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Seven E-commerce Trends for 2017

E-commerce is here to stay, even with limited customer service, no instant gratification and no access to a physical store where you can touch and feel the product. The online platform provides 24x 7 services and the amount of selection one gets to see on online cannot be matched in a physical store. With such advantages, e-commerce has changed the way we shop. Presently, it consists of only 8% of the total retail sales in the US, but the situation is here to change with increasing usage and a growing preference for purchasing online. This article seeks to look at trends which suggest how the e-commerce domain is changing as we go through 2017. Some of the trends are: Shopping on the Mobile We have seen in recent years that there is a shift in consumer behavior towards mobile. And as we move forward, there will be more movement towards this medium. The number of searches emanating from a mobile exceed that of a desktop and more websites are making themselves mobile ready. It must have come to everyone’s notice that Google is slowly removing sites that do not cater to a mobile experience. It is becoming increasingly clear that the way forward is mobile. Having said that, it is known that mobile still lags behind desktop when it comes to conversions. People like to search for their online goods on mobile, but prefer make the purchase on the desktop. This means there aren’t separate consumers for mobile and desktop. This only means at times, it is the same consumer, who searches on the mobile and later purchases through a desktop. This is seen as a habitual fact and will take time to see any improvement. But as we see more smartphone penetration and new technologies like AI (Artificial Intelligence) assistants getting included to smartphone devices, the future definitely looks brighter for mobile. Mobile Payments or E-wallets Gone are the days when going cashless meant using the credit or debt card, today, people are turning towards contactless mobile payments. There is an array of companies offering services catering towards mobile payments. It is estimated that mobile payments by 2021 are going to reach $3 trillion dollars. While, it is a lot of money getting transacted on small screens, mobile payments will only equate to 11 percent of all transactions made, a jump from the modest 5% in 2016. As we see more e-commerce companies adopt mobile payments as the preferred mode of payment, there is a world of possibilities that are emerging such as digital loyalty and reward programs. With the increased spread of smartphone and more user-friendly apps, it will further cement the prospect of convenient payment through mobiles. In the US, where the mobile based e-commerce is going to grow the largest, the mobile payment’s ratio of e-commerce is expected to increase from 20% in 2015 to 46% in 2020. Personalization and customization Already users are seeing customization from Netflix and Amazon, these channels with large amount of data from users are able to target customers in a personalized way. Till now customization was exclusively a domain of the big e-commerce retailers, but 2017 will see the small retailers also venturing in with highly targeted ads and embrace personalization. They will start with collecting behavioral data from each website user and send highly targeted campaigns based on customer segments and previous online experiences. This would mean each user who comes to the website will have unique experience from the brand, if he/she is a repeat customer. Same Day Delivery 2017 will see more e-commerce companies taking the step towards same day delivery instead of the normal 3-5 business days. While the trend was started by Amazon prime, the flexibility of delivery options would become a key differentiator in e-commerce domain. According to one study, 29% of the users were keen to pay extra for same day delivery. In today’s world of online commerce, logistics will play a key role in defining the future of e-commerce players. Every online retailer, who is there for the long run is working towards building a strong logistics network and up the game by making delivery of goods as fast as possible for its valued customers. Social Selling We are seeing a lot of noise on social network about including “buy“ buttons on these networks. These social networks have a vested interest in making this work, because they have people who visit their sites regularly. By leveraging their traffic for selling is the new strategy on social networking sites, since people like to include their friends in the purchase decisions. Social media users can now buy items without ever having to switch to a different more traditional e-commerce site. The ability to offer your products and services directly through social media platform represents the essence of social selling phenomenon, which is gaining traction as we go through 2017. Sales can increase and sales costs will drop by applying social media to the online sales process effectively. This also concerns with using the true power of social media to acquire more leads and with that more turnover. Exceptional Content or Inbound Marketing Brands which are ahead are putting out exceptional content in the digital space. Good e-commerce marketers know they have to consistently stand out by producing exceptional content to attract and convert prospects into customers. In 2017, we are going to see more content marketing strategies and as the brand looks for conversion with content, great pieces of content will be created and this content will reproduced in various forms such as blog-posts, e-books, pod casts, info-graphics, data visualizations and videos etc. After which, focus should be on measuring the response of each content and focusing only on promoting the content on the successful 3-5 channels. Chatbots This is one of the unique feature to look-out for in 2017. We will see the rise of chatbots led conversation on most of the e-commerce sites. Chatbot is a robotic agent that will help

Seven E-commerce Trends for 2017 Read More »

E-commerce is here to stay, even with limited customer service, no instant gratification and no access to a physical store where you can touch and feel the product. The online platform provides 24x 7 services and the amount of selection one gets to see on online cannot be matched in a physical store. With such advantages, e-commerce has changed the way we shop. Presently, it consists of only 8% of the total retail sales in the US, but the situation is here to change with increasing usage and a growing preference for purchasing online. This article seeks to look at trends which suggest how the e-commerce domain is changing as we go through 2017. Some of the trends are: Shopping on the Mobile We have seen in recent years that there is a shift in consumer behavior towards mobile. And as we move forward, there will be more movement towards this medium. The number of searches emanating from a mobile exceed that of a desktop and more websites are making themselves mobile ready. It must have come to everyone’s notice that Google is slowly removing sites that do not cater to a mobile experience. It is becoming increasingly clear that the way forward is mobile. Having said that, it is known that mobile still lags behind desktop when it comes to conversions. People like to search for their online goods on mobile, but prefer make the purchase on the desktop. This means there aren’t separate consumers for mobile and desktop. This only means at times, it is the same consumer, who searches on the mobile and later purchases through a desktop. This is seen as a habitual fact and will take time to see any improvement. But as we see more smartphone penetration and new technologies like AI (Artificial Intelligence) assistants getting included to smartphone devices, the future definitely looks brighter for mobile. Mobile Payments or E-wallets Gone are the days when going cashless meant using the credit or debt card, today, people are turning towards contactless mobile payments. There is an array of companies offering services catering towards mobile payments. It is estimated that mobile payments by 2021 are going to reach $3 trillion dollars. While, it is a lot of money getting transacted on small screens, mobile payments will only equate to 11 percent of all transactions made, a jump from the modest 5% in 2016. As we see more e-commerce companies adopt mobile payments as the preferred mode of payment, there is a world of possibilities that are emerging such as digital loyalty and reward programs. With the increased spread of smartphone and more user-friendly apps, it will further cement the prospect of convenient payment through mobiles. In the US, where the mobile based e-commerce is going to grow the largest, the mobile payment’s ratio of e-commerce is expected to increase from 20% in 2015 to 46% in 2020. Personalization and customization Already users are seeing customization from Netflix and Amazon, these channels with large amount of data from users are able to target customers in a personalized way. Till now customization was exclusively a domain of the big e-commerce retailers, but 2017 will see the small retailers also venturing in with highly targeted ads and embrace personalization. They will start with collecting behavioral data from each website user and send highly targeted campaigns based on customer segments and previous online experiences. This would mean each user who comes to the website will have unique experience from the brand, if he/she is a repeat customer. Same Day Delivery 2017 will see more e-commerce companies taking the step towards same day delivery instead of the normal 3-5 business days. While the trend was started by Amazon prime, the flexibility of delivery options would become a key differentiator in e-commerce domain. According to one study, 29% of the users were keen to pay extra for same day delivery. In today’s world of online commerce, logistics will play a key role in defining the future of e-commerce players. Every online retailer, who is there for the long run is working towards building a strong logistics network and up the game by making delivery of goods as fast as possible for its valued customers. Social Selling We are seeing a lot of noise on social network about including “buy“ buttons on these networks. These social networks have a vested interest in making this work, because they have people who visit their sites regularly. By leveraging their traffic for selling is the new strategy on social networking sites, since people like to include their friends in the purchase decisions. Social media users can now buy items without ever having to switch to a different more traditional e-commerce site. The ability to offer your products and services directly through social media platform represents the essence of social selling phenomenon, which is gaining traction as we go through 2017. Sales can increase and sales costs will drop by applying social media to the online sales process effectively. This also concerns with using the true power of social media to acquire more leads and with that more turnover. Exceptional Content or Inbound Marketing Brands which are ahead are putting out exceptional content in the digital space. Good e-commerce marketers know they have to consistently stand out by producing exceptional content to attract and convert prospects into customers. In 2017, we are going to see more content marketing strategies and as the brand looks for conversion with content, great pieces of content will be created and this content will reproduced in various forms such as blog-posts, e-books, pod casts, info-graphics, data visualizations and videos etc. After which, focus should be on measuring the response of each content and focusing only on promoting the content on the successful 3-5 channels. Chatbots This is one of the unique feature to look-out for in 2017. We will see the rise of chatbots led conversation on most of the e-commerce sites. Chatbot is a robotic agent that will help

