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Six Ways To Use Your Newly-Gained Time Post Outsourcing

So, you decided to take the big step and hired a Virtual Assistant to help you get through life’s challenges. Outsourcing was never your top choice, but you had to, owing to the increasing work pressures, the costs of keeping an in-house assistant and the growing responsibilities you had to shoulder at home. Now you’re glad you hired a VA, but what next? What does one do with the free time and how does one transition into the new life with the newly-gained time, effortlessly? Consider why you chose to outsource in the first place. Either you believed that a professional would do a better job than you would at a particular job, the costs of outsourcing were a lot cheaper than if you were to hire an in-house assistant or also because you realized that your children and wife were beginning to forget what you looked like. With outsourcing, you finally got those laborious tasks out of the way and earned yourself a minimum of 2-4 hours for yourself everyday. There’s so much you can do! If you are unsure of how you can use this time productively, take a look at a few of these suggestions- 1) Read A Book Keep yourself abreast with all the reading that you’ve missed out on all these years. Download an e-book if you’re running out of time or walk to the local bookstore to pick out a book you like. If you are a bookworm, there is no better way to spend your time productively than by reading. Reading can help you de-stress and can transport your mind into another world altogether, whilst also helping you sharpen your mind. 2) Prioritize Your ‘Bucket-List’ Activities 2-4 hours is a lot of time to tick at least one of the activities off your bucket-list everyday. Always wanted to sign up for a dance class? Go paragliding or volunteer at a local NGO? With the time you’ve earned from the outsourcing, you could try your hand at the activities that interest you. Finding a hobby or working on one, can help you put your job and/or life in perspective and can help you develop a new set of skills. It will also give you the chance to expand your networking opportunities and is a breath of fresh air when you feel like you’re on the verge of a total burnout. 3) Build A Better Business Ever heard of the adage, ‘Do what you do best and outsource the rest’? Now that you have outsourced all the back-end work to your Virtual Assistant, you will find more time to focus on the core competencies of your business and set better goals. If you have had to manage all the aspects of the business yourself, you will know that your life was nothing short of a nightmare! With outsourcing however, you will find that you have more time to strategize, de-clutter your mind, reorganize your business and govern its primary activities to help it grow and sustain. 4) A Healthy You, Is A Happy You Exercise well, eat healthy and meditate in your spare time. Rather than sitting at home and lazing around, go for a light jog or a long walk. Doing things that keep you feeling fit, physically or mentally can help you lose the stress you’ve been carrying around on your shoulders and will also give you the time to gather your thoughts. Furthermore, exercising regularly can help you discipline your mind, get your endorphins flowing and make you look and feel better. Need more reasons? 5) Spend Time With The Ones You Love If you live with friends or family, spending your free time with them makes absolute sense. Make some time for your children and spouse. Attend your girl’s ballet performance or your son’s big game. Imagine the joy on their faces when they find that both their parents are in attendance. If you’ve missed out on those dinners with your friends or your partner in the last couple of months, make it a point to catch up with them during your free time and show them that you care and you are not anti-social. There is nothing more relaxing than to surround yourself with the people you love and who love you during your free time. 6) Invest Some Time In Personal Care Once you find that you’ve got a flow going with outsourcing and your VA is handling all the work for you, don’t burden yourself with more work during your free time. Instead, invest this time for some personal care. Whether it is something as small as filing your nails, getting some sleep or hitting the spa, ensure that you make time for your personal needs everyday to shed those layers of stress. Though making money is important to make ends meet in today’s time and age, spending time for yourself can make you look and feel like a million bucks. Life after outsourcing can be rewarding if you choose to make it so. The time you’ve earned is precious and limited. Make use of it productively and you’ll automatically find success and will be able to strike the perfect work-life balance in the process.

Six Ways To Use Your Newly-Gained Time Post Outsourcing Read More »

So, you decided to take the big step and hired a Virtual Assistant to help you get through life’s challenges. Outsourcing was never your top choice, but you had to, owing to the increasing work pressures, the costs of keeping an in-house assistant and the growing responsibilities you had to shoulder at home. Now you’re glad you hired a VA, but what next? What does one do with the free time and how does one transition into the new life with the newly-gained time, effortlessly? Consider why you chose to outsource in the first place. Either you believed that a professional would do a better job than you would at a particular job, the costs of outsourcing were a lot cheaper than if you were to hire an in-house assistant or also because you realized that your children and wife were beginning to forget what you looked like. With outsourcing, you finally got those laborious tasks out of the way and earned yourself a minimum of 2-4 hours for yourself everyday. There’s so much you can do! If you are unsure of how you can use this time productively, take a look at a few of these suggestions- 1) Read A Book Keep yourself abreast with all the reading that you’ve missed out on all these years. Download an e-book if you’re running out of time or walk to the local bookstore to pick out a book you like. If you are a bookworm, there is no better way to spend your time productively than by reading. Reading can help you de-stress and can transport your mind into another world altogether, whilst also helping you sharpen your mind. 2) Prioritize Your ‘Bucket-List’ Activities 2-4 hours is a lot of time to tick at least one of the activities off your bucket-list everyday. Always wanted to sign up for a dance class? Go paragliding or volunteer at a local NGO? With the time you’ve earned from the outsourcing, you could try your hand at the activities that interest you. Finding a hobby or working on one, can help you put your job and/or life in perspective and can help you develop a new set of skills. It will also give you the chance to expand your networking opportunities and is a breath of fresh air when you feel like you’re on the verge of a total burnout. 3) Build A Better Business Ever heard of the adage, ‘Do what you do best and outsource the rest’? Now that you have outsourced all the back-end work to your Virtual Assistant, you will find more time to focus on the core competencies of your business and set better goals. If you have had to manage all the aspects of the business yourself, you will know that your life was nothing short of a nightmare! With outsourcing however, you will find that you have more time to strategize, de-clutter your mind, reorganize your business and govern its primary activities to help it grow and sustain. 4) A Healthy You, Is A Happy You Exercise well, eat healthy and meditate in your spare time. Rather than sitting at home and lazing around, go for a light jog or a long walk. Doing things that keep you feeling fit, physically or mentally can help you lose the stress you’ve been carrying around on your shoulders and will also give you the time to gather your thoughts. Furthermore, exercising regularly can help you discipline your mind, get your endorphins flowing and make you look and feel better. Need more reasons? 5) Spend Time With The Ones You Love If you live with friends or family, spending your free time with them makes absolute sense. Make some time for your children and spouse. Attend your girl’s ballet performance or your son’s big game. Imagine the joy on their faces when they find that both their parents are in attendance. If you’ve missed out on those dinners with your friends or your partner in the last couple of months, make it a point to catch up with them during your free time and show them that you care and you are not anti-social. There is nothing more relaxing than to surround yourself with the people you love and who love you during your free time. 6) Invest Some Time In Personal Care Once you find that you’ve got a flow going with outsourcing and your VA is handling all the work for you, don’t burden yourself with more work during your free time. Instead, invest this time for some personal care. Whether it is something as small as filing your nails, getting some sleep or hitting the spa, ensure that you make time for your personal needs everyday to shed those layers of stress. Though making money is important to make ends meet in today’s time and age, spending time for yourself can make you look and feel like a million bucks. Life after outsourcing can be rewarding if you choose to make it so. The time you’ve earned is precious and limited. Make use of it productively and you’ll automatically find success and will be able to strike the perfect work-life balance in the process.

