Industry News: E-Commerce Insights

GetFriday has begun its monthly endeavors of providing you with information that could be of use to you. We aim to impart important insights to our clients to help them promote and help e-commerce stores grow. At GetFriday, we have had diverse experiences with our clients, most of them largely E-Commerce clients.

The year 2015 is packed with a number of changes and prevalent trends in the E-commerce industry. Industry players need to now understand and adopt these changes in order to be able procure revenue and attract traffic. Some of the top trends for the E-Commerce industry for this year are highlighted below and are as follows:-

• Sales are now being effectively carried out over mobile phones. A recent survey shows that mobile now “account for 50.3% of all E-Commerce Traffic”. Also, the new Google algorithm change that requires websites to be mobile-friendly should be well in place for E-commerce websites by now in order for a better ranking on search engine sites in order to attract traffic.
• Social media sites are now turning into lucrative platforms for driving sales to e-commerce websites. A lot of consumers are now turning to Pinterest, Polyvore, Instagram, Twitter and Facebook to ‘discover’ new, prevalent e-commerce products and to Twitter for specialty/niche industries. Setting up Facebook stores are also becoming a popular trend, helping E-commerce websites directly on the platform through a trusted and secure payment gateway.
• Social commerce has been viewed as one of the most important e-commerce trends for the year and funnels a large part of website viewership and traffic. But if generating traffic was not enough, Facebook tops the list as the social media site that brings in the highest conversion rate for e-commerce traffic at 1.85%.
• People shop whenever it is convenient for them during the day or night and don’t necessarily use the desktop or the laptop to surf e-commerce websites. People shop or go through e-commerce websites on the move, during the day, before they go to bed at night and even between the periods 12-2PM at the work place and on Sunday Evenings. This is a proven statistic. E-commerce websites should take a note of this and if you are PPC advertiser, this could work as a model for you to be able to place your ad campaigns effectively.

These have been some of the top trends for 2015. There will be more updates and more newsletters on what’s fresh and what’s doing the rounds in the e-commerce industry.

Stay tuned for the latest postings, tips, offerings and blogs specific to the e-commerce industry in the next issue and follows us on Facebook, Twitter, Google+ and LinkedIn as well.