Things to consider- Before Getting an Outside Blogger/ Writer

“Whether it is a blog or an e-commerce store, at the end of the day, it is the traffic that drives online business.” -Unknown A blog is a marketing tool that you can play around with, test and adapt to suit your needs and measure for effectiveness, as you go along, just like any other form of marketing. If you have a small business which plans to reach out to its audience using a blog, it is a good time to think whether you want to do it yourself or want to hand it over to someone, while you engage yourself in a supervisory role. There could be many reasons, why you would want to assign the responsibility of blog writing to someone else: It could be that your writing skills are just above average and you want some one better than you to manage it.   Your writing skills are good, but the time factor does not permit you to devote the amount of time required to churn out a decent blog.   It is cumbersome for you at this point of time to do all the research. So it is prudent to hire someone to do research and blog as well.   As said above, the intention behind writing the blog is to attract more traffic to your website. In such a case you have to make an important decision to make sure the blog ticks. These are some of the important pointers you might want to adhere to while selecting the blogger: Your rapport with your readers It is possible that over the years you have created a credible following for your blog among your readers. And as your business has scaled up, time has become a precious and a limited resource for you. In such a context you would want to think twice before you outsource your blog writing. The option available before you could be to reduce the number of posts of your blog. But, this could result in a loss of some of your readers. In such a scenario, it is better to hire a blog writer and weather the storm of losing some readers. And you would see, things stabilizing after a certain period of time. Overall, it is about you posting good content on the blog. As long as the content is good, your readers will hang in there, without bidding goodbye. The Type of Blogger You are entrusting your business reputation with the blogger, when you make the choice of hiring someone from outside for your website. It becomes equally important to see whether: a. The blogger has similar personality traits as yours b. His/ her writing style is in sync with yours c. The writing style fits the brand d. The blogger has knowledge of the job You are looking at someone, who can take it one notch up and enhance your reputation. The person needs to fire up your reader’s imagination and get them to talk about your business. By doing so, it leaves you with additional time on your hands and lets you focus on streamlining your business. Blog Marketing It becomes very obvious that the time you save from assigning your blog to someone outside, can be used by you in doing other strategic activities for your business. While the blogger can help you in blog marketing, it is seen that Google places special emphasis on good content. By hiring a blogger from outside who is proficient in SEO, your website will achieve a higher page rank on Google. This would apparently invite more traffic to your website than before. Fresh Perspective As a business owner, there are times when you could become oblivious to certain aspects of the business. These can be termed as blind spots, which get overlooked most times. However, getting help from outside brings in a fresh pair of eyes and perspective to the business because the outside blogger would associate with the brand differently than you. The fresh view can help bring out never before heard stories about your brand, which could popularise your brand. In due course of time, you will learn to appreciate and associate yourself with this fresh perspective. Access to Updated Knowledge This luxury of having a blogger from outside means you are dealing with a professional. Since his/her profession calls for updating knowledge every now and then, it comes by default that the blogs he/she writes is always up to date on knowledge and happenings in the stipulated domain. The final deliverable that you come across would always be updated on SEO, content standards and the trends in the industry. Poorly written Posts Hurt Your Brand In a world where Google ranking is very important it becomes tremendously important that your blog is well written. Google’s page ranking algorithm is seen to be positively inclined towards high quality content. Else, there are chances that a blog with grammatical errors and spammy links is not going to get you a higher page rank. There needs to be consistent effort from your side to succeed at Google page rank, every time you post a blog. A professional can bring about the consistency, then it is a good idea to assign your blog writing to some one outside the company. You could also hire a virtual assistant (VA) from GetFriday to write a blog and keep yourself free to do other things, which would help your business in the longer run. You can also hire a freelancer from Hubstaff Talent.Your brand and its growth among other blogs can be completely taken over by the VA, while you provide the macro view on how the blog post must be managed.

Things to consider- Before Getting an Outside Blogger/ Writer Read More »

“Whether it is a blog or an e-commerce store, at the end of the day, it is the traffic that drives online business.” -Unknown A blog is a marketing tool that you can play around with, test and adapt to suit your needs and measure for effectiveness, as you go along, just like any other form of marketing. If you have a small business which plans to reach out to its audience using a blog, it is a good time to think whether you want to do it yourself or want to hand it over to someone, while you engage yourself in a supervisory role. There could be many reasons, why you would want to assign the responsibility of blog writing to someone else: It could be that your writing skills are just above average and you want some one better than you to manage it.   Your writing skills are good, but the time factor does not permit you to devote the amount of time required to churn out a decent blog.   It is cumbersome for you at this point of time to do all the research. So it is prudent to hire someone to do research and blog as well.   As said above, the intention behind writing the blog is to attract more traffic to your website. In such a case you have to make an important decision to make sure the blog ticks. These are some of the important pointers you might want to adhere to while selecting the blogger: Your rapport with your readers It is possible that over the years you have created a credible following for your blog among your readers. And as your business has scaled up, time has become a precious and a limited resource for you. In such a context you would want to think twice before you outsource your blog writing. The option available before you could be to reduce the number of posts of your blog. But, this could result in a loss of some of your readers. In such a scenario, it is better to hire a blog writer and weather the storm of losing some readers. And you would see, things stabilizing after a certain period of time. Overall, it is about you posting good content on the blog. As long as the content is good, your readers will hang in there, without bidding goodbye. The Type of Blogger You are entrusting your business reputation with the blogger, when you make the choice of hiring someone from outside for your website. It becomes equally important to see whether: a. The blogger has similar personality traits as yours b. His/ her writing style is in sync with yours c. The writing style fits the brand d. The blogger has knowledge of the job You are looking at someone, who can take it one notch up and enhance your reputation. The person needs to fire up your reader’s imagination and get them to talk about your business. By doing so, it leaves you with additional time on your hands and lets you focus on streamlining your business. Blog Marketing It becomes very obvious that the time you save from assigning your blog to someone outside, can be used by you in doing other strategic activities for your business. While the blogger can help you in blog marketing, it is seen that Google places special emphasis on good content. By hiring a blogger from outside who is proficient in SEO, your website will achieve a higher page rank on Google. This would apparently invite more traffic to your website than before. Fresh Perspective As a business owner, there are times when you could become oblivious to certain aspects of the business. These can be termed as blind spots, which get overlooked most times. However, getting help from outside brings in a fresh pair of eyes and perspective to the business because the outside blogger would associate with the brand differently than you. The fresh view can help bring out never before heard stories about your brand, which could popularise your brand. In due course of time, you will learn to appreciate and associate yourself with this fresh perspective. Access to Updated Knowledge This luxury of having a blogger from outside means you are dealing with a professional. Since his/her profession calls for updating knowledge every now and then, it comes by default that the blogs he/she writes is always up to date on knowledge and happenings in the stipulated domain. The final deliverable that you come across would always be updated on SEO, content standards and the trends in the industry. Poorly written Posts Hurt Your Brand In a world where Google ranking is very important it becomes tremendously important that your blog is well written. Google’s page ranking algorithm is seen to be positively inclined towards high quality content. Else, there are chances that a blog with grammatical errors and spammy links is not going to get you a higher page rank. There needs to be consistent effort from your side to succeed at Google page rank, every time you post a blog. A professional can bring about the consistency, then it is a good idea to assign your blog writing to some one outside the company. You could also hire a virtual assistant (VA) from GetFriday to write a blog and keep yourself free to do other things, which would help your business in the longer run. You can also hire a freelancer from Hubstaff Talent.Your brand and its growth among other blogs can be completely taken over by the VA, while you provide the macro view on how the blog post must be managed.