Understanding When To Outsource

Knowing when to outsource your work for better productivity and control is very important, and it is fairly simple too. You need to watch out for a few tell-tale signs that will give you enough and more reason for you to outsource the work that you don’t necessarily need to do yourself. For instance, you may suddenly feel a swell in work pressures or you might realize that you are spending a lot more time at the work place than you should be. Your regular 9 hour job has now turned into a 13 hour job and to make matters worse, you are spending all your time thinking about work or doing work, including the weekends! That leaves you with no time to focus on your personal life or even, have a life! Sometimes, a recurrent, onerous task, that is handled internally and is draining a company’s resources can be handled better externally and for cheap! Or if you feel that your business is saturating at the peak with no further growth or profits, you could outsource certain functions of your business to virtual assistance providers and see how your business fares. If you have crossed the threshold, then it is probably a wise time to outsource. This blog post highlights 4 instances where you should consider outsourcing! 1. You Are Compromising With Your Work-Life Balance When you start outsourcing your lives, you will be able to strike that perfect balance with your job, children and your family. To make room for things that really matter, you can begin by outsourcing routine jobs that either take too much of time, are too mundane to carry out everyday, or tasks that can easily be handled by someone else.This way, outsourcing will give you the freedom to use your time the way you want to spend it and can finally help you leave for home earlier from work and give you your weekends back. Striking the perfect work-life balance is paramount and when you think you are giving away too much; far more than what you are receiving, that’s where you draw the line and make the decision to ‘outsource’! 2.Your Business Is Stagnating Intermittent outsourcing can work wonders for your business – if you know when to take advantage of it! With outsourcing, your business will be able to grow at a healthy pace, talent and expertise are available at your fingertips and you don’t need to provide for an office space, or a phone or a computer for the person working for you. If you find that your strategies are failing, your employees are not motivated to work because they are overburdened with too many arduous tasks or you aren’t generating the revenue you have been expecting for a while, these are sure-shot signs of your business stagnating. In such a situation, a complete turnaround needs to be made. You need time to understand what has gone wrong with the business and what areas need focus and improvement. If you think you have hit this point in the cycle, it would be a wise-time to outsource works that take up your time. By freeing yourself and your employees of tasks they don’t necessarily have to handle, or delegating onerous work to your Virtual Assistants, you will be able to make some time to re-strategize and re-structure your business before it spirals out of control. 3.You Juggle Multiple Hats At Work Years ago, outsourcing wasn’t very accessible to SME’s. This was a luxury that was once limited only to the Fortune 500s. Today however, it is advisable for small business owners to outsource as much as they can from the get-go, because time is the greatest asset for small businesses. Though cash flow for SMEs are not as sturdy or secure as large businesses, outsourcing the work to cost-effective remote assistant companies might just be feasible and can let SMEs focus on growing their businesses. According to a study conducted by Constant Contact, 56% of small business owners feel like they can never leave their businesses to do anything else and need to be constantly around to save the day. Consider the situation – if small business owners don’t delegate the work to the right persons at the right time, they would have to juggle between different responsibilities, including managerial roles, marketing, accounting, customer support and other administrative aspects of business. To handle so much at the same time, could result in the lack of quality, stress, loss of time to focus on other aspects of life, and the company and can slow down the process of scaling the business considerably. Conversely, by outsourcing specific functions of the business to reliable Virtual Assistants, it is possible to maintain the highest level of operations, in a manner that doesn’t break the bank and your back, and also promote the growth of your business by giving you more to time to cater to existing customer and new ones. At the end of the day, being a small business owner will require you don many hats, but effective outsourcing from the start could help you laser your focus to what really needs to be accomplished and can also give small business owners the benefit of taking periodical breaks to reboot and plan ahead. 4. It Is Expensive To Get Work Done Internally The battle between outsourcing vs. insourcing is incessant. However, when you find that a job can be handled externally for lesser costs, than internally, it would be better to outsource – especially because labor is a lot cheaper overseas and you also get more bang for your buck! Sometimes, in-house employees need time and training to handle specialist tasks. This requires money and can take a number of sessions before an employee is completely adept with the software or the tool. For instance, it could be cheaper for companies to outsource their payroll work to companies like Sage Payroll rather than hire in-house payroll specialists, train them, pay them salaries and

Understanding When To Outsource Read More »

Knowing when to outsource your work for better productivity and control is very important, and it is fairly simple too. You need to watch out for a few tell-tale signs that will give you enough and more reason for you to outsource the work that you don’t necessarily need to do yourself. For instance, you may suddenly feel a swell in work pressures or you might realize that you are spending a lot more time at the work place than you should be. Your regular 9 hour job has now turned into a 13 hour job and to make matters worse, you are spending all your time thinking about work or doing work, including the weekends! That leaves you with no time to focus on your personal life or even, have a life! Sometimes, a recurrent, onerous task, that is handled internally and is draining a company’s resources can be handled better externally and for cheap! Or if you feel that your business is saturating at the peak with no further growth or profits, you could outsource certain functions of your business to virtual assistance providers and see how your business fares. If you have crossed the threshold, then it is probably a wise time to outsource. This blog post highlights 4 instances where you should consider outsourcing! 1. You Are Compromising With Your Work-Life Balance When you start outsourcing your lives, you will be able to strike that perfect balance with your job, children and your family. To make room for things that really matter, you can begin by outsourcing routine jobs that either take too much of time, are too mundane to carry out everyday, or tasks that can easily be handled by someone else.This way, outsourcing will give you the freedom to use your time the way you want to spend it and can finally help you leave for home earlier from work and give you your weekends back. Striking the perfect work-life balance is paramount and when you think you are giving away too much; far more than what you are receiving, that’s where you draw the line and make the decision to ‘outsource’! 2.Your Business Is Stagnating Intermittent outsourcing can work wonders for your business – if you know when to take advantage of it! With outsourcing, your business will be able to grow at a healthy pace, talent and expertise are available at your fingertips and you don’t need to provide for an office space, or a phone or a computer for the person working for you. If you find that your strategies are failing, your employees are not motivated to work because they are overburdened with too many arduous tasks or you aren’t generating the revenue you have been expecting for a while, these are sure-shot signs of your business stagnating. In such a situation, a complete turnaround needs to be made. You need time to understand what has gone wrong with the business and what areas need focus and improvement. If you think you have hit this point in the cycle, it would be a wise-time to outsource works that take up your time. By freeing yourself and your employees of tasks they don’t necessarily have to handle, or delegating onerous work to your Virtual Assistants, you will be able to make some time to re-strategize and re-structure your business before it spirals out of control. 3.You Juggle Multiple Hats At Work Years ago, outsourcing wasn’t very accessible to SME’s. This was a luxury that was once limited only to the Fortune 500s. Today however, it is advisable for small business owners to outsource as much as they can from the get-go, because time is the greatest asset for small businesses. Though cash flow for SMEs are not as sturdy or secure as large businesses, outsourcing the work to cost-effective remote assistant companies might just be feasible and can let SMEs focus on growing their businesses. According to a study conducted by Constant Contact, 56% of small business owners feel like they can never leave their businesses to do anything else and need to be constantly around to save the day. Consider the situation – if small business owners don’t delegate the work to the right persons at the right time, they would have to juggle between different responsibilities, including managerial roles, marketing, accounting, customer support and other administrative aspects of business. To handle so much at the same time, could result in the lack of quality, stress, loss of time to focus on other aspects of life, and the company and can slow down the process of scaling the business considerably. Conversely, by outsourcing specific functions of the business to reliable Virtual Assistants, it is possible to maintain the highest level of operations, in a manner that doesn’t break the bank and your back, and also promote the growth of your business by giving you more to time to cater to existing customer and new ones. At the end of the day, being a small business owner will require you don many hats, but effective outsourcing from the start could help you laser your focus to what really needs to be accomplished and can also give small business owners the benefit of taking periodical breaks to reboot and plan ahead. 4. It Is Expensive To Get Work Done Internally The battle between outsourcing vs. insourcing is incessant. However, when you find that a job can be handled externally for lesser costs, than internally, it would be better to outsource – especially because labor is a lot cheaper overseas and you also get more bang for your buck! Sometimes, in-house employees need time and training to handle specialist tasks. This requires money and can take a number of sessions before an employee is completely adept with the software or the tool. For instance, it could be cheaper for companies to outsource their payroll work to companies like Sage Payroll rather than hire in-house payroll specialists, train them, pay them salaries and

Is Your Work-Life Balanced?

