Virtual personal assistance

Email list building Strategies

While there are voices that talk of email being a not-so-sought after technology anymore, the truth is that email still works fine for people who know the actual benefits of it. Email marketing provides the most direct line of communication for turning leads into sales, which is why the most noteworthy entrepreneurs are in no mood to give it up at any cost. Social networks can be a good avenue to bring people to your website. But, you have to still continue to communicate with them, for which email is the viable choice. This can give you a good idea that email continues to be important in the present day dominated by social media. Here in the article, we talk about actions that will help build your email lists; Build Your Loyal Fans Early in the life of a website, it is necessary to get on to sites which are more popular than you by saying – “Hey, I love your post; I would like to contribute a post”.  After having published the post, at the bottom you need to ensure you tell them to come to your site for more cool content and link it to your site. This strategy accomplishes three tasks – you have put material in front of people who do not know you, second you have gone to a site that is bigger than you and get more exposure and third, you have shown people a way to come to your site. Mostly people who read your guest blog will like it and come to your site and ideally become your subscribers. Provide Amazing Content on the site Everything begins with content. People will find a website based on good content. Once you impress the reader, the next step could be to ask for email address. The good content on the website will help them stay subscribed.  Once the reader subscribes to your site, they will receive the updates as soon as you post them on your website. Offer your readers something in exchange for their email In this strategy, you need to offer more than just ‘updates’. The idea is to solve one of the problems, which the audience is facing and help them with a free download. You can offer any one of the following: EBook, workbook, templates, checklist, cheat sheet, email course, video course or a newsletter. It is not necessary that you always give an EBook (Find out Tips to steer your small business with an e-book); you can also give something smaller like a checklist or template because they make the process a lot quicker to implement. Provide Call to action link easily visible It is very hard to find a call to action on some websites because of the clutter on them. It is always better to put subscribe buttons to be placed on top of the websites. Keep your offers upfront and include a call to action on every page on the website. Key places to consider are your website’s homepage, the main page of the blog, ‘About us’ page and ‘Contact us’ page. Promote Your Email Newsletter on Social Media Most of the marketing services like MailChimp offer Facebook integrations. You can create a form within the mail client, sync it up to Facebook, and it will create a tab on your Facebook page. People who like your page can subscribe on the spot, without having to visit your website. Popups Popups are a great way to get in front of the user and encourage them to subscribe. This exercise asks for reaching the people at the right time- such as when returning visitor lands on the site after the visitor has seen a certain amount of pages or right before they plan to exit the website. Large companies like Xerox are able to deliver on great results by sticking to the Popup strategy. Do you find the entire process to be overwhelming? Outsource it to a Virtual Assistant and focus on business growth. It is a choice that is within your hands. You can either do the all the above-mentioned process yourself or you can outsource it to a virtual administrative assistant. The assistant will ensure that most of the processes being talked about in the blog would be taken care off by a hired virtual assistant. This will not only save time but also ensure you have the bigger picture in mind for your business. You will only be involved with parts of the business which takes it forward rather than getting involved in the nitty-gritty of the business. These are some of the processes that will help you in building the email list building strategies. The thing to remember is that following these measures will make your website an effective sales magnet for your business.

Email list building Strategies Read More »

While there are voices that talk of email being a not-so-sought after technology anymore, the truth is that email still works fine for people who know the actual benefits of it. Email marketing provides the most direct line of communication for turning leads into sales, which is why the most noteworthy entrepreneurs are in no mood to give it up at any cost. Social networks can be a good avenue to bring people to your website. But, you have to still continue to communicate with them, for which email is the viable choice. This can give you a good idea that email continues to be important in the present day dominated by social media. Here in the article, we talk about actions that will help build your email lists; Build Your Loyal Fans Early in the life of a website, it is necessary to get on to sites which are more popular than you by saying – “Hey, I love your post; I would like to contribute a post”.  After having published the post, at the bottom you need to ensure you tell them to come to your site for more cool content and link it to your site. This strategy accomplishes three tasks – you have put material in front of people who do not know you, second you have gone to a site that is bigger than you and get more exposure and third, you have shown people a way to come to your site. Mostly people who read your guest blog will like it and come to your site and ideally become your subscribers. Provide Amazing Content on the site Everything begins with content. People will find a website based on good content. Once you impress the reader, the next step could be to ask for email address. The good content on the website will help them stay subscribed.  Once the reader subscribes to your site, they will receive the updates as soon as you post them on your website. Offer your readers something in exchange for their email In this strategy, you need to offer more than just ‘updates’. The idea is to solve one of the problems, which the audience is facing and help them with a free download. You can offer any one of the following: EBook, workbook, templates, checklist, cheat sheet, email course, video course or a newsletter. It is not necessary that you always give an EBook (Find out Tips to steer your small business with an e-book); you can also give something smaller like a checklist or template because they make the process a lot quicker to implement. Provide Call to action link easily visible It is very hard to find a call to action on some websites because of the clutter on them. It is always better to put subscribe buttons to be placed on top of the websites. Keep your offers upfront and include a call to action on every page on the website. Key places to consider are your website’s homepage, the main page of the blog, ‘About us’ page and ‘Contact us’ page. Promote Your Email Newsletter on Social Media Most of the marketing services like MailChimp offer Facebook integrations. You can create a form within the mail client, sync it up to Facebook, and it will create a tab on your Facebook page. People who like your page can subscribe on the spot, without having to visit your website. Popups Popups are a great way to get in front of the user and encourage them to subscribe. This exercise asks for reaching the people at the right time- such as when returning visitor lands on the site after the visitor has seen a certain amount of pages or right before they plan to exit the website. Large companies like Xerox are able to deliver on great results by sticking to the Popup strategy. Do you find the entire process to be overwhelming? Outsource it to a Virtual Assistant and focus on business growth. It is a choice that is within your hands. You can either do the all the above-mentioned process yourself or you can outsource it to a virtual administrative assistant. The assistant will ensure that most of the processes being talked about in the blog would be taken care off by a hired virtual assistant. This will not only save time but also ensure you have the bigger picture in mind for your business. You will only be involved with parts of the business which takes it forward rather than getting involved in the nitty-gritty of the business. These are some of the processes that will help you in building the email list building strategies. The thing to remember is that following these measures will make your website an effective sales magnet for your business.

Virtual assistance

Virtual Strategic Partner: The Secret behind the success of Start-ups and Small Businesses

Highly productive people do not have any secret sauce behind their success but rather they are very good at doing something which other people forget often. It’s delegating. In principle, delegating might sound like a fairly easy step but if you look closer, there is a fair amount of planning that goes into getting it done. This is especially true for heads of start-ups and small businesses. Why to Hire Virtual Assistants? In the beginning, it is understood that it is very difficult to let go control of the business at this early stage. Too much of multi-tasking is one of the reasons for burnout among first-time entrepreneurs. It must be understood that anything that does not help your growth directly can be delegated to someone else. You need to place your focus where it matters the most, and let others take care of tasks which are not critical to the business. Another challenge that start-ups and small businesses face is the problem of cash flow. As an entrepreneur even if you are financially getting help, you sometimes do not have the time, space and resources available to hire that additional employee that is really needed. This is the reason why many businesses turn to virtual assistants. A virtual assistant not only saves time and money but is a financially viable time tested investment for the growth of the company.   There are good reasons why the trend of virtual work is catching up. The first and the foremost is the penetration of technology which has enabled work force to function from almost any remote location. This helps businesses hire a wide range of talent pool readily available from across the globe. You could be hiring virtual assistants for one of the following reasons: You don’t need or cannot afford a full-time employee You find it troublesome to complete important tasks You need work to be done, but don’t have the luxury of office space Your frequent travel requires you to have someone work virtually Most of your time is spent in organizing than executing You know what tasks to be done, but don’t have anybody to do it As far as hiring an employee is concerned, it is about having a fit between the business goals and culture. However, if you only need help in doing administrative tasks and have the flexibility of hiring someone virtually, then you should definitely consider hiring a virtual assistant. Benefits that virtual assistants bring to start-ups and small businesses Earlier, it was believed that virtual assistants are only for executives. It is no longer the case, with start-ups and small businesses finding obvious benefits. VAs is a big time saver during the growth phase of the company where it doesn’t make fiscal sense to have full time employees. Today, small businesses and start-ups swear by the fact that virtual assistant has helped them in improving productivity, happiness and work-life balance. The scope of VAs are not limited to personal tasks – start-ups and small businesses use VA’s for tasks like order processing, customer support, bookkeeping, social media, web design and development, email management, marketing and administrative tasks. Guidance for the Virtual Employee You have to treat the virtual assistant just like a telecommuting employee. You need to still provide supervision on what kind of tasks need to be done and you need to understand the right fit for the job at hand. There is a need for some level of training, whether you start from small tasks and then give more responsibility or give more direction in the beginning and step back later. In any relationship, it is better to focus on the long term and build trust over time. Conclusion As the interaction with the virtual assistant increases you can provide honest feedback to the work being done. After all, the trust factor with the virtual employee is important as well. You can start by providing your password for social media accounts and ask them to manage the social media accounts. When the trust gets established you can follow it by making him/her book vacations using your credit card. The important thing is that your Virtual Assistant is just like any other employee in your office, who needs to be taken care of just like a normal employee and given the due courtesy. The virtual employee helps reduce your workload so that you can focus on the much important things.

