Virtual Assistant

Oh! The 100 things to do before I die

Here is a guest post from our client Mats Goldberg, an aspiring writer and philanthropist. He lives in Sweden and his goal is to become an accomplished author someday. While going through his blog, I found an interesting video post featuring “The Buried Life – 100 things to do before you die” a reality documentary series which aired on MTV several years ago. Inspires people to get on with doing the things they really want to do and so my pick for the title of this blogpost itself. I posted the video at the end of this blog post. And we (GetFriday) would be happy, if we can help you do that in our own small ways. Here we go with Mats, thanks for spreading the word. Sunder P CEO ———— I was surprised when they contacted me from GetFriday.com (as mentioned in Timothy Ferriss book “4 Hour Work Week”) to ask me to write a guest blogpost for their blog. I have only used virtual assistants since the beginning of 2012, so mind me; the surprise and appreciation I felt when asked to write this post. After some thinking I realized I have quite a good hang of this thing called outsourcing. Sure in the beginning I wasn’t too clear with what I wanted to accomplish or what tasks I would hand over to an assistant. I was in fact rather stupefied with bad directions and wishes. Of course that sometimes happen still today, but I have learned to better structure my ideas and wishes. Whenever I mention that I do outsourcing to India people always ask what I let my assistant do. To clarify this I usually refer our relationship as me being the owner of the company, my assistant being the CEO that delegates all the tasks I want to have done to more suitable people. In short a machinery built to work as smooth and as fast as possible with every single task, since time is my major concern. I don’t just see the one assistant I see a whole team! “So what tasks do you hand them?” is the second question and to be frank my answer is simple: “Anything!” I started out by sending a scanned document with about 3700 contacts that I needed to turn into an Excel document. After two hours I got a report saying they finished 900 of these contacts. In eight hours the job was done. had I done it myself it would have taken at least 40 hours without including all the interruptions at work. “Wow!” if that could be done, what else could I hand over? I started to make my own list of things that could be done and then assessed what I wanted to be done first. The bullet points that has come on print is the following: Send physical birthday cards to near and dear people. Buy Christmas gifts online and have them sent to me. Create logos for my business ideas. Research legal issues in operating and starting online gambling companies in Aldernay, Gibraltar, Singapore and Malta. Contact and get confirmation of the right to print the high definition material of creative resumes of almost 200 people for an upcoming book that I write. Research online lotteries and calculate odds of winning them. After the above mentioned research create a website based on the information found offering my own salary up for winnings. Together with my virtual assistant build an e-commerce store from the base of Tim Ferriss book. Create iPhone apps for a new way to barter. Structure my addresses and contacts. Proofread my blog. Help me plan and execute adventurous trips. Help in marketing and SEO campaigns. Make background research on several private issues. …and so forth! The list can be made infinitely long and the areas just as wide. In working with my virtual assistant (VA) Diyva, I have set a goal for us both to gain knowledge in new areas in life. I thirst for knowledge but don’t want the hassle it gives by making me have to spend all my free time doing things others can do better and faster. I don’t need to manage everything with hiring personnel and seeing to that they do their job. My goal is to free my time from necessary work to things that I’m more passionate about. GetFriday helps me with that! In short; if you want a full and free life, make sure to understand your capabilities and hand over the tasks that you know others can do better and focus on what makes you passionate. In that way you become interesting and an inspiration to others to do the same with their life. Become a person of influence and help change the world for the better in the way that suits your heart the most. Read more about what you could outsource to a virtual assistant at: http://www.matsgoldberg.com/42-things-you-could-outsource-to-a-virtual-assistant/. If you want to follow what I do, just click on through to www.MatsGoldberg.com or follow me on Facebook (www.facebook.com/matsgoldberg) or Twitter (@MatsGoldberg).