Do you feel like there is an imbalance in your personal and professional life? Are you not able to find time for yourself, let alone find time for your family and friends? It is easy to let our lives become overwhelmed by work and once that happens, it almost seems impossible to find the right balance and you’ll find that your productivity levels would have dropped considerably at work. Here’s how you can recognize if there’s an imbalance in your work-life and what you can do to bring yourself back in the game. Symptoms To Look Out For The first step is to take a look at the symptoms of an “imbalance” in work-life and then tally your own symptoms/experiences with this check-list. Here you go- You find that you work longer hours than most of your colleagues. You spend more time in the office than you do at home and you always come back stressed, tired and anxious. To top it all, you have to commute in traffic!

Is Your Work-Life Balanced? Read More »

Do you feel like there is an imbalance in your personal and professional life? Are you not able to find time for yourself, let alone find time for your family and friends? It is easy to let our lives become overwhelmed by work and once that happens, it almost seems impossible to find the right balance and you’ll find that your productivity levels would have dropped considerably at work. Here’s how you can recognize if there’s an imbalance in your work-life and what you can do to bring yourself back in the game. Symptoms To Look Out For The first step is to take a look at the symptoms of an “imbalance” in work-life and then tally your own symptoms/experiences with this check-list. Here you go- You find that you work longer hours than most of your colleagues. You spend more time in the office than you do at home and you always come back stressed, tired and anxious. To top it all, you have to commute in traffic!

Nine Step Guide For Creating Effective Landing Pages

You create landing pages either for products that are tangible such as electronic items, tyres or cars OR a service, that is intangible in nature such as home maintenance, a teaching course OR a combination of both products and services. But few things remain the same when it comes to creating an excellent and effective landing page. We,at GetFriday, have years of experience in creating landing pages through personal experimentation, creativity and, data-based analysis. We have put together important pointers for you to work with and follow whenever you are creating a landing page. Given below is the step-by-step guide to create an effective landing page. Step 1: Optimize Your Landing Page For The Keywords There are 3 main ways through which a company can try to reach out to their target audience – Search Ads (on Google or any other search media) Display Ads (on Google, social media sites or print media), and Mailers (direct mails to list of prospect clients) Keyword optimization on a landing page is particularly important when you are spending on search ads. Every search ad is targeted toward a particular set of keywords that are relevant to the product or service you are offering. Search ad descriptions should contain that particular keyword for high quality score of the ads (so that you would pay less per click). Also, the keywords targeted for the ads must be present on the landing page to increase the relevancy and churn out a high quality score. Descriptions of the product or services should contain the keywords targeted for the search ads. This will help decrease the cost of running such search ads and also, increase the rank of your ads when compared to the ads of competitors. You should always keep searching for new keywords and eliminate those keywords (that are not necessary) on a regular basis for better results. The new, targeted keywords should also be mentioned in the landing page for better relevancy. Suppose you are running an e-store for footwear and you want to target the keyword “Puma running shoes”. The landing page created for the this particular keyword, where the visitor is directed to after clicking on the ad should ideally have ‘Puma running shoes’ listings and should include the keyword, “running shoes” in the description as well. Step 2: Invest Time In Design Of Your Landing Page Display ads and mailers that are used to reach out to your target audience include visuals and graphics. You can select a theme with different color combinations, images, and dabble with the appearance of your landing page, depending on the concept. Just make sure that your landing page has a similar theme to the ones used in you display ads and mailers. This will help visitors in connecting with the brand as they would have already seen the display of your landing page on the ad or the mailer. If the visuals on the landing page are not appropriate or don’t go with the theme, visitors could get confused and might find website navigation cumbersome. Step 3: Educate Your Audience About Your Offering Don’t just start selling your product or service from the first sentence on your landing page. On the first slider or home screen, educate your audience about your product or service. Use images and visuals to illustrate your offerings. Explain in detail about how your offerings can help the visitors in their businesses or personal lives. If you are selling a product, reserve a section on the page to explain how your product works and what it entails. Provide a description with clear images and videos. Let the visitors understand your product before investing in it. Keep the language simple, so that your content can be understood even by a layman. If you are a service provider, explain to your visitors what they are going to get out of this relationship. Let them get a feel of your services on the landing page itself. If there is a video tutorial about how your product or service works, include the video or the display description in the “How It Works”section. Step 4: Give Importance To Testimonials You can try convincing just about everyone who visits your e-store to buy your product or try out your services, but in the end, word of mouth promotions always play the final and the most important role in a consumer’s decision making process. The stronger the word of mouth, the higher the chances of getting more customers. Therefore, it is important that you give client testimonials the attention that they truly deserve. If you don’t have good testimonials to show to your prospects on the landing page, you are losing out on credibility. Invest some time on collecting good and convincing testimonials from your happy and loyal customers. Display your testimonials in a manner that is both, readable and understandable. Step 5: Attract With Call Of Action Buttons Your ‘call of action’ buttons will differ according to your offerings. If you are an e-commerce website, your call of action button would be “Buy Now” or “Move to Cart”. If you are a service provider like SAS or Cloud services that needs to be subscribed to every month, your call of action button would be “Apply Now” or “Sign Up“. These ‘call of action’ buttons should be placed prominently on your page to attract your target audience. Taking these steps will only ensure that you close the deal faster by converting your prospects into ‘clients’. Pay special attention to this. You are spending huge sums of money to draw prospects onto your landing page. Treat your landing page like a store wherein you have to convince every visitor to buy your product and wield your power to convince the visitor to press the ‘call of action’ button. This concept was very appropriately explained by Alec Baldwin in his famous speech “Always Be Closing”, in the movie, “Glengarry Glen Ross”. Of course, the speech was focused on product sales

Nine Step Guide For Creating Effective Landing Pages Read More »

