SMEs

Things You Should NEVER Outsource As a Small Business

As a small business owner, it can be a real struggle to stay at the “top of things”. What you should ideally be focusing on is how to run your business and attract new prospects. Like any business however, the things you may want to do may slam into the things that have to be done on a daily basis. A great way to free up some time so that you can focus on growing the business is by engaging an experienced Virtual Assistant from an experienced outsourcing provider like GetFriday. A Virtual Assistant could be the answer to your growing business demands and help offload run-of-the-mill tasks like handling social media accounts as well as mundane jobs like contacting clients, email management, setting up reminders or devising a travel itinerary for you. The possibilities are endless! If you have decided to take the leap, be wary, because a bad outsourcing decision can be costlier than not outsourcing in the first place. Keeping that in mind, this post highlights three of the major things that you should NOT outsource as a small business and that are best handled internally. Take a look! 1. NEVER Outsource Your Core Competencies Never make the mistake of farming out your core competencies to virtual assistants. If you are a tech start-up, do not subcontract your technology or if you are a recruiting firm, don’t outsource your recruiters. Figure out what your company is really good at doing and outsource the auxiliary services that are related to these core competencies, if you must. Let us take the following example. You could hire virtual assistant specialists to write and edit the content that you want to include in your inbound marketing efforts. But make sure that your in-house team makes the business or the editorial decisions as to how the content has to be written, what topics should be covered or the channels that should be used to propagate the content. Part of developing an effective outsourcing plan is to understand what your company is really good at doing and keep it in-house. Outsource the rest to a dependable, virtual assistance service provider. 2. NEVER Outsource What You Don’t Understand There are probably a hundred things that you might want to outsource at the moment, such as getting an assistant to manage your CRM, designing a shopping cart, developing a WordPress website and so much more! While most of these can be outsourced, if you don’t really comprehend how they work precisely in accordance to what you need – be it now or later, you could end up investing a lot of money on something that you’ll end up substituting very soon. For example: You are unsure of how to create an online shopping cart, but you know that you require one that connects to your catalogue, can be easily modified, agrees for coupons etc. Even if you don’t know how to manually design a shopping cart, you will at least know how it works from an operational point of view. This is a situation that is considered safe for outsourcing. However, if you don’t understand the basics of how online shopping carts work at all, it is not advisable to blindly outsource it to a third party like a Virtual Assistant company. Chances are, you will never find out if the solutions they have recommended are effective enough. This is especially true when it comes to outsourcing software issues or technology and if you are a start-up. By relying on Virtual Assistants from the onset, you may miss out on the chance to understand the full picture on how the technology works. Outsource only what you need to. Ensure that the teams in charge have at least a basic understanding of what needs to be accomplished and the yardsticks that will be used to evaluate the final suggestions. 3. NEVER Fully Outsource Your Brand Identity If you are starting out, you need to focus on brand-building. Understand that you will attract more opportunities if you have built an effective brand strategy. Think of whether you have created an effective logo or brand message that will go on to resonate with your future clients. While there are Virtual Assistant professionals who can help build your brand message, tag lines or designs; your message and your brand identity need to strictly come from YOU. This is because, only you and your in-house teams know what it stands for and how the brand needs to be communicated to target audiences. Even if you insist on outsourcing this aspect to the experts because you don’t have the time for it yourself, you need to at least be involved in the logo/brand creation process every step of the way so, that your brand still retains your identity. For example, would you mind walking into a tattoo studio and letting the tattoo artist instinctively create what he/she wants to, onto your skin? Tattoos are permanent and the first impressions that people get of your brand, are equally indelible. Though the tattoo artist will be creating the final art work, your inputs on how you want it done, the styles, colours or the design will solely come from you and will echo your thoughts/experiences. Now, think of your brand in the same way Would you want to fully outsource your brand identity to a third party? You might think that you can subcontract every small task to your Virtual Assistant. Though there are a lot of tasks that you CAN outsource to your virtual assistants, certain aspects such as the ones mentioned above, could risk colossal business damage. You need to do some prior homework on what your company does best, understand when the right time is to outsource and the credibility of your outsourcing provider. What do you think? What are some of the functions or tasks that you will never outsource?

