outsourcing for small businesses

GetFriday Acknowledged by Feedspot with the ‘Top 75 Virtual Assistant Blogs in 2018’ Award!

Are you looking for the best VA blogs because – You are a virtual assistant and need to be updated with the latest trends of the industry? Or, You are a business owner who wants to learn the intricacies, trends and updates of the Virtual Assistance industry and subsequently gain from it?     Well, whoever you are, with around a million blogs being launched worldwide per day; it can be overwhelming to find the top Virtual Assistant blogs in 2018. However, enlightening yourself with new resources to learn fresh ideas, strategies and methodologies are essential for both a career boom and productive business.   To assist you in attaining this objective, Feedspot, a popular forum which enlists the best websites on different genres, has released the best Virtual Assistant Blogs list of this year. Here, the good news is, GetFriday has received the prestigious Top 75 Virtual Assistant Blog Award by Feedspot. We have made it to this list for our experience of 12 years in this domain and successful service to more than 15000 clients so far. Just for your knowledge, we are a leading and reputed virtual assistant company providing company offering professional assistance to both businesses as well as personal requirements. From SMEs and entrepreneurs to individuals – we cater to every type of client with our professional services. How Feedspot filtered the best ones! Feedspot’s editorial team has conducted an extensive search to filter the best 75 from the top Virtual business blogs available. Google and social media platforms being primary sources for data collection, they have considered various factors for ranking the websites. Some of those include – Online reputation and search ranking in Google. Popularity and influence of the Virtual assistant blogs and websites on Twitter, Facebook and other social platforms. Duration of the blog site being in the online domain (i.e. age). Quality of contents and consistency of posts. Traffic of the Virtual business blogs and website. Expert review and recommendations, etc. Besides experience and client base, GetFriday entered this top virtual assistant blog list by Feedspot after being qualified for all the above pointers. Not only has that, but our various blog posts coming live per month has also been a contribution to this achievement.     As an insignia, our virtual assistant blog for VA businesses can now use the Top 75 Virtual Assistant Blog batch on our official website proudly. A Glimpse at a few noteworthy statistics: Feedspot has also displayed certain important statistics about GetFriday while enlisting it among the top Virtual Assistant blogs in 2018. In Alexa rank, the virtual business website is currently standing at 1, 125, 563.   GetFriday presently enjoys the support of 753 followers on Twitter.   Facebook is also no behind with the company enjoying 695 fans there. Present and Future Times: With this motivation, we strive to frame the future strategies based on our existent features. Also, with our initial motive of ‘offering personal assistance along with a plethora of expertise’, we look forward to support the forthcoming dependability of the market on virtual assistance. Note: Apart from being among the top virtual assistant blogs in 2018, GetFriday has been featured in numerous other leading newspapers, magazines, best sellers and television channels of the world.   

GetFriday Acknowledged by Feedspot with the ‘Top 75 Virtual Assistant Blogs in 2018’ Award! Read More »

Are you looking for the best VA blogs because – You are a virtual assistant and need to be updated with the latest trends of the industry? Or, You are a business owner who wants to learn the intricacies, trends and updates of the Virtual Assistance industry and subsequently gain from it?     Well, whoever you are, with around a million blogs being launched worldwide per day; it can be overwhelming to find the top Virtual Assistant blogs in 2018. However, enlightening yourself with new resources to learn fresh ideas, strategies and methodologies are essential for both a career boom and productive business.   To assist you in attaining this objective, Feedspot, a popular forum which enlists the best websites on different genres, has released the best Virtual Assistant Blogs list of this year. Here, the good news is, GetFriday has received the prestigious Top 75 Virtual Assistant Blog Award by Feedspot. We have made it to this list for our experience of 12 years in this domain and successful service to more than 15000 clients so far. Just for your knowledge, we are a leading and reputed virtual assistant company providing company offering professional assistance to both businesses as well as personal requirements. From SMEs and entrepreneurs to individuals – we cater to every type of client with our professional services. How Feedspot filtered the best ones! Feedspot’s editorial team has conducted an extensive search to filter the best 75 from the top Virtual business blogs available. Google and social media platforms being primary sources for data collection, they have considered various factors for ranking the websites. Some of those include – Online reputation and search ranking in Google. Popularity and influence of the Virtual assistant blogs and websites on Twitter, Facebook and other social platforms. Duration of the blog site being in the online domain (i.e. age). Quality of contents and consistency of posts. Traffic of the Virtual business blogs and website. Expert review and recommendations, etc. Besides experience and client base, GetFriday entered this top virtual assistant blog list by Feedspot after being qualified for all the above pointers. Not only has that, but our various blog posts coming live per month has also been a contribution to this achievement.     As an insignia, our virtual assistant blog for VA businesses can now use the Top 75 Virtual Assistant Blog batch on our official website proudly. A Glimpse at a few noteworthy statistics: Feedspot has also displayed certain important statistics about GetFriday while enlisting it among the top Virtual Assistant blogs in 2018. In Alexa rank, the virtual business website is currently standing at 1, 125, 563.   GetFriday presently enjoys the support of 753 followers on Twitter.   Facebook is also no behind with the company enjoying 695 fans there. Present and Future Times: With this motivation, we strive to frame the future strategies based on our existent features. Also, with our initial motive of ‘offering personal assistance along with a plethora of expertise’, we look forward to support the forthcoming dependability of the market on virtual assistance. Note: Apart from being among the top virtual assistant blogs in 2018, GetFriday has been featured in numerous other leading newspapers, magazines, best sellers and television channels of the world.   

Tasks out of the Ordinary

There are many demands which have come to GetFriday over the years. But some tasks have left an indubitable mark on the organizations and the assistants who service them. Here are some more tasks as a continuation of our previous blog on interesting tasks. Story 3 One of our long-standing clients had a very interesting request. He wanted one of our GetFriday associates to take tuition for his kid. Mathematics was the subject in which, the client asked us for help. Our associates did not have any hesitation and took up the task as any normal task. They taught him algebraic equations and helped him with his homework. On the whole, we are able free-up some time for the client from his schedule, which otherwise would have been used to give lessons to his kid. This way GetFriday was able to bring comfort to a stressed father. The client was happy with the results and the kid started performing well in his studies.   Story 4 One of the regular clients at GetFriday had a peculiar request for us. He wanted us to teach his son – the Indian national anthem and the meaning of it. So one of our associates took it upon herself to teach anthem to the child. Just after two sessions on Skype, the child was able to recite the national anthem. With his continuous singing of the anthem, he was able to teach the anthem to his kid brother as well. In addition, he was able to generate enough enthusiasm for making his mother sing the anthem with both of them. The main idea behind the exercise was to showcase the child’s anthem singing to his grandparents, who lived in the UK. When they paid a visit, this time around – the child was able to recite the anthem with ease to surprise his grandparents. This development delighted the client and he was full of praise for our associate who undertook this task. Even if you have such tasks and are hesitant to approach a VA, you would never know unless you make an approach. At virtual assistant services company like GetFriday, every task is given equal weightage compared to other regular tasks. There may be starting trouble with tasks of such nature because they come without prior experience. You can log on to GetFriday’s Facebook page (https://www.facebook.com/GetFriday) for more such stories.