You create landing pages either for products that are tangible such as electronic items, tyres or cars OR a service, that is intangible in nature such as home maintenance, a teaching course OR a combination of both products and services. But few things remain the same when it comes to creating an excellent and effective landing page. We,at GetFriday, have years of experience in creating landing pages through personal experimentation, creativity and, data-based analysis. We have put together important pointers for you to work with and follow whenever you are creating a landing page. Given below is the step-by-step guide to create an effective landing page. Step 1: Optimize Your Landing Page For The Keywords There are 3 main ways through which a company can try to reach out to their target audience – Search Ads (on Google or any other search media) Display Ads (on Google, social media sites or print media), and Mailers (direct mails to list of prospect clients) Keyword optimization on a landing page is particularly important when you are spending on search ads. Every search ad is targeted toward a particular set of keywords that are relevant to the product or service you are offering. Search ad descriptions should contain that particular keyword for high quality score of the ads (so that you would pay less per click). Also, the keywords targeted for the ads must be present on the landing page to increase the relevancy and churn out a high quality score. Descriptions of the product or services should contain the keywords targeted for the search ads. This will help decrease the cost of running such search ads and also, increase the rank of your ads when compared to the ads of competitors. You should always keep searching for new keywords and eliminate those keywords (that are not necessary) on a regular basis for better results. The new, targeted keywords should also be mentioned in the landing page for better relevancy. Suppose you are running an e-store for footwear and you want to target the keyword “Puma running shoes”. The landing page created for the this particular keyword, where the visitor is directed to after clicking on the ad should ideally have ‘Puma running shoes’ listings and should include the keyword, “running shoes” in the description as well. Step 2: Invest Time In Design Of Your Landing Page Display ads and mailers that are used to reach out to your target audience include visuals and graphics. You can select a theme with different color combinations, images, and dabble with the appearance of your landing page, depending on the concept. Just make sure that your landing page has a similar theme to the ones used in you display ads and mailers. This will help visitors in connecting with the brand as they would have already seen the display of your landing page on the ad or the mailer. If the visuals on the landing page are not appropriate or don’t go with the theme, visitors could get confused and might find website navigation cumbersome. Step 3: Educate Your Audience About Your Offering Don’t just start selling your product or service from the first sentence on your landing page. On the first slider or home screen, educate your audience about your product or service. Use images and visuals to illustrate your offerings. Explain in detail about how your offerings can help the visitors in their businesses or personal lives. If you are selling a product, reserve a section on the page to explain how your product works and what it entails. Provide a description with clear images and videos. Let the visitors understand your product before investing in it. Keep the language simple, so that your content can be understood even by a layman. If you are a service provider, explain to your visitors what they are going to get out of this relationship. Let them get a feel of your services on the landing page itself. If there is a video tutorial about how your product or service works, include the video or the display description in the “How It Works”section. Step 4: Give Importance To Testimonials You can try convincing just about everyone who visits your e-store to buy your product or try out your services, but in the end, word of mouth promotions always play the final and the most important role in a consumer’s decision making process. The stronger the word of mouth, the higher the chances of getting more customers. Therefore, it is important that you give client testimonials the attention that they truly deserve. If you don’t have good testimonials to show to your prospects on the landing page, you are losing out on credibility. Invest some time on collecting good and convincing testimonials from your happy and loyal customers. Display your testimonials in a manner that is both, readable and understandable. Step 5: Attract With Call Of Action Buttons Your ‘call of action’ buttons will differ according to your offerings. If you are an e-commerce website, your call of action button would be “Buy Now” or “Move to Cart”. If you are a service provider like SAS or Cloud services that needs to be subscribed to every month, your call of action button would be “Apply Now” or “Sign Up“. These ‘call of action’ buttons should be placed prominently on your page to attract your target audience. Taking these steps will only ensure that you close the deal faster by converting your prospects into ‘clients’. Pay special attention to this. You are spending huge sums of money to draw prospects onto your landing page. Treat your landing page like a store wherein you have to convince every visitor to buy your product and wield your power to convince the visitor to press the ‘call of action’ button. This concept was very appropriately explained by Alec Baldwin in his famous speech “Always Be Closing”, in the movie, “Glengarry Glen Ross”. Of course, the speech was focused on product sales

Steps For Effective Lead Generation For Business Development

At GetFriday, one in five inquiries is about lead generation. Entrepreneurs and business owners are always seeking ways to generate leads. It could be perplexing to go through this phase of marketing operations. Though this sounds like the simplest of things in a business, this could in fact, be tricky to handle. A constant doubt lingers about the success of efforts and money being spent on lead generation activities. Click on the image below to see this blog in SlideShare presentation format. GetFriday has been assisting businesses for over 10 years now and we have seen our fair share of lead generation tasks that we have done for our clients – mostly small business owners. From our experiences with lead generation, here we list a few facts – Define Your Target Customers To begin with, you may ask is this not common sense? How is it even possible to generate a list without defining your target customers? Well yes, it is true most business owners define their target customers at the outset, but there are some who don’t. For instance, the common mistakes that could take place are – you may have asked for business development manager but instead, received an application from a marketing manager. The list may not distinguish the difference. Or instead of listing all dental surgeons in your area, you may have listed all the general surgeons in your area. Defining the target customer while generating leads must include a clear point-wise description of leads required and a list of points that state “don’ts”. A list with email address generic to firms eg: info@useless.com will not serve any purpose for you. Ensure you give clear instructions to search for alternate contact points. A good and clear definition of leads would look something like this – 1. Law firms within radius of 100 km of Greenville 2. Law firms must have employee strength of 10 – 15 people. 3. 1st preferred contact point is senior attorney. 4. 2nd preferred contact is junior attorney. 5. 3rd preferred contact is procurement officer. It Is A Hard-Work To Collect These Lists – Gather The Right Tools GetFriday has been in this business for 10 years now. And we can vouch that lead generation is hard work. But there are smart ways to handle this. There are ways through which, one can verify email addresses collected and tools that can help verify zip code authenticity. Databases could also be carefully mined for lists and tools like MS Excel can be employed to predict and source the most probable email ids. In case you delve into this without experience, you will surely learn it over time. But the cost of expensive time spent on this activity will not be worthwhile for your business. Instead, you would be doing a better job designing the marketing campaign details and fixing the operations for new customers that could be acquired through these lists. Is It Possible To Buy Your Way Through? Yes, you could buy your way through. If your business is a B2B, then you are lucky. The list may after all work. But if your list is B2C then you could end up annoying a lot of unknown people. All it does is exasperate people for having received one more mail from you, trying to sell something. If you are a business owner, you might relate to the analogy we have used here. How do you feel when you receive another mail about “best SEO service” or to source your products from some rural province in China? You would probably hire a virtual assistant right away to delete those e-mails even before you see them. Some GetFriday clients actually hire us for this! To delete those annoying, spam mails. So, why would the recipients of your mailing list feel any different? It fits Albert Einstein’s definition for insanity “doing the same thing again and again expecting a different result”. Generate A Long List It is mandatory that you generate a long list. The longer the prospect client’s list, the better the chances of success. Let us explain. Email campaigns and social media campaigns are about reaching your target audience at the right moment with the right offer. You can get your product offering right, but cannot predict the right moment. For example how do you predict the need for “buying shoes” or “buying handbags”? It is true there are seasonal increases in the sales of products. An example would be table ware sales before thanksgiving as people prepare to entertain family and friends. But the right moment cannot be predicted for most products and services. A larger leads/email list could increase chances of success by increasing the probability of reaching the right people at the right moment. Hire Virtual Assistants To Do The Work If you are a business owner or entrepreneur attempting to research and generate leads, the cost of lost time will be much higher for you. It is better to hire professionals to do this work. In case you still feel you must do it yourself, spend at least 10 minutes listening to this podcast “9 habits to stop now”, by Tim Ferris –http://fourhourworkweek.com/2014/06/16/not-to-do-lists-drugs-and-other-productivity-tricks/ .