Virtual Strategic Partner: The Secret behind the success of Start-ups and Small Businesses Read More »

Highly productive people do not have any secret sauce behind their success but rather they are very good at doing something which other people forget often. It’s delegating. In principle, delegating might sound like a fairly easy step but if you look closer, there is a fair amount of planning that goes into getting it done. This is especially true for heads of start-ups and small businesses. Why to Hire Virtual Assistants? In the beginning, it is understood that it is very difficult to let go control of the business at this early stage. Too much of multi-tasking is one of the reasons for burnout among first-time entrepreneurs. It must be understood that anything that does not help your growth directly can be delegated to someone else. You need to place your focus where it matters the most, and let others take care of tasks which are not critical to the business. Another challenge that start-ups and small businesses face is the problem of cash flow. As an entrepreneur even if you are financially getting help, you sometimes do not have the time, space and resources available to hire that additional employee that is really needed. This is the reason why many businesses turn to virtual assistants. A virtual assistant not only saves time and money but is a financially viable time tested investment for the growth of the company.   There are good reasons why the trend of virtual work is catching up. The first and the foremost is the penetration of technology which has enabled work force to function from almost any remote location. This helps businesses hire a wide range of talent pool readily available from across the globe. You could be hiring virtual assistants for one of the following reasons: You don’t need or cannot afford a full-time employee You find it troublesome to complete important tasks You need work to be done, but don’t have the luxury of office space Your frequent travel requires you to have someone work virtually Most of your time is spent in organizing than executing You know what tasks to be done, but don’t have anybody to do it As far as hiring an employee is concerned, it is about having a fit between the business goals and culture. However, if you only need help in doing administrative tasks and have the flexibility of hiring someone virtually, then you should definitely consider hiring a virtual assistant. Benefits that virtual assistants bring to start-ups and small businesses Earlier, it was believed that virtual assistants are only for executives. It is no longer the case, with start-ups and small businesses finding obvious benefits. VAs is a big time saver during the growth phase of the company where it doesn’t make fiscal sense to have full time employees. Today, small businesses and start-ups swear by the fact that virtual assistant has helped them in improving productivity, happiness and work-life balance. The scope of VAs are not limited to personal tasks – start-ups and small businesses use VA’s for tasks like order processing, customer support, bookkeeping, social media, web design and development, email management, marketing and administrative tasks. Guidance for the Virtual Employee You have to treat the virtual assistant just like a telecommuting employee. You need to still provide supervision on what kind of tasks need to be done and you need to understand the right fit for the job at hand. There is a need for some level of training, whether you start from small tasks and then give more responsibility or give more direction in the beginning and step back later. In any relationship, it is better to focus on the long term and build trust over time. Conclusion As the interaction with the virtual assistant increases you can provide honest feedback to the work being done. After all, the trust factor with the virtual employee is important as well. You can start by providing your password for social media accounts and ask them to manage the social media accounts. When the trust gets established you can follow it by making him/her book vacations using your credit card. The important thing is that your Virtual Assistant is just like any other employee in your office, who needs to be taken care of just like a normal employee and given the due courtesy. The virtual employee helps reduce your workload so that you can focus on the much important things.

GetFriday

GetFriday Making its Presence Felt

We have been in the outsourcing arena since 2005 and have served 15,000+ clients spanning 30 countries. We are an outsourcing firm in India, which was thrust into the limelight when “The Four Hour Work Week” hit the New York best seller list and the client numbers jumped substantially. We offer a wide range of virtual assistance services. We have been listed on various media and news outlets in the past and here is a quick overview about it. We were featured on ABC in 2005, and there was in detail explanation of how AJ Jacobs Esquire’s editor at large was able to outsource much of his life to us in Bangalore. The tasks ranged from answering e-mails, making calls on his behalf, ordering groceries and buying movie tickets. At one point we even read bed time stories to his son. Jacobs called his experience with outsourcing as inexpensive. Our assistants went above and beyond their assignments and even thought of new projects we could perform for Jacobs like taxes. We were on Kiplinger.com in July 2006. The author mentioned us as concierge services and used our help in doing numerous things including researching his stock investments, shopping for wireless routers and much more. All this he was able to do with a monthly investment of USD 300. He was pleased with the rates which we offered. Wall Street Journal also carried a news story in 2007 and talked about the actress Michele Greene who employed one of our virtual assistants to act as her personal assistant. Ms. Greene paid USD150 a month for 20 hours of service. The article mostly talked about how Asia is becoming the outsourcing hub and catering to works ranging from graphic design, math tutoring, web development, book keeping and more. CNN the popular American news outlet had featured us on their website in 2007 and stressed on “outsourcing of life” in their article. It tells about how outsourcing was considered suited only for the upscale office worker, now has come within the reach of the ordinary person on the street. It tells of the ease with which we can arrange for your laundry to be picked up and delivered at your doorstep at the click of a mouse. With GetFriday (Sister Concern of YMII), the customer can call or email their overseas virtual assistant (VA) and can get almost anything done, from helping to draft legal documents to more everyday tasks such as paying bills. We were featured in the Sydney Morning Herald in 2008, where the experiences of Mr.Hui with GetFriday are mentioned. It has quotes from a senior manager T T Venkatesh, about how the company does not take up anything illegal or work sounding bad in taste. P Sunder, the company’ s CEO quotes about how Indian start-up companies are handling business upwards of $200 million in the personal and small business services. USA today featured us in 2008, the article mentions about Tim Ferris and his book “The Four Hour Work Week” and how someone who earns more than $30,000 in the US can afford to hire a virtual assistant. The author mentions about the pay-as-you-go plans and monthly plans from GetFriday keeping in mind the needs of the customers. The Philadelphia weekly in 2011 featured us as a story on outsourcing with exclusive attention on GetFriday. The feature talks about the experiences of Norman Wilson with his virtual assistant at GetFriday – Atul. The article goes on to talk about how such a set up between customer and company seems to blur the lines between the employer and the employee. There are comparisons of the virtual assistant being like an advanced machine or an avatar from a video game altogether. It is an elaborative piece which poetically deals with the journey of outsourcing. Thomson Reuters featured us in a video on their site in 2013. The video gave an exclusive look into our offices at GetFriday in Bangalore, talked with assistants in their working space. It went on to talk about the virtues of outsourcing. PR Newswire featured us in three consecutive years – 2014, 2015 and 2016. Another place where we got featured was Arabianbusiness.com, where Thomas Shambler, a journalist, purchased a 10-hour package and hires a VA called Pallavika. Being a journalist he outsources the task of scheduling his interviews with us. He also asks her to do basic research for an article he was writing and asked for gifting ideas for his father. Overall, the client found the service to be good and meeting his expectations and compared the service to a real person ready at his beck and call. Just like these articles GetFriday is also featured on the website timedoctor.com, where we are among the top virtual assistant companies from across the world in 2017. Various other news platforms also speak about GetFriday’s outsourcing success stories. Outsourcing companies are being used by people for quite a long time now. But, now they are being used by people for innovative tasks. As time goes by we will see the industry maturing and more people using a virtual assistant with less novelty. With the difference in the exchange rate of currencies, it will become more attractive for individuals in the western world to outsource their errands to associates in the developing world.

