Virtual Assistance Service

The Virtual Assistance Project – Social Experiment

On our invitation Andrew is posting his thoughts about the social experiment here on our blog. For more in-depth information on this project please read “Virtual Assistance: An Interview with Andrew Norman Wilson” in Media Fields Journal. Andrew talks about his project: I want to start this post by stating my belief that the critical dimensions of my project, which include this post, are articulated with the utmost respect for all the actors involved – Akhil, the other virtual assistants at GetFriday, and the Get Friday management. I want to be sure that this project is not understood as a way to blame or point fingers at individuals or the company as a whole. Setting the personal dimensions aside, this project is about an economy of informational labor that has inherited certain power relations from prior (though still simultaneous) forms of capitalism. In doing what I do I am not attempting to destroy or overthrow, but rather to question the relationships we take for granted or accept as inevitable every day by attempting to actually live the changes I would like to see. The people at GetFriday have been extremely open and helpful in allowing this to happen to a certain extent, and I doubt I would have found such openness at another virtual assistance service. As my artist statement for the project reads: The Virtual Assistance project began with research geared towards unpacking the relational system of GetFriday, a virtual personal assistant service based in Bangalore, India. Get Friday typically provides remote executive support, where a largely American client base is assigned a “virtual” personal assistant. I am a part of that client base, paying monthly fees for a primary assistant who works out of the Get Friday office in India. My “assistant” is a 25-year-old male Bangalore resident named Akhil. In paying for our relationship I am not trying to lighten my workload, but rather to attempt collaborative projects and even reversals of the normative outsourcing flow under a corporate contract arranged for one-way command. Using the service has been a method of engaging with, understanding, and reacting to an economy in order to learn, with the help of Akhil, how to peel back the corporate veneer, revealing limitations, histories, biographies, networks, power, desire, and more. Personal outsourcing initially came to my attention through the writings of proponents Thomas Friedman and Timothy Ferris as a method to shorten the typical American work week – to slough off excess labor onto globally integrated residents of developing countries. Global outsourcing tends to produce telematic relationships – telematic in the sense of a remote control over another’s labor. These conditions led to a number of questions about power relations that have been guiding me through the project. If power is defined as the ability to manipulate resources across space and time, to what extent can power in my relationship with Akhil and GetFriday be re-distributed amongst a service where the normative use is one-way command? How can this be reversed towards mutual assistance and collaboration? How can this relationship exceed the commodified forms intimacy and creativity privileged by service-based economies? The Get Friday service initially struck me as an opportunity for direct engagement with one of the dominant symbols of globalism—outsourced labor in India. GetFriday’s goal of “enhancing value to its clients” is consistent with the dominant use of outsourcing and its accompanying definition of value – profitability. Most people sign up for this service not to learn about their Indian assistants or to engage in a dynamic version of a pen pal relationship, but rather to outsource low-end tasks for a low price. However, profitability is not the fundamental horizon in which my project is formed. Profitability is a term of economic efficiency, and this is not an economically efficient relationship. In terms of social profitability, a much more efficient relationship would be to find the most “relevant” Indian gallery or artist willing to work with me, and try to make work about outsourcing. This project, while partially about outsourcing, more importantly uses outsourcing. The relationship-project is inherently problematic in a number of ways for me, and so the stakes are higher and the baggage is heavier. A crucial reorientation of my goals for the project came with my understandings of my contract with GetFriday. The power dynamics of the relationship are largely determined by the limitations put into play by the corporate contract and the accompanying forms of social engagement that are deemed acceptable by GetFriday management. I can’t have contact with Akhil outside of the official GetFriday communication channels, and all communication can be monitored by Akhil’s superiors. Akhil cannot organize or join a labor union. Akhil’s superiors insist that he represent himself as my “virtual assistant” in the project. In a way, these restrictions are the juice of the project. Not because I’m seeking to call Get Friday out for bad labor practices (it actually seems like a great place to work for many), but because I’m calling to question the dynamics of this whole economy, which Get Friday and I are just a small part of. Consistent with the sociological categorization of immaterial labor, Akhil performs labor in which he has to speak, communicate, and cooperate within an organization that has been normalized for economic efficiency. Though the work Akhil has done for this project (which is far less than the work I have done for it) benefits me in certain ways (I have been invited to present the work internationally), the project has become an attempt to allow for that forced speech, communication, and cooperation to become a will to speak, communicate, and cooperate. By asking Akhil to relax and write down his thoughts in front of his favorite view of Bangalore, or asking him to assign me a task, or asking him what he wants to be working on at work, we have achieved this to varying degrees. Akhil told me he wanted the opportunity to work on design and engineering projects in

