Virtual Assistants for Coaches Who'd Rather Be Coaching
Rescheduling sessions, chasing intake forms and formatting workbooks can easily take more time than the coaching itself. A GetFriday assistant takes on the logistics. AI helps draft your newsletters, session summaries and course materials, and your assistant edits everything so it still sounds like you.
The logistics shouldn't outweigh the coaching
Every hour spent moving a session or formatting a workbook is an hour you're not with a client. For most coaches, that trade happens far more often than it should, a few minutes at a time.
- Booking and rebooking sessions eats into time you'd rather spend coaching.
- Course materials take longer to prepare than to deliver.
- Marketing and outreach get dropped between sessions.
- Payments, intake forms and client records turn into a part-time job.

How an assistant fits around your coaching
Your assistant runs the admin around each client and programme. AI speeds up the writing, and your assistant makes sure everything sounds like you before it goes out.
Clients and scheduling
Bookings, reminders, intake forms and client records managed in your scheduling tool and CRM.
Courses and materials
Workbooks, slides and session resources prepared and uploaded before each cohort starts.
AI-assisted marketing
AI drafts newsletters, launch emails and social posts from your notes. Your assistant edits them into your voice and schedules them.
Up and running within a week
Most clients are handing over real work within the first few days. This is how it usually goes.
Tell us about your practice
How you work, which tools you use, and the first jobs you'd like to hand over.
Meet your assistant
We match you with an assistant who has worked with coaches and training providers before, usually within one business day.
Start small
Your assistant shadows a few tasks first, learns how you like things done, then takes them over.
Change your hours when you need to
Add hours in busy months and drop back when things quieten down. No rehiring, no retraining.
We work in the tools you already use
Your assistant works in the scheduling and course platforms you already use.
Scheduling
Calendly, Acuity or your booking platform.
Courses
Kajabi, Teachable or your existing LMS.
Payments
Stripe, PayPal or your platform's own billing.
Community
Circle, Discord or wherever your clients meet.
Support that fits how you coach
A solo coach and a corporate training business need different things. This is how we usually help each.
Solo coaches
You're the coach, the scheduler and the content creator, and something always gets squeezed.
Your assistant takes on scheduling and intake, so your prep time goes into the session.
Group programme coaches
Running a cohort means onboarding, content and community management all at once.
Your assistant runs the cohort logistics, so you can focus on delivering the programme.
Corporate training providers
Sessions, materials and invoicing for several corporate clients add real overhead.
A shared assistant keeps scheduling and materials consistent across every client.
What's different once you've handed it over
The list of tasks matters less than what stops landing on your desk.
Bookings and reminders happen without you opening your calendar. Intake forms are processed before the first session.
Course materials are ready before each cohort, not finished the night before. Payments are tracked without you checking.
You can take on more clients without losing prep time. Coaching is what you spend your energy on, not something you fit in around admin.
What coaches tell us
Roman Y
“I've been working with GetFriday for a couple months. I'm running a coaching business and needed help with some lead generation on LinkedIn. It's not a trivial job and it took a bit of time to ramp up my VA. But, I was pleasantly surprised that when performing the work for me, there were able to catch some errors that even I missed. They were able to give suggestion on how I could improve my LinkedIn searches and were really invested in the process. It's helpful to continue working with the same VA over the long term to be able to leverage the experience we built up together”
Zero
Typical turnaround on client requests
2005
The year GetFriday started
80+
Countries our clients work from
24/7
Team cover, even when your assistant is off
Questions coaches ask before starting
What coaches and training providers usually want to know first.

Get back to coaching
Tell us about your practice and we'll match you with an AI-enabled assistant, usually within one business day.
Get started