Website

Ebooks to increase value of your business

E-books are a digital version of a normal book and are meant to be an easy-to-carry alternative to a book. If you happen to have a website, there is a good chance that visitors who come to the site happen to search for an E-book. Depending on the type of website you own, it is always a good idea to have an e-book on the site, which can be downloaded freely by the site visitors. Apart from creating a good landing page, it is always a good idea that a free e-book will make the visitor come back for more the next time around. Staring off, e-books are books in electronic format which can be downloaded on PC, Mac, laptop, tablet or on any reading device and can be read on the screen. An Ebook can also be purchased online, just like any other item – the only difference being that you would be directed to a download page or a link where you would be able to read the book. After downloading the book, you need not stay online, the book remains available for reading. Now there is huge debate around normal books and e-books. This article seeks to provide certain insights into the type of arguments that generally surround e-books: Ebooks are delivered almost immediately to the readable device. There is no need to wait for it in the mail. Many Ebooks today come along with bonuses, which is not available with normal books. Ebooks take up less space, they can be easily stored in a readable device. It is not necessary to build a library to keep the books. They can be taken and read anywhere, without really worrying about the weight. Ebooks are searchable. You can easily search for information on an Ebook. They can be interactive and can incorporate audio, video and animation, which can enhance the message, the author is trying to convey. Fonts in the Ebooks can be resized, helpful for people with disabilities. With additional software e-books can be converted into audio books.   With these advantages in mind, a website owner should be eager to put-up free Ebooks on his website. However, it is equally important for owner to understand the arguments in favor of giving away Ebooks for free on the website. These are some of the points of view that will help a website owner to make up his mind regarding free Ebooks. Publicity It is a known fact that an average person will not spend his hard earned cash on a new author. But there is a good chance that people who visit the site will download a free Ebook when given a chance. This will ensure the author of the book will get enough publicity and limits the risk to the reader of buying an EBook from an unknown author. Feedback There is a good enough chance that a new author might not be easily accepted by the readers. There can be several rejections for a new author from the publishing houses. Meanwhile, it is equally possible that a new author would find it easy to publish a free Ebook and gather review and feedback from interested readers. These can be used by the author to tweak his writing and subject to garner enough loyal audience to help publish his/ her full fledged book. This equally applies to writers, who lack confidence in their writing to take the same path. Networking After having written a successful Ebook, it is certain that people will know you through the success of your book. You could be known in industrial circles as a go-to person regarding a specific domain. This, in the long run, will help you gather a network of like-minded persons and to be known as an expert in the domain is an added advantage. This will go a long way in creating robust personal network, which would definitely help your business in the long term. Leads A successful free Ebook will help you reap links from other website to yours. Even reviews and embedded social media buttons will help spread the word on the internet about your free Ebook. These are the means to generate positive leads for your business. Who said generosity is not good for business? After having made the case for giving away free Ebooks, most authors/ business owners are not professional writers, they own a business & workloads and writing remains a hobby on the sidelines. This calls for making life easy as a business owner and outsource the work of writing the Ebook to professionals. At GetFriday, you could hire a virtual assistant to write an Ebook for your website or do the basic research to get started on the Ebook. This will not only help you with all the advantages mentioned above, you could also free up time for other things that you enjoy.

Ebooks to increase value of your business Read More »