Tips for Successful E-mail Marketing

If the title of this blog fascinated you, you must be an e-mail marketer. As you start your e-mail marketing you must reconcile the varied experiences invoked by e-mails – your inbox brimming with numerous mails every morning, finding useful information from an unexpected yet valuable mail, getting bombarded by spam e-mails, your delight at the reception of a long awaited mail and the like. In simple words, your e-mails are an intimate part of your daily life. E-mails are a mode of daily communication for over billions across the world Over 144 billion e-mails are sent daily all over the internet. In an era of versatile communication channels, e-mail remains one of the choicest channels of marketing communication all the time. There are a number of reasons behind this lasting popularity of e-mails. A few of them are: E-mails have a large reach. E-mails reach the recipients at their individual level. E-mails allow you a speedy communication at a lesser price. No wonder, E-mail is an expedient tool for marketers. E-mail marketing, if supported by an effective strategy, might drive the fortune of your business. Here, we sort out some useful tips to make your e-mail marketing all the more effective: Segment your e-mail recipients: As you start your e-mail marketing journey, you must segment your recipients. Segmenting is a very systematic process, which may be based on different parameters like demographics, geographic or psychological. Once you segment your audience in a systematic manner you will be able to understand many other aspects like at what frequency you must send your e-mails to different segments, tone of writing a message for striking the interest of a segment and the like. This way you will be able to tailor customized e-mails for each segment and address the specific needs of each segment. This improves your e-mail open rate. Reach your recipients at their individual level: Taking a step forward on segmentation as discussed above, marketers may create mails to reach recipients at their individual level. In fact, customizing mails is an art reinforced by segmentation. E-mails are an excellent mode of one- to-one communication, so make the recipient feel special by addressing his/her specific needs. Segmenting helps you in understanding the specific behavior, emotions and lifestyle of your audience and thus write unique e-mails to each segment of your audience. Make your e-mails mobile friendly: Survey shows that 64% of American e-mail users delete their mails if they are not mobile friendly. So, making your e-mails mobile friendly is an obligation to avoid high bounce rate. Generate a pleasurable experience for your audience by sending them mobile friendly e-mails i.e. write crisp messages suiting mobile screens, include visuals, include call to action points etc. Mobile screens occupy audience attention for most of the time. Hence customizing e-mails for mobile phones will improve the open rate as the recipient will be able to check your e-mail immediately. Well Written Subject Lines: Subject lines are the first impression makers of your e-mail. A well written subject line intrigues your readers and motivates them to open and read the entire mail. A well- written subject usually reflects the essence of your mail in a short one-liner. Good subject lines are usually limited to 50 characters. It is not a hard bound limit but try to keep your subject line as short as possible. Incentivize e-mail subscription in social media: Incentivizing e-mail subscription will help to draw in new e-mail subscribers and increases the number of your prospects. It will also improve the open rate of your mails. Sharing sign-up forms, giving discounts on subscription, winning subscribers with sweepstakes are a few ways to use social media for adding subscribers. Develop and maintain an e-mail list: You must own and maintain an e-mail list which includes all the people who showed interest in your marketing initiatives and who are likely to open and read your mails. You must update the e-mail list from time to time with systematic analysis of email statistics, open rates, engagement rates, active subscribers, new prospects, new segments and the like. A systematic execution of e-mail marketing will enhance your customer loyalty and value. Keeping your fans updated about your brand will increase your brand value and recognition amongst your fans. It will also add new fans and improve the success rate of your business. The rewards of e-mail marketing are remarkable but it needs a string of regular activities to drive successful e- mail marketing. If you are already occupied with other marketing activities you might not have enough time for e-mail marketing. A cost effective option for busy marketers is to outsource e-mail marketing to virtual assistants. Errands like keeping and maintaining e-mail list, research and segmentation, sending regular mails are easily and efficiently handled by Virtual assistants.

Tips for Successful E-mail Marketing Read More »

If the title of this blog fascinated you, you must be an e-mail marketer. As you start your e-mail marketing you must reconcile the varied experiences invoked by e-mails – your inbox brimming with numerous mails every morning, finding useful information from an unexpected yet valuable mail, getting bombarded by spam e-mails, your delight at the reception of a long awaited mail and the like. In simple words, your e-mails are an intimate part of your daily life. E-mails are a mode of daily communication for over billions across the world Over 144 billion e-mails are sent daily all over the internet. In an era of versatile communication channels, e-mail remains one of the choicest channels of marketing communication all the time. There are a number of reasons behind this lasting popularity of e-mails. A few of them are: E-mails have a large reach. E-mails reach the recipients at their individual level. E-mails allow you a speedy communication at a lesser price. No wonder, E-mail is an expedient tool for marketers. E-mail marketing, if supported by an effective strategy, might drive the fortune of your business. Here, we sort out some useful tips to make your e-mail marketing all the more effective: Segment your e-mail recipients: As you start your e-mail marketing journey, you must segment your recipients. Segmenting is a very systematic process, which may be based on different parameters like demographics, geographic or psychological. Once you segment your audience in a systematic manner you will be able to understand many other aspects like at what frequency you must send your e-mails to different segments, tone of writing a message for striking the interest of a segment and the like. This way you will be able to tailor customized e-mails for each segment and address the specific needs of each segment. This improves your e-mail open rate. Reach your recipients at their individual level: Taking a step forward on segmentation as discussed above, marketers may create mails to reach recipients at their individual level. In fact, customizing mails is an art reinforced by segmentation. E-mails are an excellent mode of one- to-one communication, so make the recipient feel special by addressing his/her specific needs. Segmenting helps you in understanding the specific behavior, emotions and lifestyle of your audience and thus write unique e-mails to each segment of your audience. Make your e-mails mobile friendly: Survey shows that 64% of American e-mail users delete their mails if they are not mobile friendly. So, making your e-mails mobile friendly is an obligation to avoid high bounce rate. Generate a pleasurable experience for your audience by sending them mobile friendly e-mails i.e. write crisp messages suiting mobile screens, include visuals, include call to action points etc. Mobile screens occupy audience attention for most of the time. Hence customizing e-mails for mobile phones will improve the open rate as the recipient will be able to check your e-mail immediately. Well Written Subject Lines: Subject lines are the first impression makers of your e-mail. A well written subject line intrigues your readers and motivates them to open and read the entire mail. A well- written subject usually reflects the essence of your mail in a short one-liner. Good subject lines are usually limited to 50 characters. It is not a hard bound limit but try to keep your subject line as short as possible. Incentivize e-mail subscription in social media: Incentivizing e-mail subscription will help to draw in new e-mail subscribers and increases the number of your prospects. It will also improve the open rate of your mails. Sharing sign-up forms, giving discounts on subscription, winning subscribers with sweepstakes are a few ways to use social media for adding subscribers. Develop and maintain an e-mail list: You must own and maintain an e-mail list which includes all the people who showed interest in your marketing initiatives and who are likely to open and read your mails. You must update the e-mail list from time to time with systematic analysis of email statistics, open rates, engagement rates, active subscribers, new prospects, new segments and the like. A systematic execution of e-mail marketing will enhance your customer loyalty and value. Keeping your fans updated about your brand will increase your brand value and recognition amongst your fans. It will also add new fans and improve the success rate of your business. The rewards of e-mail marketing are remarkable but it needs a string of regular activities to drive successful e- mail marketing. If you are already occupied with other marketing activities you might not have enough time for e-mail marketing. A cost effective option for busy marketers is to outsource e-mail marketing to virtual assistants. Errands like keeping and maintaining e-mail list, research and segmentation, sending regular mails are easily and efficiently handled by Virtual assistants.