The Virtual Assistance Project – Social Experiment Read More »

On our invitation Andrew is posting his thoughts about the social experiment here on our blog. For more in-depth information on this project please read “Virtual Assistance: An Interview with Andrew Norman Wilson” in Media Fields Journal. Andrew talks about his project: I want to start this post by stating my belief that the critical dimensions of my project, which include this post, are articulated with the utmost respect for all the actors involved – Akhil, the other virtual assistants at GetFriday, and the Get Friday management. I want to be sure that this project is not understood as a way to blame or point fingers at individuals or the company as a whole. Setting the personal dimensions aside, this project is about an economy of informational labor that has inherited certain power relations from prior (though still simultaneous) forms of capitalism. In doing what I do I am not attempting to destroy or overthrow, but rather to question the relationships we take for granted or accept as inevitable every day by attempting to actually live the changes I would like to see. The people at GetFriday have been extremely open and helpful in allowing this to happen to a certain extent, and I doubt I would have found such openness at another virtual assistance service. As my artist statement for the project reads: The Virtual Assistance project began with research geared towards unpacking the relational system of GetFriday, a virtual personal assistant service based in Bangalore, India. Get Friday typically provides remote executive support, where a largely American client base is assigned a “virtual” personal assistant. I am a part of that client base, paying monthly fees for a primary assistant who works out of the Get Friday office in India. My “assistant” is a 25-year-old male Bangalore resident named Akhil. In paying for our relationship I am not trying to lighten my workload, but rather to attempt collaborative projects and even reversals of the normative outsourcing flow under a corporate contract arranged for one-way command. Using the service has been a method of engaging with, understanding, and reacting to an economy in order to learn, with the help of Akhil, how to peel back the corporate veneer, revealing limitations, histories, biographies, networks, power, desire, and more. Personal outsourcing initially came to my attention through the writings of proponents Thomas Friedman and Timothy Ferris as a method to shorten the typical American work week – to slough off excess labor onto globally integrated residents of developing countries. Global outsourcing tends to produce telematic relationships – telematic in the sense of a remote control over another’s labor. These conditions led to a number of questions about power relations that have been guiding me through the project. If power is defined as the ability to manipulate resources across space and time, to what extent can power in my relationship with Akhil and GetFriday be re-distributed amongst a service where the normative use is one-way command? How can this be reversed towards mutual assistance and collaboration? How can this relationship exceed the commodified forms intimacy and creativity privileged by service-based economies? The Get Friday service initially struck me as an opportunity for direct engagement with one of the dominant symbols of globalism—outsourced labor in India. GetFriday’s goal of “enhancing value to its clients” is consistent with the dominant use of outsourcing and its accompanying definition of value – profitability. Most people sign up for this service not to learn about their Indian assistants or to engage in a dynamic version of a pen pal relationship, but rather to outsource low-end tasks for a low price. However, profitability is not the fundamental horizon in which my project is formed. Profitability is a term of economic efficiency, and this is not an economically efficient relationship. In terms of social profitability, a much more efficient relationship would be to find the most “relevant” Indian gallery or artist willing to work with me, and try to make work about outsourcing. This project, while partially about outsourcing, more importantly uses outsourcing. The relationship-project is inherently problematic in a number of ways for me, and so the stakes are higher and the baggage is heavier. A crucial reorientation of my goals for the project came with my understandings of my contract with GetFriday. The power dynamics of the relationship are largely determined by the limitations put into play by the corporate contract and the accompanying forms of social engagement that are deemed acceptable by GetFriday management. I can’t have contact with Akhil outside of the official GetFriday communication channels, and all communication can be monitored by Akhil’s superiors. Akhil cannot organize or join a labor union. Akhil’s superiors insist that he represent himself as my “virtual assistant” in the project. In a way, these restrictions are the juice of the project. Not because I’m seeking to call Get Friday out for bad labor practices (it actually seems like a great place to work for many), but because I’m calling to question the dynamics of this whole economy, which Get Friday and I are just a small part of. Consistent with the sociological categorization of immaterial labor, Akhil performs labor in which he has to speak, communicate, and cooperate within an organization that has been normalized for economic efficiency. Though the work Akhil has done for this project (which is far less than the work I have done for it) benefits me in certain ways (I have been invited to present the work internationally), the project has become an attempt to allow for that forced speech, communication, and cooperation to become a will to speak, communicate, and cooperate. By asking Akhil to relax and write down his thoughts in front of his favorite view of Bangalore, or asking him to assign me a task, or asking him what he wants to be working on at work, we have achieved this to varying degrees. Akhil told me he wanted the opportunity to work on design and engineering projects in