Tasks out of the Ordinary Read More »

There are many demands which have come to GetFriday over the years. But some tasks have left an indubitable mark on the organizations and the assistants who service them. Here are some more tasks as a continuation of our previous blog on interesting tasks. Story 3 One of our long-standing clients had a very interesting request. He wanted one of our GetFriday associates to take tuition for his kid. Mathematics was the subject in which, the client asked us for help. Our associates did not have any hesitation and took up the task as any normal task. They taught him algebraic equations and helped him with his homework. On the whole, we are able free-up some time for the client from his schedule, which otherwise would have been used to give lessons to his kid. This way GetFriday was able to bring comfort to a stressed father. The client was happy with the results and the kid started performing well in his studies.   Story 4 One of the regular clients at GetFriday had a peculiar request for us. He wanted us to teach his son – the Indian national anthem and the meaning of it. So one of our associates took it upon herself to teach anthem to the child. Just after two sessions on Skype, the child was able to recite the national anthem. With his continuous singing of the anthem, he was able to teach the anthem to his kid brother as well. In addition, he was able to generate enough enthusiasm for making his mother sing the anthem with both of them. The main idea behind the exercise was to showcase the child’s anthem singing to his grandparents, who lived in the UK. When they paid a visit, this time around – the child was able to recite the anthem with ease to surprise his grandparents. This development delighted the client and he was full of praise for our associate who undertook this task. Even if you have such tasks and are hesitant to approach a VA, you would never know unless you make an approach. At virtual assistant services company like GetFriday, every task is given equal weightage compared to other regular tasks. There may be starting trouble with tasks of such nature because they come without prior experience. You can log on to GetFriday’s Facebook page (https://www.facebook.com/GetFriday) for more such stories.

How to inculcate, the productivity culture in small businesses?

Culture has been a buzzword in the corporate world for sometime now. A company’s culture is defined as a set of values and beliefs that companies develop over time. In other words, culture is the personality of the organization from the perspective of the employee and includes the company’s mission, expectations and work atmosphere. In fact, growth in the business can be directly attributed to the company’s productive culture. To be productive it requires active participation of both employer and employee on a regular basis for working effectively on set targets. This article here tries to identify actions that will culminate in a productive culture in a small business: Trusting employees – It is important that employees are trusted by the management in carrying out the tasks set forth. The employees should not merely be puppets at the hands of the management but should rather have the liberty of taking productive measures into consideration as per their abilities to execute tasks. The company should trust the employee after giving general guidelines to perform a specific task as per their own discretion. This will make the employees to be feeling genuinely part of the company and improve productivity levels. Having realistic targets – To improve productivity in the business, it is necessary that the organization sets realistic targets and goals. Any organization that is overly ambitious and sets forth ambitious goals is surely setting up its employees for failure as the results from over ambitious goals is bound to be counter productive. It is important that the organization keeps its goals and objectives clear to keep the productivity and the employee morale high. Keep projects at manageable scale, is to break them into smaller steps, this will help show clear progress and keep employees motivated as they advance towards the final results. Simply assigning a project for 2 months can be overwhelming, by breaking it up keeps the productivity levels high to complete the project.   Following Up on Targets – For a small business, it is not enough to set the goals and lay back and think the employees will take care of the rest. As a business, it becomes essential that employers follow up on the targets and deadlines. With follow up, employees will become aware of the loopholes and the tools required to improvise on efficiency. Keeping track of the goals being pursued will help measure individual performance of the employee and the measures taken to improve in-efficient performance. Proper follow-up will help measure individual productivity. Acknowledging Performances – To keep a tab on productivity, it is essential that good performances are noted and rewarded. This will keep the motivation of the performing employees high and make him eager to perform better the next time around. It is important to ensure the bad performer is made aware of his/ her performance and made known about the inadequacies in performance on a one-to-one basis without harming the employee’s dignity in the organization. Studies have shown that employees are most productive when their interests including incentive based pay are aligned. Training for employees – Every employer needs to keep track of the latest developments in his domain and also arrange for training sessions regarding the same. The training will help the employee to stay abreast with the latest workflow procedures and adopt them on requirement. Training is meant for employees for gaining knowledge regarding their profession and for improving productivity. Studies have shown that employees are motivated by a sense of responsibility when it comes to their work and maintaining high productivity levels. Training should be imparted into employees as an incentive, this way more people will be attuned to receiving training with serious motivation at organizations. By maintaining high motivation levels, employees are able to improve business productivity. Training employees on new skills can give them a new sense of purpose. It lets them know that the organization is willing and able to evolve. When employees are trained on new methods it is a win-win situation.     Enhanced communication between employer and employee – It is important that employees are given the privilege to report matters directly to the management. By being able to report directly to the management, the employee will be convinced about his voice being heard in the company. This will ensure new vigor and vitality in his/her work performance in the company. Two and fro communication between employee and employer is essential because if adequate information is not conveyed, it can lead to delay and at times non-completion of the task at hand. So clear communication between employer and employee is essential for keeping productivity scales high. Flexible working hours – By following relaxed working hours option, it will become easy on the employee to perform well, without getting constrained to limited working hours. The 9 to 5 schedule is under attack with the availability of internet connectivity and laptops, which makes it easier for employees to complete their tasks beyond the working hours. Efficient managers ensure the best use of resources with flexible work patterns address workplace pressures by optimizing the available labor.   Flexible working hours can lead to increased job satisfaction, improved staff morale, engagement and motivation leading to good productivity. Management’s responsibility – It is the responsibility of the management to ask the right questions to when the productivity levels are not high. There is a need to put in efforts to avoid micro-management; it hinders the sense of accomplishment on the part of the employee. It can feel great from a manager’s point of view of holding the reigns tightly, however, it is always advisable to believe in your team and allow them to make judgment calls for the projects they own. Management can help employees prioritize their work. An employee should not be overwhelmed by the long to-do lists but should be concentrating on one task at a time. The management should communicate the top team priorities, so everyone knows where to focus their energy. Conclusion – Although

How to inculcate, the productivity culture in small businesses? Read More »

Culture has been a buzzword in the corporate world for sometime now. A company’s culture is defined as a set of values and beliefs that companies develop over time. In other words, culture is the personality of the organization from the perspective of the employee and includes the company’s mission, expectations and work atmosphere. In fact, growth in the business can be directly attributed to the company’s productive culture. To be productive it requires active participation of both employer and employee on a regular basis for working effectively on set targets. This article here tries to identify actions that will culminate in a productive culture in a small business: Trusting employees – It is important that employees are trusted by the management in carrying out the tasks set forth. The employees should not merely be puppets at the hands of the management but should rather have the liberty of taking productive measures into consideration as per their abilities to execute tasks. The company should trust the employee after giving general guidelines to perform a specific task as per their own discretion. This will make the employees to be feeling genuinely part of the company and improve productivity levels. Having realistic targets – To improve productivity in the business, it is necessary that the organization sets realistic targets and goals. Any organization that is overly ambitious and sets forth ambitious goals is surely setting up its employees for failure as the results from over ambitious goals is bound to be counter productive. It is important that the organization keeps its goals and objectives clear to keep the productivity and the employee morale high. Keep projects at manageable scale, is to break them into smaller steps, this will help show clear progress and keep employees motivated as they advance towards the final results. Simply assigning a project for 2 months can be overwhelming, by breaking it up keeps the productivity levels high to complete the project.   Following Up on Targets – For a small business, it is not enough to set the goals and lay back and think the employees will take care of the rest. As a business, it becomes essential that employers follow up on the targets and deadlines. With follow up, employees will become aware of the loopholes and the tools required to improvise on efficiency. Keeping track of the goals being pursued will help measure individual performance of the employee and the measures taken to improve in-efficient performance. Proper follow-up will help measure individual productivity. Acknowledging Performances – To keep a tab on productivity, it is essential that good performances are noted and rewarded. This will keep the motivation of the performing employees high and make him eager to perform better the next time around. It is important to ensure the bad performer is made aware of his/ her performance and made known about the inadequacies in performance on a one-to-one basis without harming the employee’s dignity in the organization. Studies have shown that employees are most productive when their interests including incentive based pay are aligned. Training for employees – Every employer needs to keep track of the latest developments in his domain and also arrange for training sessions regarding the same. The training will help the employee to stay abreast with the latest workflow procedures and adopt them on requirement. Training is meant for employees for gaining knowledge regarding their profession and for improving productivity. Studies have shown that employees are motivated by a sense of responsibility when it comes to their work and maintaining high productivity levels. Training should be imparted into employees as an incentive, this way more people will be attuned to receiving training with serious motivation at organizations. By maintaining high motivation levels, employees are able to improve business productivity. Training employees on new skills can give them a new sense of purpose. It lets them know that the organization is willing and able to evolve. When employees are trained on new methods it is a win-win situation.     Enhanced communication between employer and employee – It is important that employees are given the privilege to report matters directly to the management. By being able to report directly to the management, the employee will be convinced about his voice being heard in the company. This will ensure new vigor and vitality in his/her work performance in the company. Two and fro communication between employee and employer is essential because if adequate information is not conveyed, it can lead to delay and at times non-completion of the task at hand. So clear communication between employer and employee is essential for keeping productivity scales high. Flexible working hours – By following relaxed working hours option, it will become easy on the employee to perform well, without getting constrained to limited working hours. The 9 to 5 schedule is under attack with the availability of internet connectivity and laptops, which makes it easier for employees to complete their tasks beyond the working hours. Efficient managers ensure the best use of resources with flexible work patterns address workplace pressures by optimizing the available labor.   Flexible working hours can lead to increased job satisfaction, improved staff morale, engagement and motivation leading to good productivity. Management’s responsibility – It is the responsibility of the management to ask the right questions to when the productivity levels are not high. There is a need to put in efforts to avoid micro-management; it hinders the sense of accomplishment on the part of the employee. It can feel great from a manager’s point of view of holding the reigns tightly, however, it is always advisable to believe in your team and allow them to make judgment calls for the projects they own. Management can help employees prioritize their work. An employee should not be overwhelmed by the long to-do lists but should be concentrating on one task at a time. The management should communicate the top team priorities, so everyone knows where to focus their energy. Conclusion – Although