E-books are a digital version of a normal book and are meant to be an easy-to-carry alternative to a book. If you happen to have a website, there is a good chance that visitors who come to the site happen to search for an E-book. Depending on the type of website you own, it is always a good idea to have an e-book on the site, which can be downloaded freely by the site visitors. Apart from creating a good landing page, it is always a good idea that a free e-book will make the visitor come back for more the next time around. Staring off, e-books are books in electronic format which can be downloaded on PC, Mac, laptop, tablet or on any reading device and can be read on the screen. An Ebook can also be purchased online, just like any other item – the only difference being that you would be directed to a download page or a link where you would be able to read the book. After downloading the book, you need not stay online, the book remains available for reading. Now there is huge debate around normal books and e-books. This article seeks to provide certain insights into the type of arguments that generally surround e-books: Ebooks are delivered almost immediately to the readable device. There is no need to wait for it in the mail. Many Ebooks today come along with bonuses, which is not available with normal books. Ebooks take up less space, they can be easily stored in a readable device. It is not necessary to build a library to keep the books. They can be taken and read anywhere, without really worrying about the weight. Ebooks are searchable. You can easily search for information on an Ebook. They can be interactive and can incorporate audio, video and animation, which can enhance the message, the author is trying to convey. Fonts in the Ebooks can be resized, helpful for people with disabilities. With additional software e-books can be converted into audio books.   With these advantages in mind, a website owner should be eager to put-up free Ebooks on his website. However, it is equally important for owner to understand the arguments in favor of giving away Ebooks for free on the website. These are some of the points of view that will help a website owner to make up his mind regarding free Ebooks. Publicity It is a known fact that an average person will not spend his hard earned cash on a new author. But there is a good chance that people who visit the site will download a free Ebook when given a chance. This will ensure the author of the book will get enough publicity and limits the risk to the reader of buying an EBook from an unknown author. Feedback There is a good enough chance that a new author might not be easily accepted by the readers. There can be several rejections for a new author from the publishing houses. Meanwhile, it is equally possible that a new author would find it easy to publish a free Ebook and gather review and feedback from interested readers. These can be used by the author to tweak his writing and subject to garner enough loyal audience to help publish his/ her full fledged book. This equally applies to writers, who lack confidence in their writing to take the same path. Networking After having written a successful Ebook, it is certain that people will know you through the success of your book. You could be known in industrial circles as a go-to person regarding a specific domain. This, in the long run, will help you gather a network of like-minded persons and to be known as an expert in the domain is an added advantage. This will go a long way in creating robust personal network, which would definitely help your business in the long term. Leads A successful free Ebook will help you reap links from other website to yours. Even reviews and embedded social media buttons will help spread the word on the internet about your free Ebook. These are the means to generate positive leads for your business. Who said generosity is not good for business? After having made the case for giving away free Ebooks, most authors/ business owners are not professional writers, they own a business & workloads and writing remains a hobby on the sidelines. This calls for making life easy as a business owner and outsource the work of writing the Ebook to professionals. At GetFriday, you could hire a virtual assistant to write an Ebook for your website or do the basic research to get started on the Ebook. This will not only help you with all the advantages mentioned above, you could also free up time for other things that you enjoy.

Tips to convert your web traffic

Every business website should be able to attract enough traffic and also be able to convert the traffic into potential customers. There are several ways to do it. This article talks about a few key tips for converting the web traffic into potential customers: High quality content Having high quality content means updated information and authentic material about the business & services offered in the form of About Us, Contact Us or Customer Service Information. It is important for a business website to create a sense of trustworthiness and be regarded as an expert in a particular domain among its visitors and potential customers. This ensures that the website maintains a high recall value. It also ensures that more visitors get converted into customers. Create a good landing page Having a high quality landing page (s) is one of the key strategies companies can adopt to get more traffic on the site. High quality landing pages will have clear and concise headlines, sub-headlines, high quality images, high-value proposition, live-chat support to attract more visitors. At times, when one page does not do the trick, websites can have multiple landing pages to get their different type of visitors to stay on the website. Have a blog A blog can ensure that the website is up-to-date on current events on the specific subject. If the website has a consistent stream of visitors who receive solutions to their problems through the blog. These people will have enough reasons to come back to the blog again. And considering the blogs succeeds at a reader’s level, it can ensure that the visitors register for the blog for regular updates. Call to Action (Create a prominent call to action) Anybody who comes to the website needs to be asked to commit to an action on having reached the website. On having reached the homepage, the visitor needs to be guided to a call to action (CTA).It could be as simple as “Sign-up for Free” or “7-Day Trial”. This will ensure the visitor takes the required action on the website. Without a call for action, the website might be popular but the bounce rate would remain high. Testimonials and customer reviews Word of mouth is an important phenomenon in the marketing domain. Testimonials and customer reviews are to be taken very seriously by the website owner. Having them on the site immediately establishes trust and authenticates the purpose of the company. This in turn, improves the chances of turning a visitor into a customer. Unique, interesting and persuasive content Apart from high quality content, the website should boast of well-researched content that is unique. It is also good, if the writing style is persuasive so that it serves as a key tool in converting the visitors. The aim here is to increase the stickiness and decrease the bounce rate of the site. Keep forms only to the essential Nowadays, every website has a set of forms to be filled-in. Some of these forms could be quite long and cumbersome which could be a turn off. The ideal form should be short, not exceeding 4-5 fields. If it exceeds this limit, it is seen that the visitor tends to abandon the site altogether. Keeping it to a bare minimum is the trick to make him register on the site. Offer a toll free number and make it visible With landing page and call to action in place, it is important to follow up on these steps with a provision for a toll free number. This will ensure that the visitor gets in touch with the website owner if required. The phone call will also help identify that the visitor as serious and with a potential to becoming a customer. Allow visitors to reach for the products in fewer clicks as possible Whatever your product may be, it is essential that the visitor on the site reaches the product or the topic of interest easily without having to sift through too many pages. The more the visitor struggles to reach the actual product, the greater is the chance of him leaving the website. Hence, it is amply important that he reaches the product and service with minimum number of clicks as possible. Collateral materials (Ebook, whitepapers, case study) Even if a customer is not interested in a site, it is always a good idea to gift the visitor with something when he comes to the site. This could be an E-book, whitepapers or a case study for free. This could significantly improve the chances of the visitor coming back to the site to get converted a customer in the future. Implementing all the above mentioned tips for winning more conversions is time demanding. So, outsourcing some of the above tasks to a Virtual Assistant may reduce your work stress as well as enrich your inputs.