Social Media: A nifty way for your business

Social media is a significant facet of this digital era. Its influence is reflected by the striking metrics like over a billion audiences in popular social media sites, the annual user increment of around 11%, the remarkable engagement rate and the like. With its evolution over the last decade, social media has eventually become a reliable medium of commercial information. 65% of social media users consider information which is shared on social media while making their purchase decision. No wonder, social media has come to be an effective weapon for business professionals, especially savvy marketers. Some specifics about social media which will encourage you to use social media for your business are sorted out as follows:   Social media offers you low – cost platform for advertising: Developing a social media strategy is the best way to decrease the marketing expenses in a business. While a 30 seconds TV ad pricing $350000 reaches a national audience a Facebook ad at a lesser cost reaches the global audience. So, social media gives you a better harvest for your marketing investments. Social media offers you a wide audience reach: If your aim is a wide reach then social media is your best bet. Facebook has over 1 billion active users across different demographics, geography and cultural parameters. Twitter which is logged in by over 100 million users daily is mostly used by the age ran. The twitter users aging above 60 are also increasing. Social media enables your faster reach to audience: There is hardly anyone who does not have a social media account. More than 60% of the social media account holders use their social media accounts daily. This justifies the fact and assures you that social media has a faster and ascertained reach to your target audience. Social media offers you an intense user engagement: User generated content in social media earns sincere attention of users. Apart from this, most of the content comes off in appealing forms like engaging games, queries, video ads and the like. Social media hikes brand loyalty of your fans: Most of the content in social media is user generated and it flows in from reliable sources. Moreover social media exposes your brand to a wide audience and it enables you to interact with the audience. It’s a three tier effect: it introduces your brand to your young prospective fans, invokes curiosity about your brand and emboldens the faith of your already existing fans. All these help you to earn brand loyalty from your fans. Social media offers you the scope of better customer service: Social media helps you in understanding the sentiment of your audience for your brand. By following the social buzz and analysing social sentiment of your target audience you understand the exact needs of your customers and follow them up with the required service. While the above stated advantages of social media gives you good returns, using social media for your brand is not free from risks. One of the risks arises from the fast reach of social media. So, if it’s a positive buzz your brand may become the king of the market while if it’s a negative buzz, you brand may get affected. So, using social media requires your vigilance all the time. You have to keep an eye on the reactions of your audiences to your marketing activities and keep the buzz about your brand under control. Giving prompt responses to your audience queries, regulating negative posts with an appeasing reply and pivoting audience attention to positive posts help you to regulate the reactions of your audience. If you are infusing social media in your business strategies you must not miss out on these tips:   Learn about the behaviour of your audience: Learning audience behaviour is a mixture of quantitative and qualitative process. It requires your intent observation, social sentiment analysis, search analysis etc. Learning about audience behaviour will help you to tune in your brand with your target audience. Do not beat the drum about your brand: Over promoting your brand will hamper your brand reputation. So, social media strategies must be objectified to win the heart of your audience rather than promoting your business. It should be customer oriented. Respond to messages and queries on time: Apt response to messages and queries from your audience helps you to earn new fans and maintain the relationship with already existing fans. Do not abuse the use of hash tags: The hash tags you use must be relevant to your business and must be popular at the time you make your post. Post at optimal frequencies: Posting at optimal frequencies increases the visibility of your brand in a social site. So, learn about the optimal frequency of posting in a particular site with real time posting as well as secondary research and post accordingly. Use the right parameters to measure the success of your brand: The ROI parameters tell you how effective have been your social media strategies and how you should proceed in the future. Choose the right parameters to evaluate your social media activities and earn rich returns. GetFriday (earlier YMII or YourManInIndia) is a service that was featured and used in the NYTimes best-selling productivity and lifestyle design book ‘The 4-Hour-Workweek’ by Timothy Ferris. Sign up now!

Social Media: A nifty way for your business Read More »

Social media is a significant facet of this digital era. Its influence is reflected by the striking metrics like over a billion audiences in popular social media sites, the annual user increment of around 11%, the remarkable engagement rate and the like. With its evolution over the last decade, social media has eventually become a reliable medium of commercial information. 65% of social media users consider information which is shared on social media while making their purchase decision. No wonder, social media has come to be an effective weapon for business professionals, especially savvy marketers. Some specifics about social media which will encourage you to use social media for your business are sorted out as follows:   Social media offers you low – cost platform for advertising: Developing a social media strategy is the best way to decrease the marketing expenses in a business. While a 30 seconds TV ad pricing $350000 reaches a national audience a Facebook ad at a lesser cost reaches the global audience. So, social media gives you a better harvest for your marketing investments. Social media offers you a wide audience reach: If your aim is a wide reach then social media is your best bet. Facebook has over 1 billion active users across different demographics, geography and cultural parameters. Twitter which is logged in by over 100 million users daily is mostly used by the age ran. The twitter users aging above 60 are also increasing. Social media enables your faster reach to audience: There is hardly anyone who does not have a social media account. More than 60% of the social media account holders use their social media accounts daily. This justifies the fact and assures you that social media has a faster and ascertained reach to your target audience. Social media offers you an intense user engagement: User generated content in social media earns sincere attention of users. Apart from this, most of the content comes off in appealing forms like engaging games, queries, video ads and the like. Social media hikes brand loyalty of your fans: Most of the content in social media is user generated and it flows in from reliable sources. Moreover social media exposes your brand to a wide audience and it enables you to interact with the audience. It’s a three tier effect: it introduces your brand to your young prospective fans, invokes curiosity about your brand and emboldens the faith of your already existing fans. All these help you to earn brand loyalty from your fans. Social media offers you the scope of better customer service: Social media helps you in understanding the sentiment of your audience for your brand. By following the social buzz and analysing social sentiment of your target audience you understand the exact needs of your customers and follow them up with the required service. While the above stated advantages of social media gives you good returns, using social media for your brand is not free from risks. One of the risks arises from the fast reach of social media. So, if it’s a positive buzz your brand may become the king of the market while if it’s a negative buzz, you brand may get affected. So, using social media requires your vigilance all the time. You have to keep an eye on the reactions of your audiences to your marketing activities and keep the buzz about your brand under control. Giving prompt responses to your audience queries, regulating negative posts with an appeasing reply and pivoting audience attention to positive posts help you to regulate the reactions of your audience. If you are infusing social media in your business strategies you must not miss out on these tips:   Learn about the behaviour of your audience: Learning audience behaviour is a mixture of quantitative and qualitative process. It requires your intent observation, social sentiment analysis, search analysis etc. Learning about audience behaviour will help you to tune in your brand with your target audience. Do not beat the drum about your brand: Over promoting your brand will hamper your brand reputation. So, social media strategies must be objectified to win the heart of your audience rather than promoting your business. It should be customer oriented. Respond to messages and queries on time: Apt response to messages and queries from your audience helps you to earn new fans and maintain the relationship with already existing fans. Do not abuse the use of hash tags: The hash tags you use must be relevant to your business and must be popular at the time you make your post. Post at optimal frequencies: Posting at optimal frequencies increases the visibility of your brand in a social site. So, learn about the optimal frequency of posting in a particular site with real time posting as well as secondary research and post accordingly. Use the right parameters to measure the success of your brand: The ROI parameters tell you how effective have been your social media strategies and how you should proceed in the future. Choose the right parameters to evaluate your social media activities and earn rich returns. GetFriday (earlier YMII or YourManInIndia) is a service that was featured and used in the NYTimes best-selling productivity and lifestyle design book ‘The 4-Hour-Workweek’ by Timothy Ferris. Sign up now!