Back in action and the news

Back in Action We have been a little sluggish with our social media efforts till now. Reason why you haven’t seen too many blog posts since inception. But that is all set to change. In the recent past, in general we have been initiating a shift towards more openness and transparency. We expect that this will help our clients make better sense of their long distance personal, business relationship with their VAs. It’s a push towards opening our doors a little wider, for the whole world to see. So you will get to see a lot more posts from us, very frequently on what is happening out here. Stay tuned! Back in the News Leah Milner from the Times Money (UK) did a story on GetFriday titled “Individuals are now outsourcing to India”. After running a thorough road test wherein she tested Madhu Abraham (our VA) on a variety of tasks including some mischievous ones where she tests his tact, here is her verdict. “Testing the limits of the service, I request that he writes a humorous blog for Money Central on the cheapest wedding venues, but Maddy says that while he is happy to do the background research he is “not a good writer”. I reflect that it is probably just as well that I cannot outsource every aspect of my work or I would soon be out of a job.” Thanks, Leah!! Here’s the link, if you do have a Times subscription. http://www.thetimes.co.uk/tto/money/consumeraffairs/article2926600.ece (Unfortunately, the article cannot be accessed without a subscription and Times will take offense if we publish it without a syndication. Don’t quite get the logic. You take a picture and write a story about us for the entire world to see and won’t allow us to publish it without syndication!) Sunder P CEO

Back in action and the news Read More »

Back in Action We have been a little sluggish with our social media efforts till now. Reason why you haven’t seen too many blog posts since inception. But that is all set to change. In the recent past, in general we have been initiating a shift towards more openness and transparency. We expect that this will help our clients make better sense of their long distance personal, business relationship with their VAs. It’s a push towards opening our doors a little wider, for the whole world to see. So you will get to see a lot more posts from us, very frequently on what is happening out here. Stay tuned! Back in the News Leah Milner from the Times Money (UK) did a story on GetFriday titled “Individuals are now outsourcing to India”. After running a thorough road test wherein she tested Madhu Abraham (our VA) on a variety of tasks including some mischievous ones where she tests his tact, here is her verdict. “Testing the limits of the service, I request that he writes a humorous blog for Money Central on the cheapest wedding venues, but Maddy says that while he is happy to do the background research he is “not a good writer”. I reflect that it is probably just as well that I cannot outsource every aspect of my work or I would soon be out of a job.” Thanks, Leah!! Here’s the link, if you do have a Times subscription. http://www.thetimes.co.uk/tto/money/consumeraffairs/article2926600.ece (Unfortunately, the article cannot be accessed without a subscription and Times will take offense if we publish it without a syndication. Don’t quite get the logic. You take a picture and write a story about us for the entire world to see and won’t allow us to publish it without syndication!) Sunder P CEO

