SEO

Barnacle SEO – A key to a winning SEO marketing

If you are an SEO marketer, this phrase, ‘A key to a winning SEO strategy’, must have spontaneously reminded you of keyword marketing, website restructuring, URL structuring, link building, back-linking and the like. In fact, SEO is a mixture of analytical and creative practices and each of these is important to get the benefits of SEO. The importance of each of the SEO practices, be it keyword research or link-building, depends significantly on the algorithm of the search engine you select for marketing. So, a good SEO strategy is implementation of SEO practices according to their relevance. It’s just like a master-chef cooking that perfect recipe using the right ingredients in the right proportions. There are some SEO practices which have not received their due importance from search engine marketers. One of them is Barnacle SEO. If you are a marketer who emphasizes on local search marketing then Barnacle SEO is an important aspect that cannot be overseen. You might be wondering what this Barnacle SEO is all about. What is Barnacle SEO? Barnacle SEO is inspired by the nature of barnacles. A barnacle is a marine creature with a hard shell which sticks permanently to rocks or other huge marine animals like whales. So the motive of a Barnacle SEO is – “attaching oneself to a large fixed object and waiting for the customers to float by in the current”. Barnacle SEO leverages on earning reviews and listings in a high ranking directory or review site. Essentials of Barnacle SEO implementation: Select and prioritize your review sites: First, use the right keywords and track all the top-ranking review sites and directories in the result page. For instance, if your business is about Eco Resorts, then type keywords such as Eco Resorts or Eco Tourism, or Eco Resort in Bangkok considering if your Resort is in Bangkok. Your Search Engine Result page will give you a number of reputed review sites like Tripadvisor and Expedia. You must prioritize reputed sites to get reviews. In fact, a listing in a standard review site will earn you more clicks than an individual website. Build good profiles in reputed sites: Make your profile as attractive as possible in the directory or the review site. Include all basic information details sought by searchers like your business name, address, phone number, website and e-mail. Also include pictures of your business in review sites. Link Building: In order to rank well in a SERP, earn links to your reviews and listings. Link it from your own website as well as other locally oriented websites like charities, Chambers of Commerce and the like. Advantages of Barnacle SEO: Some of the advantages of Barnacle SEO are Brand Equity building: Just imagine you are looking for a family restaurant in your town. You will obviously be interested in a restaurant with a 5 star rating over another with a 3 star rating. Customer ratings are also an important factor considered by Google algorithms for determining a Google rank. Moreover, potential customers are more likely to take reviews published on a reputed site more seriously. Right answer to right audience: Just Getting listed in reputed local directories like Yellow Pages will connect with the right audiences looking for your service or product. This bridges the usual disconnect between the information on your website and your searchers. Mobile friendly experience: Barnacle SEO emphasizes on listings and reviews in reputed sites. The loading time of such sites is much faster than regular websites. These sites are friendly for information extraction and browsing. Reviews are not the only factors for getting better ranking. The recent updates in Google algorithm are increasingly emphasizing on quality and quantity of reviews. The extent of influence of reviews also depends on the industry of your business. Some industries are more influenced by reviews. For instance, the tourism industry and the entertainment industry are more likely to be influenced by user reviews because people seek peer recommendations before opting for these services and products. Barnacle SEO is often a time consuming task. Its takes a lot of effort to find reputed sites and create good content to be listed. Some of these activities related to Barnacle SEO are better outsourced to a SEO expert assistant. It is inexpensive as well as more efficient.

Barnacle SEO – A key to a winning SEO marketing Read More »