Tips to convert your web traffic Read More »

Every business website should be able to attract enough traffic and also be able to convert the traffic into potential customers. There are several ways to do it. This article talks about a few key tips for converting the web traffic into potential customers: High quality content Having high quality content means updated information and authentic material about the business & services offered in the form of About Us, Contact Us or Customer Service Information. It is important for a business website to create a sense of trustworthiness and be regarded as an expert in a particular domain among its visitors and potential customers. This ensures that the website maintains a high recall value. It also ensures that more visitors get converted into customers. Create a good landing page Having a high quality landing page (s) is one of the key strategies companies can adopt to get more traffic on the site. High quality landing pages will have clear and concise headlines, sub-headlines, high quality images, high-value proposition, live-chat support to attract more visitors. At times, when one page does not do the trick, websites can have multiple landing pages to get their different type of visitors to stay on the website. Have a blog A blog can ensure that the website is up-to-date on current events on the specific subject. If the website has a consistent stream of visitors who receive solutions to their problems through the blog. These people will have enough reasons to come back to the blog again. And considering the blogs succeeds at a reader’s level, it can ensure that the visitors register for the blog for regular updates. Call to Action (Create a prominent call to action) Anybody who comes to the website needs to be asked to commit to an action on having reached the website. On having reached the homepage, the visitor needs to be guided to a call to action (CTA).It could be as simple as “Sign-up for Free” or “7-Day Trial”. This will ensure the visitor takes the required action on the website. Without a call for action, the website might be popular but the bounce rate would remain high. Testimonials and customer reviews Word of mouth is an important phenomenon in the marketing domain. Testimonials and customer reviews are to be taken very seriously by the website owner. Having them on the site immediately establishes trust and authenticates the purpose of the company. This in turn, improves the chances of turning a visitor into a customer. Unique, interesting and persuasive content Apart from high quality content, the website should boast of well-researched content that is unique. It is also good, if the writing style is persuasive so that it serves as a key tool in converting the visitors. The aim here is to increase the stickiness and decrease the bounce rate of the site. Keep forms only to the essential Nowadays, every website has a set of forms to be filled-in. Some of these forms could be quite long and cumbersome which could be a turn off. The ideal form should be short, not exceeding 4-5 fields. If it exceeds this limit, it is seen that the visitor tends to abandon the site altogether. Keeping it to a bare minimum is the trick to make him register on the site. Offer a toll free number and make it visible With landing page and call to action in place, it is important to follow up on these steps with a provision for a toll free number. This will ensure that the visitor gets in touch with the website owner if required. The phone call will also help identify that the visitor as serious and with a potential to becoming a customer. Allow visitors to reach for the products in fewer clicks as possible Whatever your product may be, it is essential that the visitor on the site reaches the product or the topic of interest easily without having to sift through too many pages. The more the visitor struggles to reach the actual product, the greater is the chance of him leaving the website. Hence, it is amply important that he reaches the product and service with minimum number of clicks as possible. Collateral materials (Ebook, whitepapers, case study) Even if a customer is not interested in a site, it is always a good idea to gift the visitor with something when he comes to the site. This could be an E-book, whitepapers or a case study for free. This could significantly improve the chances of the visitor coming back to the site to get converted a customer in the future. Implementing all the above mentioned tips for winning more conversions is time demanding. So, outsourcing some of the above tasks to a Virtual Assistant may reduce your work stress as well as enrich your inputs.