Oh! The 100 things to do before I die Read More »

Here is a guest post from our client Mats Goldberg, an aspiring writer and philanthropist. He lives in Sweden and his goal is to become an accomplished author someday. While going through his blog, I found an interesting video post featuring “The Buried Life – 100 things to do before you die” a reality documentary series which aired on MTV several years ago. Inspires people to get on with doing the things they really want to do and so my pick for the title of this blogpost itself. I posted the video at the end of this blog post. And we (GetFriday) would be happy, if we can help you do that in our own small ways. Here we go with Mats, thanks for spreading the word. Sunder P CEO ———— I was surprised when they contacted me from GetFriday.com (as mentioned in Timothy Ferriss book “4 Hour Work Week”) to ask me to write a guest blogpost for their blog. I have only used virtual assistants since the beginning of 2012, so mind me; the surprise and appreciation I felt when asked to write this post. After some thinking I realized I have quite a good hang of this thing called outsourcing. Sure in the beginning I wasn’t too clear with what I wanted to accomplish or what tasks I would hand over to an assistant. I was in fact rather stupefied with bad directions and wishes. Of course that sometimes happen still today, but I have learned to better structure my ideas and wishes. Whenever I mention that I do outsourcing to India people always ask what I let my assistant do. To clarify this I usually refer our relationship as me being the owner of the company, my assistant being the CEO that delegates all the tasks I want to have done to more suitable people. In short a machinery built to work as smooth and as fast as possible with every single task, since time is my major concern. I don’t just see the one assistant I see a whole team! “So what tasks do you hand them?” is the second question and to be frank my answer is simple: “Anything!” I started out by sending a scanned document with about 3700 contacts that I needed to turn into an Excel document. After two hours I got a report saying they finished 900 of these contacts. In eight hours the job was done. had I done it myself it would have taken at least 40 hours without including all the interruptions at work. “Wow!” if that could be done, what else could I hand over? I started to make my own list of things that could be done and then assessed what I wanted to be done first. The bullet points that has come on print is the following: Send physical birthday cards to near and dear people. Buy Christmas gifts online and have them sent to me. Create logos for my business ideas. Research legal issues in operating and starting online gambling companies in Aldernay, Gibraltar, Singapore and Malta. Contact and get confirmation of the right to print the high definition material of creative resumes of almost 200 people for an upcoming book that I write. Research online lotteries and calculate odds of winning them. After the above mentioned research create a website based on the information found offering my own salary up for winnings. Together with my virtual assistant build an e-commerce store from the base of Tim Ferriss book. Create iPhone apps for a new way to barter. Structure my addresses and contacts. Proofread my blog. Help me plan and execute adventurous trips. Help in marketing and SEO campaigns. Make background research on several private issues. …and so forth! The list can be made infinitely long and the areas just as wide. In working with my virtual assistant (VA) Diyva, I have set a goal for us both to gain knowledge in new areas in life. I thirst for knowledge but don’t want the hassle it gives by making me have to spend all my free time doing things others can do better and faster. I don’t need to manage everything with hiring personnel and seeing to that they do their job. My goal is to free my time from necessary work to things that I’m more passionate about. GetFriday helps me with that! In short; if you want a full and free life, make sure to understand your capabilities and hand over the tasks that you know others can do better and focus on what makes you passionate. In that way you become interesting and an inspiration to others to do the same with their life. Become a person of influence and help change the world for the better in the way that suits your heart the most. Read more about what you could outsource to a virtual assistant at: http://www.matsgoldberg.com/42-things-you-could-outsource-to-a-virtual-assistant/. If you want to follow what I do, just click on through to www.MatsGoldberg.com or follow me on Facebook (www.facebook.com/matsgoldberg) or Twitter (@MatsGoldberg).