Virtual assistance

Virtual Strategic Partner: The Secret behind the success of Start-ups and Small Businesses

Highly productive people do not have any secret sauce behind their success but rather they are very good at doing something which other people forget often. It’s delegating. In principle, delegating might sound like a fairly easy step but if you look closer, there is a fair amount of planning that goes into getting it done. This is especially true for heads of start-ups and small businesses. Why to Hire Virtual Assistants? In the beginning, it is understood that it is very difficult to let go control of the business at this early stage. Too much of multi-tasking is one of the reasons for burnout among first-time entrepreneurs. It must be understood that anything that does not help your growth directly can be delegated to someone else. You need to place your focus where it matters the most, and let others take care of tasks which are not critical to the business. Another challenge that start-ups and small businesses face is the problem of cash flow. As an entrepreneur even if you are financially getting help, you sometimes do not have the time, space and resources available to hire that additional employee that is really needed. This is the reason why many businesses turn to virtual assistants. A virtual assistant not only saves time and money but is a financially viable time tested investment for the growth of the company.   There are good reasons why the trend of virtual work is catching up. The first and the foremost is the penetration of technology which has enabled work force to function from almost any remote location. This helps businesses hire a wide range of talent pool readily available from across the globe. You could be hiring virtual assistants for one of the following reasons: You don’t need or cannot afford a full-time employee You find it troublesome to complete important tasks You need work to be done, but don’t have the luxury of office space Your frequent travel requires you to have someone work virtually Most of your time is spent in organizing than executing You know what tasks to be done, but don’t have anybody to do it As far as hiring an employee is concerned, it is about having a fit between the business goals and culture. However, if you only need help in doing administrative tasks and have the flexibility of hiring someone virtually, then you should definitely consider hiring a virtual assistant. Benefits that virtual assistants bring to start-ups and small businesses Earlier, it was believed that virtual assistants are only for executives. It is no longer the case, with start-ups and small businesses finding obvious benefits. VAs is a big time saver during the growth phase of the company where it doesn’t make fiscal sense to have full time employees. Today, small businesses and start-ups swear by the fact that virtual assistant has helped them in improving productivity, happiness and work-life balance. The scope of VAs are not limited to personal tasks – start-ups and small businesses use VA’s for tasks like order processing, customer support, bookkeeping, social media, web design and development, email management, marketing and administrative tasks. Guidance for the Virtual Employee You have to treat the virtual assistant just like a telecommuting employee. You need to still provide supervision on what kind of tasks need to be done and you need to understand the right fit for the job at hand. There is a need for some level of training, whether you start from small tasks and then give more responsibility or give more direction in the beginning and step back later. In any relationship, it is better to focus on the long term and build trust over time. Conclusion As the interaction with the virtual assistant increases you can provide honest feedback to the work being done. After all, the trust factor with the virtual employee is important as well. You can start by providing your password for social media accounts and ask them to manage the social media accounts. When the trust gets established you can follow it by making him/her book vacations using your credit card. The important thing is that your Virtual Assistant is just like any other employee in your office, who needs to be taken care of just like a normal employee and given the due courtesy. The virtual employee helps reduce your workload so that you can focus on the much important things.

Virtual Strategic Partner: The Secret behind the success of Start-ups and Small Businesses Read More »

Highly productive people do not have any secret sauce behind their success but rather they are very good at doing something which other people forget often. It’s delegating. In principle, delegating might sound like a fairly easy step but if you look closer, there is a fair amount of planning that goes into getting it done. This is especially true for heads of start-ups and small businesses. Why to Hire Virtual Assistants? In the beginning, it is understood that it is very difficult to let go control of the business at this early stage. Too much of multi-tasking is one of the reasons for burnout among first-time entrepreneurs. It must be understood that anything that does not help your growth directly can be delegated to someone else. You need to place your focus where it matters the most, and let others take care of tasks which are not critical to the business. Another challenge that start-ups and small businesses face is the problem of cash flow. As an entrepreneur even if you are financially getting help, you sometimes do not have the time, space and resources available to hire that additional employee that is really needed. This is the reason why many businesses turn to virtual assistants. A virtual assistant not only saves time and money but is a financially viable time tested investment for the growth of the company.   There are good reasons why the trend of virtual work is catching up. The first and the foremost is the penetration of technology which has enabled work force to function from almost any remote location. This helps businesses hire a wide range of talent pool readily available from across the globe. You could be hiring virtual assistants for one of the following reasons: You don’t need or cannot afford a full-time employee You find it troublesome to complete important tasks You need work to be done, but don’t have the luxury of office space Your frequent travel requires you to have someone work virtually Most of your time is spent in organizing than executing You know what tasks to be done, but don’t have anybody to do it As far as hiring an employee is concerned, it is about having a fit between the business goals and culture. However, if you only need help in doing administrative tasks and have the flexibility of hiring someone virtually, then you should definitely consider hiring a virtual assistant. Benefits that virtual assistants bring to start-ups and small businesses Earlier, it was believed that virtual assistants are only for executives. It is no longer the case, with start-ups and small businesses finding obvious benefits. VAs is a big time saver during the growth phase of the company where it doesn’t make fiscal sense to have full time employees. Today, small businesses and start-ups swear by the fact that virtual assistant has helped them in improving productivity, happiness and work-life balance. The scope of VAs are not limited to personal tasks – start-ups and small businesses use VA’s for tasks like order processing, customer support, bookkeeping, social media, web design and development, email management, marketing and administrative tasks. Guidance for the Virtual Employee You have to treat the virtual assistant just like a telecommuting employee. You need to still provide supervision on what kind of tasks need to be done and you need to understand the right fit for the job at hand. There is a need for some level of training, whether you start from small tasks and then give more responsibility or give more direction in the beginning and step back later. In any relationship, it is better to focus on the long term and build trust over time. Conclusion As the interaction with the virtual assistant increases you can provide honest feedback to the work being done. After all, the trust factor with the virtual employee is important as well. You can start by providing your password for social media accounts and ask them to manage the social media accounts. When the trust gets established you can follow it by making him/her book vacations using your credit card. The important thing is that your Virtual Assistant is just like any other employee in your office, who needs to be taken care of just like a normal employee and given the due courtesy. The virtual employee helps reduce your workload so that you can focus on the much important things.