Tips to steer your small business with an e-book

An intelligent marketer strives to create awareness, educate and aid in the decision making of his customers. These days, marketers lure their target segment using an array of nifty digital tools. An important one amongst them is the E-book. An e-book augments a small business’s entry into the market and reinforces its identity from the very beginning. Every small-business marketer will benefit if he/she uses E-books prudently to further the business. An e-book has benefits for both, the customers as well as the marketers. It is the source of maximum information for customers at minimum cost for marketers. So, e-books are value marketing in the true sense. So, your E-book must be designed strategically to appeal to a large number of visitors and close your business with a majority of them. Before embarking on the design of your E-book, you should reflect upon the objectives of your marketing and relate them to your e-book. This will further decide the content of the e-book, the tone and style of the content and the like. Such prudence in the making of an e-book will reinforce your marketing strategies and align them with the same. So, if you are a small business marketer and you are going to launch an e-book, take a look at the following tips on e-book marketing. They will enhance the benefits you harvest from your e-book. Tailor your e-book for your right audience: Your e-book should meet the expectation of your target audience. They should get the exact information they are seeking and further it should entice them to choose your products or services over your competitor’s. Get good book-reviews for your e-book: Good book reviews increase the merit of your book. They corroborate the faith of your readers in your book and entice them to read it. Get reviews from reputed personalities and industry experts. It will establish and affirm your expertise in your business. Delight your readers by gifting: Delight your readers by gifting your e-book as a prize. You may decide the winner by holding an engaging contest or any other pull strategy like e-mail sweepstake. It’s a good bait. Send e-mail scripts of your e-book to relevant customers: Send best liners and e-mails to the relevant customers and prospects. By doing this, you will make your e-book an attractive portal which invites qualified prospects. Get links from reputed link sharing social websites: Getting your link shared by a reputed social network is useful to trigger the word of mouse. But be mindful to respect the rules of such reputed social sites. Take care to state a few key insights from your book briefly without being over promotional. Address the buyers from the perspective of their journey: Your e-book should help close sales with your buyers. So, it should be linked to your landing pages. You e-book’s content should address the whole journey of your buyers. It should be informative, differentiating your business from your competitors by stating facts and figures, helping your buyer to make the decision by giving details of the buying procedure. The above tips of e-book marketing will add value to your marketing efforts and help you reap good results. So if you are a passionate digital marketer, you must steer your business to success by the right usage of an e-book. In fact, there are no hurdles for e-book marketing. If you are losing out on time for e-book marketing, you have a smart option to outsource the same. Or if you want an expert’s advice on e-book marketing, the same might be availed through outsourcing. Right from sending e-mail scripts to content writing, there are virtual experts to handle everything about e-book marketing. One stop Virtual Assistance service providers like GetFriday are one of your best bets in this regard. So, get started with your e-book marketing from today!

Tips to steer your small business with an e-book Read More »

An intelligent marketer strives to create awareness, educate and aid in the decision making of his customers. These days, marketers lure their target segment using an array of nifty digital tools. An important one amongst them is the E-book. An e-book augments a small business’s entry into the market and reinforces its identity from the very beginning. Every small-business marketer will benefit if he/she uses E-books prudently to further the business. An e-book has benefits for both, the customers as well as the marketers. It is the source of maximum information for customers at minimum cost for marketers. So, e-books are value marketing in the true sense. So, your E-book must be designed strategically to appeal to a large number of visitors and close your business with a majority of them. Before embarking on the design of your E-book, you should reflect upon the objectives of your marketing and relate them to your e-book. This will further decide the content of the e-book, the tone and style of the content and the like. Such prudence in the making of an e-book will reinforce your marketing strategies and align them with the same. So, if you are a small business marketer and you are going to launch an e-book, take a look at the following tips on e-book marketing. They will enhance the benefits you harvest from your e-book. Tailor your e-book for your right audience: Your e-book should meet the expectation of your target audience. They should get the exact information they are seeking and further it should entice them to choose your products or services over your competitor’s. Get good book-reviews for your e-book: Good book reviews increase the merit of your book. They corroborate the faith of your readers in your book and entice them to read it. Get reviews from reputed personalities and industry experts. It will establish and affirm your expertise in your business. Delight your readers by gifting: Delight your readers by gifting your e-book as a prize. You may decide the winner by holding an engaging contest or any other pull strategy like e-mail sweepstake. It’s a good bait. Send e-mail scripts of your e-book to relevant customers: Send best liners and e-mails to the relevant customers and prospects. By doing this, you will make your e-book an attractive portal which invites qualified prospects. Get links from reputed link sharing social websites: Getting your link shared by a reputed social network is useful to trigger the word of mouse. But be mindful to respect the rules of such reputed social sites. Take care to state a few key insights from your book briefly without being over promotional. Address the buyers from the perspective of their journey: Your e-book should help close sales with your buyers. So, it should be linked to your landing pages. You e-book’s content should address the whole journey of your buyers. It should be informative, differentiating your business from your competitors by stating facts and figures, helping your buyer to make the decision by giving details of the buying procedure. The above tips of e-book marketing will add value to your marketing efforts and help you reap good results. So if you are a passionate digital marketer, you must steer your business to success by the right usage of an e-book. In fact, there are no hurdles for e-book marketing. If you are losing out on time for e-book marketing, you have a smart option to outsource the same. Or if you want an expert’s advice on e-book marketing, the same might be availed through outsourcing. Right from sending e-mail scripts to content writing, there are virtual experts to handle everything about e-book marketing. One stop Virtual Assistance service providers like GetFriday are one of your best bets in this regard. So, get started with your e-book marketing from today!

