Business Analytics Services for Smarter Business Decisions
Market research, competitor checks, customer data, or the report you need by tomorrow morning. A dedicated GetFriday research assistant finds the information, checks it and puts it in a form you can use, so you're not doing it late at night between everything else.
A decision is only as good as the research behind it
Entering a new market, setting a price, choosing a supplier, keeping an eye on a competitor: each decision depends on information someone has to find, check and organise. It's important work, but it's rarely the best use of a founder's or manager's time.
Our research and analytics assistants do it from start to finish. They gather the information, organise it clearly and turn it into a report or dashboard you can act on.
Since 2005 we've helped businesses make research a regular habit rather than a rush before every big decision.
Research, then analysis you can act on
Research finds the information. Analysis turns it into something you can decide from. We do both.
Business Research
Finding and checking the information behind a decision:
Best for: businesses that need a reliable answer before making a call, not another afternoon of searching.
Business Analytics
Turning the data you have into something usable:
Best for: businesses with data spread across spreadsheets and systems, and no time to pull it together.
Research and analytics services we offer
From a single question to regular monthly reporting.
Research
Market & Industry Research
Works with
A clear sense of market size and direction before you commit money to it.
Competitor Research
Works with
You hear about a competitor's price change or new feature the same week, not months later.
Vendor & Supplier Research
Works with
A shortlist of checked suppliers with quotes side by side, ready for you to choose.
Contact & Database Research
Works with
A checked contact list you can use straight away, not an old export full of bounces.
Analytics & Reporting
Data Organization & Cleaning
Works with
Scattered spreadsheets and CRM records turned into one clean source you can trust.
Reporting & Dashboards
Works with
The same report arrives on schedule without anyone building it from scratch.
Survey Design & Data Collection
Works with
A short report on what customers or the market told you, rather than a spreadsheet of raw answers.
Sales & Customer Data Analysis
Works with
You can see which customers and products are driving growth, and which are quietly slipping.
The Toolkit We Work In
We work with the tools you already use to track your business.
Research Sources
Contact & Vendor Tools
Data & Reporting Tools
Survey Tools
Why outsource research and analytics
Reliable information, without losing your week to it:
Time back for founders and managers
Stop spending hours on research someone else can do just as well.
Better information
Structured, checked research instead of a rushed search the night before.
Reports you can act on
Clear reports and dashboards instead of raw spreadsheets.
Scale As Needed
Use it for one question, or set it up as regular monthly support.
Confidential & Secure
Your business and customer data handled under ISO 27001.
Why choose GetFriday for research and analytics?
GetFriday has provided virtual assistant and research support since 2005, to more than 15,000 clients in over 80 countries.
Our research assistants are trained to check sources, organise what they find and present it in a way you can use straight away. You get findings, not a list of links.
Data is handled under ISO 27001, and every assistant has a trained backup, so regular reports keep arriving even when someone is away.
Updating a Complex China Retail Sales Database with More Than 2,000 Vehicle Models
Good sales data leads to good business decisions, but a big dataset gets messy fast when the figures come from sources that name things differently.
1. The Client Challenge
The client kept a large spreadsheet of more than 2,000 vehicle models, and it needed fresh sales figures every month.
The trouble was that the spreadsheet and the source website did not call the same cars by the same names. In many cases:
- A model’s name on the website did not match the name in the spreadsheet.
- New variants or entirely new car models had appeared.
- Some models were listed under alternate or shortened names.
As a result, a large number of models were first marked “Not Found.”
2. Our Approach
To get past these obstacles, we put a structured validation process in place:
Data Verification
Our virtual assistant entered the monthly sales figures from the source website by hand and checked them against the client’s spreadsheet. Wherever the names or variants didn’t line up, she spotted the gap and noted it.
Model Mapping
She kept a growing reference list of equivalent model names, looking into how manufacturers name their vehicles and variants. She then matched each alternative name to the right spreadsheet entry.
3. What We Delivered
- The updated China file with accurate data
- Correct model-name matching across several naming conventions
- Far fewer “Not Found” records
- A more consistent, more reliable dataset for the client
4. The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Model Matching Accuracy | Frequent unmatched models | Majority successfully added | Significant improvement |
| Not Found Records | High volume | Significantly reduced | Improved data quality |
| Turnaround | Request received on Sep 17 | Delivered on Sep 24 | 7-day completion |
Got one research question you want answered?
Send us the details and we'll come back with an estimate.
Get A Free QuoteGetting started takes about a day
Tell us roughly what you need. We'll handle the rest of the set-up.
Share Your Question
What you need to know, or what data you already have that needs organising and reporting.
Meet your research assistant
We assign a dedicated assistant who has done your kind of research or reporting before.
Receive Your Report
Get findings in a clear, usable format, and follow ongoing work in our online portal.
It depends on what we’re offering at the time, but yes, we can help with a fair range of research and data work: gathering publicly available information, organizing datasets, building comparison tables, maintaining spreadsheets and summarizing what we find. Heavier work like statistical analysis, predictive modelling or specialist financial analytics needs extra expertise, so confirm that separately.
Yes, we can look at it. We gather publicly available information on products, pricing, positioning, companies and industry developments, then turn it into clear summaries or comparison tables. How deep we go, and what you get at the end, depends on what information you need and your service arrangement.
We may be able to. We'd collect information from relevant public sources, compare the data, and summarize the themes that are starting to emerge. The analysis is only as good as the information behind it, so reliability, coverage, and how recent it is all matter. If you need specialist forecasting or statistical work, treat that as a separate request.
Information security matters to us, and our website mentions our ISO 27001 certification. How your data is handled depends on the contract terms, access controls, tools and workflows we agree on. Before you share anything sensitive, confirm the confidentiality commitments and data-protection arrangements that apply to your engagement.
That sort of work takes real financial expertise, reliable data and clearly stated assumptions. We may be able to help with the research or data prep, depending on our capabilities, but check whether we offer the specialist analysis you need. Formal valuations, investment advice and regulated financial services usually call for qualified professionals.
Benchmarking means comparing your performance, practices or metrics against similar businesses in your industry. We may be able to help with the research and data organization, depending on what you need. For the comparison to be worth anything, you need relevant sources, consistent definitions, and honesty about where the data falls short.
Accuracy comes down to good sources, solid checking and careful interpretation. A sound process relies on reliable, current sources, double-checks the important facts, records where each piece of information came from, and keeps verified facts apart from estimates. For any research you hand us, agree up front on the sources, the scope and how the work will be reviewed.
15,000+ clients in 80+ countries
Very good service with good follow up. Working with a remote team requires some planning and clear communication and instructions, but it is definitely manageable and I've been able to transition quite a number of tasks to GetFriday. I plan on continuing to increase the amount of tasks given to them, they have been quite capable of taking on what I have given them so far.
Elodie Henderson
Google Review
I'm getting incredible service with GetFriday. With them, I am confident that the tasks I don't have time to complete myself will be done to the best. My assistant is incredibly helpful, courteous, quick to respond, and precise in the execution of each task. She completes them as if I were doing them myself (sometimes better), without much explanation. Definitely recommended!
Daniele Montepietra
Google Review
Dear Virtual Assistant, Again many thanks for the China retail file. You have done an outstanding job! There are a lot less not found models and most were new models anyway. This is great!
GetFriday client
A car blog company