AJ Jacobs

Serendipity; Chance favors the prepared mind

“Chance favors the prepared mind.” That was a quote from the French microbiologist, chemist and inventor, Louis Pasteur. Incidentally, he was a master of experimental research. Being not so interested in theory, he made many fundamental discoveries just by careful observation. Serendipity; A word coined by Sir Horace Walpole, Earl of Oxford in the 1700s to denote ‘accidental discoveries‘. Walpole was a prolific letter writer. In one of his letters to a friend, Walpole wrote about a silly fairy tale called ‘The Three Princes of Serendip’; “… as their highnesses travelled, they were always making discoveries, by accidents and sagacity, of things which they were not in quest of” (Serendip, old name for Ceylon, Sri Lanka) that had made a profound impression on his life. The tale described the fate of three princes who left their home to travel through the world. Rarely they found the treasures they were looking for but ran into other ones equally great or even greater which they were not seeking. Interesting, ‘yes’ but you may wonder what is the context here? The point am trying to make is that Get Friday(Sister Concern of YMII) was also a stroke of serendipity, something that happened by chance. But did happen because we had cultivated a mind that was prepared. A mind that was open to ideas that had never been tried before. Let me tell you the story so that you can understand what I mean: Before 2005, this company was only in the business of providing concierge services in India to Indian expats living overseas. Basically running errands for them and helping them manage their responsibilities and matters back home. That service went by the name ‘Your Man In India(YMII)’. Was a one of a kind pioneering service in those times and hence received a lot of media attention. (free publicity!!! chance was definitely helping us big time) On 17 May, 2005 quite fortuitously I must add, we (Prabhu, my colleague and me) received a mail from a gentleman in NY. His name was AJ Jacobs. Luckily I was able to retrieve the exact mail we received. Here it goes: Dear Mr. Prabhu and Mr. Sunder I heard about your company from a friend of mine who is an Indian businessman living in California. I’m a writer for an American magazine called ESQUIRE. It’s an upscale magazine targeted at businessmen, and reaches 2 million readers. It’s been around for 70 years. (If you want to know more, it’s at esquire.com). I’m writing an article for Esquire for which I’d love to hire Your Man in India(YMII). The idea is this: To hire a talented person or talented people in India to take care of as many of my life tasks as possible. Almost like a remote executive assistant. For instance, I’d love someone to help make airline reservations over the Internet. Or make restaurant reservations. Or pay my bills online. I’d even be interested in having someone answer my emails for me. Of course, I would give your company credit in the article. The publicity would, I imagine, be excellent for your business. And naturally, Esquire would pay the going rate for your services. I understand that the core of your business is doing such tasks for residents of India (e.g. buying movie tickets for Indian movie theaters). But since so much can be accomplished via the Internet, I thought that you might be able to help me with US-based tasks as well. I hope you like the idea. I think it will make an educational and entertaining article. Please let me know your thoughts. I can be reached via email here, or by cell phone. Thanks in advance, A.J. Jacobs ———— We were kind of zapped by the request and were trying to figure out if this was some kind of a practical joke. More so because we realized later that Jacobs wanted to outsource a lot more than the quite innocuous sounding things, he mentioned in his first mail. He wanted to outsource his personal life to a company in India. That was a whole lot tricky. Back in 2005, it could have been an idea that naturally gets shot down because no one had attempted it before. So why should we even try! Thankfully, we decided to pursue it. It all started with just one employee to boot and this person helped Jacobs over the next couple of months. Despite the odd slip ups here and there, largely due to cultural differences the experiment was a huge success. AJ’s Esquire article came out in September 2005. It went to capture the imagination of the American press and we were on Good Morning America, the next day. You can access this article here. http://www.esquire.com/ESQ0905OUTSOURCING_214. That is when we decided that we just couldn’t let this opportunity go. There was a potential and we were in the right place, at the right time. So we created a separate division and went out with a new brand called ‘Get Friday‘. (inspired by Man Friday from the Robinson Crusoe novel). There, of course would be a question in everyone’s mind. If the character, Man Friday inspired this name then why was it not called by the same name. Why Get Friday?. We weighed the pros and cons of gender bias in a brand name that was to go international. Especially, since we envisioned many girl fridays helping clients across the world. These things weighed in to settle the matter in favor of a gender-neutral ‘Get Friday‘. That led me to believe that a lot of things do happen by chance, but provided it encounters a prepared mind. And that pretty much has been the cornerstone of our innovation philosophy, to this day. I hope you like this little story of how it all began. Sunder P CEO

Serendipity; Chance favors the prepared mind Read More »