Steps For Effective Lead Generation For Business Development Read More »

At GetFriday, one in five inquiries is about lead generation. Entrepreneurs and business owners are always seeking ways to generate leads. It could be perplexing to go through this phase of marketing operations. Though this sounds like the simplest of things in a business, this could in fact, be tricky to handle. A constant doubt lingers about the success of efforts and money being spent on lead generation activities. Click on the image below to see this blog in SlideShare presentation format. GetFriday has been assisting businesses for over 10 years now and we have seen our fair share of lead generation tasks that we have done for our clients – mostly small business owners. From our experiences with lead generation, here we list a few facts – Define Your Target Customers To begin with, you may ask is this not common sense? How is it even possible to generate a list without defining your target customers? Well yes, it is true most business owners define their target customers at the outset, but there are some who don’t. For instance, the common mistakes that could take place are – you may have asked for business development manager but instead, received an application from a marketing manager. The list may not distinguish the difference. Or instead of listing all dental surgeons in your area, you may have listed all the general surgeons in your area. Defining the target customer while generating leads must include a clear point-wise description of leads required and a list of points that state “don’ts”. A list with email address generic to firms eg: info@useless.com will not serve any purpose for you. Ensure you give clear instructions to search for alternate contact points. A good and clear definition of leads would look something like this – 1. Law firms within radius of 100 km of Greenville 2. Law firms must have employee strength of 10 – 15 people. 3. 1st preferred contact point is senior attorney. 4. 2nd preferred contact is junior attorney. 5. 3rd preferred contact is procurement officer. It Is A Hard-Work To Collect These Lists – Gather The Right Tools GetFriday has been in this business for 10 years now. And we can vouch that lead generation is hard work. But there are smart ways to handle this. There are ways through which, one can verify email addresses collected and tools that can help verify zip code authenticity. Databases could also be carefully mined for lists and tools like MS Excel can be employed to predict and source the most probable email ids. In case you delve into this without experience, you will surely learn it over time. But the cost of expensive time spent on this activity will not be worthwhile for your business. Instead, you would be doing a better job designing the marketing campaign details and fixing the operations for new customers that could be acquired through these lists. Is It Possible To Buy Your Way Through? Yes, you could buy your way through. If your business is a B2B, then you are lucky. The list may after all work. But if your list is B2C then you could end up annoying a lot of unknown people. All it does is exasperate people for having received one more mail from you, trying to sell something. If you are a business owner, you might relate to the analogy we have used here. How do you feel when you receive another mail about “best SEO service” or to source your products from some rural province in China? You would probably hire a virtual assistant right away to delete those e-mails even before you see them. Some GetFriday clients actually hire us for this! To delete those annoying, spam mails. So, why would the recipients of your mailing list feel any different? It fits Albert Einstein’s definition for insanity “doing the same thing again and again expecting a different result”. Generate A Long List It is mandatory that you generate a long list. The longer the prospect client’s list, the better the chances of success. Let us explain. Email campaigns and social media campaigns are about reaching your target audience at the right moment with the right offer. You can get your product offering right, but cannot predict the right moment. For example how do you predict the need for “buying shoes” or “buying handbags”? It is true there are seasonal increases in the sales of products. An example would be table ware sales before thanksgiving as people prepare to entertain family and friends. But the right moment cannot be predicted for most products and services. A larger leads/email list could increase chances of success by increasing the probability of reaching the right people at the right moment. Hire Virtual Assistants To Do The Work If you are a business owner or entrepreneur attempting to research and generate leads, the cost of lost time will be much higher for you. It is better to hire professionals to do this work. In case you still feel you must do it yourself, spend at least 10 minutes listening to this podcast “9 habits to stop now”, by Tim Ferris –http://fourhourworkweek.com/2014/06/16/not-to-do-lists-drugs-and-other-productivity-tricks/ .

Industry News: Emerging Education Trends in Australia

The education industry is seen by governments around the globe as an increasing contributor to a country’s national wealth and economic development. This blog details the most significant emerging trends in the education landscape in Australia and how it is becoming the most preferred choice for international students at the Bachelor’s Pass level, Master’s Coursework and Master’s Research level. Statistics published by the Australian Government Department of Education and Learning show that the highest number of students arriving in Australia for higher education come from South-East and Central Asia; particularly, China, Malaysia, Singapore, Vietnam and India. The reports show that there has been a major leap in the influx of Indian students coming into the country for higher education, with a staggering 47.6% increase from the year 2013. This makes India one of the largest exporters of international students, following China and followed by Malaysia. Though Iraq, Egypt and Nepal don’t fall under the top 5 countries that have outbound mobile students to Australia; all three countries have shown a relatively significant increase in the number of students between the years 2013 at 2014, with figures at 51.8%, 40% and 33.8%, respectively. There are plenty of reasons for these hefty figures and a growing international student population in Australia, apart from Australia being sunny all year round – Australia promises ‘world-class education’ to students across the world with eight of the country’s universities being listed in the top 100 universities around the world and 5 of Australia’s cities being listed under the to 15 student-friendly cities around the world. Another major reason as to why there is major crusade of Chinese, Indian and other international students’ movie to Australia, is because tuitions and cost-of-living fees are relatively cheaper than universities in the United States and United Kingdom (being the second most popular choice for overseas students). A high proportion of graduates secure employment in the Australian job market and also transition from the ‘fast-track’ option to ‘permanent residence’ within a short span of time. To add to the long list of benefits, Australia’s English language requirements (IELTS, TOEFL) for universities have been relaxed and institutions now allow the partners/spouses of the applicants to apply along and secure places in institutes or vocational courses quickly and without difficulty. Fig.1 – Pie chart showing Percentage increase (from 2013-2014) in the number of overseas students coming from the top 5 nationalities studying in Australia Here are other interesting statistics about the choice of courses for international students as per trends observed and published by the Australian Government department of Education and Learning, in 2013 and 2014 – The top 3 subject choices for higher study in Australia are Management and Commerce, Engineering and Related Technology and Information Technology at the Bachelor’s Pass level. This is followed by a second category of popular courses that include Health, Society and Culture and other non-award courses at the Bachelors and Masters (by Coursework) levels. Engineering and Related technologies has seen a whopping 4987% leap from 2013 to 2014 at the Bachelor’s Pass level, because the job market for Engineers in Australia has doubled over the past year and has opened portals to more lucrative opportunities to overseas students. In the year 2013, a total of 84 students had taken up the subject, whilst in 2014, the same course received 4273 international students. Management and Commerce at the Doctorate (by Research) level has shown a stark increase of 368% of students from the year 2013 to 2014. Also, in the year 2014 alone, a total of 89,868 international students took up the subject at the Bachelor’s Pass level and 60,334 took up the course at the Masters (By Coursework) level, making Management and Commerce one of the most popular choices for study among international students. Though Creative Arts doesn’t have a very high cumulative total of overseas students, it has seen a major leap of 630% from the year 2013 to 2014 at the Bachelor’s Entry level. According to statistics, there was a summative figure of 30 students for the course in 2013. The year 2014 had as much as 219 students for the same course, indicating a growth in the popularity of the ‘Creative Arts’ field. A relatively medium chasm remains between male and female student rates in Australia. 2013 showed that there was a total of 1, 68,089 males while there were 1,60,313 females for the same year. There has been a 7.4% increase since, in the number of males opting for higher education in Australia in 2014, with a corresponding, 4.1% increase in the number of female students. “It is predicted that within the next decade, Australia is going to have the largest percentage of inbound international students, particularly from China and India and followed by Malaysia, Nepal and Saudi Arabia between 000’s-020” – Britishcouncil.Org   This is further exemplified by the bar chart below – With the statistics listed above, take a look at the top 10 universities in Australia that are attracting foreign students for 2013-2014 – 1. RMIT University 2. Monash University 3. The University of Melbourne 4. Curtin University of Technology 5. Non University Higher Education Institutions (Victoria) 6. University of Sydney 7. The University of New South Wales 8. University of Wollongong 9. Non University Higher Education Institutions (New South Wales) 10. The University of Queensland This is the first of the many detailed studies that we will be publishing about the trends in Education Sectors around the world. While this one focused on the emerging education trends in Australia, there will be more articles on the education trends on other countries in the upcoming weeks. Stay connected with GetFriday for more such interesting insights and follow us on our social media sites for further updates!  