If you are an SEO marketer, this phrase, ‘A key to a winning SEO strategy’, must have spontaneously reminded you of keyword marketing, website restructuring, URL structuring, link building, back-linking and the like. In fact, SEO is a mixture of analytical and creative practices and each of these is important to get the benefits of SEO. The importance of each of the SEO practices, be it keyword research or link-building, depends significantly on the algorithm of the search engine you select for marketing. So, a good SEO strategy is implementation of SEO practices according to their relevance. It’s just like a master-chef cooking that perfect recipe using the right ingredients in the right proportions. There are some SEO practices which have not received their due importance from search engine marketers. One of them is Barnacle SEO. If you are a marketer who emphasizes on local search marketing then Barnacle SEO is an important aspect that cannot be overseen. You might be wondering what this Barnacle SEO is all about. What is Barnacle SEO? Barnacle SEO is inspired by the nature of barnacles. A barnacle is a marine creature with a hard shell which sticks permanently to rocks or other huge marine animals like whales. So the motive of a Barnacle SEO is – “attaching oneself to a large fixed object and waiting for the customers to float by in the current”. Barnacle SEO leverages on earning reviews and listings in a high ranking directory or review site. Essentials of Barnacle SEO implementation: Select and prioritize your review sites: First, use the right keywords and track all the top-ranking review sites and directories in the result page. For instance, if your business is about Eco Resorts, then type keywords such as Eco Resorts or Eco Tourism, or Eco Resort in Bangkok considering if your Resort is in Bangkok. Your Search Engine Result page will give you a number of reputed review sites like Tripadvisor and Expedia. You must prioritize reputed sites to get reviews. In fact, a listing in a standard review site will earn you more clicks than an individual website. Build good profiles in reputed sites: Make your profile as attractive as possible in the directory or the review site. Include all basic information details sought by searchers like your business name, address, phone number, website and e-mail. Also include pictures of your business in review sites. Link Building: In order to rank well in a SERP, earn links to your reviews and listings. Link it from your own website as well as other locally oriented websites like charities, Chambers of Commerce and the like. Advantages of Barnacle SEO: Some of the advantages of Barnacle SEO are Brand Equity building: Just imagine you are looking for a family restaurant in your town. You will obviously be interested in a restaurant with a 5 star rating over another with a 3 star rating. Customer ratings are also an important factor considered by Google algorithms for determining a Google rank. Moreover, potential customers are more likely to take reviews published on a reputed site more seriously. Right answer to right audience: Just Getting listed in reputed local directories like Yellow Pages will connect with the right audiences looking for your service or product. This bridges the usual disconnect between the information on your website and your searchers. Mobile friendly experience: Barnacle SEO emphasizes on listings and reviews in reputed sites. The loading time of such sites is much faster than regular websites. These sites are friendly for information extraction and browsing. Reviews are not the only factors for getting better ranking. The recent updates in Google algorithm are increasingly emphasizing on quality and quantity of reviews. The extent of influence of reviews also depends on the industry of your business. Some industries are more influenced by reviews. For instance, the tourism industry and the entertainment industry are more likely to be influenced by user reviews because people seek peer recommendations before opting for these services and products. Barnacle SEO is often a time consuming task. Its takes a lot of effort to find reputed sites and create good content to be listed. Some of these activities related to Barnacle SEO are better outsourced to a SEO expert assistant. It is inexpensive as well as more efficient.

Improve your search engine rank by refreshing your content

Content creation and search engine optimization are two very important facets of digital marketing. These two are significantly interrelated. SEO without quality content is meaningless and so is content without SEO. Search Engine spiders look for content quality and qualify content which meets the standards. So, if you are a digital marketer, who wishes to improve your search engine rank, your SEO must be based on content quality. A search engine algorithm determines content quality according to a number of factors such as the use of keywords, freshness of content, relevance of content, engagement rate and the like. Freshness of content is an important factor to earn good scores from a search engine algorithm. Freshness as a Rank influencer: Freshness has been a long standing factor for Google ranking. Google engineers have worked on to provide a roadmap for Google algorithm’s in the future and what is the role of freshness in it. The freshness score for a particular topic is also dependent on the nature of the topic. The Google expert Amit Singhal once said “Different searches have different freshness needs.” The freshness score you earn for your content depend on what kind of queries you receive. The content types which usually need frequent fresh content area: Recent events or hot topics: “occupy oakland protest” “nba lockout”   Regularly recurring events: “NFL scores” “dancing with the stars” “exxon earnings”   Frequent updates: “best slr cameras” “subaru impreza reviews”   Whether a topic is regularly recurring or recently trending, it is determined by google in terms of social volume, media coverage and social media trend score for the respective topic. Some of the important factors which are used by google algorithms to determine freshness are as follows: Freshness as per inception date: The freshness score for a piece of content decays over time. The inception date is an important factor that google takes into account while rating the freshness of the content. The inception date is the date when, Google first becomes aware of the document and Googlebot indexes the document and discovers a link to it. Quality change matters for freshness: A change in an unimportant sentence does not refresh your content as much as a large change in the body of the content. If you update links in your website, the other sentences relevant to that link must also be updated to improve the freshness score. Refresh the core of your content: Refresh the core of your content by changing content in the main body. Changes in sidebar including links in sidebar, footer copy doe not matter much to enhance freshness. Frequency of updating: Frequency of updating is another factor for measuring score of freshness. Frequency of updating depends on what your content is all about. For instance, if you have a news website, it needs a daily update and if it is a technology service website, even a monthly update may be sufficient. New pages improve your freshness score: The freshness score of your website will increase if you add an entirely new page rather than improvising on your old page. Fresh Links from fresh websites improve the freshness score: The freshness score of a website is even influenced by the freshness score of the other websites linking to it. So, earning new links from fresh websites improve the freshness score of a website. So, earn new links from new websites high on freshness score. Earning links in a steady manner rather than earning links which are irrelevant. Earning new links increases freshness score but at the same time, the links must be relevant and from quality websites. So, updating content is a quality oriented process and it must be done regularly. Yet updating is often a tedious process. Ensuring quality updating is easily achievable when you take the help of your assistant. For content refreshing, your assistant must have some knowledge of both content and SEO. So outsourcing such work of updating to a Virtual Assistant may be a good option.