“Chance favors the prepared mind.” That was a quote from the French microbiologist, chemist and inventor, Louis Pasteur. Incidentally, he was a master of experimental research. Being not so interested in theory, he made many fundamental discoveries just by careful observation. Serendipity; A word coined by Sir Horace Walpole, Earl of Oxford in the 1700s to denote ‘accidental discoveries‘. Walpole was a prolific letter writer. In one of his letters to a friend, Walpole wrote about a silly fairy tale called ‘The Three Princes of Serendip’; “… as their highnesses travelled, they were always making discoveries, by accidents and sagacity, of things which they were not in quest of” (Serendip, old name for Ceylon, Sri Lanka) that had made a profound impression on his life. The tale described the fate of three princes who left their home to travel through the world. Rarely they found the treasures they were looking for but ran into other ones equally great or even greater which they were not seeking. Interesting, ‘yes’ but you may wonder what is the context here? The point am trying to make is that Get Friday(Sister Concern of YMII) was also a stroke of serendipity, something that happened by chance. But did happen because we had cultivated a mind that was prepared. A mind that was open to ideas that had never been tried before. Let me tell you the story so that you can understand what I mean: Before 2005, this company was only in the business of providing concierge services in India to Indian expats living overseas. Basically running errands for them and helping them manage their responsibilities and matters back home. That service went by the name ‘Your Man In India(YMII)’. Was a one of a kind pioneering service in those times and hence received a lot of media attention. (free publicity!!! chance was definitely helping us big time) On 17 May, 2005 quite fortuitously I must add, we (Prabhu, my colleague and me) received a mail from a gentleman in NY. His name was AJ Jacobs. Luckily I was able to retrieve the exact mail we received. Here it goes: Dear Mr. Prabhu and Mr. Sunder I heard about your company from a friend of mine who is an Indian businessman living in California. I’m a writer for an American magazine called ESQUIRE. It’s an upscale magazine targeted at businessmen, and reaches 2 million readers. It’s been around for 70 years. (If you want to know more, it’s at esquire.com). I’m writing an article for Esquire for which I’d love to hire Your Man in India(YMII). The idea is this: To hire a talented person or talented people in India to take care of as many of my life tasks as possible. Almost like a remote executive assistant. For instance, I’d love someone to help make airline reservations over the Internet. Or make restaurant reservations. Or pay my bills online. I’d even be interested in having someone answer my emails for me. Of course, I would give your company credit in the article. The publicity would, I imagine, be excellent for your business. And naturally, Esquire would pay the going rate for your services. I understand that the core of your business is doing such tasks for residents of India (e.g. buying movie tickets for Indian movie theaters). But since so much can be accomplished via the Internet, I thought that you might be able to help me with US-based tasks as well. I hope you like the idea. I think it will make an educational and entertaining article. Please let me know your thoughts. I can be reached via email here, or by cell phone. Thanks in advance, A.J. Jacobs ———— We were kind of zapped by the request and were trying to figure out if this was some kind of a practical joke. More so because we realized later that Jacobs wanted to outsource a lot more than the quite innocuous sounding things, he mentioned in his first mail. He wanted to outsource his personal life to a company in India. That was a whole lot tricky. Back in 2005, it could have been an idea that naturally gets shot down because no one had attempted it before. So why should we even try! Thankfully, we decided to pursue it. It all started with just one employee to boot and this person helped Jacobs over the next couple of months. Despite the odd slip ups here and there, largely due to cultural differences the experiment was a huge success. AJ’s Esquire article came out in September 2005. It went to capture the imagination of the American press and we were on Good Morning America, the next day. You can access this article here. http://www.esquire.com/ESQ0905OUTSOURCING_214. That is when we decided that we just couldn’t let this opportunity go. There was a potential and we were in the right place, at the right time. So we created a separate division and went out with a new brand called ‘Get Friday‘. (inspired by Man Friday from the Robinson Crusoe novel). There, of course would be a question in everyone’s mind. If the character, Man Friday inspired this name then why was it not called by the same name. Why Get Friday?. We weighed the pros and cons of gender bias in a brand name that was to go international. Especially, since we envisioned many girl fridays helping clients across the world. These things weighed in to settle the matter in favor of a gender-neutral ‘Get Friday‘. That led me to believe that a lot of things do happen by chance, but provided it encounters a prepared mind. And that pretty much has been the cornerstone of our innovation philosophy, to this day. I hope you like this little story of how it all began. Sunder P CEO

An Unusual Request

This unusual request came in from a client on the Euro Zone, some time back (Dec-2010). Bouquets and brickbats from clients are part of everyday life in the services business. But appreciation that is thoughtful would go a long way to positively motivate employees or just about anyone. Pradeep, the team lead on the Euro shift at that point of time received this request from a client, Kevin. Rini is her assistant. Read on… Hello Pradeep, As my usage has changed I will move to a pay as you go plan shortly. Before this happens I expect to have some un used time on my current plan. I believe there will be 2-3 hours left on the 14 of December. Given the exceptional help that Rini has provided I wonder would it be possible to use my unused time to allow Rini to leave for home early one day as a thank you to her for all her help ? Given I will have paid for her time I am hoping this unusual request is possible please ? Thanks and regards Kevin So simple a request, but so very thoughtful. The client thought it would be so nice to let Rini go early for a day, while having already paid for those hours. Did we have a choice with such a request? Nope, we just happily obliged. Incidentally, Rini has a young child at home and she was mighty happy with this wonderful gesture. Thank you, Kevin. You made her day! It is simple things that can make a huge difference in people’s lives and the way they perceive it. On a different note but on the same topic. Here is a RSA video I love, adapted from Dan Pink’s talk titled ‘The surprising truth about motivates people’. Happy viewing!! Sunder P CEO