The Satyam Scandal

We at GetFriday understand the concerns raised in the wake of the Satyam scandal. The scandal is unfortunate and particularly shocking given that Satyam is the 4th largest IT firm in India. But the Indian industry believes that this is an isolated cased and an aberration. It may be recalled that some of the best Indian firms like Infosys have earned their reputation through adhering to good business ethics and the highest standards of corporate governance. It should be noted that other countries and industries also have bad apples. The likes of Enron, Worldcom and the recent Madoff case come to mind. Even in this case, the audit firm involved was PriceWaterhouseCoopers, one of the big 5. No matter how well planned a system is there will always be people who will find a way around it. The Indian regulatory system is strong and robust and is expected to act as swiftly as possible to ensure that the hard earned reputation of India Inc. is protected. GetFriday: We are not a listed company with public investors. We are closely held with the majority stakeholder being the TTK Group, a business conglomerate that is synonymous with trust, since 1928. The group is known for its conservatism and its unblemished reputation. Over the last 80 years, the group has worked with many international companies and brands including Cadburys, Ponds, Sara Lee and Durex. Many of its brands have been household names in India now for decades. While being a client is quite different from being an investor, we would like you to know that GetFriday is backed by an 80-year-old group with a rock solid foundation. Issues that are relevant to the context: 1) Security of financial information Right from the inception of GetFriday in 2005, we realized that the security of financial information was critical to our success. So we implemented a system that does not allow the assistants to access any credit card information. While online shopping on behalf of clients is an everyday affair at GetFriday, we have ensured that assistants can go only up to the check out stage and then have to hand over the shopping to their team-lead for completion. This is thanks to our secure Safe-Access system that requires two levels of authorization for any transaction. Each transaction is tracked and the details stored so that there is a clear audit trail. This has ensured a trouble free and safe operation with zero fraud reported so far since 2005. With our online billing system, all information is double encrypted, password protected and then secured with a pass phrase (never stored on any system). The information resides on a secure network with firewall protection and is PCI compliant to ensure that the information is secure. Again, the audit trail clearly fixes accountability and responsibility based on access. 2) Confidentiality of Personal / Business information As a matter of utmost precaution we ask all our assistants to communicate and handle tasks only through our CRM system (Pivotal from CDC Software, a top ten ranked CRM vendor globally). This ensures the tracking and safety of client information. Communicating on personal email ids is prohibited and even on official email ids is allowed only when there is a maintenance break or unscheduled breakdown on the CRM system. Our privacy policy and confidentiality clauses as per terms of service require every assistant to not share information pertaining to one client with another. We conduct regular training sessions and sensitize staff on the importance of these measures. Employees are required to sign an NDA and confidentiality agreement as part of their employment contract with us. If some clients require specific NDA’s signed then we review them on a case-by-case basis and then take it forward on a mutually agreeable basis. 3) Business Continuity While business continuity is a cause for major concern if someone is outsourcing critical parts of their business, it is imperative in the case of a VA service that there are no long-term contracts and commitments. If clients want to drop out, all that is needed is a month’s notice. Similarly if GetFriday is unable to provide service for any reasons or if the contract is terminated, then it is our duty and commitment to hand over confidential information or destroy it within the specific time mentioned in the NDA and confidentiality agreement. In fact, there can’t be a better option than a service like us which protects and insulates clients from the issues of attrition, sudden surges / drops in business, and unavailability of assistants on account on normal issues like vacation, sickness etc. This is as nice and dependable as it can get for small outsourcing that is not worth a million dollars. We have maintained utmost transparency with our clients across the globe and always encourage clients who are on a visit to India to drop by and get to know us in flesh and blood. Outsourcing is here to stay, and this scam shall not affect Indian businesses adversely. Read more on this. If you have any concerns or question, you can post a comment here or contact us through our website, www.getfriday.com