Are You An Entrepreneur? Build Your Virtual Team and Watch Your Business Grow

If you are an entrepreneur, you love to pave your own path and make a huge fortune out of it. You often play the game of risk because you can turn risks into opportunities. All these risks and struggles in the journey of entrepreneurship – have to be ousted to become the cynosure of the market. The, path to the ultimate glory and success has its own challenges. You have big dreams but a thin pocket. Your business needs diverse skills and rich inputs. And, managing administrative work around the business adds to the ever growing challenges. Even when you manage the work and budget, you are not able to find that right pool of talent for your business in your geographic market. So, what should you do? How to overcome these challenges thrown in your path by the market? The best way to deal with these problems for long term is to categorize interrelated challenges and then find solutions which can be effectively applied to mitigate each challenge. For every budding entrepreneur and small business owner, almost all the challenges can be categorized into 3 categories – budget constraints, quality issues of your products and services, and fierce competition in the market. Once you sort out the primary challenges, you must realize that there are smart ways to break free from these confinements of entrepreneurship. Many smart solutions have evolved with the help of IT such that growing businesses can work within a little office space with minimum resources. Teams work in decentralised structures from geographically detached places. This is where the most frequented term ‘Virtual Teams’ comes into play. Virtual Teams are composed of talent from different parts of the world and works by co-ordinating through IT resources. Virtual teams have the advantage of using minimum resources to bring in the required flexibility to the organization in terms of budget and resource utilization. Some of the best benefits of building Virtual teams are: You make a lean organisation: Your virtual team is made up of most productive resources. You are not spending to buy office space, you are not breaking your head to recruit and pay salaries to your full time employees, yet you are availing the most professional inputs to your business. You are not incurring maintenance cost of extra resources without compromising on productivity of your limited resources. You enrich your organisation culture: You are not narrowed by your geographic and demographic cultural commonalities. Your virtually assorted team will give you wide-ranging inputs and ideas which might not have stroked you without your virtual team. Moreover with Virtual Teams you are making a flexible organisation culture, in which your team members can give you ideas freely without being suppressed by your authority. You are not confined by talent limitations of geography and demography: You can pick resources from any part of the world. So you can pick the best choice for your business if you can do a proper research to pick your resources before building a virtual team. So if you don’t find talent in your geographic area to fit into your business, it’s not a matter of worry at all! Building Virtual Teams has manifold benefits for your business but it again brings along its own challenges. There are challenges in managing the virtual teams i.e. team communication, project management, meeting scheduling, and blending of the virtual teams with the organisation culture. The following tips will help you to manage your Virtual Team gracefully. Use tools for seamless team communication: You can manage your projects and have transparent updates on them by integrating tools like Trello. A combination of different tools will give you better results. Schedule your meetings mutually: You virtual team members are geographically scattered and hence don’t share the same time zone. Find a mutually agreeable time before scheduling the meetings. Once you are conscientious enough to follow the above tips, all you need is to watch your virtual team driving your business to success!

Are You An Entrepreneur? Build Your Virtual Team and Watch Your Business Grow Read More »

If you are an entrepreneur, you love to pave your own path and make a huge fortune out of it. You often play the game of risk because you can turn risks into opportunities. All these risks and struggles in the journey of entrepreneurship – have to be ousted to become the cynosure of the market. The, path to the ultimate glory and success has its own challenges. You have big dreams but a thin pocket. Your business needs diverse skills and rich inputs. And, managing administrative work around the business adds to the ever growing challenges. Even when you manage the work and budget, you are not able to find that right pool of talent for your business in your geographic market. So, what should you do? How to overcome these challenges thrown in your path by the market? The best way to deal with these problems for long term is to categorize interrelated challenges and then find solutions which can be effectively applied to mitigate each challenge. For every budding entrepreneur and small business owner, almost all the challenges can be categorized into 3 categories – budget constraints, quality issues of your products and services, and fierce competition in the market. Once you sort out the primary challenges, you must realize that there are smart ways to break free from these confinements of entrepreneurship. Many smart solutions have evolved with the help of IT such that growing businesses can work within a little office space with minimum resources. Teams work in decentralised structures from geographically detached places. This is where the most frequented term ‘Virtual Teams’ comes into play. Virtual Teams are composed of talent from different parts of the world and works by co-ordinating through IT resources. Virtual teams have the advantage of using minimum resources to bring in the required flexibility to the organization in terms of budget and resource utilization. Some of the best benefits of building Virtual teams are: You make a lean organisation: Your virtual team is made up of most productive resources. You are not spending to buy office space, you are not breaking your head to recruit and pay salaries to your full time employees, yet you are availing the most professional inputs to your business. You are not incurring maintenance cost of extra resources without compromising on productivity of your limited resources. You enrich your organisation culture: You are not narrowed by your geographic and demographic cultural commonalities. Your virtually assorted team will give you wide-ranging inputs and ideas which might not have stroked you without your virtual team. Moreover with Virtual Teams you are making a flexible organisation culture, in which your team members can give you ideas freely without being suppressed by your authority. You are not confined by talent limitations of geography and demography: You can pick resources from any part of the world. So you can pick the best choice for your business if you can do a proper research to pick your resources before building a virtual team. So if you don’t find talent in your geographic area to fit into your business, it’s not a matter of worry at all! Building Virtual Teams has manifold benefits for your business but it again brings along its own challenges. There are challenges in managing the virtual teams i.e. team communication, project management, meeting scheduling, and blending of the virtual teams with the organisation culture. The following tips will help you to manage your Virtual Team gracefully. Use tools for seamless team communication: You can manage your projects and have transparent updates on them by integrating tools like Trello. A combination of different tools will give you better results. Schedule your meetings mutually: You virtual team members are geographically scattered and hence don’t share the same time zone. Find a mutually agreeable time before scheduling the meetings. Once you are conscientious enough to follow the above tips, all you need is to watch your virtual team driving your business to success!