Best virtual assistance service provider

Executive Virtual Assistant – A time management solution for C-level Executives

As a C-level executive are you juggling between your administrative tasks and high-level works with a short deadline?  According to Inc. Magazine article, effective leaders focus on high-level business strategies and problem solving that demand their expertise and attention, whereas less effective leaders spend their time more evenly across a number of roles including low-level administrative jobs, micro managing etc., It is found that on an average, managers spend more than 25% of their time doing administrative tasks which could be a downturn in daily productivity and business growth.  To be a high performing leader it is necessary to differentiate the important and unimportant jobs at hand. As a first step to manage time effectively, identify the important tasks, important and outsourceable task and finally unimportant tasks.  As a C-suite employee, most of your daily works are likely to fall under “Important & Outsourceable” category, now refine that into a list of items. In today’s scenario outsourcing has become a new normal not only for business but also for C-suite employees. The new age Executive Virtual Assistants (EVA) is both virtual and on-demand. Virtual assistants nowadays are more skilled and affordable. They work from a remote location and help with your daily errands and you can pay on hourly basis or time spent. This article explores how EVA’s can be of help to C-level executives like you and here is a list of such important tasks which you can think of outsourcing. Email & Calendar Management Tasks Keeping the calendar up to date can be one of the most mundane tasks you are handling and surprisingly it takes a great deal of time.  You would be receiving a lot of mails on a daily basis, which eats a chunk of your time. This stream of mails can be assigned to an Executive Virtual Assistant, who takes care of it to give you much needed time to work on other important matters at hand. Hence your EVA will fix appointments for you, schedule them in your calendars and help you plan your day effectively. Online Research As a C-suite employee, online research is essential for number of things right from updating yourself about the latest happenings in the industry, data curation for your upcoming blog or even to prepare your next TED talk. Here is where your virtual assistant becomes a support tool.  Your remote executive assistant can help you in doing research for business works that would give you an extra time to focus on other pressing needs.   Proof-reading documents Proofreading is an essential managerial job and as C-level person we would come across a lot of works like proposals, blogs updating, documents writing etc., which involves extensive proofreading.  Your EVA will help you in handling the proofreading task and can ensure your written materials are accurate, relevant and ready to use. Secretarial Tasks Earlier, it was common for every C-level executive to have a personal secretary at hand to take care of the regular administrative tasks. But presently, in this age of cost cutting and saving on administrative tasks, it has become uncommon to have a personal secretary. But, help is at hand, with Executive Virtual Assistant (EVA), you can outsource all your administrative errands like attending phone calls and free up your time to focus on much important things. Data Curation There is always a pile of data that needs to be converted into something meaningful. You can leave all the data curation to your Executive Virtual Assistant. Social Media Management Your virtual assistant can be an extension of you on social media.  As a C- suite executive you tend to spend all your time at the office, busy with meeting, conferences and deals and you would hardly have time to manage your social media accounts. Here comes your assistant for your rescue! Your EVA can accommodate all your social media tasks, which include but not limited to; creating posts and promoting Facebook fan pages/ groups, managing and increasing your twitter following etc., Personal Tasks Being a high performing leader gives you less space for your personal life and it becomes more than a challenge to balance your work and life. We often face scenarios that does not justify our personal schedule and feel desperate for family time. Do not worry; your EVA can make some difference here! They can help in various errands like family trips, work out routines, arranging for plumbers, booking hotels and many more. Basically, your EVA can take care of your personal routines as well. If you think outsourcing the above errands will help manage your time, Think GetFriday, and we can make your life better.  Try out our services and manage your time effectively with an Executive Virtual Assistant.

Executive Virtual Assistant – A time management solution for C-level Executives Read More »

As a C-level executive are you juggling between your administrative tasks and high-level works with a short deadline?  According to Inc. Magazine article, effective leaders focus on high-level business strategies and problem solving that demand their expertise and attention, whereas less effective leaders spend their time more evenly across a number of roles including low-level administrative jobs, micro managing etc., It is found that on an average, managers spend more than 25% of their time doing administrative tasks which could be a downturn in daily productivity and business growth.  To be a high performing leader it is necessary to differentiate the important and unimportant jobs at hand. As a first step to manage time effectively, identify the important tasks, important and outsourceable task and finally unimportant tasks.  As a C-suite employee, most of your daily works are likely to fall under “Important & Outsourceable” category, now refine that into a list of items. In today’s scenario outsourcing has become a new normal not only for business but also for C-suite employees. The new age Executive Virtual Assistants (EVA) is both virtual and on-demand. Virtual assistants nowadays are more skilled and affordable. They work from a remote location and help with your daily errands and you can pay on hourly basis or time spent. This article explores how EVA’s can be of help to C-level executives like you and here is a list of such important tasks which you can think of outsourcing. Email & Calendar Management Tasks Keeping the calendar up to date can be one of the most mundane tasks you are handling and surprisingly it takes a great deal of time.  You would be receiving a lot of mails on a daily basis, which eats a chunk of your time. This stream of mails can be assigned to an Executive Virtual Assistant, who takes care of it to give you much needed time to work on other important matters at hand. Hence your EVA will fix appointments for you, schedule them in your calendars and help you plan your day effectively. Online Research As a C-suite employee, online research is essential for number of things right from updating yourself about the latest happenings in the industry, data curation for your upcoming blog or even to prepare your next TED talk. Here is where your virtual assistant becomes a support tool.  Your remote executive assistant can help you in doing research for business works that would give you an extra time to focus on other pressing needs.   Proof-reading documents Proofreading is an essential managerial job and as C-level person we would come across a lot of works like proposals, blogs updating, documents writing etc., which involves extensive proofreading.  Your EVA will help you in handling the proofreading task and can ensure your written materials are accurate, relevant and ready to use. Secretarial Tasks Earlier, it was common for every C-level executive to have a personal secretary at hand to take care of the regular administrative tasks. But presently, in this age of cost cutting and saving on administrative tasks, it has become uncommon to have a personal secretary. But, help is at hand, with Executive Virtual Assistant (EVA), you can outsource all your administrative errands like attending phone calls and free up your time to focus on much important things. Data Curation There is always a pile of data that needs to be converted into something meaningful. You can leave all the data curation to your Executive Virtual Assistant. Social Media Management Your virtual assistant can be an extension of you on social media.  As a C- suite executive you tend to spend all your time at the office, busy with meeting, conferences and deals and you would hardly have time to manage your social media accounts. Here comes your assistant for your rescue! Your EVA can accommodate all your social media tasks, which include but not limited to; creating posts and promoting Facebook fan pages/ groups, managing and increasing your twitter following etc., Personal Tasks Being a high performing leader gives you less space for your personal life and it becomes more than a challenge to balance your work and life. We often face scenarios that does not justify our personal schedule and feel desperate for family time. Do not worry; your EVA can make some difference here! They can help in various errands like family trips, work out routines, arranging for plumbers, booking hotels and many more. Basically, your EVA can take care of your personal routines as well. If you think outsourcing the above errands will help manage your time, Think GetFriday, and we can make your life better.  Try out our services and manage your time effectively with an Executive Virtual Assistant.