Improve your search engine rank by refreshing your content Read More »

Content creation and search engine optimization are two very important facets of digital marketing. These two are significantly interrelated. SEO without quality content is meaningless and so is content without SEO. Search Engine spiders look for content quality and qualify content which meets the standards. So, if you are a digital marketer, who wishes to improve your search engine rank, your SEO must be based on content quality. A search engine algorithm determines content quality according to a number of factors such as the use of keywords, freshness of content, relevance of content, engagement rate and the like. Freshness of content is an important factor to earn good scores from a search engine algorithm. Freshness as a Rank influencer: Freshness has been a long standing factor for Google ranking. Google engineers have worked on to provide a roadmap for Google algorithm’s in the future and what is the role of freshness in it. The freshness score for a particular topic is also dependent on the nature of the topic. The Google expert Amit Singhal once said “Different searches have different freshness needs.” The freshness score you earn for your content depend on what kind of queries you receive. The content types which usually need frequent fresh content area: Recent events or hot topics: “occupy oakland protest” “nba lockout”   Regularly recurring events: “NFL scores” “dancing with the stars” “exxon earnings”   Frequent updates: “best slr cameras” “subaru impreza reviews”   Whether a topic is regularly recurring or recently trending, it is determined by google in terms of social volume, media coverage and social media trend score for the respective topic. Some of the important factors which are used by google algorithms to determine freshness are as follows: Freshness as per inception date: The freshness score for a piece of content decays over time. The inception date is an important factor that google takes into account while rating the freshness of the content. The inception date is the date when, Google first becomes aware of the document and Googlebot indexes the document and discovers a link to it. Quality change matters for freshness: A change in an unimportant sentence does not refresh your content as much as a large change in the body of the content. If you update links in your website, the other sentences relevant to that link must also be updated to improve the freshness score. Refresh the core of your content: Refresh the core of your content by changing content in the main body. Changes in sidebar including links in sidebar, footer copy doe not matter much to enhance freshness. Frequency of updating: Frequency of updating is another factor for measuring score of freshness. Frequency of updating depends on what your content is all about. For instance, if you have a news website, it needs a daily update and if it is a technology service website, even a monthly update may be sufficient. New pages improve your freshness score: The freshness score of your website will increase if you add an entirely new page rather than improvising on your old page. Fresh Links from fresh websites improve the freshness score: The freshness score of a website is even influenced by the freshness score of the other websites linking to it. So, earning new links from fresh websites improve the freshness score of a website. So, earn new links from new websites high on freshness score. Earning links in a steady manner rather than earning links which are irrelevant. Earning new links increases freshness score but at the same time, the links must be relevant and from quality websites. So, updating content is a quality oriented process and it must be done regularly. Yet updating is often a tedious process. Ensuring quality updating is easily achievable when you take the help of your assistant. For content refreshing, your assistant must have some knowledge of both content and SEO. So outsourcing such work of updating to a Virtual Assistant may be a good option.

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