Top tips to build your online business brand with your Virtual Assistant

When you build your online brand, you create your business signature in terms of your company name, the product or service you offer, your brand logo, the jingle, the tagline etc. Your online brand bolsters your business identity and thus your business becomes more worthwhile in the market. The otherwise naive crowd then starts to visit your website, clicks through your pages, likes and reacts to your social media promotions, and start engaging with your content present online. Gradually your brand buzz turns on. This is how doing right the online branding earns you wonder. However, online branding in itself is a challenging process. Before going to build your business brand, you need to realize the essence of your brand and the risks associated with it. Your online brand speaks for your business. So, before building it, get into the crux of your business, understand it, and determine what impression you want to create for your business. Since your online brand is going to create your business impression in the market, you must ascertain that your brand is strongly likable. The brand elements like logo, name, jingle and tagline should be relevant to your business and attractive enough to make your customers and prospects feel happy whenever they approach your brand. Your brand is going to build the trust amongst your clients; your brand is a promise of the value offered to your clients. In long run it determines whether your clients will like to avail services from you. So, the strength of your online brand determines your revenues and profits. Your brand helps you to stand out of the competition. It convinces your prospects that your service/product is the best out of all the options they can choose from. Though building a strong brand fetches you brownies, it’s not an easy process. You, as a small business owner or an entrepreneur are tied in the limit of resources, whether it is money, people or time. In addition, you are overwhelmed with too many responsibilities to handle. You need to manage somehow everything on your own. Hiring full time experts to help you with branding is too expensive. Despite of all these limitations you need expert inputs to fetch expected returns on your marketing investments. So the best solution is to hire an expert virtual assistant and involve him or her in the brand building process. There are Virtual Assistant service providers that have the knack of marketing and drive your marketing efforts with rich inputs. They will help you to reap the expected returns on your marketing investments. Before hiring a Virtual Assistant to help you in your marketing efforts, you should have some nifty tips to avail the best results of hiring a Virtual assistant. Here are some tips to avail the best out of Virtual Assistance for your brand building. Let your Virtual Assistant be a part of your business: Your Virtual Assistant is your remote assistant, who will serve you without his/ her physical presence in your organization. Your brand is the reflection of your business, its culture and objectives. So your Virtual Assistant should be familiar to these very important elements. Make him a part your business, instead of treating him like a third party agency or part-time worker. Let your Virtual assistant have the full knowledge about your business. Let him have a deep insight about your objective, the purpose of your brand, the culture of the organization. Content Creation: Your brand is closely related to the value offered by you with your products and services. It creates an identity of your business to increase the reputation in the market. Content chosen by you for your brand communication is going to create that identity for your brand. People like to invest in less risky products and services. Your brand identity is going to offset the risks for your prospects. Avail your Virtual Assistant’s help in creating communication message and content for your brand. Content helps you in growing fans for your business and shapes the identity of your brand. Hiring a content expert team in the form of Virtual Assistants is very critical step towards your brand building exercise. Educate the customers through your blogs and other online content: You have to prove the differentiated value your business offers to your customers. Your prospect have lots of other known brands to choose from; to win amongst all, you need to prove that your brand is better and stronger than the rest. Get your Virtual Assistant to create blogs and other informational content for your target audience, where you highlight your unique value proposition. Make your brand relatable: Build social value for your customers. Get the help of your Virtual Assistant to do a proper study of your target segment and understand their self image and social identity that they seek. You may hire a Virtual Assistant with market research skills and build your brand persona to diligently match the social need of your customers. Make an active presence in social media: An active presence in social media requires a lot of time and persistence. A Virtual Assistant offers you the best help in this field. Giving prompt responses to consumer queries, creating engaging content, posts and activities to increase the involvement of your consumers, and increasing the frequency of posts in social media will strengthen the identity of your brand and improve your Social Media Engagement. It’s time to come out of your worries of ‘Brand Building’. Build your online business brand through Internet marketing experts of GetFriday and Relax!