How to Increase Office Productivity

It is everyone’s dream to work to their optimum capacity, but there are only 24hrs in a day and in those hours, we have to maximize our efficiency. There is always a plan at the beginning of the day to maximize our productivity at work. But it just becomes a hollow plan by the end of the day. While it may not be everybody’s cup of tea to find out ways to work smarter, here is a list of strategies that will help improve productivity at work. While it may not happen that your working habits undergo a drastic change overnight, it is possible that gradual changes can add up to big changes in productivity. It is best to start with one-tip and follow it up before you can adopt next tip to your schedule. Being accountable to someone at work or announcing your targets to others helps keep you stay on track in the course of your activities and in the long run. It is best to keep in mind that we are humans and have a tendency for slip-ups. Hence, it is with this attitude you should approach productivity improvement tips. Whenever, there is a slip-up it is best to forgive yourself than to brood about it overtime which only adds up to unproductive time. You have to understand that multi-tasking is an over-used term. Studies have very clearly indicated that our brains are not equipped to multi-task and focusing on one task alone will help us accomplish much more than trying to multi-task and accomplish more. It is also seem that while multi-tasking, the brain loses its ability to be creative. The brain is like a muscle the more work we give it, the stronger the muscle is likely to become. By focusing on one single task helps you make those connections stronger. Before you leave work each day, it is best to write down, 5-6 things that you want to accomplish the following day and in a separate page write down personal errands that you would like to accomplish. Keeping the list shorter helps it keep realistic. Have a strategy while you begin each day and stick to it as far as possible. There is a theory and it states that our primal mind craves distraction especially when you are in the course of accomplishing your listed tasks. It so happens that we would turn our attention towards some easy unlisted task such as liking a picture on Facebook or spending more time jotting down the list can also be part of ‘structured procrastination’. So give yourself five-minutes or less to complete writing the list and stick to your list in hand as far as possible without getting distracted. Piles of paper lying on your desk are a sign of unfinished tasks and unorganized work. Since you are lagging behind, the remedy is to delegate the tasks. By delegating you will be able to realize your productivity goals sooner than later. If in case you are not very proficient at something, it is best to ask someone about how to use something more efficiently. This simple request can ensure you are improving your productivity. Another distractor at the work place is e-mail. It is prudent that you embrace e-mail as an ally rather than making it your nemesis. You can manage your email better by dividing your email into two groups – first group requiring quick responses and those needing some degree of thought. You can acknowledge the receipt of the mail for the latter, but can answer the mail after some days. And make it a point to follow through. Another tactic could be to turn off your email notifications for some time, if there is a need to focus on a specific task for 20-30 minutes without distractions. The next thing to do is to learn e-mail management from someone, who is more proficient at it. Learn about different labels, folder, filters, archives and unsubscribe lists etc will help you spend less time on emails. Taking regular breaks at work may sound counter-productive but research has shown that your consistent level of performance can be maintained while taking short breaks during long tasks. And, taking no breaks decreases your level of performance. Giving yourself a deadline helps in accomplishing the tasks quicker and lets you focus better on the task. For open ended tasks, try giving yourself a deadline and then stick to it. You may be surprised just how focused and productive you can be while watching the clock. Any task that needs less than two minutes to accomplish must be accomplished quickly without a second thought in the mind. Completing the task right-away actually takes less time than having to get back at it later. It is much common among entrepreneurs to get hung on attempting to perfect a task – the reality is nothing is ever perfect. Instead of wasting time chasing a mirage, it is realistic to complete the task to the best of your ability and move on. It is better to complete the task right away, since most times you can come back and improve on the task later. Being pro-active and not reactive helps in accomplishing more than the other way around. By responding to emails and calls for the day, you will be able to put out the fires, but that is all you will be able to do during the day. It means you get dictated by the calls and emails at all times. Instead set aside time to respond to emails, but don’t let them determine what your day is going to look like These are some of the pointers towards increasing your productivity. It is not practical to adopt each one of the points into your life. Instead find a preference for some and you could incorporate these into your life. To improve your productivity further, you could hire a Virtual Assistant (VA) from GetFriday and assign your administrative tasks to your

How to Increase Office Productivity Read More »

It is everyone’s dream to work to their optimum capacity, but there are only 24hrs in a day and in those hours, we have to maximize our efficiency. There is always a plan at the beginning of the day to maximize our productivity at work. But it just becomes a hollow plan by the end of the day. While it may not be everybody’s cup of tea to find out ways to work smarter, here is a list of strategies that will help improve productivity at work. While it may not happen that your working habits undergo a drastic change overnight, it is possible that gradual changes can add up to big changes in productivity. It is best to start with one-tip and follow it up before you can adopt next tip to your schedule. Being accountable to someone at work or announcing your targets to others helps keep you stay on track in the course of your activities and in the long run. It is best to keep in mind that we are humans and have a tendency for slip-ups. Hence, it is with this attitude you should approach productivity improvement tips. Whenever, there is a slip-up it is best to forgive yourself than to brood about it overtime which only adds up to unproductive time. You have to understand that multi-tasking is an over-used term. Studies have very clearly indicated that our brains are not equipped to multi-task and focusing on one task alone will help us accomplish much more than trying to multi-task and accomplish more. It is also seem that while multi-tasking, the brain loses its ability to be creative. The brain is like a muscle the more work we give it, the stronger the muscle is likely to become. By focusing on one single task helps you make those connections stronger. Before you leave work each day, it is best to write down, 5-6 things that you want to accomplish the following day and in a separate page write down personal errands that you would like to accomplish. Keeping the list shorter helps it keep realistic. Have a strategy while you begin each day and stick to it as far as possible. There is a theory and it states that our primal mind craves distraction especially when you are in the course of accomplishing your listed tasks. It so happens that we would turn our attention towards some easy unlisted task such as liking a picture on Facebook or spending more time jotting down the list can also be part of ‘structured procrastination’. So give yourself five-minutes or less to complete writing the list and stick to your list in hand as far as possible without getting distracted. Piles of paper lying on your desk are a sign of unfinished tasks and unorganized work. Since you are lagging behind, the remedy is to delegate the tasks. By delegating you will be able to realize your productivity goals sooner than later. If in case you are not very proficient at something, it is best to ask someone about how to use something more efficiently. This simple request can ensure you are improving your productivity. Another distractor at the work place is e-mail. It is prudent that you embrace e-mail as an ally rather than making it your nemesis. You can manage your email better by dividing your email into two groups – first group requiring quick responses and those needing some degree of thought. You can acknowledge the receipt of the mail for the latter, but can answer the mail after some days. And make it a point to follow through. Another tactic could be to turn off your email notifications for some time, if there is a need to focus on a specific task for 20-30 minutes without distractions. The next thing to do is to learn e-mail management from someone, who is more proficient at it. Learn about different labels, folder, filters, archives and unsubscribe lists etc will help you spend less time on emails. Taking regular breaks at work may sound counter-productive but research has shown that your consistent level of performance can be maintained while taking short breaks during long tasks. And, taking no breaks decreases your level of performance. Giving yourself a deadline helps in accomplishing the tasks quicker and lets you focus better on the task. For open ended tasks, try giving yourself a deadline and then stick to it. You may be surprised just how focused and productive you can be while watching the clock. Any task that needs less than two minutes to accomplish must be accomplished quickly without a second thought in the mind. Completing the task right-away actually takes less time than having to get back at it later. It is much common among entrepreneurs to get hung on attempting to perfect a task – the reality is nothing is ever perfect. Instead of wasting time chasing a mirage, it is realistic to complete the task to the best of your ability and move on. It is better to complete the task right away, since most times you can come back and improve on the task later. Being pro-active and not reactive helps in accomplishing more than the other way around. By responding to emails and calls for the day, you will be able to put out the fires, but that is all you will be able to do during the day. It means you get dictated by the calls and emails at all times. Instead set aside time to respond to emails, but don’t let them determine what your day is going to look like These are some of the pointers towards increasing your productivity. It is not practical to adopt each one of the points into your life. Instead find a preference for some and you could incorporate these into your life. To improve your productivity further, you could hire a Virtual Assistant (VA) from GetFriday and assign your administrative tasks to your