GetFriday Making its Presence Felt Read More »

We have been in the outsourcing arena since 2005 and have served 15,000+ clients spanning 30 countries. We are an outsourcing firm in India, which was thrust into the limelight when “The Four Hour Work Week” hit the New York best seller list and the client numbers jumped substantially. We offer a wide range of virtual assistance services. We have been listed on various media and news outlets in the past and here is a quick overview about it. We were featured on ABC in 2005, and there was in detail explanation of how AJ Jacobs Esquire’s editor at large was able to outsource much of his life to us in Bangalore. The tasks ranged from answering e-mails, making calls on his behalf, ordering groceries and buying movie tickets. At one point we even read bed time stories to his son. Jacobs called his experience with outsourcing as inexpensive. Our assistants went above and beyond their assignments and even thought of new projects we could perform for Jacobs like taxes. We were on Kiplinger.com in July 2006. The author mentioned us as concierge services and used our help in doing numerous things including researching his stock investments, shopping for wireless routers and much more. All this he was able to do with a monthly investment of USD 300. He was pleased with the rates which we offered. Wall Street Journal also carried a news story in 2007 and talked about the actress Michele Greene who employed one of our virtual assistants to act as her personal assistant. Ms. Greene paid USD150 a month for 20 hours of service. The article mostly talked about how Asia is becoming the outsourcing hub and catering to works ranging from graphic design, math tutoring, web development, book keeping and more. CNN the popular American news outlet had featured us on their website in 2007 and stressed on “outsourcing of life” in their article. It tells about how outsourcing was considered suited only for the upscale office worker, now has come within the reach of the ordinary person on the street. It tells of the ease with which we can arrange for your laundry to be picked up and delivered at your doorstep at the click of a mouse. With GetFriday (Sister Concern of YMII), the customer can call or email their overseas virtual assistant (VA) and can get almost anything done, from helping to draft legal documents to more everyday tasks such as paying bills. We were featured in the Sydney Morning Herald in 2008, where the experiences of Mr.Hui with GetFriday are mentioned. It has quotes from a senior manager T T Venkatesh, about how the company does not take up anything illegal or work sounding bad in taste. P Sunder, the company’ s CEO quotes about how Indian start-up companies are handling business upwards of $200 million in the personal and small business services. USA today featured us in 2008, the article mentions about Tim Ferris and his book “The Four Hour Work Week” and how someone who earns more than $30,000 in the US can afford to hire a virtual assistant. The author mentions about the pay-as-you-go plans and monthly plans from GetFriday keeping in mind the needs of the customers. The Philadelphia weekly in 2011 featured us as a story on outsourcing with exclusive attention on GetFriday. The feature talks about the experiences of Norman Wilson with his virtual assistant at GetFriday – Atul. The article goes on to talk about how such a set up between customer and company seems to blur the lines between the employer and the employee. There are comparisons of the virtual assistant being like an advanced machine or an avatar from a video game altogether. It is an elaborative piece which poetically deals with the journey of outsourcing. Thomson Reuters featured us in a video on their site in 2013. The video gave an exclusive look into our offices at GetFriday in Bangalore, talked with assistants in their working space. It went on to talk about the virtues of outsourcing. PR Newswire featured us in three consecutive years – 2014, 2015 and 2016. Another place where we got featured was Arabianbusiness.com, where Thomas Shambler, a journalist, purchased a 10-hour package and hires a VA called Pallavika. Being a journalist he outsources the task of scheduling his interviews with us. He also asks her to do basic research for an article he was writing and asked for gifting ideas for his father. Overall, the client found the service to be good and meeting his expectations and compared the service to a real person ready at his beck and call. Just like these articles GetFriday is also featured on the website timedoctor.com, where we are among the top virtual assistant companies from across the world in 2017. Various other news platforms also speak about GetFriday’s outsourcing success stories. Outsourcing companies are being used by people for quite a long time now. But, now they are being used by people for innovative tasks. As time goes by we will see the industry maturing and more people using a virtual assistant with less novelty. With the difference in the exchange rate of currencies, it will become more attractive for individuals in the western world to outsource their errands to associates in the developing world.

How to Increase Office Productivity

It is everyone’s dream to work to their optimum capacity, but there are only 24hrs in a day and in those hours, we have to maximize our efficiency. There is always a plan at the beginning of the day to maximize our productivity at work. But it just becomes a hollow plan by the end of the day. While it may not be everybody’s cup of tea to find out ways to work smarter, here is a list of strategies that will help improve productivity at work. While it may not happen that your working habits undergo a drastic change overnight, it is possible that gradual changes can add up to big changes in productivity. It is best to start with one-tip and follow it up before you can adopt next tip to your schedule. Being accountable to someone at work or announcing your targets to others helps keep you stay on track in the course of your activities and in the long run. It is best to keep in mind that we are humans and have a tendency for slip-ups. Hence, it is with this attitude you should approach productivity improvement tips. Whenever, there is a slip-up it is best to forgive yourself than to brood about it overtime which only adds up to unproductive time. You have to understand that multi-tasking is an over-used term. Studies have very clearly indicated that our brains are not equipped to multi-task and focusing on one task alone will help us accomplish much more than trying to multi-task and accomplish more. It is also seem that while multi-tasking, the brain loses its ability to be creative. The brain is like a muscle the more work we give it, the stronger the muscle is likely to become. By focusing on one single task helps you make those connections stronger. Before you leave work each day, it is best to write down, 5-6 things that you want to accomplish the following day and in a separate page write down personal errands that you would like to accomplish. Keeping the list shorter helps it keep realistic. Have a strategy while you begin each day and stick to it as far as possible. There is a theory and it states that our primal mind craves distraction especially when you are in the course of accomplishing your listed tasks. It so happens that we would turn our attention towards some easy unlisted task such as liking a picture on Facebook or spending more time jotting down the list can also be part of ‘structured procrastination’. So give yourself five-minutes or less to complete writing the list and stick to your list in hand as far as possible without getting distracted. Piles of paper lying on your desk are a sign of unfinished tasks and unorganized work. Since you are lagging behind, the remedy is to delegate the tasks. By delegating you will be able to realize your productivity goals sooner than later. If in case you are not very proficient at something, it is best to ask someone about how to use something more efficiently. This simple request can ensure you are improving your productivity. Another distractor at the work place is e-mail. It is prudent that you embrace e-mail as an ally rather than making it your nemesis. You can manage your email better by dividing your email into two groups – first group requiring quick responses and those needing some degree of thought. You can acknowledge the receipt of the mail for the latter, but can answer the mail after some days. And make it a point to follow through. Another tactic could be to turn off your email notifications for some time, if there is a need to focus on a specific task for 20-30 minutes without distractions. The next thing to do is to learn e-mail management from someone, who is more proficient at it. Learn about different labels, folder, filters, archives and unsubscribe lists etc will help you spend less time on emails. Taking regular breaks at work may sound counter-productive but research has shown that your consistent level of performance can be maintained while taking short breaks during long tasks. And, taking no breaks decreases your level of performance. Giving yourself a deadline helps in accomplishing the tasks quicker and lets you focus better on the task. For open ended tasks, try giving yourself a deadline and then stick to it. You may be surprised just how focused and productive you can be while watching the clock. Any task that needs less than two minutes to accomplish must be accomplished quickly without a second thought in the mind. Completing the task right-away actually takes less time than having to get back at it later. It is much common among entrepreneurs to get hung on attempting to perfect a task – the reality is nothing is ever perfect. Instead of wasting time chasing a mirage, it is realistic to complete the task to the best of your ability and move on. It is better to complete the task right away, since most times you can come back and improve on the task later. Being pro-active and not reactive helps in accomplishing more than the other way around. By responding to emails and calls for the day, you will be able to put out the fires, but that is all you will be able to do during the day. It means you get dictated by the calls and emails at all times. Instead set aside time to respond to emails, but don’t let them determine what your day is going to look like These are some of the pointers towards increasing your productivity. It is not practical to adopt each one of the points into your life. Instead find a preference for some and you could incorporate these into your life. To improve your productivity further, you could hire a Virtual Assistant (VA) from GetFriday and assign your administrative tasks to your

How to Increase Office Productivity Read More »