Top tips to build your online business brand with your Virtual Assistant Read More »

When you build your online brand, you create your business signature in terms of your company name, the product or service you offer, your brand logo, the jingle, the tagline etc. Your online brand bolsters your business identity and thus your business becomes more worthwhile in the market. The otherwise naive crowd then starts to visit your website, clicks through your pages, likes and reacts to your social media promotions, and start engaging with your content present online. Gradually your brand buzz turns on. This is how doing right the online branding earns you wonder. However, online branding in itself is a challenging process. Before going to build your business brand, you need to realize the essence of your brand and the risks associated with it. Your online brand speaks for your business. So, before building it, get into the crux of your business, understand it, and determine what impression you want to create for your business. Since your online brand is going to create your business impression in the market, you must ascertain that your brand is strongly likable. The brand elements like logo, name, jingle and tagline should be relevant to your business and attractive enough to make your customers and prospects feel happy whenever they approach your brand. Your brand is going to build the trust amongst your clients; your brand is a promise of the value offered to your clients. In long run it determines whether your clients will like to avail services from you. So, the strength of your online brand determines your revenues and profits. Your brand helps you to stand out of the competition. It convinces your prospects that your service/product is the best out of all the options they can choose from. Though building a strong brand fetches you brownies, it’s not an easy process. You, as a small business owner or an entrepreneur are tied in the limit of resources, whether it is money, people or time. In addition, you are overwhelmed with too many responsibilities to handle. You need to manage somehow everything on your own. Hiring full time experts to help you with branding is too expensive. Despite of all these limitations you need expert inputs to fetch expected returns on your marketing investments. So the best solution is to hire an expert virtual assistant and involve him or her in the brand building process. There are Virtual Assistant service providers that have the knack of marketing and drive your marketing efforts with rich inputs. They will help you to reap the expected returns on your marketing investments. Before hiring a Virtual Assistant to help you in your marketing efforts, you should have some nifty tips to avail the best results of hiring a Virtual assistant. Here are some tips to avail the best out of Virtual Assistance for your brand building. Let your Virtual Assistant be a part of your business: Your Virtual Assistant is your remote assistant, who will serve you without his/ her physical presence in your organization. Your brand is the reflection of your business, its culture and objectives. So your Virtual Assistant should be familiar to these very important elements. Make him a part your business, instead of treating him like a third party agency or part-time worker. Let your Virtual assistant have the full knowledge about your business. Let him have a deep insight about your objective, the purpose of your brand, the culture of the organization. Content Creation: Your brand is closely related to the value offered by you with your products and services. It creates an identity of your business to increase the reputation in the market. Content chosen by you for your brand communication is going to create that identity for your brand. People like to invest in less risky products and services. Your brand identity is going to offset the risks for your prospects. Avail your Virtual Assistant’s help in creating communication message and content for your brand. Content helps you in growing fans for your business and shapes the identity of your brand. Hiring a content expert team in the form of Virtual Assistants is very critical step towards your brand building exercise. Educate the customers through your blogs and other online content: You have to prove the differentiated value your business offers to your customers. Your prospect have lots of other known brands to choose from; to win amongst all, you need to prove that your brand is better and stronger than the rest. Get your Virtual Assistant to create blogs and other informational content for your target audience, where you highlight your unique value proposition. Make your brand relatable: Build social value for your customers. Get the help of your Virtual Assistant to do a proper study of your target segment and understand their self image and social identity that they seek. You may hire a Virtual Assistant with market research skills and build your brand persona to diligently match the social need of your customers. Make an active presence in social media: An active presence in social media requires a lot of time and persistence. A Virtual Assistant offers you the best help in this field. Giving prompt responses to consumer queries, creating engaging content, posts and activities to increase the involvement of your consumers, and increasing the frequency of posts in social media will strengthen the identity of your brand and improve your Social Media Engagement. It’s time to come out of your worries of ‘Brand Building’. Build your online business brand through Internet marketing experts of GetFriday and Relax!

