For agents, brokers and real estate teams

Real Estate Virtual Assistants Who Keep Your Leads and Listings Moving

Most agents don't lose deals on price. They lose them because a lead sat in the inbox until Monday. A GetFriday real estate virtual assistant works your CRM, answers new enquiries, books showings and keeps paperwork on track. AI drafts follow-ups and listing descriptions, and your assistant checks every one before it goes out.

Hire a real estate virtual assistant See the task list
Works in your CRM and MLS
Evening and weekend lead cover
AI-drafted follow-ups and listings
The problem

The admin grows with every listing

A good month brings more showings, more offers and more paperwork. It also means less time to call back the buyer who enquired on Saturday. Hiring a full-time admin is a big commitment when deal flow rises and falls with the season, so most agents just stretch.

  • Leads wait for a reply because showings and closings come first.
  • CRM notes go stale because updating them always loses to the next appointment.
  • Listings fall out of sync across your website, MLS and portals.
  • A full-time admin is hard to justify when business is seasonal.
Real estate virtual assistant managing leads and CRM
How it works

What a real estate agent virtual assistant does in a typical week

Your assistant runs the admin side of your business; you stay with clients. AI does the first draft of the routine writing, and your assistant decides what's sent and when.

Monday morning

Weekend enquiries logged in your CRM, each with a first reply, and anyone ready to view flagged for you.

Through the week, with AI

AI drafts follow-up emails and listing descriptions from your notes and photos. Your assistant edits them, books showings and moves deals along in the CRM.

Friday

A short list from your assistant: offers waiting on a response, missing documents, leads that have gone quiet.

Getting started

Up and running within a week

Most clients are handing over real work within the first few days. This is how it usually goes.

1

Tell us about your business

How you work, which tools you use, and the first jobs you'd like to hand over.

2

Meet your assistant

We match you with an assistant who has worked with real estate agents and brokers before, usually within one business day.

3

Start small

Your assistant shadows a few tasks first, learns how you like things done, then takes them over.

4

Change your hours when you need to

Add hours in busy months and drop back when things quieten down. No rehiring, no retraining.

Real estate virtual assistant services

Lead intake

Quick replies to new enquiries, the qualifying questions you'd ask, and serious buyers and sellers passed to the right agent.

CRM upkeep

Contact records, notes, tags and deal stages kept current in whichever CRM you use.

Listings

New listings uploaded, and photos, prices and status kept consistent on your site, MLS and portals.

Showings and appointments

Times agreed between buyers, sellers, agents and contractors, with confirmations sent.

Transaction support

Contract deadlines tracked and documents collected. We keep your transaction coordinator's desk clear rather than replacing them.

Marketing

Listing posts scheduled, flyers updated and your email newsletter sent on time.

Your tools

We work in the tools you already use

Your assistant works in your existing CRM, listing and transaction tools. Nothing moves.

CRM

Follow Up Boss, kvCORE, Salesforce or your brokerage's system.

Listings

Your MLS, website and the portals you list on.

Transactions

Dotloop, SkySlope or your document workflow.

Marketing

Canva, Mailchimp or your social scheduling tool.

Who it's for

Support that fits how you sell

A solo agent and a brokerage team need different things. This is how we usually help each.

Solo agents

You're prospecting, showing and closing, with the admin squeezed into evenings.

Your assistant takes on lead follow-up and paperwork, so your days go on clients.

Teams

Leads come in from everywhere and nobody's sure who followed up.

One shared assistant logs every lead, routes it to the right agent and keeps the CRM honest.

Brokerages

Listings, compliance paperwork and agent support all need someone keeping track.

Your assistant keeps listings current and transaction files complete across the office.

What changes

What's different once you've handed it over

The list of tasks matters less than what stops landing on your desk.

Week one

Every new enquiry gets a reply the same day, even when you're out at showings. The CRM backlog starts to shrink.

First month

Listings match across every portal. You get a Friday list of what needs your attention instead of finding out too late.

After that

More of your week goes on clients and closings. A busy month no longer means leads going cold.

What agents and brokers tell us

David Howell
David Howell

“I have worked with GetFriday for 1-2 years now. They turn repetitive and dreadful tasks into something I barely have to worry about. It makes running my business much easier to handle and I can not thank them enough. I can highly recommend them for anyone who has repetitive tasks on a regular basis.”

Same-Day

Typical reply time on new leads

2005

The year GetFriday started

80+

Countries our clients work from

24/7

Team cover, even when your assistant is off

Questions agents ask before hiring

The things most agents and brokers want to know first.

Client working with a GetFriday virtual assistant

We handle the recurring admin that eats into your day: organizing property information, keeping contact databases current, coordinating appointments and helping manage leads. We work around your workflow and requirements, so agents, brokers and property teams get more time with clients and for growing the business.

Property data entry, listing updates, maintaining your lead database, online research, scheduling appointments, organizing documents and CRM admin are all common ones. We’ll look at which tasks fit what we offer and what you need. Anything that requires a real estate licence or a physical property visit needs someone local.

We may be able to help by updating your CRM, organizing contacts, tracking lead status, handling data entry and keeping up with admin follow-ups, depending on the agreed scope. Clear instructions on how leads are qualified, contacted and escalated keep things consistent. Before onboarding, confirm which CRM you use and who handles communication.

Yes. We can organize property records, update listing information, maintain spreadsheets, check that data is consistent and make approved database updates. Listing details should be checked against authorized property information, and updates have to follow the platform’s rules.

It depends on the provider, the plan, the hours you need, how complex the tasks are and the level of expertise required. Some providers charge by the hour. Others sell monthly packages or dedicated support. Contact us for current pricing, and before choosing a plan, compare what’s included, availability and the services you actually get.

Often, yes, depending on availability and your service arrangement. Busy periods tend to bring extra listing updates, database work, scheduling and lead admin. Tell us about expected demand or seasonal peaks ahead of time so we can confirm capacity.

That depends on your response process, how many leads come in, the channels you use, working hours and your service arrangement. We can help keep lead records current, track follow-ups and send approved messages. If fast responses really matter to you, agree on response times, escalation rules and coverage hours with us before starting.

Hand off the admin before the next busy month

Tell us how your business runs and we'll match you with an AI-enabled real estate virtual assistant, usually within one business day.

Get started