Industry News: Emerging Education Trends in Australia Read More »

The education industry is seen by governments around the globe as an increasing contributor to a country’s national wealth and economic development. This blog details the most significant emerging trends in the education landscape in Australia and how it is becoming the most preferred choice for international students at the Bachelor’s Pass level, Master’s Coursework and Master’s Research level. Statistics published by the Australian Government Department of Education and Learning show that the highest number of students arriving in Australia for higher education come from South-East and Central Asia; particularly, China, Malaysia, Singapore, Vietnam and India. The reports show that there has been a major leap in the influx of Indian students coming into the country for higher education, with a staggering 47.6% increase from the year 2013. This makes India one of the largest exporters of international students, following China and followed by Malaysia. Though Iraq, Egypt and Nepal don’t fall under the top 5 countries that have outbound mobile students to Australia; all three countries have shown a relatively significant increase in the number of students between the years 2013 at 2014, with figures at 51.8%, 40% and 33.8%, respectively. There are plenty of reasons for these hefty figures and a growing international student population in Australia, apart from Australia being sunny all year round – Australia promises ‘world-class education’ to students across the world with eight of the country’s universities being listed in the top 100 universities around the world and 5 of Australia’s cities being listed under the to 15 student-friendly cities around the world. Another major reason as to why there is major crusade of Chinese, Indian and other international students’ movie to Australia, is because tuitions and cost-of-living fees are relatively cheaper than universities in the United States and United Kingdom (being the second most popular choice for overseas students). A high proportion of graduates secure employment in the Australian job market and also transition from the ‘fast-track’ option to ‘permanent residence’ within a short span of time. To add to the long list of benefits, Australia’s English language requirements (IELTS, TOEFL) for universities have been relaxed and institutions now allow the partners/spouses of the applicants to apply along and secure places in institutes or vocational courses quickly and without difficulty. Fig.1 – Pie chart showing Percentage increase (from 2013-2014) in the number of overseas students coming from the top 5 nationalities studying in Australia Here are other interesting statistics about the choice of courses for international students as per trends observed and published by the Australian Government department of Education and Learning, in 2013 and 2014 – The top 3 subject choices for higher study in Australia are Management and Commerce, Engineering and Related Technology and Information Technology at the Bachelor’s Pass level. This is followed by a second category of popular courses that include Health, Society and Culture and other non-award courses at the Bachelors and Masters (by Coursework) levels. Engineering and Related technologies has seen a whopping 4987% leap from 2013 to 2014 at the Bachelor’s Pass level, because the job market for Engineers in Australia has doubled over the past year and has opened portals to more lucrative opportunities to overseas students. In the year 2013, a total of 84 students had taken up the subject, whilst in 2014, the same course received 4273 international students. Management and Commerce at the Doctorate (by Research) level has shown a stark increase of 368% of students from the year 2013 to 2014. Also, in the year 2014 alone, a total of 89,868 international students took up the subject at the Bachelor’s Pass level and 60,334 took up the course at the Masters (By Coursework) level, making Management and Commerce one of the most popular choices for study among international students. Though Creative Arts doesn’t have a very high cumulative total of overseas students, it has seen a major leap of 630% from the year 2013 to 2014 at the Bachelor’s Entry level. According to statistics, there was a summative figure of 30 students for the course in 2013. The year 2014 had as much as 219 students for the same course, indicating a growth in the popularity of the ‘Creative Arts’ field. A relatively medium chasm remains between male and female student rates in Australia. 2013 showed that there was a total of 1, 68,089 males while there were 1,60,313 females for the same year. There has been a 7.4% increase since, in the number of males opting for higher education in Australia in 2014, with a corresponding, 4.1% increase in the number of female students. “It is predicted that within the next decade, Australia is going to have the largest percentage of inbound international students, particularly from China and India and followed by Malaysia, Nepal and Saudi Arabia between 000’s-020” – Britishcouncil.Org   This is further exemplified by the bar chart below – With the statistics listed above, take a look at the top 10 universities in Australia that are attracting foreign students for 2013-2014 – 1. RMIT University 2. Monash University 3. The University of Melbourne 4. Curtin University of Technology 5. Non University Higher Education Institutions (Victoria) 6. University of Sydney 7. The University of New South Wales 8. University of Wollongong 9. Non University Higher Education Institutions (New South Wales) 10. The University of Queensland This is the first of the many detailed studies that we will be publishing about the trends in Education Sectors around the world. While this one focused on the emerging education trends in Australia, there will be more articles on the education trends on other countries in the upcoming weeks. Stay connected with GetFriday for more such interesting insights and follow us on our social media sites for further updates!  

‘Kaizen’ – How It Is Helping Us… And You!

In the 10 successful years of virtual assistance operations, GetFriday’s client base has been growing at an exponential rate and benchmarks itself on efficiency. With 14 dedicated virtual assistant teams handling clients from across 60+ countries, GetFriday’s VA’s are working round the clock to make sure that all tasks outsourced by clients are executed with unfailing precision and deadlines are strictly adhered to. Being the longest running VA company in the world, comes with its share of perils. Operational effectiveness is paramount to maintain the satisfaction levels of clients. And with competition looming, it has become even more important to become effective operationally and turn it into a competitive advantage, which cannot not be replicated easily. With this in mind, the term “continuous improvement” started to resonate within teams at GetFriday. This is the story of two such teams, GMT (UK) virtual assistance team and FE (Australia) small business team. Both these teams managed to bring and implement a globally recognized quality tool at GetFriday. What Is Kaizen? For the benefit of those of you who are unaware about Kaizen, here is a brief explanation of the philosophy – It is a Japanese philosophy that aims at ‘eliminating waste’ in the organization, without large capital investments. The word literally translates to ‘change’ (kai) ‘good’ (zen).” Any activity that does not add value to customer is a waste and needs to be eliminated. The overall objective being continuous small improvements. Identification of Non Value Added Activities: Every Wednesday, the teams meet to identify the Non-value added activities that stops them from delivering quality results on time to clients. Some example of Non value added activities identified and eliminated are listed below. This added to small continuous improvements within the teams and results began to show. The pending emails were identified as waiting inventory. It was decided to generate a daily report on the number of emails to be responded to. These emails usually are customer interactions. Elimination of this waste had immediate positive effect on the satisfaction level and responsiveness within the team. The tasks were taken up as per queue by associates irrespective of time required for each task. Therefore adding to waiting time for small tasks, which could easily be completed in less than an hour. It was decided to complete any task taking less than an hour before closing hours of the day and any task taking more than 1 hour to be completed in a single business day. This significantly reduced wait time for small tasks. It was found that clients need to be reached through right communication channels, otherwise any clarification with regard to work would have to wait till the next business day. Therefore associates were encouraged to explore Skype, phone calls and Gtalk as additional mediums of communication. Kaizen practice at GetFriday Document the current situation Visualize the ideal situation Define measurement targets Brainstorm solutions to the problem Develop Kaizen Plan Implement plan Measure, record and compare results to targets Prepare summary documents Define the problem Standardization To elucidate further, here are two small case studies of the problems and the solutions that the GMT and the FE teams came up with:- Case Study 1   Define the Problem: When a Virtual Assistant has completed a task for the client, the QC tracker has to be updated by the team-in-charge, after which the task will undergo quality checks by the Quality Team. There could be instances wherein the Team Lead is not at the desk or is in a meeting and if in that case, the QC tracker is not updated on time, there could be delays in getting the task approved by the QC and the VA could ultimately miss the deadline for the task. Document the current situation: The problem as mentioned above is documented on a board and also in an excel sheet. Visualize the Ideal Solution: The ideal solution for the problem is the situation where TL is always present to update the tracker. Define Measurement Targets: The numbers of tasks which are being delayed due to this tracker update problem are noted down, and targets were set to bring them down to zero. Brainstorm solutions to the problem: Once every week, all the team members gather in a meeting room to discuss all the problems and brainstorm on the ideas and feasibilities of the room for improvement. For this particular problem also, all the team members gathered together and brainstormed ideas for a feasible solution. Develop Kaizen Plan: The solution that was decided was that now, the QC tracker will be shared with two senior VA’s in the team and if in case, the Team Leader is not available, the tracker can be updated by either of the VA’s immediately. Implement plan: The decided solution was then implemented in the next week, and improvements were noted. Measure, record and compare results to targets: Results (delays/ missing deadlines due to the QC tracker issue after implementing solution) were noted and compared with the targets set (zero delay) in the earlier Kaizen meeting. Prepare summary documents: Results and improvements were noted for the complete Kaizen activity for this particular problem. Standardization: The solution was regularly implemented, and results were noted every week to bring in standardization. Following these simple methods, GetFriday’s GMT team was able to find the solution to many other similar problems. The following case study summarizes the solution found and implemented using above mentioned 10 simple steps.   Case Study 2   Problem: There is an urgent task that needs to go by the end of the day and there are no resources available in the team to handle the task because the VA’s already have a lot of tasks to do for themselves. In such a situation, there is a resource crunch. Solution: The Virtual Assistant who has received the task request should check with the shift in-charge who is present on the floor and find out if any Virtual Assistant is free in his/her team