It is everyone’s dream to work to their optimum capacity, but there are only 24hrs in a day and in those hours, we have to maximize our efficiency. There is always a plan at the beginning of the day to maximize our productivity at work. But it just becomes a hollow plan by the end of the day. While it may not be everybody’s cup of tea to find out ways to work smarter, here is a list of strategies that will help improve productivity at work. While it may not happen that your working habits undergo a drastic change overnight, it is possible that gradual changes can add up to big changes in productivity. It is best to start with one-tip and follow it up before you can adopt next tip to your schedule. Being accountable to someone at work or announcing your targets to others helps keep you stay on track in the course of your activities and in the long run. It is best to keep in mind that we are humans and have a tendency for slip-ups. Hence, it is with this attitude you should approach productivity improvement tips. Whenever, there is a slip-up it is best to forgive yourself than to brood about it overtime which only adds up to unproductive time. You have to understand that multi-tasking is an over-used term. Studies have very clearly indicated that our brains are not equipped to multi-task and focusing on one task alone will help us accomplish much more than trying to multi-task and accomplish more. It is also seem that while multi-tasking, the brain loses its ability to be creative. The brain is like a muscle the more work we give it, the stronger the muscle is likely to become. By focusing on one single task helps you make those connections stronger. Before you leave work each day, it is best to write down, 5-6 things that you want to accomplish the following day and in a separate page write down personal errands that you would like to accomplish. Keeping the list shorter helps it keep realistic. Have a strategy while you begin each day and stick to it as far as possible. There is a theory and it states that our primal mind craves distraction especially when you are in the course of accomplishing your listed tasks. It so happens that we would turn our attention towards some easy unlisted task such as liking a picture on Facebook or spending more time jotting down the list can also be part of ‘structured procrastination’. So give yourself five-minutes or less to complete writing the list and stick to your list in hand as far as possible without getting distracted. Piles of paper lying on your desk are a sign of unfinished tasks and unorganized work. Since you are lagging behind, the remedy is to delegate the tasks. By delegating you will be able to realize your productivity goals sooner than later. If in case you are not very proficient at something, it is best to ask someone about how to use something more efficiently. This simple request can ensure you are improving your productivity. Another distractor at the work place is e-mail. It is prudent that you embrace e-mail as an ally rather than making it your nemesis. You can manage your email better by dividing your email into two groups – first group requiring quick responses and those needing some degree of thought. You can acknowledge the receipt of the mail for the latter, but can answer the mail after some days. And make it a point to follow through. Another tactic could be to turn off your email notifications for some time, if there is a need to focus on a specific task for 20-30 minutes without distractions. The next thing to do is to learn e-mail management from someone, who is more proficient at it. Learn about different labels, folder, filters, archives and unsubscribe lists etc will help you spend less time on emails. Taking regular breaks at work may sound counter-productive but research has shown that your consistent level of performance can be maintained while taking short breaks during long tasks. And, taking no breaks decreases your level of performance. Giving yourself a deadline helps in accomplishing the tasks quicker and lets you focus better on the task. For open ended tasks, try giving yourself a deadline and then stick to it. You may be surprised just how focused and productive you can be while watching the clock. Any task that needs less than two minutes to accomplish must be accomplished quickly without a second thought in the mind. Completing the task right-away actually takes less time than having to get back at it later. It is much common among entrepreneurs to get hung on attempting to perfect a task – the reality is nothing is ever perfect. Instead of wasting time chasing a mirage, it is realistic to complete the task to the best of your ability and move on. It is better to complete the task right away, since most times you can come back and improve on the task later. Being pro-active and not reactive helps in accomplishing more than the other way around. By responding to emails and calls for the day, you will be able to put out the fires, but that is all you will be able to do during the day. It means you get dictated by the calls and emails at all times. Instead set aside time to respond to emails, but don’t let them determine what your day is going to look like These are some of the pointers towards increasing your productivity. It is not practical to adopt each one of the points into your life. Instead find a preference for some and you could incorporate these into your life. To improve your productivity further, you could hire a Virtual Assistant (VA) from GetFriday and assign your administrative tasks to your

Making up your mind for hiring a VA

In a perfect world, you could be doing everything on your own and waiting for things to turn your way. However, in reality it is not the case. We cannot manage everything on our own and need help. The books you read about from outsourcing might suggest great things about working with from virtual assistants and they are not wrong. Virtual assistants can definitely help in the regular administrative tasks, while you focus on high value tasks, that only you can do. This article seeks to tell you how to get over your apprehensions before hiring a VA: Does the VA have enough experience to handle all my tasks? You can gauge this by asking the VA for a one -on- one interview. Having worked before as VA gives him/ her definite advantage over others. If he/she is into freelancing, there would be other clients, whom she would be freelancing. This need not be a stumbling block because if the VA is confident of executing all your tasks, it is essential that you validate her skillset in a trial period to test her skill sets and capabilities. And, if he/she is working for a company, he/she would be supported by the entire team if the need arises. So, in all the above cases, it is definite that the hiring a VA comes with its fair share of advantages. Does the VA have experience in a specific domain to help you out? Most VA’s are “Jack of all trades and master of none”. VAs are trained to handle all kinds of tasks without getting limited to a defined domain. However, there can be VAs with specific domain experience from previous jobs, which encouraged them to take up VA work in a specific domain. For instance, you will find VAs who work only in the field of web designing or as social media experts. Either, way it is a win-win situation. A VA with generic experience will be able to handle most generic things that do not require deep domain knowledge or skill. On the other hand, the VA with specific domain expertise would bring in a wealth of experience, which needs to be put to the right use by you when employing him/her. Is it affordable to hire a VA? Consider a simple equation to understand this better – if your time is worth $100/hr and you could be paying your assistant about $20/hr, the ROI on the transaction is $80/hr. It turns out, it is not an additional cost, but an additional revenue for the business., Imagine if you find a VA for let’s say $15/hr. Being able to reduce your administrative tasks and able to devote your time to grow your business makes it really necessary to hire a VA. Secondly, if the VA comes from a developed country, chances are that the service would be expensive. But, for an Asian country such as India or Philippines , due to the difference in the dollar exchange rate, it would turn out to be quite cheaper. Do I hire employees or manage VAs? The answer is really a no-brainer. There are businesses which are in a hurry to hire employees and later repent it. After the hires do not go in their favour, they can turn into a financial burden if you happen to hire employees soon.The advantages of hiring a VA and an employee has been listed out: There is a training period for the employee, which is comparatively less for a VA   It is easy to let go a VA compared to a regular employee.   Most times, businesses don’t hire part-time, but VAs can be hired part time.   Will I remain ‘in control’ of my business with a VA by my side? This again stems from the fact that unless you do everything in your office, you are not in control. Getting a VA and relinquishing some control would come as a welcome relief for you after hiring a VA. This would also help you create some space in your schedule and help run your business more efficiently. For example, you can cut down the time spent on replying to mails when you hire a VA. The time hence saved will be spent on finding new clients or generating new revenue streams for business. In addition, most of the tasks which your VA does on your behalf are those which are not critical or those in which you do not have expertise. With a virtual assistant taking over the basic tasks you gain more time in the day to focus on tasks that make better use of your time. Can I expect overnight turnaround in my business if I hire VAs? This thought comes from someone, who has pondered over the question for a long-time, but always was skeptical about it. Now that he has made up his mind, he looks forward to a dramatic shift in his business. The reality being, there is a lot of work that goes into accommodating VAs into organisations. From ensuring they are rightly trained, to assigning them tasks all the way to ensuring that they are the right fit for the business. It can also be said, that unless you properly spell out the instructions of the task to be done, it will be not be possible for the VA to work with his/her optimum efficiency. So, in the end it all comes down to the kind of understanding you create with your VA to make him/ her understand the needs of your business. These are some apprehensions for someone, who would like to hire a VA. And these are the tips for someone to handle those apprehensions and to comprehend them before recruiting a VA. For all you know, you could hire a VA from GetFriday, a trusted name in VA services.

Making up your mind for hiring a VA Read More »