Things You Should NEVER Outsource As a Small Business Read More »

As a small business owner, it can be a real struggle to stay at the “top of things”. What you should ideally be focusing on is how to run your business and attract new prospects. Like any business however, the things you may want to do may slam into the things that have to be done on a daily basis. A great way to free up some time so that you can focus on growing the business is by engaging an experienced Virtual Assistant from an experienced outsourcing provider like GetFriday. A Virtual Assistant could be the answer to your growing business demands and help offload run-of-the-mill tasks like handling social media accounts as well as mundane jobs like contacting clients, email management, setting up reminders or devising a travel itinerary for you. The possibilities are endless! If you have decided to take the leap, be wary, because a bad outsourcing decision can be costlier than not outsourcing in the first place. Keeping that in mind, this post highlights three of the major things that you should NOT outsource as a small business and that are best handled internally. Take a look! 1. NEVER Outsource Your Core Competencies Never make the mistake of farming out your core competencies to virtual assistants. If you are a tech start-up, do not subcontract your technology or if you are a recruiting firm, don’t outsource your recruiters. Figure out what your company is really good at doing and outsource the auxiliary services that are related to these core competencies, if you must. Let us take the following example. You could hire virtual assistant specialists to write and edit the content that you want to include in your inbound marketing efforts. But make sure that your in-house team makes the business or the editorial decisions as to how the content has to be written, what topics should be covered or the channels that should be used to propagate the content. Part of developing an effective outsourcing plan is to understand what your company is really good at doing and keep it in-house. Outsource the rest to a dependable, virtual assistance service provider. 2. NEVER Outsource What You Don’t Understand There are probably a hundred things that you might want to outsource at the moment, such as getting an assistant to manage your CRM, designing a shopping cart, developing a WordPress website and so much more! While most of these can be outsourced, if you don’t really comprehend how they work precisely in accordance to what you need – be it now or later, you could end up investing a lot of money on something that you’ll end up substituting very soon. For example: You are unsure of how to create an online shopping cart, but you know that you require one that connects to your catalogue, can be easily modified, agrees for coupons etc. Even if you don’t know how to manually design a shopping cart, you will at least know how it works from an operational point of view. This is a situation that is considered safe for outsourcing. However, if you don’t understand the basics of how online shopping carts work at all, it is not advisable to blindly outsource it to a third party like a Virtual Assistant company. Chances are, you will never find out if the solutions they have recommended are effective enough. This is especially true when it comes to outsourcing software issues or technology and if you are a start-up. By relying on Virtual Assistants from the onset, you may miss out on the chance to understand the full picture on how the technology works. Outsource only what you need to. Ensure that the teams in charge have at least a basic understanding of what needs to be accomplished and the yardsticks that will be used to evaluate the final suggestions. 3. NEVER Fully Outsource Your Brand Identity If you are starting out, you need to focus on brand-building. Understand that you will attract more opportunities if you have built an effective brand strategy. Think of whether you have created an effective logo or brand message that will go on to resonate with your future clients. While there are Virtual Assistant professionals who can help build your brand message, tag lines or designs; your message and your brand identity need to strictly come from YOU. This is because, only you and your in-house teams know what it stands for and how the brand needs to be communicated to target audiences. Even if you insist on outsourcing this aspect to the experts because you don’t have the time for it yourself, you need to at least be involved in the logo/brand creation process every step of the way so, that your brand still retains your identity. For example, would you mind walking into a tattoo studio and letting the tattoo artist instinctively create what he/she wants to, onto your skin? Tattoos are permanent and the first impressions that people get of your brand, are equally indelible. Though the tattoo artist will be creating the final art work, your inputs on how you want it done, the styles, colours or the design will solely come from you and will echo your thoughts/experiences. Now, think of your brand in the same way Would you want to fully outsource your brand identity to a third party? You might think that you can subcontract every small task to your Virtual Assistant. Though there are a lot of tasks that you CAN outsource to your virtual assistants, certain aspects such as the ones mentioned above, could risk colossal business damage. You need to do some prior homework on what your company does best, understand when the right time is to outsource and the credibility of your outsourcing provider. What do you think? What are some of the functions or tasks that you will never outsource?