‘Kaizen’ – How It Is Helping Us… And You! Read More »

In the 10 successful years of virtual assistance operations, GetFriday’s client base has been growing at an exponential rate and benchmarks itself on efficiency. With 14 dedicated virtual assistant teams handling clients from across 60+ countries, GetFriday’s VA’s are working round the clock to make sure that all tasks outsourced by clients are executed with unfailing precision and deadlines are strictly adhered to. Being the longest running VA company in the world, comes with its share of perils. Operational effectiveness is paramount to maintain the satisfaction levels of clients. And with competition looming, it has become even more important to become effective operationally and turn it into a competitive advantage, which cannot not be replicated easily. With this in mind, the term “continuous improvement” started to resonate within teams at GetFriday. This is the story of two such teams, GMT (UK) virtual assistance team and FE (Australia) small business team. Both these teams managed to bring and implement a globally recognized quality tool at GetFriday. What Is Kaizen? For the benefit of those of you who are unaware about Kaizen, here is a brief explanation of the philosophy – It is a Japanese philosophy that aims at ‘eliminating waste’ in the organization, without large capital investments. The word literally translates to ‘change’ (kai) ‘good’ (zen).” Any activity that does not add value to customer is a waste and needs to be eliminated. The overall objective being continuous small improvements. Identification of Non Value Added Activities: Every Wednesday, the teams meet to identify the Non-value added activities that stops them from delivering quality results on time to clients. Some example of Non value added activities identified and eliminated are listed below. This added to small continuous improvements within the teams and results began to show. The pending emails were identified as waiting inventory. It was decided to generate a daily report on the number of emails to be responded to. These emails usually are customer interactions. Elimination of this waste had immediate positive effect on the satisfaction level and responsiveness within the team. The tasks were taken up as per queue by associates irrespective of time required for each task. Therefore adding to waiting time for small tasks, which could easily be completed in less than an hour. It was decided to complete any task taking less than an hour before closing hours of the day and any task taking more than 1 hour to be completed in a single business day. This significantly reduced wait time for small tasks. It was found that clients need to be reached through right communication channels, otherwise any clarification with regard to work would have to wait till the next business day. Therefore associates were encouraged to explore Skype, phone calls and Gtalk as additional mediums of communication. Kaizen practice at GetFriday Document the current situation Visualize the ideal situation Define measurement targets Brainstorm solutions to the problem Develop Kaizen Plan Implement plan Measure, record and compare results to targets Prepare summary documents Define the problem Standardization To elucidate further, here are two small case studies of the problems and the solutions that the GMT and the FE teams came up with:- Case Study 1   Define the Problem: When a Virtual Assistant has completed a task for the client, the QC tracker has to be updated by the team-in-charge, after which the task will undergo quality checks by the Quality Team. There could be instances wherein the Team Lead is not at the desk or is in a meeting and if in that case, the QC tracker is not updated on time, there could be delays in getting the task approved by the QC and the VA could ultimately miss the deadline for the task. Document the current situation: The problem as mentioned above is documented on a board and also in an excel sheet. Visualize the Ideal Solution: The ideal solution for the problem is the situation where TL is always present to update the tracker. Define Measurement Targets: The numbers of tasks which are being delayed due to this tracker update problem are noted down, and targets were set to bring them down to zero. Brainstorm solutions to the problem: Once every week, all the team members gather in a meeting room to discuss all the problems and brainstorm on the ideas and feasibilities of the room for improvement. For this particular problem also, all the team members gathered together and brainstormed ideas for a feasible solution. Develop Kaizen Plan: The solution that was decided was that now, the QC tracker will be shared with two senior VA’s in the team and if in case, the Team Leader is not available, the tracker can be updated by either of the VA’s immediately. Implement plan: The decided solution was then implemented in the next week, and improvements were noted. Measure, record and compare results to targets: Results (delays/ missing deadlines due to the QC tracker issue after implementing solution) were noted and compared with the targets set (zero delay) in the earlier Kaizen meeting. Prepare summary documents: Results and improvements were noted for the complete Kaizen activity for this particular problem. Standardization: The solution was regularly implemented, and results were noted every week to bring in standardization. Following these simple methods, GetFriday’s GMT team was able to find the solution to many other similar problems. The following case study summarizes the solution found and implemented using above mentioned 10 simple steps.   Case Study 2   Problem: There is an urgent task that needs to go by the end of the day and there are no resources available in the team to handle the task because the VA’s already have a lot of tasks to do for themselves. In such a situation, there is a resource crunch. Solution: The Virtual Assistant who has received the task request should check with the shift in-charge who is present on the floor and find out if any Virtual Assistant is free in his/her team

Save 60 Minutes A Day

Save 60 Minutes A Day With GetFriday

As the saying goes, even a second is precious for a busy person and saving a whole 60 minutes is equivalent to striking a pot of gold. To have 60 whole minutes of your life back, could mean spending more time with your family, catching that movie you wanted to watch at the theater, jogging with your pet, Bruno at the beach, relaxing at the spa or just unwinding on the couch. To assist you all your business, personal and administrative requirements, GetFriday’s Virtual Assistants can help offload your work while you catch that much needed break for yourself. GetFriday has now come up with a series of ‘Save 60 Minutes A Day’ videos for you, capturing the very essence of how our virtual assistance services could help a client offload tasks and make a difference in his/her life in the process. The first of these videos, titled ‘Meet Jane’, is about a working mother of two, who is also an entrepreneur of a successful e-commerce store. Not being able to strike a balance in her work and personal life, Jane gets really flustered, but manages to change her life for the better by hiring a GetFriday Virtual Assistant! Her virtual assistant helps her by saving 60 minutes of her day everyday, by handling all her e-commerce back-end work for her, while she finally gets to spend some quality time with her kids! We are going to have a lot more videos in the ‘Save 60 Minutes A Day Series’, so, stay tuned for more updates!