In a perfect world, you could be doing everything on your own and waiting for things to turn your way. However, in reality it is not the case. We cannot manage everything on our own and need help. The books you read about from outsourcing might suggest great things about working with from virtual assistants and they are not wrong. Virtual assistants can definitely help in the regular administrative tasks, while you focus on high value tasks, that only you can do. This article seeks to tell you how to get over your apprehensions before hiring a VA: Does the VA have enough experience to handle all my tasks? You can gauge this by asking the VA for a one -on- one interview. Having worked before as VA gives him/ her definite advantage over others. If he/she is into freelancing, there would be other clients, whom she would be freelancing. This need not be a stumbling block because if the VA is confident of executing all your tasks, it is essential that you validate her skillset in a trial period to test her skill sets and capabilities. And, if he/she is working for a company, he/she would be supported by the entire team if the need arises. So, in all the above cases, it is definite that the hiring a VA comes with its fair share of advantages. Does the VA have experience in a specific domain to help you out? Most VA’s are “Jack of all trades and master of none”. VAs are trained to handle all kinds of tasks without getting limited to a defined domain. However, there can be VAs with specific domain experience from previous jobs, which encouraged them to take up VA work in a specific domain. For instance, you will find VAs who work only in the field of web designing or as social media experts. Either, way it is a win-win situation. A VA with generic experience will be able to handle most generic things that do not require deep domain knowledge or skill. On the other hand, the VA with specific domain expertise would bring in a wealth of experience, which needs to be put to the right use by you when employing him/her. Is it affordable to hire a VA? Consider a simple equation to understand this better – if your time is worth $100/hr and you could be paying your assistant about $20/hr, the ROI on the transaction is $80/hr. It turns out, it is not an additional cost, but an additional revenue for the business., Imagine if you find a VA for let’s say $15/hr. Being able to reduce your administrative tasks and able to devote your time to grow your business makes it really necessary to hire a VA. Secondly, if the VA comes from a developed country, chances are that the service would be expensive. But, for an Asian country such as India or Philippines , due to the difference in the dollar exchange rate, it would turn out to be quite cheaper. Do I hire employees or manage VAs? The answer is really a no-brainer. There are businesses which are in a hurry to hire employees and later repent it. After the hires do not go in their favour, they can turn into a financial burden if you happen to hire employees soon.The advantages of hiring a VA and an employee has been listed out: There is a training period for the employee, which is comparatively less for a VA   It is easy to let go a VA compared to a regular employee.   Most times, businesses don’t hire part-time, but VAs can be hired part time.   Will I remain ‘in control’ of my business with a VA by my side? This again stems from the fact that unless you do everything in your office, you are not in control. Getting a VA and relinquishing some control would come as a welcome relief for you after hiring a VA. This would also help you create some space in your schedule and help run your business more efficiently. For example, you can cut down the time spent on replying to mails when you hire a VA. The time hence saved will be spent on finding new clients or generating new revenue streams for business. In addition, most of the tasks which your VA does on your behalf are those which are not critical or those in which you do not have expertise. With a virtual assistant taking over the basic tasks you gain more time in the day to focus on tasks that make better use of your time. Can I expect overnight turnaround in my business if I hire VAs? This thought comes from someone, who has pondered over the question for a long-time, but always was skeptical about it. Now that he has made up his mind, he looks forward to a dramatic shift in his business. The reality being, there is a lot of work that goes into accommodating VAs into organisations. From ensuring they are rightly trained, to assigning them tasks all the way to ensuring that they are the right fit for the business. It can also be said, that unless you properly spell out the instructions of the task to be done, it will be not be possible for the VA to work with his/her optimum efficiency. So, in the end it all comes down to the kind of understanding you create with your VA to make him/ her understand the needs of your business. These are some apprehensions for someone, who would like to hire a VA. And these are the tips for someone to handle those apprehensions and to comprehend them before recruiting a VA. For all you know, you could hire a VA from GetFriday, a trusted name in VA services.

Seven E-commerce Trends for 2017

E-commerce is here to stay, even with limited customer service, no instant gratification and no access to a physical store where you can touch and feel the product. The online platform provides 24x 7 services and the amount of selection one gets to see on online cannot be matched in a physical store. With such advantages, e-commerce has changed the way we shop. Presently, it consists of only 8% of the total retail sales in the US, but the situation is here to change with increasing usage and a growing preference for purchasing online. This article seeks to look at trends which suggest how the e-commerce domain is changing as we go through 2017. Some of the trends are: Shopping on the Mobile We have seen in recent years that there is a shift in consumer behavior towards mobile. And as we move forward, there will be more movement towards this medium. The number of searches emanating from a mobile exceed that of a desktop and more websites are making themselves mobile ready. It must have come to everyone’s notice that Google is slowly removing sites that do not cater to a mobile experience. It is becoming increasingly clear that the way forward is mobile. Having said that, it is known that mobile still lags behind desktop when it comes to conversions. People like to search for their online goods on mobile, but prefer make the purchase on the desktop. This means there aren’t separate consumers for mobile and desktop. This only means at times, it is the same consumer, who searches on the mobile and later purchases through a desktop. This is seen as a habitual fact and will take time to see any improvement. But as we see more smartphone penetration and new technologies like AI (Artificial Intelligence) assistants getting included to smartphone devices, the future definitely looks brighter for mobile. Mobile Payments or E-wallets Gone are the days when going cashless meant using the credit or debt card, today, people are turning towards contactless mobile payments. There is an array of companies offering services catering towards mobile payments. It is estimated that mobile payments by 2021 are going to reach $3 trillion dollars. While, it is a lot of money getting transacted on small screens, mobile payments will only equate to 11 percent of all transactions made, a jump from the modest 5% in 2016. As we see more e-commerce companies adopt mobile payments as the preferred mode of payment, there is a world of possibilities that are emerging such as digital loyalty and reward programs. With the increased spread of smartphone and more user-friendly apps, it will further cement the prospect of convenient payment through mobiles. In the US, where the mobile based e-commerce is going to grow the largest, the mobile payment’s ratio of e-commerce is expected to increase from 20% in 2015 to 46% in 2020. Personalization and customization Already users are seeing customization from Netflix and Amazon, these channels with large amount of data from users are able to target customers in a personalized way. Till now customization was exclusively a domain of the big e-commerce retailers, but 2017 will see the small retailers also venturing in with highly targeted ads and embrace personalization. They will start with collecting behavioral data from each website user and send highly targeted campaigns based on customer segments and previous online experiences. This would mean each user who comes to the website will have unique experience from the brand, if he/she is a repeat customer. Same Day Delivery 2017 will see more e-commerce companies taking the step towards same day delivery instead of the normal 3-5 business days. While the trend was started by Amazon prime, the flexibility of delivery options would become a key differentiator in e-commerce domain. According to one study, 29% of the users were keen to pay extra for same day delivery. In today’s world of online commerce, logistics will play a key role in defining the future of e-commerce players. Every online retailer, who is there for the long run is working towards building a strong logistics network and up the game by making delivery of goods as fast as possible for its valued customers. Social Selling We are seeing a lot of noise on social network about including “buy“ buttons on these networks. These social networks have a vested interest in making this work, because they have people who visit their sites regularly. By leveraging their traffic for selling is the new strategy on social networking sites, since people like to include their friends in the purchase decisions. Social media users can now buy items without ever having to switch to a different more traditional e-commerce site. The ability to offer your products and services directly through social media platform represents the essence of social selling phenomenon, which is gaining traction as we go through 2017. Sales can increase and sales costs will drop by applying social media to the online sales process effectively. This also concerns with using the true power of social media to acquire more leads and with that more turnover. Exceptional Content or Inbound Marketing Brands which are ahead are putting out exceptional content in the digital space. Good e-commerce marketers know they have to consistently stand out by producing exceptional content to attract and convert prospects into customers. In 2017, we are going to see more content marketing strategies and as the brand looks for conversion with content, great pieces of content will be created and this content will reproduced in various forms such as blog-posts, e-books, pod casts, info-graphics, data visualizations and videos etc. After which, focus should be on measuring the response of each content and focusing only on promoting the content on the successful 3-5 channels. Chatbots This is one of the unique feature to look-out for in 2017. We will see the rise of chatbots led conversation on most of the e-commerce sites. Chatbot is a robotic agent that will help

Seven E-commerce Trends for 2017 Read More »

