technical work.




Why choose GetFriday for website and app development?
GetFriday has provided virtual assistant and technical support since 2005, to more than 15,000 clients in over 80 countries.
Code and logins are handled under ISO 27001, and every developer has a backup, so projects keep moving even if your main developer is unavailable.
Unlike most agencies, we're happy to start small. Begin with a single fix and build up to a full web and mobile project with the same people.
From an Outdated Website to a Lead-Generating Platform
How a simple SEO request at GetFriday ended up as a full website rebuild and gave the client a much more solid footing for online visibility and leads.
1. The Client Challenge
The client came to us wanting SEO. But when we did our first assessment, we found they were stuck on an ancient CMS and relied heavily on custom code. That made any platform upgrades very difficult and was the root cause of the site speed and mobile responsiveness issues.
It hurt the user experience, it made the site hard to maintain, and it held back the SEO. The client needed a fix that would last, something that would improve performance and let the business grow.
2. Our Approach
We didn't want to just run an SEO exercise. We told the client the better move was to rebuild the site on a modern CMS.
Step 1: Understanding the Client's Needs
We studied the client's business, their site and what they were expecting, to find technical problems and see where things could get better. We also went beyond the brief and suggested a few solutions that would help them grow later.
Step 2: Designing the Solution
We put forward a proposal for a rebuild plus SEO. Our team sent a fair, transparent quote and the client was happy to go with it.
Step 3: Rebuilding and Optimizing
We rebuilt the site on a modern CMS and cut back the unnecessary custom code. In its place, we installed suitable plugins and widgets. We concentrated on mobile responsiveness, speed, maintainability and SEO.
3. What We Delivered
- Rebuilt the site on the new CMS
- Replaced outdated custom code with plugins and widgets that fit
- Better mobile responsiveness and user experience
- Sorted out the site speed and other technical issues
- Built an SEO structure to help organic growth
4. The Results
The client now has a far more modern site. It's easier to maintain, and the technical base for SEO and future growth is much stronger. The site has started bringing in more leads since the work.
Overall impact: what began as a fairly basic SEO job became a full website improvement project. The client's online profile is stronger and they have more chances to reach potential customers.
Got one website or app job you want done?
Send us the details and we'll come back with an estimate.
Get A Free QuoteGetting started takes about a day
Tell us roughly what you need. We'll handle the rest of the set-up.
Tell us what you need
A fix to your current site, a new store, a custom web app or a mobile app, and which platform you'd like.
Meet your developer
We assign a developer who knows your platform, with a specialist team behind them for bigger builds.
Track and Review
Follow progress in our online portal and get regular updates, through launch and after.
It depends on what you're building. Cost goes up or down with how complex the site is, the design you want, how many pages it has, what it needs to do, any integrations, and whether you want ongoing support afterward. A simple business site is a very different job from a full e-commerce store or a custom app. Tell us what you have in mind and we'll let you know what we can help with and what it would cost.
There isn't one best option. It comes down to what you want the site to do, your technical needs, your budget, and how you like to work. WordPress works well for a lot of content-heavy sites. Shopify is a common pick for online stores. If you need something very specific, custom development might make more sense. Before you choose, think about how easy it is to use, whether it can grow with you, security, integrations, and who will maintain it.
We may be able to, depending on what's available at the time. Small business needs vary a lot, from building a few business pages to updating a site you already have or adding e-commerce features. Talk to us about your platform, your goals, the features you need, and your budget, and we'll work out the right scope together.
That depends on the platform and what your project needs. Before we start, we'll want to agree on a few things: whether we have the right expertise for your CMS, which integrations are involved, who handles hosting and security, and what exactly gets delivered. That way we both know up front whether the work is a good fit.
It varies with the platform, how often the site needs updates, security needs, hosting, backups, troubleshooting, content changes, and how much technical support you want. A simple information site usually needs a lot less upkeep than a busy online store. Ask us which maintenance tasks we can cover, and check whether hosting, software licences, and third-party fees are included or billed separately.
CRM integration links things like your website forms and customer enquiries to your CRM, so leads land in one place without manual copying. Whether we can build or help with yours depends on the platforms, the APIs available, the permissions, and how technical the job is. Tell us which systems you use and how you want the data to flow, and we'll confirm before anything starts.
We can help with some of it. That might include checking pages, links, and forms, making content updates, and testing certain features, depending on what's available. More technical work needs the right platform skills and access. If you need bug fixes, performance checks, backups, or ongoing maintenance, let us know and we'll confirm what we can take on.
15,000+ clients in 80+ countries
Working with the GetFriday team has been a great experience. I use them both for my personal blog, and also our company's IT maintenance. They are responsive, fast and very conscientious about doing the job right. Happy we made the decision to work with GetFriday!

Suneel D
Google Review
I’ve had the team at Get Friday working with me for almost ten years. They’ve assisted with pretty much every part of my businesses; marketing, social media, web development, research, admin, travel, and personal organization. I firmly believe working closely with the team has helped them help me & made my life easier in every way and given me more time to grow my businesses. Thank you to everyone in the Team, I hope I can one day meet you in person to thank you.

Josephine Ison
Google Review
I've been using Get Friday for just over 4 months now. I've found everyone I've spoken to has great communication, is really professional and super effective. I've used them for a bunch of stuff across my personal and professional life. I ended up outsourcing a software project to them too, and was very happy with the results

Jamie Muir
Google Review