Save 60 Minutes A Day With GetFriday Read More »

As the saying goes, even a second is precious for a busy person and saving a whole 60 minutes is equivalent to striking a pot of gold. To have 60 whole minutes of your life back, could mean spending more time with your family, catching that movie you wanted to watch at the theater, jogging with your pet, Bruno at the beach, relaxing at the spa or just unwinding on the couch. To assist you all your business, personal and administrative requirements, GetFriday’s Virtual Assistants can help offload your work while you catch that much needed break for yourself. GetFriday has now come up with a series of ‘Save 60 Minutes A Day’ videos for you, capturing the very essence of how our virtual assistance services could help a client offload tasks and make a difference in his/her life in the process. The first of these videos, titled ‘Meet Jane’, is about a working mother of two, who is also an entrepreneur of a successful e-commerce store. Not being able to strike a balance in her work and personal life, Jane gets really flustered, but manages to change her life for the better by hiring a GetFriday Virtual Assistant! Her virtual assistant helps her by saving 60 minutes of her day everyday, by handling all her e-commerce back-end work for her, while she finally gets to spend some quality time with her kids! We are going to have a lot more videos in the ‘Save 60 Minutes A Day Series’, so, stay tuned for more updates!

E-Commerce Store – Holiday Season Check List For Increasing Sales

Holiday season is near and this is the time online stores see a surge in sales. But like all things in life you need to be prepared. GetFriday has been around for 10 years now and we have come to understand and learn from our ecommerce clients, the essentials that are required to increase sales during the holiday season. Click on the picture below to see this blog in a slideshare format. Here is a checklist for your quick consumption:   1. This is the best time to launch new products This is the time of the year GetFriday associates get busy with remodeling e-commerce stores, resizing and editing the product images, proof reading the content, uploading products on amazon and rearranging the website display. Most e-commerce firms would consider this as the best time to launch a new product. The chances of succeeding now are far higher than any time later. The known factor about customers is that they are willing to spend more during this season. US retail sales for December 2014 was $442.9 billion – this was an increase of 3.2% over December 2013.   2. Start early with promotions and campaigns A recent study conducted by Oracle Marketing Cloud and Edison Research shows that consumers are doing their holiday shopping early, spending as much as $900 more in the month of October than in December. Start early with planning holiday promotions and campaigns. Our data shows that e-commerce stores start preparing for the holiday season as early as September – October and are ready to launch their campaigns. This give enough time for e-commerce stores to conduct experimental marketing and figure out ways to succeed with customers. With consumers, too willing to take advantage of early shopping discounts and promotions, the timing of promotions and campaigns has gained relevance in recent times. Remember you are competing for the customer wallet. If you are not ready for launching promotions for all your visitors in October, it is advisable to start campaigns with your existing database of clients. Give them the opportunity to take advantage of promotions before your new visitors. It is a known fact that cost of acquiring a new customer is higher than retaining an existing customer. 3. Increase your advertisement budget Let us simplify advertising for you – As you reach more customers with relevant offers, chances of sales increases proportionally. Holiday season is the best time to increase your spending on marketing, as you know for sure customers are looking for your products. If not yours they will land on a competitor’s website. Research shows that social media has a major impact on purchasing choices made by holiday shoppers. “More than half of users (52 percent) say they learned about a product they later purchased because of Twitter, and it’s so convenient to find gift ideas on Twitter that 39 percent say Twitter serves as their new holiday shopping list,” a 2014 Twitter study found. 4. Is your operations ready for holiday season? Make sure operational capabilities are ready for the holiday season. This is the time new customers would be experiencing your product and service, and chances of making them your loyal customer rests with the experience they will gain. It is a common practice with large retailers to hire employees during holiday season to manage customer operations. Learning from this industry practice, you could hire virtual assistants to help manage operations during the holiday season. 5. Is your website spreading the joy – with analytics? Your website needs to reflect the holiday season spirit and create the festive effect. Happy customers tend to buy more. You probably already know that the website is your store front. Look at data generated from your campaigns to optimize your pages. Let the best sellers be visible to your customers. 6. Be ready for customers purchasing from their phones UPS compass in its recent article How America will shop in 2015 quoted IBM data to reveal that mobiles accounted for 45 percent of all 2014 online holiday traffic and for 22.6 percent of online sales, a 27.2 percent gain over the 2013 total More than 50 percent of online shopping traffic came from mobiles during the five days from Thanksgiving to Cyber Monday. These numbers drive home the point of need to be prepared with providing customers options of shopping through their mobiles and making their experiences pleasant and user-friendly.

E-Commerce Store – Holiday Season Check List For Increasing Sales Read More »

Holiday season is near and this is the time online stores see a surge in sales. But like all things in life you need to be prepared. GetFriday has been around for 10 years now and we have come to understand and learn from our ecommerce clients, the essentials that are required to increase sales during the holiday season. Click on the picture below to see this blog in a slideshare format. Here is a checklist for your quick consumption:   1. This is the best time to launch new products This is the time of the year GetFriday associates get busy with remodeling e-commerce stores, resizing and editing the product images, proof reading the content, uploading products on amazon and rearranging the website display. Most e-commerce firms would consider this as the best time to launch a new product. The chances of succeeding now are far higher than any time later. The known factor about customers is that they are willing to spend more during this season. US retail sales for December 2014 was $442.9 billion – this was an increase of 3.2% over December 2013.   2. Start early with promotions and campaigns A recent study conducted by Oracle Marketing Cloud and Edison Research shows that consumers are doing their holiday shopping early, spending as much as $900 more in the month of October than in December. Start early with planning holiday promotions and campaigns. Our data shows that e-commerce stores start preparing for the holiday season as early as September – October and are ready to launch their campaigns. This give enough time for e-commerce stores to conduct experimental marketing and figure out ways to succeed with customers. With consumers, too willing to take advantage of early shopping discounts and promotions, the timing of promotions and campaigns has gained relevance in recent times. Remember you are competing for the customer wallet. If you are not ready for launching promotions for all your visitors in October, it is advisable to start campaigns with your existing database of clients. Give them the opportunity to take advantage of promotions before your new visitors. It is a known fact that cost of acquiring a new customer is higher than retaining an existing customer. 3. Increase your advertisement budget Let us simplify advertising for you – As you reach more customers with relevant offers, chances of sales increases proportionally. Holiday season is the best time to increase your spending on marketing, as you know for sure customers are looking for your products. If not yours they will land on a competitor’s website. Research shows that social media has a major impact on purchasing choices made by holiday shoppers. “More than half of users (52 percent) say they learned about a product they later purchased because of Twitter, and it’s so convenient to find gift ideas on Twitter that 39 percent say Twitter serves as their new holiday shopping list,” a 2014 Twitter study found. 4. Is your operations ready for holiday season? Make sure operational capabilities are ready for the holiday season. This is the time new customers would be experiencing your product and service, and chances of making them your loyal customer rests with the experience they will gain. It is a common practice with large retailers to hire employees during holiday season to manage customer operations. Learning from this industry practice, you could hire virtual assistants to help manage operations during the holiday season. 5. Is your website spreading the joy – with analytics? Your website needs to reflect the holiday season spirit and create the festive effect. Happy customers tend to buy more. You probably already know that the website is your store front. Look at data generated from your campaigns to optimize your pages. Let the best sellers be visible to your customers. 6. Be ready for customers purchasing from their phones UPS compass in its recent article How America will shop in 2015 quoted IBM data to reveal that mobiles accounted for 45 percent of all 2014 online holiday traffic and for 22.6 percent of online sales, a 27.2 percent gain over the 2013 total More than 50 percent of online shopping traffic came from mobiles during the five days from Thanksgiving to Cyber Monday. These numbers drive home the point of need to be prepared with providing customers options of shopping through their mobiles and making their experiences pleasant and user-friendly.

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