E-commerce is here to stay, even with limited customer service, no instant gratification and no access to a physical store where you can touch and feel the product. The online platform provides 24x 7 services and the amount of selection one gets to see on online cannot be matched in a physical store. With such advantages, e-commerce has changed the way we shop. Presently, it consists of only 8% of the total retail sales in the US, but the situation is here to change with increasing usage and a growing preference for purchasing online. This article seeks to look at trends which suggest how the e-commerce domain is changing as we go through 2017. Some of the trends are: Shopping on the Mobile We have seen in recent years that there is a shift in consumer behavior towards mobile. And as we move forward, there will be more movement towards this medium. The number of searches emanating from a mobile exceed that of a desktop and more websites are making themselves mobile ready. It must have come to everyone’s notice that Google is slowly removing sites that do not cater to a mobile experience. It is becoming increasingly clear that the way forward is mobile. Having said that, it is known that mobile still lags behind desktop when it comes to conversions. People like to search for their online goods on mobile, but prefer make the purchase on the desktop. This means there aren’t separate consumers for mobile and desktop. This only means at times, it is the same consumer, who searches on the mobile and later purchases through a desktop. This is seen as a habitual fact and will take time to see any improvement. But as we see more smartphone penetration and new technologies like AI (Artificial Intelligence) assistants getting included to smartphone devices, the future definitely looks brighter for mobile. Mobile Payments or E-wallets Gone are the days when going cashless meant using the credit or debt card, today, people are turning towards contactless mobile payments. There is an array of companies offering services catering towards mobile payments. It is estimated that mobile payments by 2021 are going to reach $3 trillion dollars. While, it is a lot of money getting transacted on small screens, mobile payments will only equate to 11 percent of all transactions made, a jump from the modest 5% in 2016. As we see more e-commerce companies adopt mobile payments as the preferred mode of payment, there is a world of possibilities that are emerging such as digital loyalty and reward programs. With the increased spread of smartphone and more user-friendly apps, it will further cement the prospect of convenient payment through mobiles. In the US, where the mobile based e-commerce is going to grow the largest, the mobile payment’s ratio of e-commerce is expected to increase from 20% in 2015 to 46% in 2020. Personalization and customization Already users are seeing customization from Netflix and Amazon, these channels with large amount of data from users are able to target customers in a personalized way. Till now customization was exclusively a domain of the big e-commerce retailers, but 2017 will see the small retailers also venturing in with highly targeted ads and embrace personalization. They will start with collecting behavioral data from each website user and send highly targeted campaigns based on customer segments and previous online experiences. This would mean each user who comes to the website will have unique experience from the brand, if he/she is a repeat customer. Same Day Delivery 2017 will see more e-commerce companies taking the step towards same day delivery instead of the normal 3-5 business days. While the trend was started by Amazon prime, the flexibility of delivery options would become a key differentiator in e-commerce domain. According to one study, 29% of the users were keen to pay extra for same day delivery. In today’s world of online commerce, logistics will play a key role in defining the future of e-commerce players. Every online retailer, who is there for the long run is working towards building a strong logistics network and up the game by making delivery of goods as fast as possible for its valued customers. Social Selling We are seeing a lot of noise on social network about including “buy“ buttons on these networks. These social networks have a vested interest in making this work, because they have people who visit their sites regularly. By leveraging their traffic for selling is the new strategy on social networking sites, since people like to include their friends in the purchase decisions. Social media users can now buy items without ever having to switch to a different more traditional e-commerce site. The ability to offer your products and services directly through social media platform represents the essence of social selling phenomenon, which is gaining traction as we go through 2017. Sales can increase and sales costs will drop by applying social media to the online sales process effectively. This also concerns with using the true power of social media to acquire more leads and with that more turnover. Exceptional Content or Inbound Marketing Brands which are ahead are putting out exceptional content in the digital space. Good e-commerce marketers know they have to consistently stand out by producing exceptional content to attract and convert prospects into customers. In 2017, we are going to see more content marketing strategies and as the brand looks for conversion with content, great pieces of content will be created and this content will reproduced in various forms such as blog-posts, e-books, pod casts, info-graphics, data visualizations and videos etc. After which, focus should be on measuring the response of each content and focusing only on promoting the content on the successful 3-5 channels. Chatbots This is one of the unique feature to look-out for in 2017. We will see the rise of chatbots led conversation on most of the e-commerce sites. Chatbot is a robotic agent that will help

Things to consider- Before Getting an Outside Blogger/ Writer

“Whether it is a blog or an e-commerce store, at the end of the day, it is the traffic that drives online business.” -Unknown A blog is a marketing tool that you can play around with, test and adapt to suit your needs and measure for effectiveness, as you go along, just like any other form of marketing. If you have a small business which plans to reach out to its audience using a blog, it is a good time to think whether you want to do it yourself or want to hand it over to someone, while you engage yourself in a supervisory role. There could be many reasons, why you would want to assign the responsibility of blog writing to someone else: It could be that your writing skills are just above average and you want some one better than you to manage it.   Your writing skills are good, but the time factor does not permit you to devote the amount of time required to churn out a decent blog.   It is cumbersome for you at this point of time to do all the research. So it is prudent to hire someone to do research and blog as well.   As said above, the intention behind writing the blog is to attract more traffic to your website. In such a case you have to make an important decision to make sure the blog ticks. These are some of the important pointers you might want to adhere to while selecting the blogger: Your rapport with your readers It is possible that over the years you have created a credible following for your blog among your readers. And as your business has scaled up, time has become a precious and a limited resource for you. In such a context you would want to think twice before you outsource your blog writing. The option available before you could be to reduce the number of posts of your blog. But, this could result in a loss of some of your readers. In such a scenario, it is better to hire a blog writer and weather the storm of losing some readers. And you would see, things stabilizing after a certain period of time. Overall, it is about you posting good content on the blog. As long as the content is good, your readers will hang in there, without bidding goodbye. The Type of Blogger You are entrusting your business reputation with the blogger, when you make the choice of hiring someone from outside for your website. It becomes equally important to see whether: a. The blogger has similar personality traits as yours b. His/ her writing style is in sync with yours c. The writing style fits the brand d. The blogger has knowledge of the job You are looking at someone, who can take it one notch up and enhance your reputation. The person needs to fire up your reader’s imagination and get them to talk about your business. By doing so, it leaves you with additional time on your hands and lets you focus on streamlining your business. Blog Marketing It becomes very obvious that the time you save from assigning your blog to someone outside, can be used by you in doing other strategic activities for your business. While the blogger can help you in blog marketing, it is seen that Google places special emphasis on good content. By hiring a blogger from outside who is proficient in SEO, your website will achieve a higher page rank on Google. This would apparently invite more traffic to your website than before. Fresh Perspective As a business owner, there are times when you could become oblivious to certain aspects of the business. These can be termed as blind spots, which get overlooked most times. However, getting help from outside brings in a fresh pair of eyes and perspective to the business because the outside blogger would associate with the brand differently than you. The fresh view can help bring out never before heard stories about your brand, which could popularise your brand. In due course of time, you will learn to appreciate and associate yourself with this fresh perspective. Access to Updated Knowledge This luxury of having a blogger from outside means you are dealing with a professional. Since his/her profession calls for updating knowledge every now and then, it comes by default that the blogs he/she writes is always up to date on knowledge and happenings in the stipulated domain. The final deliverable that you come across would always be updated on SEO, content standards and the trends in the industry. Poorly written Posts Hurt Your Brand In a world where Google ranking is very important it becomes tremendously important that your blog is well written. Google’s page ranking algorithm is seen to be positively inclined towards high quality content. Else, there are chances that a blog with grammatical errors and spammy links is not going to get you a higher page rank. There needs to be consistent effort from your side to succeed at Google page rank, every time you post a blog. A professional can bring about the consistency, then it is a good idea to assign your blog writing to some one outside the company. You could also hire a virtual assistant (VA) from GetFriday to write a blog and keep yourself free to do other things, which would help your business in the longer run. You can also hire a freelancer from Hubstaff Talent.Your brand and its growth among other blogs can be completely taken over by the VA, while you provide the macro view on how the blog post must be managed.

Things to consider- Before Getting an Outside Blogger/ Writer Read More »

“Whether it is a blog or an e-commerce store, at the end of the day, it is the traffic that drives online business.” -Unknown A blog is a marketing tool that you can play around with, test and adapt to suit your needs and measure for effectiveness, as you go along, just like any other form of marketing. If you have a small business which plans to reach out to its audience using a blog, it is a good time to think whether you want to do it yourself or want to hand it over to someone, while you engage yourself in a supervisory role. There could be many reasons, why you would want to assign the responsibility of blog writing to someone else: It could be that your writing skills are just above average and you want some one better than you to manage it.   Your writing skills are good, but the time factor does not permit you to devote the amount of time required to churn out a decent blog.   It is cumbersome for you at this point of time to do all the research. So it is prudent to hire someone to do research and blog as well.   As said above, the intention behind writing the blog is to attract more traffic to your website. In such a case you have to make an important decision to make sure the blog ticks. These are some of the important pointers you might want to adhere to while selecting the blogger: Your rapport with your readers It is possible that over the years you have created a credible following for your blog among your readers. And as your business has scaled up, time has become a precious and a limited resource for you. In such a context you would want to think twice before you outsource your blog writing. The option available before you could be to reduce the number of posts of your blog. But, this could result in a loss of some of your readers. In such a scenario, it is better to hire a blog writer and weather the storm of losing some readers. And you would see, things stabilizing after a certain period of time. Overall, it is about you posting good content on the blog. As long as the content is good, your readers will hang in there, without bidding goodbye. The Type of Blogger You are entrusting your business reputation with the blogger, when you make the choice of hiring someone from outside for your website. It becomes equally important to see whether: a. The blogger has similar personality traits as yours b. His/ her writing style is in sync with yours c. The writing style fits the brand d. The blogger has knowledge of the job You are looking at someone, who can take it one notch up and enhance your reputation. The person needs to fire up your reader’s imagination and get them to talk about your business. By doing so, it leaves you with additional time on your hands and lets you focus on streamlining your business. Blog Marketing It becomes very obvious that the time you save from assigning your blog to someone outside, can be used by you in doing other strategic activities for your business. While the blogger can help you in blog marketing, it is seen that Google places special emphasis on good content. By hiring a blogger from outside who is proficient in SEO, your website will achieve a higher page rank on Google. This would apparently invite more traffic to your website than before. Fresh Perspective As a business owner, there are times when you could become oblivious to certain aspects of the business. These can be termed as blind spots, which get overlooked most times. However, getting help from outside brings in a fresh pair of eyes and perspective to the business because the outside blogger would associate with the brand differently than you. The fresh view can help bring out never before heard stories about your brand, which could popularise your brand. In due course of time, you will learn to appreciate and associate yourself with this fresh perspective. Access to Updated Knowledge This luxury of having a blogger from outside means you are dealing with a professional. Since his/her profession calls for updating knowledge every now and then, it comes by default that the blogs he/she writes is always up to date on knowledge and happenings in the stipulated domain. The final deliverable that you come across would always be updated on SEO, content standards and the trends in the industry. Poorly written Posts Hurt Your Brand In a world where Google ranking is very important it becomes tremendously important that your blog is well written. Google’s page ranking algorithm is seen to be positively inclined towards high quality content. Else, there are chances that a blog with grammatical errors and spammy links is not going to get you a higher page rank. There needs to be consistent effort from your side to succeed at Google page rank, every time you post a blog. A professional can bring about the consistency, then it is a good idea to assign your blog writing to some one outside the company. You could also hire a virtual assistant (VA) from GetFriday to write a blog and keep yourself free to do other things, which would help your business in the longer run. You can also hire a freelancer from Hubstaff Talent.Your brand and its growth among other blogs can be completely taken over by the VA, while you provide the macro view on how the blog post must be managed.