The Satyam Scandal Read More »

We at GetFriday understand the concerns raised in the wake of the Satyam scandal. The scandal is unfortunate and particularly shocking given that Satyam is the 4th largest IT firm in India. But the Indian industry believes that this is an isolated cased and an aberration. It may be recalled that some of the best Indian firms like Infosys have earned their reputation through adhering to good business ethics and the highest standards of corporate governance. It should be noted that other countries and industries also have bad apples. The likes of Enron, Worldcom and the recent Madoff case come to mind. Even in this case, the audit firm involved was PriceWaterhouseCoopers, one of the big 5. No matter how well planned a system is there will always be people who will find a way around it. The Indian regulatory system is strong and robust and is expected to act as swiftly as possible to ensure that the hard earned reputation of India Inc. is protected. GetFriday: We are not a listed company with public investors. We are closely held with the majority stakeholder being the TTK Group, a business conglomerate that is synonymous with trust, since 1928. The group is known for its conservatism and its unblemished reputation. Over the last 80 years, the group has worked with many international companies and brands including Cadburys, Ponds, Sara Lee and Durex. Many of its brands have been household names in India now for decades. While being a client is quite different from being an investor, we would like you to know that GetFriday is backed by an 80-year-old group with a rock solid foundation. Issues that are relevant to the context: 1) Security of financial information Right from the inception of GetFriday in 2005, we realized that the security of financial information was critical to our success. So we implemented a system that does not allow the assistants to access any credit card information. While online shopping on behalf of clients is an everyday affair at GetFriday, we have ensured that assistants can go only up to the check out stage and then have to hand over the shopping to their team-lead for completion. This is thanks to our secure Safe-Access system that requires two levels of authorization for any transaction. Each transaction is tracked and the details stored so that there is a clear audit trail. This has ensured a trouble free and safe operation with zero fraud reported so far since 2005. With our online billing system, all information is double encrypted, password protected and then secured with a pass phrase (never stored on any system). The information resides on a secure network with firewall protection and is PCI compliant to ensure that the information is secure. Again, the audit trail clearly fixes accountability and responsibility based on access. 2) Confidentiality of Personal / Business information As a matter of utmost precaution we ask all our assistants to communicate and handle tasks only through our CRM system (Pivotal from CDC Software, a top ten ranked CRM vendor globally). This ensures the tracking and safety of client information. Communicating on personal email ids is prohibited and even on official email ids is allowed only when there is a maintenance break or unscheduled breakdown on the CRM system. Our privacy policy and confidentiality clauses as per terms of service require every assistant to not share information pertaining to one client with another. We conduct regular training sessions and sensitize staff on the importance of these measures. Employees are required to sign an NDA and confidentiality agreement as part of their employment contract with us. If some clients require specific NDA’s signed then we review them on a case-by-case basis and then take it forward on a mutually agreeable basis. 3) Business Continuity While business continuity is a cause for major concern if someone is outsourcing critical parts of their business, it is imperative in the case of a VA service that there are no long-term contracts and commitments. If clients want to drop out, all that is needed is a month’s notice. Similarly if GetFriday is unable to provide service for any reasons or if the contract is terminated, then it is our duty and commitment to hand over confidential information or destroy it within the specific time mentioned in the NDA and confidentiality agreement. In fact, there can’t be a better option than a service like us which protects and insulates clients from the issues of attrition, sudden surges / drops in business, and unavailability of assistants on account on normal issues like vacation, sickness etc. This is as nice and dependable as it can get for small outsourcing that is not worth a million dollars. We have maintained utmost transparency with our clients across the globe and always encourage clients who are on a visit to India to drop by and get to know us in flesh and blood. Outsourcing is here to stay, and this scam shall not affect Indian businesses adversely. Read more on this. If you have any concerns or question, you can post a comment here or contact us through our website, www.getfriday.com