An Unusual Request Read More »

This unusual request came in from a client on the Euro Zone, some time back (Dec-2010). Bouquets and brickbats from clients are part of everyday life in the services business. But appreciation that is thoughtful would go a long way to positively motivate employees or just about anyone. Pradeep, the team lead on the Euro shift at that point of time received this request from a client, Kevin. Rini is her assistant. Read on… Hello Pradeep, As my usage has changed I will move to a pay as you go plan shortly. Before this happens I expect to have some un used time on my current plan. I believe there will be 2-3 hours left on the 14 of December. Given the exceptional help that Rini has provided I wonder would it be possible to use my unused time to allow Rini to leave for home early one day as a thank you to her for all her help ? Given I will have paid for her time I am hoping this unusual request is possible please ? Thanks and regards Kevin So simple a request, but so very thoughtful. The client thought it would be so nice to let Rini go early for a day, while having already paid for those hours. Did we have a choice with such a request? Nope, we just happily obliged. Incidentally, Rini has a young child at home and she was mighty happy with this wonderful gesture. Thank you, Kevin. You made her day! It is simple things that can make a huge difference in people’s lives and the way they perceive it. On a different note but on the same topic. Here is a RSA video I love, adapted from Dan Pink’s talk titled ‘The surprising truth about motivates people’. Happy viewing!! Sunder P CEO