Making up your mind for hiring a VA

In a perfect world, you could be doing everything on your own and waiting for things to turn your way. However, in reality it is not the case. We cannot manage everything on our own and need help. The books you read about from outsourcing might suggest great things about working with from virtual assistants and they are not wrong. Virtual assistants can definitely help in the regular administrative tasks, while you focus on high value tasks, that only you can do. This article seeks to tell you how to get over your apprehensions before hiring a VA: Does the VA have enough experience to handle all my tasks? You can gauge this by asking the VA for a one -on- one interview. Having worked before as VA gives him/ her definite advantage over others. If he/she is into freelancing, there would be other clients, whom she would be freelancing. This need not be a stumbling block because if the VA is confident of executing all your tasks, it is essential that you validate her skillset in a trial period to test her skill sets and capabilities. And, if he/she is working for a company, he/she would be supported by the entire team if the need arises. So, in all the above cases, it is definite that the hiring a VA comes with its fair share of advantages. Does the VA have experience in a specific domain to help you out? Most VA’s are “Jack of all trades and master of none”. VAs are trained to handle all kinds of tasks without getting limited to a defined domain. However, there can be VAs with specific domain experience from previous jobs, which encouraged them to take up VA work in a specific domain. For instance, you will find VAs who work only in the field of web designing or as social media experts. Either, way it is a win-win situation. A VA with generic experience will be able to handle most generic things that do not require deep domain knowledge or skill. On the other hand, the VA with specific domain expertise would bring in a wealth of experience, which needs to be put to the right use by you when employing him/her. Is it affordable to hire a VA? Consider a simple equation to understand this better – if your time is worth $100/hr and you could be paying your assistant about $20/hr, the ROI on the transaction is $80/hr. It turns out, it is not an additional cost, but an additional revenue for the business., Imagine if you find a VA for let’s say $15/hr. Being able to reduce your administrative tasks and able to devote your time to grow your business makes it really necessary to hire a VA. Secondly, if the VA comes from a developed country, chances are that the service would be expensive. But, for an Asian country such as India or Philippines , due to the difference in the dollar exchange rate, it would turn out to be quite cheaper. Do I hire employees or manage VAs? The answer is really a no-brainer. There are businesses which are in a hurry to hire employees and later repent it. After the hires do not go in their favour, they can turn into a financial burden if you happen to hire employees soon.The advantages of hiring a VA and an employee has been listed out: There is a training period for the employee, which is comparatively less for a VA   It is easy to let go a VA compared to a regular employee.   Most times, businesses don’t hire part-time, but VAs can be hired part time.   Will I remain ‘in control’ of my business with a VA by my side? This again stems from the fact that unless you do everything in your office, you are not in control. Getting a VA and relinquishing some control would come as a welcome relief for you after hiring a VA. This would also help you create some space in your schedule and help run your business more efficiently. For example, you can cut down the time spent on replying to mails when you hire a VA. The time hence saved will be spent on finding new clients or generating new revenue streams for business. In addition, most of the tasks which your VA does on your behalf are those which are not critical or those in which you do not have expertise. With a virtual assistant taking over the basic tasks you gain more time in the day to focus on tasks that make better use of your time. Can I expect overnight turnaround in my business if I hire VAs? This thought comes from someone, who has pondered over the question for a long-time, but always was skeptical about it. Now that he has made up his mind, he looks forward to a dramatic shift in his business. The reality being, there is a lot of work that goes into accommodating VAs into organisations. From ensuring they are rightly trained, to assigning them tasks all the way to ensuring that they are the right fit for the business. It can also be said, that unless you properly spell out the instructions of the task to be done, it will be not be possible for the VA to work with his/her optimum efficiency. So, in the end it all comes down to the kind of understanding you create with your VA to make him/ her understand the needs of your business. These are some apprehensions for someone, who would like to hire a VA. And these are the tips for someone to handle those apprehensions and to comprehend them before recruiting a VA. For all you know, you could hire a VA from GetFriday, a trusted name in VA services.

Making up your mind for hiring a VA Read More »

In a perfect world, you could be doing everything on your own and waiting for things to turn your way. However, in reality it is not the case. We cannot manage everything on our own and need help. The books you read about from outsourcing might suggest great things about working with from virtual assistants and they are not wrong. Virtual assistants can definitely help in the regular administrative tasks, while you focus on high value tasks, that only you can do. This article seeks to tell you how to get over your apprehensions before hiring a VA: Does the VA have enough experience to handle all my tasks? You can gauge this by asking the VA for a one -on- one interview. Having worked before as VA gives him/ her definite advantage over others. If he/she is into freelancing, there would be other clients, whom she would be freelancing. This need not be a stumbling block because if the VA is confident of executing all your tasks, it is essential that you validate her skillset in a trial period to test her skill sets and capabilities. And, if he/she is working for a company, he/she would be supported by the entire team if the need arises. So, in all the above cases, it is definite that the hiring a VA comes with its fair share of advantages. Does the VA have experience in a specific domain to help you out? Most VA’s are “Jack of all trades and master of none”. VAs are trained to handle all kinds of tasks without getting limited to a defined domain. However, there can be VAs with specific domain experience from previous jobs, which encouraged them to take up VA work in a specific domain. For instance, you will find VAs who work only in the field of web designing or as social media experts. Either, way it is a win-win situation. A VA with generic experience will be able to handle most generic things that do not require deep domain knowledge or skill. On the other hand, the VA with specific domain expertise would bring in a wealth of experience, which needs to be put to the right use by you when employing him/her. Is it affordable to hire a VA? Consider a simple equation to understand this better – if your time is worth $100/hr and you could be paying your assistant about $20/hr, the ROI on the transaction is $80/hr. It turns out, it is not an additional cost, but an additional revenue for the business., Imagine if you find a VA for let’s say $15/hr. Being able to reduce your administrative tasks and able to devote your time to grow your business makes it really necessary to hire a VA. Secondly, if the VA comes from a developed country, chances are that the service would be expensive. But, for an Asian country such as India or Philippines , due to the difference in the dollar exchange rate, it would turn out to be quite cheaper. Do I hire employees or manage VAs? The answer is really a no-brainer. There are businesses which are in a hurry to hire employees and later repent it. After the hires do not go in their favour, they can turn into a financial burden if you happen to hire employees soon.The advantages of hiring a VA and an employee has been listed out: There is a training period for the employee, which is comparatively less for a VA   It is easy to let go a VA compared to a regular employee.   Most times, businesses don’t hire part-time, but VAs can be hired part time.   Will I remain ‘in control’ of my business with a VA by my side? This again stems from the fact that unless you do everything in your office, you are not in control. Getting a VA and relinquishing some control would come as a welcome relief for you after hiring a VA. This would also help you create some space in your schedule and help run your business more efficiently. For example, you can cut down the time spent on replying to mails when you hire a VA. The time hence saved will be spent on finding new clients or generating new revenue streams for business. In addition, most of the tasks which your VA does on your behalf are those which are not critical or those in which you do not have expertise. With a virtual assistant taking over the basic tasks you gain more time in the day to focus on tasks that make better use of your time. Can I expect overnight turnaround in my business if I hire VAs? This thought comes from someone, who has pondered over the question for a long-time, but always was skeptical about it. Now that he has made up his mind, he looks forward to a dramatic shift in his business. The reality being, there is a lot of work that goes into accommodating VAs into organisations. From ensuring they are rightly trained, to assigning them tasks all the way to ensuring that they are the right fit for the business. It can also be said, that unless you properly spell out the instructions of the task to be done, it will be not be possible for the VA to work with his/her optimum efficiency. So, in the end it all comes down to the kind of understanding you create with your VA to make him/ her understand the needs of your business. These are some apprehensions for someone, who would like to hire a VA. And these are the tips for someone to handle those apprehensions and to comprehend them before recruiting a VA. For all you know, you could hire a VA from GetFriday, a trusted name in VA services.