Work life balance

The Four Hour Work Week

It was towards mid May of 2006, that Timothy (Tim) Ferriss got in touch with GetFriday(Sister Concern of YMII) requesting for virtual assistance. He was writing this book for Random House and wanted to test out different outsourcers offering virtual assistance to experience and test the limits of outsourcing. Now that the book “The Four Hour Work Week” is out, debuting on the Amazon top 10 and going strong at #7 at the time of writing this blog, we quite know what he set out to do. Here is a very young man who at age 29 has done an amazing variety of things in his life. Much more than what most people can’t imagine doing in a whole lifetime. There are a lot more young millionaires who probably have earned more than him at his age. But doing what he set out to do, why? Was it to write a book about it and make tons of money. Apparently no, the money is incidental. According to Tim, he was succumbing to the more you work, the better you are – culture that is all prevalent in today’s workaholic world. He wanted to make a change in the pursuit of happiness ;) and set out to really pursue what he wanted out of life without having to be a monk. Making more money doesn’t necessarily mean you get to do what you want in life. He calls his 4 steps to achieving his goal as D-E-A-L. Definition Define the kind of lifestyle you want to pursue. Most of the time, that can be achieved without having to make huge sacrifices and waiting till you actually retire. His book takes a very practical approach and tells you how to do that through his life experiences. Elimination Once the definition is made, then you come up with the biggest obstacle to this pursuit, which is TIME. Making time and time management have been oft-repeated topics with many authors and books offering cliched advice, Tim actually gets around to showing numerous practical examples that can really work for anyone. Eliminate all unproductive (that which does not make your life better) usage of time. Automation A large part of what you do can actually be outsourced (locally or across the globe) without the world coming to an end. In fact, the whole concept of GetFriday revolves around being able to handle anything that can be outsourced either to save you time, or for more efficiency or to give you the advantage of pooled expertise. Outsourcing ensures that you spend your precious time on the things that are really important. If you don’t have the time today, to take your son to the football game or to read bedtime stories to your little daughter, remember the day is not far when you would have all the time in the world after giving up on the rat race, while your children won’t have any. It is a different story that AJ Jacobs, Esquire Editor most funnily tried to get us to read bedtime stories for his kid son just to push and test the limits of personal outsourcing. It obviously doesn’t make good sense to outsource fatherhood to a remote organization in the long run. Liberation Don’t tie yourself up to a routine or an office setup. Embrace a mobile lifestyle without getting hooked onto gadgets that turn you into slaves. And it is about adding life to fill the void created by subtracting work (unproductive). It’s rather funny that 99% of people in this world would not know what to do to pursue their ideal lifestyle if they were suddenly thrown into a situation where time is not the constraint. As an aftermath to most such books and articles, a question being raised very frequently is whether outsourcing is all about cheap labor. We would say ‘no’ to that. Yes, cost arbitrage is the basic factor on which world commerce happened (from the days of the spice trade) and still happens across the globe but to be able to sustain it, one (companies, nations, cities) needs to develop what you would call as competitive advantage in a global world. The competitive advantage apart from cost in services like GetFriday being: 1) Ability to provide flexible work plans according to your need. 2) Ability to be available during your business hours and outside it. 3) Ability to provide a pool of expertise and knowledge that you may not get with a single assistant in your office or even by doing it yourself. 4) Ability to work on a faster learning curve as against an assistant hired locally by virtue of specialized training and being exposed to multiple work cultures and clients. The obvious dis-advantages with services like these being: 1) Not being able to be physically present to fix you a coffee. 2) Not being able to help in the absence of clear directions and rules from the client. The assistant while being trained to handle things independently will still be rendered rudderless if the client does not spend some quality time sharing expectations and guidelines for work in the beginning. If you want to make more time in your life for the more important things, then get yourself a copy of the “Four Hour Work Week“. To get updates on some great ongoing thoughts from Tim, check out his personal blog.