Debunking Common Outsourcing Myths

When you consider outsourcing, it means that you ideally want to avoid undertaking peripheral company functions on your own. Outsourcing has long been a strategic business practice and is a way of reorganizing or relocating a part of a company’s functions to a 3rd party, to boost productivity and improve business functions. Despite the numerous benefits that outsourcing can bring to the table, many first-timers or companies remain oblivious to the obvious and prefer handling all functions in-house due to the many myths and misconceptions associated with outsourcing. Through this post, we aim to debunk the 6 most prevalent outsourcing myths and unveil the realities.   Myth #1 – The Main Incentive For Companies To Outsource Are Reduced Costs Fact #1 – Companies Outsource For Other Reasons Than reducing Costs   For a very long time, companies outsourced because they believed that it would help reduce costs. Due to the mismatch in expectations and reality, the motives behind outsourcing has also evolved over time. Reduced costs may be ‘one’ of the incentives to outsource a function but definitely not the main reason anymore. Rather, the quality of the services provided and the quick access to specialist service providers who can complete a job in a much more efficient manner than an in-house employee, have become some of the major impetuses to outsource. Let’s face it. If your company is not very proficient with SEO, chances are that an outsourcing partner that has a specialist team for SEO, can generate quicker results for your company and work more efficiently.   Myth #2 – There Will Be Cultural & Language Disparities Fact #2 – Outsourcing Companies Are Trained To Handle Cross-Cultural Exchange   Apart from being just a myth, cultural and language disparities are also some of the greatest fears for first-time outsourcers. The fear being, that cultural and language barriers can pose obstacles during the process of exchanging vital information. However, it is safe to say that this is just a misconception. Most outsourcing companies hire qualified professionals that are experienced in cross-cultural exchange and are proficient with multiple languages, including English. India, Russia and Philippines are at the top of the league when it comes to deploying professional customer support teams who are both, fluent and familiar with multiple cultures and the English language.   Myth #3 – Clients Have No Control Once The Job Is Outsourced Fact #3 – You Have As Much Control As You Would With An In-House Team! This is one of the most prevalent outsourcing myths and is not as difficult to manage as most companies or people would like to believe. With check-points and methodologies established with the outsourcer, you can offer your suggestions, tested practices, sample frameworks and carry out regular checks on the progress of the job being done once you have outsourced a task. Frequent information-exchange and communication is a necessity and the more you exert control over an outsourcing company, the better your results and your personal virtual assistants‘ efficiency. By providing feedback, you will not only be encouraging your virtual assistant to do better, but you will also be establishing a great working relationship.   Myth #4 – Outsourcing Is For The Big Companies Fact #4 – Small Business Enterprises Have Benefited More With Outsourcing In The Recent Past   No one can take away the fact that large enterprises have made the best use of outsourcing in the past, but let’s not forget the scale on which these big companies outsourced. The decision to outsource nowadays is supported by different reasons for different companies and in the case of start-ups, they are driven to outsource because of the countless benefits. More small businesses are taking to outsourcing today to add value, know-how and experience to their business functions. It is all the more important for small businesses to focus on their core functions and grow their business rather than spend all their valuable time on laborious jobs that can be handled by professionals. An advantage in today’s time and age is that many outsourcers offer customized packages or prefer working for small business enterprises. Look out for these specific outsourcing companies or virtual assistance companies if you run a small business enterprise. 6 ACTIVITIES TO GROW YOUR BUSINESS   Myth #5 – Outsourcing Is Risky Fact #5 – Your Thinking Is Risky   Sometimes it’s your thinking that can be risky and can stop you from taking the right step for your business. You may believe that handling all the functions in-house will save your company from a number of risks. Though this may be true to a marginal degree, there are a number of companies who were responsible for their own downfall due to colossal data exposure and inadequate, in-house security measures in the past. Outsourcing companies on the other hand, have only grown and made their security policies more stringent. Experienced outsourcing providers and virtual assistant companies have always understood the importance of data security and these practices have always been treated with the highest priority. Routine measures such as encrypted data, superior firewalls, stringent work policies and NDA’s are some of the many measures that are given precedence when dealing with clients, sensitive data and their tasks. Outsourcing is an extremely safe practice provided you do your homework and choose the right company to work with.   Myth #6 – Outsourcing And Offshoring Are The Same Fact #6 – No, They Are NOT! You may have noticed that ‘outsourcing’ and ‘offshoring’ are interchangeably used, but they are definitely not the same. Outsourcing involves paying a 3rd party or a virtual assistance company to complete your work for you. Offshoring on the other hand, means relocating or moving your business efforts wholly to another country, instead of just hiring a company to handle key components of your business. Though the differences may seem negligible, there is in fact, a huge difference between the two terminologies.