Seven E-commerce Trends for 2017

E-commerce is here to stay, even with limited customer service, no instant gratification and no access to a physical store where you can touch and feel the product. The online platform provides 24x 7 services and the amount of selection one gets to see on online cannot be matched in a physical store. With such advantages, e-commerce has changed the way we shop. Presently, it consists of only 8% of the total retail sales in the US, but the situation is here to change with increasing usage and a growing preference for purchasing online. This article seeks to look at trends which suggest how the e-commerce domain is changing as we go through 2017. Some of the trends are: Shopping on the Mobile We have seen in recent years that there is a shift in consumer behavior towards mobile. And as we move forward, there will be more movement towards this medium. The number of searches emanating from a mobile exceed that of a desktop and more websites are making themselves mobile ready. It must have come to everyone’s notice that Google is slowly removing sites that do not cater to a mobile experience. It is becoming increasingly clear that the way forward is mobile. Having said that, it is known that mobile still lags behind desktop when it comes to conversions. People like to search for their online goods on mobile, but prefer make the purchase on the desktop. This means there aren’t separate consumers for mobile and desktop. This only means at times, it is the same consumer, who searches on the mobile and later purchases through a desktop. This is seen as a habitual fact and will take time to see any improvement. But as we see more smartphone penetration and new technologies like AI (Artificial Intelligence) assistants getting included to smartphone devices, the future definitely looks brighter for mobile. Mobile Payments or E-wallets Gone are the days when going cashless meant using the credit or debt card, today, people are turning towards contactless mobile payments. There is an array of companies offering services catering towards mobile payments. It is estimated that mobile payments by 2021 are going to reach $3 trillion dollars. While, it is a lot of money getting transacted on small screens, mobile payments will only equate to 11 percent of all transactions made, a jump from the modest 5% in 2016. As we see more e-commerce companies adopt mobile payments as the preferred mode of payment, there is a world of possibilities that are emerging such as digital loyalty and reward programs. With the increased spread of smartphone and more user-friendly apps, it will further cement the prospect of convenient payment through mobiles. In the US, where the mobile based e-commerce is going to grow the largest, the mobile payment’s ratio of e-commerce is expected to increase from 20% in 2015 to 46% in 2020. Personalization and customization Already users are seeing customization from Netflix and Amazon, these channels with large amount of data from users are able to target customers in a personalized way. Till now customization was exclusively a domain of the big e-commerce retailers, but 2017 will see the small retailers also venturing in with highly targeted ads and embrace personalization. They will start with collecting behavioral data from each website user and send highly targeted campaigns based on customer segments and previous online experiences. This would mean each user who comes to the website will have unique experience from the brand, if he/she is a repeat customer. Same Day Delivery 2017 will see more e-commerce companies taking the step towards same day delivery instead of the normal 3-5 business days. While the trend was started by Amazon prime, the flexibility of delivery options would become a key differentiator in e-commerce domain. According to one study, 29% of the users were keen to pay extra for same day delivery. In today’s world of online commerce, logistics will play a key role in defining the future of e-commerce players. Every online retailer, who is there for the long run is working towards building a strong logistics network and up the game by making delivery of goods as fast as possible for its valued customers. Social Selling We are seeing a lot of noise on social network about including “buy“ buttons on these networks. These social networks have a vested interest in making this work, because they have people who visit their sites regularly. By leveraging their traffic for selling is the new strategy on social networking sites, since people like to include their friends in the purchase decisions. Social media users can now buy items without ever having to switch to a different more traditional e-commerce site. The ability to offer your products and services directly through social media platform represents the essence of social selling phenomenon, which is gaining traction as we go through 2017. Sales can increase and sales costs will drop by applying social media to the online sales process effectively. This also concerns with using the true power of social media to acquire more leads and with that more turnover. Exceptional Content or Inbound Marketing Brands which are ahead are putting out exceptional content in the digital space. Good e-commerce marketers know they have to consistently stand out by producing exceptional content to attract and convert prospects into customers. In 2017, we are going to see more content marketing strategies and as the brand looks for conversion with content, great pieces of content will be created and this content will reproduced in various forms such as blog-posts, e-books, pod casts, info-graphics, data visualizations and videos etc. After which, focus should be on measuring the response of each content and focusing only on promoting the content on the successful 3-5 channels. Chatbots This is one of the unique feature to look-out for in 2017. We will see the rise of chatbots led conversation on most of the e-commerce sites. Chatbot is a robotic agent that will help

Seven E-commerce Trends for 2017 Read More »

E-commerce is here to stay, even with limited customer service, no instant gratification and no access to a physical store where you can touch and feel the product. The online platform provides 24x 7 services and the amount of selection one gets to see on online cannot be matched in a physical store. With such advantages, e-commerce has changed the way we shop. Presently, it consists of only 8% of the total retail sales in the US, but the situation is here to change with increasing usage and a growing preference for purchasing online. This article seeks to look at trends which suggest how the e-commerce domain is changing as we go through 2017. Some of the trends are: Shopping on the Mobile We have seen in recent years that there is a shift in consumer behavior towards mobile. And as we move forward, there will be more movement towards this medium. The number of searches emanating from a mobile exceed that of a desktop and more websites are making themselves mobile ready. It must have come to everyone’s notice that Google is slowly removing sites that do not cater to a mobile experience. It is becoming increasingly clear that the way forward is mobile. Having said that, it is known that mobile still lags behind desktop when it comes to conversions. People like to search for their online goods on mobile, but prefer make the purchase on the desktop. This means there aren’t separate consumers for mobile and desktop. This only means at times, it is the same consumer, who searches on the mobile and later purchases through a desktop. This is seen as a habitual fact and will take time to see any improvement. But as we see more smartphone penetration and new technologies like AI (Artificial Intelligence) assistants getting included to smartphone devices, the future definitely looks brighter for mobile. Mobile Payments or E-wallets Gone are the days when going cashless meant using the credit or debt card, today, people are turning towards contactless mobile payments. There is an array of companies offering services catering towards mobile payments. It is estimated that mobile payments by 2021 are going to reach $3 trillion dollars. While, it is a lot of money getting transacted on small screens, mobile payments will only equate to 11 percent of all transactions made, a jump from the modest 5% in 2016. As we see more e-commerce companies adopt mobile payments as the preferred mode of payment, there is a world of possibilities that are emerging such as digital loyalty and reward programs. With the increased spread of smartphone and more user-friendly apps, it will further cement the prospect of convenient payment through mobiles. In the US, where the mobile based e-commerce is going to grow the largest, the mobile payment’s ratio of e-commerce is expected to increase from 20% in 2015 to 46% in 2020. Personalization and customization Already users are seeing customization from Netflix and Amazon, these channels with large amount of data from users are able to target customers in a personalized way. Till now customization was exclusively a domain of the big e-commerce retailers, but 2017 will see the small retailers also venturing in with highly targeted ads and embrace personalization. They will start with collecting behavioral data from each website user and send highly targeted campaigns based on customer segments and previous online experiences. This would mean each user who comes to the website will have unique experience from the brand, if he/she is a repeat customer. Same Day Delivery 2017 will see more e-commerce companies taking the step towards same day delivery instead of the normal 3-5 business days. While the trend was started by Amazon prime, the flexibility of delivery options would become a key differentiator in e-commerce domain. According to one study, 29% of the users were keen to pay extra for same day delivery. In today’s world of online commerce, logistics will play a key role in defining the future of e-commerce players. Every online retailer, who is there for the long run is working towards building a strong logistics network and up the game by making delivery of goods as fast as possible for its valued customers. Social Selling We are seeing a lot of noise on social network about including “buy“ buttons on these networks. These social networks have a vested interest in making this work, because they have people who visit their sites regularly. By leveraging their traffic for selling is the new strategy on social networking sites, since people like to include their friends in the purchase decisions. Social media users can now buy items without ever having to switch to a different more traditional e-commerce site. The ability to offer your products and services directly through social media platform represents the essence of social selling phenomenon, which is gaining traction as we go through 2017. Sales can increase and sales costs will drop by applying social media to the online sales process effectively. This also concerns with using the true power of social media to acquire more leads and with that more turnover. Exceptional Content or Inbound Marketing Brands which are ahead are putting out exceptional content in the digital space. Good e-commerce marketers know they have to consistently stand out by producing exceptional content to attract and convert prospects into customers. In 2017, we are going to see more content marketing strategies and as the brand looks for conversion with content, great pieces of content will be created and this content will reproduced in various forms such as blog-posts, e-books, pod casts, info-graphics, data visualizations and videos etc. After which, focus should be on measuring the response of each content and focusing only on promoting the content on the successful 3-5 channels. Chatbots This is one of the unique feature to look-out for in 2017. We will see the rise of chatbots led conversation on most of the e-commerce sites. Chatbot is a robotic agent that will help