Nine Step Guide For Creating Effective Landing Pages

You create landing pages either for products that are tangible such as electronic items, tyres or cars OR a service, that is intangible in nature such as home maintenance, a teaching course OR a combination of both products and services. But few things remain the same when it comes to creating an excellent and effective landing page. We,at GetFriday, have years of experience in creating landing pages through personal experimentation, creativity and, data-based analysis. We have put together important pointers for you to work with and follow whenever you are creating a landing page. Given below is the step-by-step guide to create an effective landing page. Step 1: Optimize Your Landing Page For The Keywords There are 3 main ways through which a company can try to reach out to their target audience – Search Ads (on Google or any other search media) Display Ads (on Google, social media sites or print media), and Mailers (direct mails to list of prospect clients) Keyword optimization on a landing page is particularly important when you are spending on search ads. Every search ad is targeted toward a particular set of keywords that are relevant to the product or service you are offering. Search ad descriptions should contain that particular keyword for high quality score of the ads (so that you would pay less per click). Also, the keywords targeted for the ads must be present on the landing page to increase the relevancy and churn out a high quality score. Descriptions of the product or services should contain the keywords targeted for the search ads. This will help decrease the cost of running such search ads and also, increase the rank of your ads when compared to the ads of competitors. You should always keep searching for new keywords and eliminate those keywords (that are not necessary) on a regular basis for better results. The new, targeted keywords should also be mentioned in the landing page for better relevancy. Suppose you are running an e-store for footwear and you want to target the keyword “Puma running shoes”. The landing page created for the this particular keyword, where the visitor is directed to after clicking on the ad should ideally have ‘Puma running shoes’ listings and should include the keyword, “running shoes” in the description as well. Step 2: Invest Time In Design Of Your Landing Page Display ads and mailers that are used to reach out to your target audience include visuals and graphics. You can select a theme with different color combinations, images, and dabble with the appearance of your landing page, depending on the concept. Just make sure that your landing page has a similar theme to the ones used in you display ads and mailers. This will help visitors in connecting with the brand as they would have already seen the display of your landing page on the ad or the mailer. If the visuals on the landing page are not appropriate or don’t go with the theme, visitors could get confused and might find website navigation cumbersome. Step 3: Educate Your Audience About Your Offering Don’t just start selling your product or service from the first sentence on your landing page. On the first slider or home screen, educate your audience about your product or service. Use images and visuals to illustrate your offerings. Explain in detail about how your offerings can help the visitors in their businesses or personal lives. If you are selling a product, reserve a section on the page to explain how your product works and what it entails. Provide a description with clear images and videos. Let the visitors understand your product before investing in it. Keep the language simple, so that your content can be understood even by a layman. If you are a service provider, explain to your visitors what they are going to get out of this relationship. Let them get a feel of your services on the landing page itself. If there is a video tutorial about how your product or service works, include the video or the display description in the “How It Works”section. Step 4: Give Importance To Testimonials You can try convincing just about everyone who visits your e-store to buy your product or try out your services, but in the end, word of mouth promotions always play the final and the most important role in a consumer’s decision making process. The stronger the word of mouth, the higher the chances of getting more customers. Therefore, it is important that you give client testimonials the attention that they truly deserve. If you don’t have good testimonials to show to your prospects on the landing page, you are losing out on credibility. Invest some time on collecting good and convincing testimonials from your happy and loyal customers. Display your testimonials in a manner that is both, readable and understandable. Step 5: Attract With Call Of Action Buttons Your ‘call of action’ buttons will differ according to your offerings. If you are an e-commerce website, your call of action button would be “Buy Now” or “Move to Cart”. If you are a service provider like SAS or Cloud services that needs to be subscribed to every month, your call of action button would be “Apply Now” or “Sign Up“. These ‘call of action’ buttons should be placed prominently on your page to attract your target audience. Taking these steps will only ensure that you close the deal faster by converting your prospects into ‘clients’. Pay special attention to this. You are spending huge sums of money to draw prospects onto your landing page. Treat your landing page like a store wherein you have to convince every visitor to buy your product and wield your power to convince the visitor to press the ‘call of action’ button. This concept was very appropriately explained by Alec Baldwin in his famous speech “Always Be Closing”, in the movie, “Glengarry Glen Ross”. Of course, the speech was focused on product sales