Six Ways To Use Your Newly-Gained Time Post Outsourcing

So, you decided to take the big step and hired a Virtual Assistant to help you get through life’s challenges. Outsourcing was never your top choice, but you had to, owing to the increasing work pressures, the costs of keeping an in-house assistant and the growing responsibilities you had to shoulder at home. Now you’re glad you hired a VA, but what next? What does one do with the free time and how does one transition into the new life with the newly-gained time, effortlessly? Consider why you chose to outsource in the first place. Either you believed that a professional would do a better job than you would at a particular job, the costs of outsourcing were a lot cheaper than if you were to hire an in-house assistant or also because you realized that your children and wife were beginning to forget what you looked like. With outsourcing, you finally got those laborious tasks out of the way and earned yourself a minimum of 2-4 hours for yourself everyday. There’s so much you can do! If you are unsure of how you can use this time productively, take a look at a few of these suggestions- 1) Read A Book Keep yourself abreast with all the reading that you’ve missed out on all these years. Download an e-book if you’re running out of time or walk to the local bookstore to pick out a book you like. If you are a bookworm, there is no better way to spend your time productively than by reading. Reading can help you de-stress and can transport your mind into another world altogether, whilst also helping you sharpen your mind. 2) Prioritize Your ‘Bucket-List’ Activities 2-4 hours is a lot of time to tick at least one of the activities off your bucket-list everyday. Always wanted to sign up for a dance class? Go paragliding or volunteer at a local NGO? With the time you’ve earned from the outsourcing, you could try your hand at the activities that interest you. Finding a hobby or working on one, can help you put your job and/or life in perspective and can help you develop a new set of skills. It will also give you the chance to expand your networking opportunities and is a breath of fresh air when you feel like you’re on the verge of a total burnout. 3) Build A Better Business Ever heard of the adage, ‘Do what you do best and outsource the rest’? Now that you have outsourced all the back-end work to your Virtual Assistant, you will find more time to focus on the core competencies of your business and set better goals. If you have had to manage all the aspects of the business yourself, you will know that your life was nothing short of a nightmare! With outsourcing however, you will find that you have more time to strategize, de-clutter your mind, reorganize your business and govern its primary activities to help it grow and sustain. 4) A Healthy You, Is A Happy You Exercise well, eat healthy and meditate in your spare time. Rather than sitting at home and lazing around, go for a light jog or a long walk. Doing things that keep you feeling fit, physically or mentally can help you lose the stress you’ve been carrying around on your shoulders and will also give you the time to gather your thoughts. Furthermore, exercising regularly can help you discipline your mind, get your endorphins flowing and make you look and feel better. Need more reasons? 5) Spend Time With The Ones You Love If you live with friends or family, spending your free time with them makes absolute sense. Make some time for your children and spouse. Attend your girl’s ballet performance or your son’s big game. Imagine the joy on their faces when they find that both their parents are in attendance. If you’ve missed out on those dinners with your friends or your partner in the last couple of months, make it a point to catch up with them during your free time and show them that you care and you are not anti-social. There is nothing more relaxing than to surround yourself with the people you love and who love you during your free time. 6) Invest Some Time In Personal Care Once you find that you’ve got a flow going with outsourcing and your VA is handling all the work for you, don’t burden yourself with more work during your free time. Instead, invest this time for some personal care. Whether it is something as small as filing your nails, getting some sleep or hitting the spa, ensure that you make time for your personal needs everyday to shed those layers of stress. Though making money is important to make ends meet in today’s time and age, spending time for yourself can make you look and feel like a million bucks. Life after outsourcing can be rewarding if you choose to make it so. The time you’ve earned is precious and limited. Make use of it productively and you’ll automatically find success and will be able to strike the perfect work-life balance in the process.

Six Ways To Use Your Newly-Gained Time Post Outsourcing Read More »

So, you decided to take the big step and hired a Virtual Assistant to help you get through life’s challenges. Outsourcing was never your top choice, but you had to, owing to the increasing work pressures, the costs of keeping an in-house assistant and the growing responsibilities you had to shoulder at home. Now you’re glad you hired a VA, but what next? What does one do with the free time and how does one transition into the new life with the newly-gained time, effortlessly? Consider why you chose to outsource in the first place. Either you believed that a professional would do a better job than you would at a particular job, the costs of outsourcing were a lot cheaper than if you were to hire an in-house assistant or also because you realized that your children and wife were beginning to forget what you looked like. With outsourcing, you finally got those laborious tasks out of the way and earned yourself a minimum of 2-4 hours for yourself everyday. There’s so much you can do! If you are unsure of how you can use this time productively, take a look at a few of these suggestions- 1) Read A Book Keep yourself abreast with all the reading that you’ve missed out on all these years. Download an e-book if you’re running out of time or walk to the local bookstore to pick out a book you like. If you are a bookworm, there is no better way to spend your time productively than by reading. Reading can help you de-stress and can transport your mind into another world altogether, whilst also helping you sharpen your mind. 2) Prioritize Your ‘Bucket-List’ Activities 2-4 hours is a lot of time to tick at least one of the activities off your bucket-list everyday. Always wanted to sign up for a dance class? Go paragliding or volunteer at a local NGO? With the time you’ve earned from the outsourcing, you could try your hand at the activities that interest you. Finding a hobby or working on one, can help you put your job and/or life in perspective and can help you develop a new set of skills. It will also give you the chance to expand your networking opportunities and is a breath of fresh air when you feel like you’re on the verge of a total burnout. 3) Build A Better Business Ever heard of the adage, ‘Do what you do best and outsource the rest’? Now that you have outsourced all the back-end work to your Virtual Assistant, you will find more time to focus on the core competencies of your business and set better goals. If you have had to manage all the aspects of the business yourself, you will know that your life was nothing short of a nightmare! With outsourcing however, you will find that you have more time to strategize, de-clutter your mind, reorganize your business and govern its primary activities to help it grow and sustain. 4) A Healthy You, Is A Happy You Exercise well, eat healthy and meditate in your spare time. Rather than sitting at home and lazing around, go for a light jog or a long walk. Doing things that keep you feeling fit, physically or mentally can help you lose the stress you’ve been carrying around on your shoulders and will also give you the time to gather your thoughts. Furthermore, exercising regularly can help you discipline your mind, get your endorphins flowing and make you look and feel better. Need more reasons? 5) Spend Time With The Ones You Love If you live with friends or family, spending your free time with them makes absolute sense. Make some time for your children and spouse. Attend your girl’s ballet performance or your son’s big game. Imagine the joy on their faces when they find that both their parents are in attendance. If you’ve missed out on those dinners with your friends or your partner in the last couple of months, make it a point to catch up with them during your free time and show them that you care and you are not anti-social. There is nothing more relaxing than to surround yourself with the people you love and who love you during your free time. 6) Invest Some Time In Personal Care Once you find that you’ve got a flow going with outsourcing and your VA is handling all the work for you, don’t burden yourself with more work during your free time. Instead, invest this time for some personal care. Whether it is something as small as filing your nails, getting some sleep or hitting the spa, ensure that you make time for your personal needs everyday to shed those layers of stress. Though making money is important to make ends meet in today’s time and age, spending time for yourself can make you look and feel like a million bucks. Life after outsourcing can be rewarding if you choose to make it so. The time you’ve earned is precious and limited. Make use of it productively and you’ll automatically find success and will be able to strike the perfect work-life balance in the process.