E-Commerce Advantage with GetFriday

If you are over-whelmed by your e-commerce business by the number of activities, GetFriday is here to help you with your business. We have skilled and experienced executives to help you with your e-commerce business needs. The key tasks which GetFriday undertakes on behalf of e-commerce business are inventory management, order processing, order tracking and customer support. Inventory Management The GetFriday executive logs into the client’s CRM and downloads the daily inventory files. The executive then checks and updates the client on the daily status of the products such as in stock, out of stock and approaching safety stock, to track for the availability of each product. Order Processing When an order is placed on the website by a customer, the GetFriday executive then co-ordinates with the vendor and places the order with them to be delivered to the customer. The executive also cross verifies the shipping address and the quantity officially placed with the supplier to fulfill orders. Order tracking Once the product has been shipped, the GetFriday executive co-ordinates with the logistical partner to get the tracking code. The executive will then proceed to verify the tracking code and updates the customer to help them track the order. Customer Support GetFriday executives are well trained to attend to all sorts of customer queries through calls and emails with multiple back ups so that regular work is not interrupted. If you are overcome by increased orders, GetFriday will be able to handle all tasks with multiple back-up assistance meeting all quality standards and deadlines. We provide 24/7 assistance with cost effective solutions high domain expertise and timeliness are other qualities of our executives. What are you waiting for? To get started, visit our website @ www.getfriday.com or write to us at support@getfriday.com or get an understanding of all the e-commerce process which GetFriday supports with the video Managing Major Tasks for eCommerce Businesses 0:00 Hello There! Do you run an E-commerce business? Are you overwhelmed by the number of tasks? 0:06 Do not worry!! GetFriday is here to help you with your business tasks. 0:11 First let me introduce myself. I am Kumar,Project manager for e-commerce businesses in GetFriday. 0:18 I will walk you through the processes we support for e-commerce businesses. 0:22 We have experienced and skilled executives to take care of your e-commerce business needs. 0:27 The key tasks we undertake on behalf of e-commerce businesses are Inventory management, Order processing, Order tracking, and Customer support. I am really excited to walk you through each task. 0:39 Let us start with Inventory management. 0:42 Your GetFriday executive will log into your CRM and download the inventory files daily at the start of the day. 0:47 Your executive will then check and update you about the daily status of the products i.e. In-stock, Out-stock, and approaching safety stock to keep track of each product’s availability in the stock. 1:01 Second key task is ‘Order processing’. 1:04 When an order is placed on your website by a customer, your GetFriday executive coordinates with the vendors and places the order with them to be delivered to the customer. 1:14 Your assistant will also cross verify the details such as shipping address and the quantity ordered for efficiently placing the order with the suppliers. 1:20 Now we come to the Third major task which is ‘Order Tracking’. 1:22 Once the product is shipped, your executive will coordinate with your logistics partner to get the tracking code. Your executive will then proceed to verify the tracking code and update the customers to help them track the order. 1:36 The other task undertaken for e-commerce businesses is ‘Customer support service”. Your GetFriday executive is well trained in handling all sorts of customer queries through calls and emails. 1:48 Your assistant will take care of your daily customer care support activities such as emails, calls, etc. with multiple back-ups so that the regular work continues uninterrupted. 2:00 And if you find yourself with increased orders, do not worry!! GetFriday will be able to handle all the tasks with multiple back-up assistants meeting all the quality standards and deadlines. 2:11 We provide 24/7 assistance with cost effective solutions. High domain expertise and timeliness are other major qualities of GetFriday’s executives. 2:22 Then what are you waiting for? Let’s get started. 2:32 Visit our website www.getfriday.com to know more about the services. Or write an email to support@getfriday.com with your requirements.

E-Commerce Advantage with GetFriday Read More »

If you are over-whelmed by your e-commerce business by the number of activities, GetFriday is here to help you with your business. We have skilled and experienced executives to help you with your e-commerce business needs. The key tasks which GetFriday undertakes on behalf of e-commerce business are inventory management, order processing, order tracking and customer support. Inventory Management The GetFriday executive logs into the client’s CRM and downloads the daily inventory files. The executive then checks and updates the client on the daily status of the products such as in stock, out of stock and approaching safety stock, to track for the availability of each product. Order Processing When an order is placed on the website by a customer, the GetFriday executive then co-ordinates with the vendor and places the order with them to be delivered to the customer. The executive also cross verifies the shipping address and the quantity officially placed with the supplier to fulfill orders. Order tracking Once the product has been shipped, the GetFriday executive co-ordinates with the logistical partner to get the tracking code. The executive will then proceed to verify the tracking code and updates the customer to help them track the order. Customer Support GetFriday executives are well trained to attend to all sorts of customer queries through calls and emails with multiple back ups so that regular work is not interrupted. If you are overcome by increased orders, GetFriday will be able to handle all tasks with multiple back-up assistance meeting all quality standards and deadlines. We provide 24/7 assistance with cost effective solutions high domain expertise and timeliness are other qualities of our executives. What are you waiting for? To get started, visit our website @ www.getfriday.com or write to us at support@getfriday.com or get an understanding of all the e-commerce process which GetFriday supports with the video Managing Major Tasks for eCommerce Businesses 0:00 Hello There! Do you run an E-commerce business? Are you overwhelmed by the number of tasks? 0:06 Do not worry!! GetFriday is here to help you with your business tasks. 0:11 First let me introduce myself. I am Kumar,Project manager for e-commerce businesses in GetFriday. 0:18 I will walk you through the processes we support for e-commerce businesses. 0:22 We have experienced and skilled executives to take care of your e-commerce business needs. 0:27 The key tasks we undertake on behalf of e-commerce businesses are Inventory management, Order processing, Order tracking, and Customer support. I am really excited to walk you through each task. 0:39 Let us start with Inventory management. 0:42 Your GetFriday executive will log into your CRM and download the inventory files daily at the start of the day. 0:47 Your executive will then check and update you about the daily status of the products i.e. In-stock, Out-stock, and approaching safety stock to keep track of each product’s availability in the stock. 1:01 Second key task is ‘Order processing’. 1:04 When an order is placed on your website by a customer, your GetFriday executive coordinates with the vendors and places the order with them to be delivered to the customer. 1:14 Your assistant will also cross verify the details such as shipping address and the quantity ordered for efficiently placing the order with the suppliers. 1:20 Now we come to the Third major task which is ‘Order Tracking’. 1:22 Once the product is shipped, your executive will coordinate with your logistics partner to get the tracking code. Your executive will then proceed to verify the tracking code and update the customers to help them track the order. 1:36 The other task undertaken for e-commerce businesses is ‘Customer support service”. Your GetFriday executive is well trained in handling all sorts of customer queries through calls and emails. 1:48 Your assistant will take care of your daily customer care support activities such as emails, calls, etc. with multiple back-ups so that the regular work continues uninterrupted. 2:00 And if you find yourself with increased orders, do not worry!! GetFriday will be able to handle all the tasks with multiple back-up assistants meeting all the quality standards and deadlines. 2:11 We provide 24/7 assistance with cost effective solutions. High domain expertise and timeliness are other major qualities of GetFriday’s executives. 2:22 Then what are you waiting for? Let’s get started. 2:32 Visit our website www.getfriday.com to know more about the services. Or write an email to support@getfriday.com with your requirements.