The Virtual Assistance Project – Social Experiment

On our invitation Andrew is posting his thoughts about the social experiment here on our blog. For more in-depth information on this project please read “Virtual Assistance: An Interview with Andrew Norman Wilson” in Media Fields Journal. Andrew talks about his project: I want to start this post by stating my belief that the critical dimensions of my project, which include this post, are articulated with the utmost respect for all the actors involved – Akhil, the other virtual assistants at GetFriday, and the Get Friday management. I want to be sure that this project is not understood as a way to blame or point fingers at individuals or the company as a whole. Setting the personal dimensions aside, this project is about an economy of informational labor that has inherited certain power relations from prior (though still simultaneous) forms of capitalism. In doing what I do I am not attempting to destroy or overthrow, but rather to question the relationships we take for granted or accept as inevitable every day by attempting to actually live the changes I would like to see. The people at GetFriday have been extremely open and helpful in allowing this to happen to a certain extent, and I doubt I would have found such openness at another virtual assistance service. As my artist statement for the project reads: The Virtual Assistance project began with research geared towards unpacking the relational system of GetFriday, a virtual personal assistant service based in Bangalore, India. Get Friday typically provides remote executive support, where a largely American client base is assigned a “virtual” personal assistant. I am a part of that client base, paying monthly fees for a primary assistant who works out of the Get Friday office in India. My “assistant” is a 25-year-old male Bangalore resident named Akhil. In paying for our relationship I am not trying to lighten my workload, but rather to attempt collaborative projects and even reversals of the normative outsourcing flow under a corporate contract arranged for one-way command. Using the service has been a method of engaging with, understanding, and reacting to an economy in order to learn, with the help of Akhil, how to peel back the corporate veneer, revealing limitations, histories, biographies, networks, power, desire, and more. Personal outsourcing initially came to my attention through the writings of proponents Thomas Friedman and Timothy Ferris as a method to shorten the typical American work week – to slough off excess labor onto globally integrated residents of developing countries. Global outsourcing tends to produce telematic relationships – telematic in the sense of a remote control over another’s labor. These conditions led to a number of questions about power relations that have been guiding me through the project. If power is defined as the ability to manipulate resources across space and time, to what extent can power in my relationship with Akhil and GetFriday be re-distributed amongst a service where the normative use is one-way command? How can this be reversed towards mutual assistance and collaboration? How can this relationship exceed the commodified forms intimacy and creativity privileged by service-based economies? The Get Friday service initially struck me as an opportunity for direct engagement with one of the dominant symbols of globalism—outsourced labor in India. GetFriday’s goal of “enhancing value to its clients” is consistent with the dominant use of outsourcing and its accompanying definition of value – profitability. Most people sign up for this service not to learn about their Indian assistants or to engage in a dynamic version of a pen pal relationship, but rather to outsource low-end tasks for a low price. However, profitability is not the fundamental horizon in which my project is formed. Profitability is a term of economic efficiency, and this is not an economically efficient relationship. In terms of social profitability, a much more efficient relationship would be to find the most “relevant” Indian gallery or artist willing to work with me, and try to make work about outsourcing. This project, while partially about outsourcing, more importantly uses outsourcing. The relationship-project is inherently problematic in a number of ways for me, and so the stakes are higher and the baggage is heavier. A crucial reorientation of my goals for the project came with my understandings of my contract with GetFriday. The power dynamics of the relationship are largely determined by the limitations put into play by the corporate contract and the accompanying forms of social engagement that are deemed acceptable by GetFriday management. I can’t have contact with Akhil outside of the official GetFriday communication channels, and all communication can be monitored by Akhil’s superiors. Akhil cannot organize or join a labor union. Akhil’s superiors insist that he represent himself as my “virtual assistant” in the project. In a way, these restrictions are the juice of the project. Not because I’m seeking to call Get Friday out for bad labor practices (it actually seems like a great place to work for many), but because I’m calling to question the dynamics of this whole economy, which Get Friday and I are just a small part of. Consistent with the sociological categorization of immaterial labor, Akhil performs labor in which he has to speak, communicate, and cooperate within an organization that has been normalized for economic efficiency. Though the work Akhil has done for this project (which is far less than the work I have done for it) benefits me in certain ways (I have been invited to present the work internationally), the project has become an attempt to allow for that forced speech, communication, and cooperation to become a will to speak, communicate, and cooperate. By asking Akhil to relax and write down his thoughts in front of his favorite view of Bangalore, or asking him to assign me a task, or asking him what he wants to be working on at work, we have achieved this to varying degrees. Akhil told me he wanted the opportunity to work on design and engineering projects in

The Virtual Assistance Project – Social Experiment Read More »