Nine Step Guide For Creating Effective Landing Pages

You create landing pages either for products that are tangible such as electronic items, tyres or cars OR a service, that is intangible in nature such as home maintenance, a teaching course OR a combination of both products and services. But few things remain the same when it comes to creating an excellent and effective landing page. We,at GetFriday, have years of experience in creating landing pages through personal experimentation, creativity and, data-based analysis. We have put together important pointers for you to work with and follow whenever you are creating a landing page. Given below is the step-by-step guide to create an effective landing page. Step 1: Optimize Your Landing Page For The Keywords There are 3 main ways through which a company can try to reach out to their target audience – Search Ads (on Google or any other search media) Display Ads (on Google, social media sites or print media), and Mailers (direct mails to list of prospect clients) Keyword optimization on a landing page is particularly important when you are spending on search ads. Every search ad is targeted toward a particular set of keywords that are relevant to the product or service you are offering. Search ad descriptions should contain that particular keyword for high quality score of the ads (so that you would pay less per click). Also, the keywords targeted for the ads must be present on the landing page to increase the relevancy and churn out a high quality score. Descriptions of the product or services should contain the keywords targeted for the search ads. This will help decrease the cost of running such search ads and also, increase the rank of your ads when compared to the ads of competitors. You should always keep searching for new keywords and eliminate those keywords (that are not necessary) on a regular basis for better results. The new, targeted keywords should also be mentioned in the landing page for better relevancy. Suppose you are running an e-store for footwear and you want to target the keyword “Puma running shoes”. The landing page created for the this particular keyword, where the visitor is directed to after clicking on the ad should ideally have ‘Puma running shoes’ listings and should include the keyword, “running shoes” in the description as well. Step 2: Invest Time In Design Of Your Landing Page Display ads and mailers that are used to reach out to your target audience include visuals and graphics. You can select a theme with different color combinations, images, and dabble with the appearance of your landing page, depending on the concept. Just make sure that your landing page has a similar theme to the ones used in you display ads and mailers. This will help visitors in connecting with the brand as they would have already seen the display of your landing page on the ad or the mailer. If the visuals on the landing page are not appropriate or don’t go with the theme, visitors could get confused and might find website navigation cumbersome. Step 3: Educate Your Audience About Your Offering Don’t just start selling your product or service from the first sentence on your landing page. On the first slider or home screen, educate your audience about your product or service. Use images and visuals to illustrate your offerings. Explain in detail about how your offerings can help the visitors in their businesses or personal lives. If you are selling a product, reserve a section on the page to explain how your product works and what it entails. Provide a description with clear images and videos. Let the visitors understand your product before investing in it. Keep the language simple, so that your content can be understood even by a layman. If you are a service provider, explain to your visitors what they are going to get out of this relationship. Let them get a feel of your services on the landing page itself. If there is a video tutorial about how your product or service works, include the video or the display description in the “How It Works”section. Step 4: Give Importance To Testimonials You can try convincing just about everyone who visits your e-store to buy your product or try out your services, but in the end, word of mouth promotions always play the final and the most important role in a consumer’s decision making process. The stronger the word of mouth, the higher the chances of getting more customers. Therefore, it is important that you give client testimonials the attention that they truly deserve. If you don’t have good testimonials to show to your prospects on the landing page, you are losing out on credibility. Invest some time on collecting good and convincing testimonials from your happy and loyal customers. Display your testimonials in a manner that is both, readable and understandable. Step 5: Attract With Call Of Action Buttons Your ‘call of action’ buttons will differ according to your offerings. If you are an e-commerce website, your call of action button would be “Buy Now” or “Move to Cart”. If you are a service provider like SAS or Cloud services that needs to be subscribed to every month, your call of action button would be “Apply Now” or “Sign Up“. These ‘call of action’ buttons should be placed prominently on your page to attract your target audience. Taking these steps will only ensure that you close the deal faster by converting your prospects into ‘clients’. Pay special attention to this. You are spending huge sums of money to draw prospects onto your landing page. Treat your landing page like a store wherein you have to convince every visitor to buy your product and wield your power to convince the visitor to press the ‘call of action’ button. This concept was very appropriately explained by Alec Baldwin in his famous speech “Always Be Closing”, in the movie, “Glengarry Glen Ross”. Of course, the speech was focused on product sales

Nine Step Guide For Creating Effective Landing Pages Read More »

You create landing pages either for products that are tangible such as electronic items, tyres or cars OR a service, that is intangible in nature such as home maintenance, a teaching course OR a combination of both products and services. But few things remain the same when it comes to creating an excellent and effective landing page. We,at GetFriday, have years of experience in creating landing pages through personal experimentation, creativity and, data-based analysis. We have put together important pointers for you to work with and follow whenever you are creating a landing page. Given below is the step-by-step guide to create an effective landing page. Step 1: Optimize Your Landing Page For The Keywords There are 3 main ways through which a company can try to reach out to their target audience – Search Ads (on Google or any other search media) Display Ads (on Google, social media sites or print media), and Mailers (direct mails to list of prospect clients) Keyword optimization on a landing page is particularly important when you are spending on search ads. Every search ad is targeted toward a particular set of keywords that are relevant to the product or service you are offering. Search ad descriptions should contain that particular keyword for high quality score of the ads (so that you would pay less per click). Also, the keywords targeted for the ads must be present on the landing page to increase the relevancy and churn out a high quality score. Descriptions of the product or services should contain the keywords targeted for the search ads. This will help decrease the cost of running such search ads and also, increase the rank of your ads when compared to the ads of competitors. You should always keep searching for new keywords and eliminate those keywords (that are not necessary) on a regular basis for better results. The new, targeted keywords should also be mentioned in the landing page for better relevancy. Suppose you are running an e-store for footwear and you want to target the keyword “Puma running shoes”. The landing page created for the this particular keyword, where the visitor is directed to after clicking on the ad should ideally have ‘Puma running shoes’ listings and should include the keyword, “running shoes” in the description as well. Step 2: Invest Time In Design Of Your Landing Page Display ads and mailers that are used to reach out to your target audience include visuals and graphics. You can select a theme with different color combinations, images, and dabble with the appearance of your landing page, depending on the concept. Just make sure that your landing page has a similar theme to the ones used in you display ads and mailers. This will help visitors in connecting with the brand as they would have already seen the display of your landing page on the ad or the mailer. If the visuals on the landing page are not appropriate or don’t go with the theme, visitors could get confused and might find website navigation cumbersome. Step 3: Educate Your Audience About Your Offering Don’t just start selling your product or service from the first sentence on your landing page. On the first slider or home screen, educate your audience about your product or service. Use images and visuals to illustrate your offerings. Explain in detail about how your offerings can help the visitors in their businesses or personal lives. If you are selling a product, reserve a section on the page to explain how your product works and what it entails. Provide a description with clear images and videos. Let the visitors understand your product before investing in it. Keep the language simple, so that your content can be understood even by a layman. If you are a service provider, explain to your visitors what they are going to get out of this relationship. Let them get a feel of your services on the landing page itself. If there is a video tutorial about how your product or service works, include the video or the display description in the “How It Works”section. Step 4: Give Importance To Testimonials You can try convincing just about everyone who visits your e-store to buy your product or try out your services, but in the end, word of mouth promotions always play the final and the most important role in a consumer’s decision making process. The stronger the word of mouth, the higher the chances of getting more customers. Therefore, it is important that you give client testimonials the attention that they truly deserve. If you don’t have good testimonials to show to your prospects on the landing page, you are losing out on credibility. Invest some time on collecting good and convincing testimonials from your happy and loyal customers. Display your testimonials in a manner that is both, readable and understandable. Step 5: Attract With Call Of Action Buttons Your ‘call of action’ buttons will differ according to your offerings. If you are an e-commerce website, your call of action button would be “Buy Now” or “Move to Cart”. If you are a service provider like SAS or Cloud services that needs to be subscribed to every month, your call of action button would be “Apply Now” or “Sign Up“. These ‘call of action’ buttons should be placed prominently on your page to attract your target audience. Taking these steps will only ensure that you close the deal faster by converting your prospects into ‘clients’. Pay special attention to this. You are spending huge sums of money to draw prospects onto your landing page. Treat your landing page like a store wherein you have to convince every visitor to buy your product and wield your power to convince the visitor to press the ‘call of action’ button. This concept was very appropriately explained by Alec Baldwin in his famous speech “Always Be Closing”, in the movie, “Glengarry Glen Ross”. Of course, the speech was focused on product sales