The Four Hour Work Week Read More »

It was towards mid May of 2006, that Timothy (Tim) Ferriss got in touch with GetFriday(Sister Concern of YMII) requesting for virtual assistance. He was writing this book for Random House and wanted to test out different outsourcers offering virtual assistance to experience and test the limits of outsourcing. Now that the book “The Four Hour Work Week” is out, debuting on the Amazon top 10 and going strong at #7 at the time of writing this blog, we quite know what he set out to do. Here is a very young man who at age 29 has done an amazing variety of things in his life. Much more than what most people can’t imagine doing in a whole lifetime. There are a lot more young millionaires who probably have earned more than him at his age. But doing what he set out to do, why? Was it to write a book about it and make tons of money. Apparently no, the money is incidental. According to Tim, he was succumbing to the more you work, the better you are – culture that is all prevalent in today’s workaholic world. He wanted to make a change in the pursuit of happiness ;) and set out to really pursue what he wanted out of life without having to be a monk. Making more money doesn’t necessarily mean you get to do what you want in life. He calls his 4 steps to achieving his goal as D-E-A-L. Definition Define the kind of lifestyle you want to pursue. Most of the time, that can be achieved without having to make huge sacrifices and waiting till you actually retire. His book takes a very practical approach and tells you how to do that through his life experiences. Elimination Once the definition is made, then you come up with the biggest obstacle to this pursuit, which is TIME. Making time and time management have been oft-repeated topics with many authors and books offering cliched advice, Tim actually gets around to showing numerous practical examples that can really work for anyone. Eliminate all unproductive (that which does not make your life better) usage of time. Automation A large part of what you do can actually be outsourced (locally or across the globe) without the world coming to an end. In fact, the whole concept of GetFriday revolves around being able to handle anything that can be outsourced either to save you time, or for more efficiency or to give you the advantage of pooled expertise. Outsourcing ensures that you spend your precious time on the things that are really important. If you don’t have the time today, to take your son to the football game or to read bedtime stories to your little daughter, remember the day is not far when you would have all the time in the world after giving up on the rat race, while your children won’t have any. It is a different story that AJ Jacobs, Esquire Editor most funnily tried to get us to read bedtime stories for his kid son just to push and test the limits of personal outsourcing. It obviously doesn’t make good sense to outsource fatherhood to a remote organization in the long run. Liberation Don’t tie yourself up to a routine or an office setup. Embrace a mobile lifestyle without getting hooked onto gadgets that turn you into slaves. And it is about adding life to fill the void created by subtracting work (unproductive). It’s rather funny that 99% of people in this world would not know what to do to pursue their ideal lifestyle if they were suddenly thrown into a situation where time is not the constraint. As an aftermath to most such books and articles, a question being raised very frequently is whether outsourcing is all about cheap labor. We would say ‘no’ to that. Yes, cost arbitrage is the basic factor on which world commerce happened (from the days of the spice trade) and still happens across the globe but to be able to sustain it, one (companies, nations, cities) needs to develop what you would call as competitive advantage in a global world. The competitive advantage apart from cost in services like GetFriday being: 1) Ability to provide flexible work plans according to your need. 2) Ability to be available during your business hours and outside it. 3) Ability to provide a pool of expertise and knowledge that you may not get with a single assistant in your office or even by doing it yourself. 4) Ability to work on a faster learning curve as against an assistant hired locally by virtue of specialized training and being exposed to multiple work cultures and clients. The obvious dis-advantages with services like these being: 1) Not being able to be physically present to fix you a coffee. 2) Not being able to help in the absence of clear directions and rules from the client. The assistant while being trained to handle things independently will still be rendered rudderless if the client does not spend some quality time sharing expectations and guidelines for work in the beginning. If you want to make more time in your life for the more important things, then get yourself a copy of the “Four Hour Work Week“. To get updates on some great ongoing thoughts from Tim, check out his personal blog.

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