Debunking Common Outsourcing Myths Read More »

When you consider outsourcing, it means that you ideally want to avoid undertaking peripheral company functions on your own. Outsourcing has long been a strategic business practice and is a way of reorganizing or relocating a part of a company’s functions to a 3rd party, to boost productivity and improve business functions. Despite the numerous benefits that outsourcing can bring to the table, many first-timers or companies remain oblivious to the obvious and prefer handling all functions in-house due to the many myths and misconceptions associated with outsourcing. Through this post, we aim to debunk the 6 most prevalent outsourcing myths and unveil the realities.   Myth #1 – The Main Incentive For Companies To Outsource Are Reduced Costs Fact #1 – Companies Outsource For Other Reasons Than reducing Costs   For a very long time, companies outsourced because they believed that it would help reduce costs. Due to the mismatch in expectations and reality, the motives behind outsourcing has also evolved over time. Reduced costs may be ‘one’ of the incentives to outsource a function but definitely not the main reason anymore. Rather, the quality of the services provided and the quick access to specialist service providers who can complete a job in a much more efficient manner than an in-house employee, have become some of the major impetuses to outsource. Let’s face it. If your company is not very proficient with SEO, chances are that an outsourcing partner that has a specialist team for SEO, can generate quicker results for your company and work more efficiently.   Myth #2 – There Will Be Cultural & Language Disparities Fact #2 – Outsourcing Companies Are Trained To Handle Cross-Cultural Exchange   Apart from being just a myth, cultural and language disparities are also some of the greatest fears for first-time outsourcers. The fear being, that cultural and language barriers can pose obstacles during the process of exchanging vital information. However, it is safe to say that this is just a misconception. Most outsourcing companies hire qualified professionals that are experienced in cross-cultural exchange and are proficient with multiple languages, including English. India, Russia and Philippines are at the top of the league when it comes to deploying professional customer support teams who are both, fluent and familiar with multiple cultures and the English language.   Myth #3 – Clients Have No Control Once The Job Is Outsourced Fact #3 – You Have As Much Control As You Would With An In-House Team! This is one of the most prevalent outsourcing myths and is not as difficult to manage as most companies or people would like to believe. With check-points and methodologies established with the outsourcer, you can offer your suggestions, tested practices, sample frameworks and carry out regular checks on the progress of the job being done once you have outsourced a task. Frequent information-exchange and communication is a necessity and the more you exert control over an outsourcing company, the better your results and your personal virtual assistants‘ efficiency. By providing feedback, you will not only be encouraging your virtual assistant to do better, but you will also be establishing a great working relationship.   Myth #4 – Outsourcing Is For The Big Companies Fact #4 – Small Business Enterprises Have Benefited More With Outsourcing In The Recent Past   No one can take away the fact that large enterprises have made the best use of outsourcing in the past, but let’s not forget the scale on which these big companies outsourced. The decision to outsource nowadays is supported by different reasons for different companies and in the case of start-ups, they are driven to outsource because of the countless benefits. More small businesses are taking to outsourcing today to add value, know-how and experience to their business functions. It is all the more important for small businesses to focus on their core functions and grow their business rather than spend all their valuable time on laborious jobs that can be handled by professionals. An advantage in today’s time and age is that many outsourcers offer customized packages or prefer working for small business enterprises. Look out for these specific outsourcing companies or virtual assistance companies if you run a small business enterprise. 6 ACTIVITIES TO GROW YOUR BUSINESS   Myth #5 – Outsourcing Is Risky Fact #5 – Your Thinking Is Risky   Sometimes it’s your thinking that can be risky and can stop you from taking the right step for your business. You may believe that handling all the functions in-house will save your company from a number of risks. Though this may be true to a marginal degree, there are a number of companies who were responsible for their own downfall due to colossal data exposure and inadequate, in-house security measures in the past. Outsourcing companies on the other hand, have only grown and made their security policies more stringent. Experienced outsourcing providers and virtual assistant companies have always understood the importance of data security and these practices have always been treated with the highest priority. Routine measures such as encrypted data, superior firewalls, stringent work policies and NDA’s are some of the many measures that are given precedence when dealing with clients, sensitive data and their tasks. Outsourcing is an extremely safe practice provided you do your homework and choose the right company to work with.   Myth #6 – Outsourcing And Offshoring Are The Same Fact #6 – No, They Are NOT! You may have noticed that ‘outsourcing’ and ‘offshoring’ are interchangeably used, but they are definitely not the same. Outsourcing involves paying a 3rd party or a virtual assistance company to complete your work for you. Offshoring on the other hand, means relocating or moving your business efforts wholly to another country, instead of just hiring a company to handle key components of your business. Though the differences may seem negligible, there is in fact, a huge difference between the two terminologies.

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