Digital Marketing Trends of 2017

As 2016 came to an end, organisations are getting challenged every year, about their digital marketing strategy. Here are some of the digital marketing strategies that will dominate the year 2017. Video Marketing YouTube happens to be the second most used search engine in the world. Online video happens to be 50% of all mobile traffic. As users get savvier, they will have the need to connect with brands and engage with their stories. Platforms like Periscope and Facebook make it easy for brands and businesses to connect with their fans and followers in real time and get their message across by streaming live broadcasts. Also 2017 video will see tremendous growth, from Facebook news feeds to family groups on Whatsapp. With NASSCOMM estimating 700 million smartphones in India by 2020 and with every phone being a potential video device. The growth of video is only going north in 2017. With 4G becoming the norm, we’ll be getting a lot more videos in our newsfeeds. With eye balls migrating to small mobile screens, time spent on social media rising, video is going to see growth in 2017. Mobile to Dominate Desktop It has been seen that Google has already phased out websites that are not optimized for mobiles. With this trend on the rise, we are going to see an increasing number of marketers giving more attention to mobile search and optimization. This would mean Google is prioritizing mobile sites and will have Google ads oriented around mobile. This means ads are going to become more localized. So a search for ‘fast food’ will not come up with KFC, if there is no KFC with a 10 km radius. This trend is going to continue not only in 2017, but in the years to come. Instore Marketing There isn’t much connection between in-store marketing and digital marketing, but the difference between the physical and online sales techniques are fast shrinking. In a smartphone dominated world, 80% of the millennials use their phone inside the store and 75% of them are willing to receive location based text alerts. An organization with optimized mobile strategy, capturing customers in-store through digital techniques will prove to be an effective means of conversion. A fine example of this comes from the American supermarket Target. The store launched a reward app to present their customers with special offers as they walked through various departments of their stores. The method becomes even easier, when you use the new beacon technology (After downloading the app, customers can be sent customized content, when they happen to be at the vicinity of the store through beacon technology). Interactive Content In the current digital environment, engagement is everything and marketers succeed when users not only consume the content, but also enjoy it and act upon it. This makes it certain that interactive content will be the way forward in coming times. It is seen that when compared to static content interactive content is able to notch conversion rate of up to 70% higher conversions. In fact, it also is a good way of educating buyers and making your brand to stand out among competitors. It is a win-win situation, when people are turning away from traditional means of advertising in favor of online reviews and research. With digital technology getting more sophisticated, the scope to engage interactively is seemingly endless. Interactivity can come in the form of quizzes and polls to contests. It is for the brand to choose which type of interactive content it plans to choose from. Wearable Mobile Devices Currently there are 7.22 billion active mobile devices, that’s more technology in the world than people. Hence it is important to understand the importance of smartphone marketing and its relevance to an organization. The wearable market is expected to reach $4billion in 2017. Much like the emergence of mobile, brands and businesses will have to develop their platforms to cater to the average user who uses a wearable, and ensure they are optimized for small, more interactive screens to ensure quality user experience and prompt sales. In 2017, the giant network of wearables will provide marketers with more marketing data. The unprecedented access to this kind of knowledge will help marketers to focus on their target audience more accurately like never before. Disappearing Social Content One big change the social media is going to experience in the times to come will be in the form disappearing content. Disappearing or expiring content enables the brands and businesses to cut through the noise and clutter, gaining the attention of the target audience without spending massive amounts of money. The pioneer in this technology is Snapchat. To create a real sense of urgency users were given limited time to read or view the content before it disappeared. Meanwhile, the technology got copied by Instagram, causing rivalry between the two platforms. Expiring content is going to become a trendsetter in 2017, as per estimates. Influencer Marketing There is seamless amount of information, which is broadcast through the web. To make sense of it all, web users are turning to an unbiased expert with knowledge to share – the influencer. Today’s consumer is more likely to trust an influencer than a brand message. In 2016, there was a realization from the brand that the fastest way to reach the audience’s heart is through a trusted thought leader. Hence, today influencer marketing has become a line item in the marketing budget of brands’. In 2017, we are going to see more brands willing to spend their budget on a thought leader, who not only believes in the brand, but also is able to communicate it to the right following. Behaviour Based Email Marketing Digital marketing in 2017 would be all about segmented & behavior based e-mail marketing. With more and more users subscribing to brands online, there are more emails hitting the inbox and low open rates are becoming fairly common. This can only be combated by sending customized emails to users that are

Digital Marketing Trends of 2017 Read More »

As 2016 came to an end, organisations are getting challenged every year, about their digital marketing strategy. Here are some of the digital marketing strategies that will dominate the year 2017. Video Marketing YouTube happens to be the second most used search engine in the world. Online video happens to be 50% of all mobile traffic. As users get savvier, they will have the need to connect with brands and engage with their stories. Platforms like Periscope and Facebook make it easy for brands and businesses to connect with their fans and followers in real time and get their message across by streaming live broadcasts. Also 2017 video will see tremendous growth, from Facebook news feeds to family groups on Whatsapp. With NASSCOMM estimating 700 million smartphones in India by 2020 and with every phone being a potential video device. The growth of video is only going north in 2017. With 4G becoming the norm, we’ll be getting a lot more videos in our newsfeeds. With eye balls migrating to small mobile screens, time spent on social media rising, video is going to see growth in 2017. Mobile to Dominate Desktop It has been seen that Google has already phased out websites that are not optimized for mobiles. With this trend on the rise, we are going to see an increasing number of marketers giving more attention to mobile search and optimization. This would mean Google is prioritizing mobile sites and will have Google ads oriented around mobile. This means ads are going to become more localized. So a search for ‘fast food’ will not come up with KFC, if there is no KFC with a 10 km radius. This trend is going to continue not only in 2017, but in the years to come. Instore Marketing There isn’t much connection between in-store marketing and digital marketing, but the difference between the physical and online sales techniques are fast shrinking. In a smartphone dominated world, 80% of the millennials use their phone inside the store and 75% of them are willing to receive location based text alerts. An organization with optimized mobile strategy, capturing customers in-store through digital techniques will prove to be an effective means of conversion. A fine example of this comes from the American supermarket Target. The store launched a reward app to present their customers with special offers as they walked through various departments of their stores. The method becomes even easier, when you use the new beacon technology (After downloading the app, customers can be sent customized content, when they happen to be at the vicinity of the store through beacon technology). Interactive Content In the current digital environment, engagement is everything and marketers succeed when users not only consume the content, but also enjoy it and act upon it. This makes it certain that interactive content will be the way forward in coming times. It is seen that when compared to static content interactive content is able to notch conversion rate of up to 70% higher conversions. In fact, it also is a good way of educating buyers and making your brand to stand out among competitors. It is a win-win situation, when people are turning away from traditional means of advertising in favor of online reviews and research. With digital technology getting more sophisticated, the scope to engage interactively is seemingly endless. Interactivity can come in the form of quizzes and polls to contests. It is for the brand to choose which type of interactive content it plans to choose from. Wearable Mobile Devices Currently there are 7.22 billion active mobile devices, that’s more technology in the world than people. Hence it is important to understand the importance of smartphone marketing and its relevance to an organization. The wearable market is expected to reach $4billion in 2017. Much like the emergence of mobile, brands and businesses will have to develop their platforms to cater to the average user who uses a wearable, and ensure they are optimized for small, more interactive screens to ensure quality user experience and prompt sales. In 2017, the giant network of wearables will provide marketers with more marketing data. The unprecedented access to this kind of knowledge will help marketers to focus on their target audience more accurately like never before. Disappearing Social Content One big change the social media is going to experience in the times to come will be in the form disappearing content. Disappearing or expiring content enables the brands and businesses to cut through the noise and clutter, gaining the attention of the target audience without spending massive amounts of money. The pioneer in this technology is Snapchat. To create a real sense of urgency users were given limited time to read or view the content before it disappeared. Meanwhile, the technology got copied by Instagram, causing rivalry between the two platforms. Expiring content is going to become a trendsetter in 2017, as per estimates. Influencer Marketing There is seamless amount of information, which is broadcast through the web. To make sense of it all, web users are turning to an unbiased expert with knowledge to share – the influencer. Today’s consumer is more likely to trust an influencer than a brand message. In 2016, there was a realization from the brand that the fastest way to reach the audience’s heart is through a trusted thought leader. Hence, today influencer marketing has become a line item in the marketing budget of brands’. In 2017, we are going to see more brands willing to spend their budget on a thought leader, who not only believes in the brand, but also is able to communicate it to the right following. Behaviour Based Email Marketing Digital marketing in 2017 would be all about segmented & behavior based e-mail marketing. With more and more users subscribing to brands online, there are more emails hitting the inbox and low open rates are becoming fairly common. This can only be combated by sending customized emails to users that are

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