CRM Investments Failure

Five Reasons Why CRM Investments Fail In E-Commerce Space

In 10 years of GetFriday’s existence, we have handled a lot of CRMs! Our insights for this blog are derived from this experience. Our clients have been at times, early adopters of these tools. We also happen to have a huge client base of entrepreneurs and small businesses. This has enabled us to have a 360 degree view of CRM usage or its lack of usage. Without doubt CRMS are useful tools for e-commerce It is true that CRM software can help e-commerce businesses provide excellent customer support by managing and storing all data related to customers and transactions. Though all this can be achieved through other online tools, the beauty of buying CRM software is to be able to utilize it in such a manner that it can take care of your business needs automatically while allowing you to focus on improving your sales conversion rates considerably. Nevertheless, majority of companies fail to benefit from CRMs and end up losing huge amounts of money. We have identified 5 reasons for the failure of CRMs in the e-commerce industry through our longstanding experience of serving e-commerce clients. This blog is also summarized in the form of Slideshare presentation. Please click on the below image for the presentation. 5 Reasons for CRM Investments Failure   1. Not utilizing full capacity of CRMs Imagine you hired an employee for your small e-commerce business, and are unable to use 40% of this person’s skill. A smart business owner should ideally be worried. But somehow, business professionals do not worry about the unused capacities of assets. Our internal data shows many entrepreneurs do not utilize as much as 40 % of CRMs capability. This is not because there is a problem with the CRM software, but because e-commerce businesses often miss out on critically analyzing the requirements of the CRM within the business at the outset. These CRMs generally have limited or no use in the business and are dead resources. This renders the CRM a misfit within the e-commerce business if not employed correctly. 2. Buying a CRM too early Define the CRM requirements first before jumping into which CRM to buy. If you are just starting out as an e-commerce company, your focus ideally be targeted towards expanding your client base, attracting as many customers as possible and achieving breakeven sales with your products online. Managing customer relations and records in an organized database is also, extremely important. But Google drives and other free tools do an equally good job. Therefore, if you are starting out, it would be wise to analyze if using a CRM at this stage can prove to be fruitful. We suggest you to start lean. 3. Not setting objectives, goals and targets for CRM One way to derive maximum from your CRM is to set a clear objective, goal and target. Treat your CRM as an asset that needs to justify its costs. With CRMs being implemented in businesses across industries in today’s world, SMEs and upcoming e-commerce companies may find it necessary to implement CRMs in their own businesses, without understanding how the features can be fully utilized to boost business efficiency. The requirement for a CRM is the result of much deliberation over difficult business truths such as dwindling sales, strained customer relations, service woes or escalating marketing issues. The mistake takes place with the first step when businesses implement CRMs without understanding its features, the metrics it has to offer and how in turn a CRM can help your e-commerce business grow. 4. Owning a CRM only as a social norm Over these years, we have seen entrepreneurs rushing to buy a CRM as a part of their initial start up infrastructure. They utilize it to supplement their daily meetings with prospects and networks and end up buying CRMs only because others in the industry have implemented them and because they assume it is necessary. Though the assumption may not be entirely wrong, we strongly suggest you ask yourself these 4 simple questions before you buy a CRM – Can it solve the problems in my business? Does it suit by budget? Can it integrate seamlessly with my existing software and systems? Is it necessary at this point of my company’s operations? CRMs should not be implemented just for the heck of it and just because every other company in the block is using a Salesforce or a Zoho. It should only be employed if an e-commerce business has the resources for it, has the ability to answer these questions and be able to present solutions for it. 5. Inefficiency in uploading the data in CRM The data you capture from your customers need to be updated in a timely manner into your CRMs. This requires your time and devotion. Typically our study shows, that the lack of time to enter data into CRMs remains the single most problem for entrepreneurs and e-commerce store owners alike. We suggest you hire a virtual assistant to handle this work seamlessly. If you want to avoid the possibility of failures, your first step should be to take care of these 5 reasons. Since investing in a CRM is a big deal, make sure you have your goals defined and its needs/requirements for the business sorted before you take the plunge. After all, CRMs are assets and like any other asset, need to be justified for its costs and employed properly for maximum benefits.

Five Reasons Why CRM Investments Fail In E-Commerce Space Read More »

In 10 years of GetFriday’s existence, we have handled a lot of CRMs! Our insights for this blog are derived from this experience. Our clients have been at times, early adopters of these tools. We also happen to have a huge client base of entrepreneurs and small businesses. This has enabled us to have a 360 degree view of CRM usage or its lack of usage. Without doubt CRMS are useful tools for e-commerce It is true that CRM software can help e-commerce businesses provide excellent customer support by managing and storing all data related to customers and transactions. Though all this can be achieved through other online tools, the beauty of buying CRM software is to be able to utilize it in such a manner that it can take care of your business needs automatically while allowing you to focus on improving your sales conversion rates considerably. Nevertheless, majority of companies fail to benefit from CRMs and end up losing huge amounts of money. We have identified 5 reasons for the failure of CRMs in the e-commerce industry through our longstanding experience of serving e-commerce clients. This blog is also summarized in the form of Slideshare presentation. Please click on the below image for the presentation. 5 Reasons for CRM Investments Failure   1. Not utilizing full capacity of CRMs Imagine you hired an employee for your small e-commerce business, and are unable to use 40% of this person’s skill. A smart business owner should ideally be worried. But somehow, business professionals do not worry about the unused capacities of assets. Our internal data shows many entrepreneurs do not utilize as much as 40 % of CRMs capability. This is not because there is a problem with the CRM software, but because e-commerce businesses often miss out on critically analyzing the requirements of the CRM within the business at the outset. These CRMs generally have limited or no use in the business and are dead resources. This renders the CRM a misfit within the e-commerce business if not employed correctly. 2. Buying a CRM too early Define the CRM requirements first before jumping into which CRM to buy. If you are just starting out as an e-commerce company, your focus ideally be targeted towards expanding your client base, attracting as many customers as possible and achieving breakeven sales with your products online. Managing customer relations and records in an organized database is also, extremely important. But Google drives and other free tools do an equally good job. Therefore, if you are starting out, it would be wise to analyze if using a CRM at this stage can prove to be fruitful. We suggest you to start lean. 3. Not setting objectives, goals and targets for CRM One way to derive maximum from your CRM is to set a clear objective, goal and target. Treat your CRM as an asset that needs to justify its costs. With CRMs being implemented in businesses across industries in today’s world, SMEs and upcoming e-commerce companies may find it necessary to implement CRMs in their own businesses, without understanding how the features can be fully utilized to boost business efficiency. The requirement for a CRM is the result of much deliberation over difficult business truths such as dwindling sales, strained customer relations, service woes or escalating marketing issues. The mistake takes place with the first step when businesses implement CRMs without understanding its features, the metrics it has to offer and how in turn a CRM can help your e-commerce business grow. 4. Owning a CRM only as a social norm Over these years, we have seen entrepreneurs rushing to buy a CRM as a part of their initial start up infrastructure. They utilize it to supplement their daily meetings with prospects and networks and end up buying CRMs only because others in the industry have implemented them and because they assume it is necessary. Though the assumption may not be entirely wrong, we strongly suggest you ask yourself these 4 simple questions before you buy a CRM – Can it solve the problems in my business? Does it suit by budget? Can it integrate seamlessly with my existing software and systems? Is it necessary at this point of my company’s operations? CRMs should not be implemented just for the heck of it and just because every other company in the block is using a Salesforce or a Zoho. It should only be employed if an e-commerce business has the resources for it, has the ability to answer these questions and be able to present solutions for it. 5. Inefficiency in uploading the data in CRM The data you capture from your customers need to be updated in a timely manner into your CRMs. This requires your time and devotion. Typically our study shows, that the lack of time to enter data into CRMs remains the single most problem for entrepreneurs and e-commerce store owners alike. We suggest you hire a virtual assistant to handle this work seamlessly. If you want to avoid the possibility of failures, your first step should be to take care of these 5 reasons. Since investing in a CRM is a big deal, make sure you have your goals defined and its needs/requirements for the business sorted before you take the plunge. After all, CRMs are assets and like any other asset, need to be justified for its costs and employed properly for maximum benefits.

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