Nine Step Guide For Creating Effective Landing Pages Read More »

You create landing pages either for products that are tangible such as electronic items, tyres or cars OR a service, that is intangible in nature such as home maintenance, a teaching course OR a combination of both products and services. But few things remain the same when it comes to creating an excellent and effective landing page. We,at GetFriday, have years of experience in creating landing pages through personal experimentation, creativity and, data-based analysis. We have put together important pointers for you to work with and follow whenever you are creating a landing page. Given below is the step-by-step guide to create an effective landing page. Step 1: Optimize Your Landing Page For The Keywords There are 3 main ways through which a company can try to reach out to their target audience – Search Ads (on Google or any other search media) Display Ads (on Google, social media sites or print media), and Mailers (direct mails to list of prospect clients) Keyword optimization on a landing page is particularly important when you are spending on search ads. Every search ad is targeted toward a particular set of keywords that are relevant to the product or service you are offering. Search ad descriptions should contain that particular keyword for high quality score of the ads (so that you would pay less per click). Also, the keywords targeted for the ads must be present on the landing page to increase the relevancy and churn out a high quality score. Descriptions of the product or services should contain the keywords targeted for the search ads. This will help decrease the cost of running such search ads and also, increase the rank of your ads when compared to the ads of competitors. You should always keep searching for new keywords and eliminate those keywords (that are not necessary) on a regular basis for better results. The new, targeted keywords should also be mentioned in the landing page for better relevancy. Suppose you are running an e-store for footwear and you want to target the keyword “Puma running shoes”. The landing page created for the this particular keyword, where the visitor is directed to after clicking on the ad should ideally have ‘Puma running shoes’ listings and should include the keyword, “running shoes” in the description as well. Step 2: Invest Time In Design Of Your Landing Page Display ads and mailers that are used to reach out to your target audience include visuals and graphics. You can select a theme with different color combinations, images, and dabble with the appearance of your landing page, depending on the concept. Just make sure that your landing page has a similar theme to the ones used in you display ads and mailers. This will help visitors in connecting with the brand as they would have already seen the display of your landing page on the ad or the mailer. If the visuals on the landing page are not appropriate or don’t go with the theme, visitors could get confused and might find website navigation cumbersome. Step 3: Educate Your Audience About Your Offering Don’t just start selling your product or service from the first sentence on your landing page. On the first slider or home screen, educate your audience about your product or service. Use images and visuals to illustrate your offerings. Explain in detail about how your offerings can help the visitors in their businesses or personal lives. If you are selling a product, reserve a section on the page to explain how your product works and what it entails. Provide a description with clear images and videos. Let the visitors understand your product before investing in it. Keep the language simple, so that your content can be understood even by a layman. If you are a service provider, explain to your visitors what they are going to get out of this relationship. Let them get a feel of your services on the landing page itself. If there is a video tutorial about how your product or service works, include the video or the display description in the “How It Works”section. Step 4: Give Importance To Testimonials You can try convincing just about everyone who visits your e-store to buy your product or try out your services, but in the end, word of mouth promotions always play the final and the most important role in a consumer’s decision making process. The stronger the word of mouth, the higher the chances of getting more customers. Therefore, it is important that you give client testimonials the attention that they truly deserve. If you don’t have good testimonials to show to your prospects on the landing page, you are losing out on credibility. Invest some time on collecting good and convincing testimonials from your happy and loyal customers. Display your testimonials in a manner that is both, readable and understandable. Step 5: Attract With Call Of Action Buttons Your ‘call of action’ buttons will differ according to your offerings. If you are an e-commerce website, your call of action button would be “Buy Now” or “Move to Cart”. If you are a service provider like SAS or Cloud services that needs to be subscribed to every month, your call of action button would be “Apply Now” or “Sign Up“. These ‘call of action’ buttons should be placed prominently on your page to attract your target audience. Taking these steps will only ensure that you close the deal faster by converting your prospects into ‘clients’. Pay special attention to this. You are spending huge sums of money to draw prospects onto your landing page. Treat your landing page like a store wherein you have to convince every visitor to buy your product and wield your power to convince the visitor to press the ‘call of action’ button. This concept was very appropriately explained by Alec Baldwin in his famous speech “Always Be Closing”, in the movie, “Glengarry Glen Ross”. Of course, the speech was focused on product sales

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