Things to consider- Before Getting an Outside Blogger/ Writer

“Whether it is a blog or an e-commerce store, at the end of the day, it is the traffic that drives online business.” -Unknown A blog is a marketing tool that you can play around with, test and adapt to suit your needs and measure for effectiveness, as you go along, just like any other form of marketing. If you have a small business which plans to reach out to its audience using a blog, it is a good time to think whether you want to do it yourself or want to hand it over to someone, while you engage yourself in a supervisory role. There could be many reasons, why you would want to assign the responsibility of blog writing to someone else: It could be that your writing skills are just above average and you want some one better than you to manage it.   Your writing skills are good, but the time factor does not permit you to devote the amount of time required to churn out a decent blog.   It is cumbersome for you at this point of time to do all the research. So it is prudent to hire someone to do research and blog as well.   As said above, the intention behind writing the blog is to attract more traffic to your website. In such a case you have to make an important decision to make sure the blog ticks. These are some of the important pointers you might want to adhere to while selecting the blogger: Your rapport with your readers It is possible that over the years you have created a credible following for your blog among your readers. And as your business has scaled up, time has become a precious and a limited resource for you. In such a context you would want to think twice before you outsource your blog writing. The option available before you could be to reduce the number of posts of your blog. But, this could result in a loss of some of your readers. In such a scenario, it is better to hire a blog writer and weather the storm of losing some readers. And you would see, things stabilizing after a certain period of time. Overall, it is about you posting good content on the blog. As long as the content is good, your readers will hang in there, without bidding goodbye. The Type of Blogger You are entrusting your business reputation with the blogger, when you make the choice of hiring someone from outside for your website. It becomes equally important to see whether: a. The blogger has similar personality traits as yours b. His/ her writing style is in sync with yours c. The writing style fits the brand d. The blogger has knowledge of the job You are looking at someone, who can take it one notch up and enhance your reputation. The person needs to fire up your reader’s imagination and get them to talk about your business. By doing so, it leaves you with additional time on your hands and lets you focus on streamlining your business. Blog Marketing It becomes very obvious that the time you save from assigning your blog to someone outside, can be used by you in doing other strategic activities for your business. While the blogger can help you in blog marketing, it is seen that Google places special emphasis on good content. By hiring a blogger from outside who is proficient in SEO, your website will achieve a higher page rank on Google. This would apparently invite more traffic to your website than before. Fresh Perspective As a business owner, there are times when you could become oblivious to certain aspects of the business. These can be termed as blind spots, which get overlooked most times. However, getting help from outside brings in a fresh pair of eyes and perspective to the business because the outside blogger would associate with the brand differently than you. The fresh view can help bring out never before heard stories about your brand, which could popularise your brand. In due course of time, you will learn to appreciate and associate yourself with this fresh perspective. Access to Updated Knowledge This luxury of having a blogger from outside means you are dealing with a professional. Since his/her profession calls for updating knowledge every now and then, it comes by default that the blogs he/she writes is always up to date on knowledge and happenings in the stipulated domain. The final deliverable that you come across would always be updated on SEO, content standards and the trends in the industry. Poorly written Posts Hurt Your Brand In a world where Google ranking is very important it becomes tremendously important that your blog is well written. Google’s page ranking algorithm is seen to be positively inclined towards high quality content. Else, there are chances that a blog with grammatical errors and spammy links is not going to get you a higher page rank. There needs to be consistent effort from your side to succeed at Google page rank, every time you post a blog. A professional can bring about the consistency, then it is a good idea to assign your blog writing to some one outside the company. You could also hire a virtual assistant (VA) from GetFriday to write a blog and keep yourself free to do other things, which would help your business in the longer run. You can also hire a freelancer from Hubstaff Talent.Your brand and its growth among other blogs can be completely taken over by the VA, while you provide the macro view on how the blog post must be managed.

Things to consider- Before Getting an Outside Blogger/ Writer Read More »

“Whether it is a blog or an e-commerce store, at the end of the day, it is the traffic that drives online business.” -Unknown A blog is a marketing tool that you can play around with, test and adapt to suit your needs and measure for effectiveness, as you go along, just like any other form of marketing. If you have a small business which plans to reach out to its audience using a blog, it is a good time to think whether you want to do it yourself or want to hand it over to someone, while you engage yourself in a supervisory role. There could be many reasons, why you would want to assign the responsibility of blog writing to someone else: It could be that your writing skills are just above average and you want some one better than you to manage it.   Your writing skills are good, but the time factor does not permit you to devote the amount of time required to churn out a decent blog.   It is cumbersome for you at this point of time to do all the research. So it is prudent to hire someone to do research and blog as well.   As said above, the intention behind writing the blog is to attract more traffic to your website. In such a case you have to make an important decision to make sure the blog ticks. These are some of the important pointers you might want to adhere to while selecting the blogger: Your rapport with your readers It is possible that over the years you have created a credible following for your blog among your readers. And as your business has scaled up, time has become a precious and a limited resource for you. In such a context you would want to think twice before you outsource your blog writing. The option available before you could be to reduce the number of posts of your blog. But, this could result in a loss of some of your readers. In such a scenario, it is better to hire a blog writer and weather the storm of losing some readers. And you would see, things stabilizing after a certain period of time. Overall, it is about you posting good content on the blog. As long as the content is good, your readers will hang in there, without bidding goodbye. The Type of Blogger You are entrusting your business reputation with the blogger, when you make the choice of hiring someone from outside for your website. It becomes equally important to see whether: a. The blogger has similar personality traits as yours b. His/ her writing style is in sync with yours c. The writing style fits the brand d. The blogger has knowledge of the job You are looking at someone, who can take it one notch up and enhance your reputation. The person needs to fire up your reader’s imagination and get them to talk about your business. By doing so, it leaves you with additional time on your hands and lets you focus on streamlining your business. Blog Marketing It becomes very obvious that the time you save from assigning your blog to someone outside, can be used by you in doing other strategic activities for your business. While the blogger can help you in blog marketing, it is seen that Google places special emphasis on good content. By hiring a blogger from outside who is proficient in SEO, your website will achieve a higher page rank on Google. This would apparently invite more traffic to your website than before. Fresh Perspective As a business owner, there are times when you could become oblivious to certain aspects of the business. These can be termed as blind spots, which get overlooked most times. However, getting help from outside brings in a fresh pair of eyes and perspective to the business because the outside blogger would associate with the brand differently than you. The fresh view can help bring out never before heard stories about your brand, which could popularise your brand. In due course of time, you will learn to appreciate and associate yourself with this fresh perspective. Access to Updated Knowledge This luxury of having a blogger from outside means you are dealing with a professional. Since his/her profession calls for updating knowledge every now and then, it comes by default that the blogs he/she writes is always up to date on knowledge and happenings in the stipulated domain. The final deliverable that you come across would always be updated on SEO, content standards and the trends in the industry. Poorly written Posts Hurt Your Brand In a world where Google ranking is very important it becomes tremendously important that your blog is well written. Google’s page ranking algorithm is seen to be positively inclined towards high quality content. Else, there are chances that a blog with grammatical errors and spammy links is not going to get you a higher page rank. There needs to be consistent effort from your side to succeed at Google page rank, every time you post a blog. A professional can bring about the consistency, then it is a good idea to assign your blog writing to some one outside the company. You could also hire a virtual assistant (VA) from GetFriday to write a blog and keep yourself free to do other things, which would help your business in the longer run. You can also hire a freelancer from Hubstaff Talent.Your brand and its growth among other blogs can be completely taken over by the VA, while you provide the macro view on how the blog post must be managed.

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