On our invitation Andrew is posting his thoughts about the social experiment here on our blog. For more in-depth information on this project please read “Virtual Assistance: An Interview with Andrew Norman Wilson” in Media Fields Journal. Andrew talks about his project: I want to start this post by stating my belief that the critical dimensions of my project, which include this post, are articulated with the utmost respect for all the actors involved – Akhil, the other virtual assistants at GetFriday, and the Get Friday management. I want to be sure that this project is not understood as a way to blame or point fingers at individuals or the company as a whole. Setting the personal dimensions aside, this project is about an economy of informational labor that has inherited certain power relations from prior (though still simultaneous) forms of capitalism. In doing what I do I am not attempting to destroy or overthrow, but rather to question the relationships we take for granted or accept as inevitable every day by attempting to actually live the changes I would like to see. The people at GetFriday have been extremely open and helpful in allowing this to happen to a certain extent, and I doubt I would have found such openness at another virtual assistance service. As my artist statement for the project reads: The Virtual Assistance project began with research geared towards unpacking the relational system of GetFriday, a virtual personal assistant service based in Bangalore, India. Get Friday typically provides remote executive support, where a largely American client base is assigned a “virtual” personal assistant. I am a part of that client base, paying monthly fees for a primary assistant who works out of the Get Friday office in India. My “assistant” is a 25-year-old male Bangalore resident named Akhil. In paying for our relationship I am not trying to lighten my workload, but rather to attempt collaborative projects and even reversals of the normative outsourcing flow under a corporate contract arranged for one-way command. Using the service has been a method of engaging with, understanding, and reacting to an economy in order to learn, with the help of Akhil, how to peel back the corporate veneer, revealing limitations, histories, biographies, networks, power, desire, and more. Personal outsourcing initially came to my attention through the writings of proponents Thomas Friedman and Timothy Ferris as a method to shorten the typical American work week – to slough off excess labor onto globally integrated residents of developing countries. Global outsourcing tends to produce telematic relationships – telematic in the sense of a remote control over another’s labor. These conditions led to a number of questions about power relations that have been guiding me through the project. If power is defined as the ability to manipulate resources across space and time, to what extent can power in my relationship with Akhil and GetFriday be re-distributed amongst a service where the normative use is one-way command? How can this be reversed towards mutual assistance and collaboration? How can this relationship exceed the commodified forms intimacy and creativity privileged by service-based economies? The Get Friday service initially struck me as an opportunity for direct engagement with one of the dominant symbols of globalism—outsourced labor in India. GetFriday’s goal of “enhancing value to its clients” is consistent with the dominant use of outsourcing and its accompanying definition of value – profitability. Most people sign up for this service not to learn about their Indian assistants or to engage in a dynamic version of a pen pal relationship, but rather to outsource low-end tasks for a low price. However, profitability is not the fundamental horizon in which my project is formed. Profitability is a term of economic efficiency, and this is not an economically efficient relationship. In terms of social profitability, a much more efficient relationship would be to find the most “relevant” Indian gallery or artist willing to work with me, and try to make work about outsourcing. This project, while partially about outsourcing, more importantly uses outsourcing. The relationship-project is inherently problematic in a number of ways for me, and so the stakes are higher and the baggage is heavier. A crucial reorientation of my goals for the project came with my understandings of my contract with GetFriday. The power dynamics of the relationship are largely determined by the limitations put into play by the corporate contract and the accompanying forms of social engagement that are deemed acceptable by GetFriday management. I can’t have contact with Akhil outside of the official GetFriday communication channels, and all communication can be monitored by Akhil’s superiors. Akhil cannot organize or join a labor union. Akhil’s superiors insist that he represent himself as my “virtual assistant” in the project. In a way, these restrictions are the juice of the project. Not because I’m seeking to call Get Friday out for bad labor practices (it actually seems like a great place to work for many), but because I’m calling to question the dynamics of this whole economy, which Get Friday and I are just a small part of. Consistent with the sociological categorization of immaterial labor, Akhil performs labor in which he has to speak, communicate, and cooperate within an organization that has been normalized for economic efficiency. Though the work Akhil has done for this project (which is far less than the work I have done for it) benefits me in certain ways (I have been invited to present the work internationally), the project has become an attempt to allow for that forced speech, communication, and cooperation to become a will to speak, communicate, and cooperate. By asking Akhil to relax and write down his thoughts in front of his favorite view of Bangalore, or asking him to assign me a task, or asking him what he wants to be working on at work, we have achieved this to varying degrees. Akhil told me he wanted the opportunity to work on design and engineering projects in

virtual personal assistant

In the beginning….

As you might be able to tell from the title, this blog is dedicated to Virtual Assistants and Remote Offices. This first entry is about the creation of GetFriday. Let’s set the scene: It was the summer of 2005. Your Man In India (GetFriday’s sister service) had been around since 2000, providing services in India and carrying out physical tasks in India for non-resident Indians across the world. They were approached by AJ Jacobs, an editor-at-large for Esquire. He had just finished reading The World is Flat, and had an interesting idea: Can individuals outsource their personal tasks across the world. YMII took up the challenge and launched a brief pilot. You can read Jacob’s article here. GetFriday was officially launched in August of 2005, dedicated to providing outsourcing solutions for small businesses and busy individuals across the world. A simple story launching a simple but incredibly powerful service. Stay tuned to this blog to see the things that GetFriday is capable of.

In the beginning…. Read More »

As you might be able to tell from the title, this blog is dedicated to Virtual Assistants and Remote Offices. This first entry is about the creation of GetFriday. Let’s set the scene: It was the summer of 2005. Your Man In India (GetFriday’s sister service) had been around since 2000, providing services in India and carrying out physical tasks in India for non-resident Indians across the world. They were approached by AJ Jacobs, an editor-at-large for Esquire. He had just finished reading The World is Flat, and had an interesting idea: Can individuals outsource their personal tasks across the world. YMII took up the challenge and launched a brief pilot. You can read Jacob’s article here. GetFriday was officially launched in August of 2005, dedicated to providing outsourcing solutions for small businesses and busy individuals across the world. A simple story launching a simple but incredibly powerful service. Stay tuned to this blog to see the things that GetFriday is capable of.

Categories